Transcript
Page 1: Vero - The Journey So Far (July 2014)

@veroapp | @chexton | www.getvero.comVero

TO PIVOT OR NOT TO PIVOT?

Chris Hexton - Vero

24 July, 2014

Page 2: Vero - The Journey So Far (July 2014)

• Co-founder Vero, behavioural email marketing software.!

• Started two years ago, predominantly bootstrapped so far.!

• Background in accounting, self-taught developer.!

• Profitable.

CHRIS HEXTON@chexton

Page 3: Vero - The Journey So Far (July 2014)

Jan - May 2012

TRIAL AND ERROR (LOTS)

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Page 4: Vero - The Journey So Far (July 2014)

@veroapp | @chexton | www.getvero.comVero

Trial and error

Page 5: Vero - The Journey So Far (July 2014)

@veroapp | @chexton | www.getvero.comVero

Build it and they will come

Trial and error

Lesson number one:

Don’t spend more time building than

getting customers.

Page 6: Vero - The Journey So Far (July 2014)

@veroapp | @chexton | www.getvero.comVero

Build something else…and then they’ll come

Trial and error

Lesson number two:

It’s revenue that counts. More traffic is

not validation. Nor does it mean more

paying customers.

Page 7: Vero - The Journey So Far (July 2014)

@veroapp | @chexton | www.getvero.comVero

No one actually cared

Trial and error

Lesson number three:

Where are your customers coming

from?

Page 8: Vero - The Journey So Far (July 2014)

@veroapp | @chexton | www.getvero.comVero

Trial and error

Page 9: Vero - The Journey So Far (July 2014)

@veroapp | @chexton | www.getvero.comVero

Hopeless? What we asked ourselves

Trial and error

• Why did we start Invc.me? Why this idea?

• Do we like the ‘new direction’?

• Are we proud?

• Does this feel like it will provide us with what we need to meet our

personal goals?

Page 10: Vero - The Journey So Far (July 2014)

June 2012

VERO IS BORN

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Page 11: Vero - The Journey So Far (July 2014)

@veroapp | @chexton | www.getvero.comVero

Vero is born

EMAILS CALLS USERS

20 8 2

Signups: 0 MRR: $0JUNE 2012

Page 12: Vero - The Journey So Far (July 2014)

@veroapp | @chexton | www.getvero.comVero

Some text

Vero is born

Signups: 5 MRR: $0JUNE 2012

Page 13: Vero - The Journey So Far (July 2014)

@veroapp | @chexton | www.getvero.comVero

Some text

Vero is born

Page 14: Vero - The Journey So Far (July 2014)

@veroapp | @chexton | www.getvero.comVero

Vero is born

NOW WHAT?

Page 15: Vero - The Journey So Far (July 2014)

@veroapp | @chexton | www.getvero.comVero

Vero is born

Signups: 400 MRR: $0JULY 2012

Page 16: Vero - The Journey So Far (July 2014)

@veroapp | @chexton | www.getvero.comVero

Vero is born

AUG 12

$Signups: 500 MRR: $350AUGUST 2012

Page 17: Vero - The Journey So Far (July 2014)

@veroapp | @chexton | www.getvero.comVero

Vero is born

Signups: 800 MRR: $800NOVEMBER 2012

Page 18: Vero - The Journey So Far (July 2014)

Guidelines for success

MY TOP 3 RULES

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Page 19: Vero - The Journey So Far (July 2014)

@veroapp | @chexton | www.getvero.comVero

Know your situation

My top 3 rules

• Can your founding team cover all the bases?

• Do you have kids?

• What is your experience?

• What do you WANT to achieve for yourself?

Page 20: Vero - The Journey So Far (July 2014)

@veroapp | @chexton | www.getvero.comVero

Be at the core of your customers’ businesses

My top 3 rules

People will pay you if they need your software to manage a core business

task.

• Stripe – businesses need to charge their customers.

• Github – software companies need to manage code changes.

• Basecamp – companies need to manage teams.

• Vero – people need some way to manage emails.

Page 21: Vero - The Journey So Far (July 2014)

@veroapp | @chexton | www.getvero.comVero

Charge people money

Test goes here

It will solve every single problem you can possibly have.

• Can’t pay for servers?

• Can’t raise money?

• Can’t feed yourself?

• Can’t get people excited about your idea?

Page 22: Vero - The Journey So Far (July 2014)

?

ANY QUESTIONS?

PS –

We are hiring

Email me at [email protected] if you think Vero sounds awesome.


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