Download - VENTE EXCLUSIVE - Nicolaas Bijvoet, Lead Ux
![Page 1: VENTE EXCLUSIVE - Nicolaas Bijvoet, Lead Ux](https://reader034.vdocuments.us/reader034/viewer/2022052509/55aa2cdb1a28abbb188b4800/html5/thumbnails/1.jpg)
@N_Bijvoet
![Page 2: VENTE EXCLUSIVE - Nicolaas Bijvoet, Lead Ux](https://reader034.vdocuments.us/reader034/viewer/2022052509/55aa2cdb1a28abbb188b4800/html5/thumbnails/2.jpg)
![Page 3: VENTE EXCLUSIVE - Nicolaas Bijvoet, Lead Ux](https://reader034.vdocuments.us/reader034/viewer/2022052509/55aa2cdb1a28abbb188b4800/html5/thumbnails/3.jpg)
Flash sales Supply-driven
Regular Demand-driven
![Page 4: VENTE EXCLUSIVE - Nicolaas Bijvoet, Lead Ux](https://reader034.vdocuments.us/reader034/viewer/2022052509/55aa2cdb1a28abbb188b4800/html5/thumbnails/4.jpg)
![Page 5: VENTE EXCLUSIVE - Nicolaas Bijvoet, Lead Ux](https://reader034.vdocuments.us/reader034/viewer/2022052509/55aa2cdb1a28abbb188b4800/html5/thumbnails/5.jpg)
![Page 6: VENTE EXCLUSIVE - Nicolaas Bijvoet, Lead Ux](https://reader034.vdocuments.us/reader034/viewer/2022052509/55aa2cdb1a28abbb188b4800/html5/thumbnails/6.jpg)
User Experience
![Page 7: VENTE EXCLUSIVE - Nicolaas Bijvoet, Lead Ux](https://reader034.vdocuments.us/reader034/viewer/2022052509/55aa2cdb1a28abbb188b4800/html5/thumbnails/7.jpg)
USER
![Page 8: VENTE EXCLUSIVE - Nicolaas Bijvoet, Lead Ux](https://reader034.vdocuments.us/reader034/viewer/2022052509/55aa2cdb1a28abbb188b4800/html5/thumbnails/8.jpg)
Good products are based on utility and value for the customer, not the brand. If your product makes life easier for you, but ignores the reality of what a customer needs,
you’ve missed the mark.
![Page 9: VENTE EXCLUSIVE - Nicolaas Bijvoet, Lead Ux](https://reader034.vdocuments.us/reader034/viewer/2022052509/55aa2cdb1a28abbb188b4800/html5/thumbnails/9.jpg)
User Experienceis about getting to know your user
he / she will ultimately be
funding your business
![Page 10: VENTE EXCLUSIVE - Nicolaas Bijvoet, Lead Ux](https://reader034.vdocuments.us/reader034/viewer/2022052509/55aa2cdb1a28abbb188b4800/html5/thumbnails/10.jpg)
![Page 11: VENTE EXCLUSIVE - Nicolaas Bijvoet, Lead Ux](https://reader034.vdocuments.us/reader034/viewer/2022052509/55aa2cdb1a28abbb188b4800/html5/thumbnails/11.jpg)
iPhone 3GS iPhone 4 iPhone 4S iPhone 5 iPhone 5S/C iPhone 6/6+
![Page 12: VENTE EXCLUSIVE - Nicolaas Bijvoet, Lead Ux](https://reader034.vdocuments.us/reader034/viewer/2022052509/55aa2cdb1a28abbb188b4800/html5/thumbnails/12.jpg)
![Page 13: VENTE EXCLUSIVE - Nicolaas Bijvoet, Lead Ux](https://reader034.vdocuments.us/reader034/viewer/2022052509/55aa2cdb1a28abbb188b4800/html5/thumbnails/13.jpg)
Design with data
![Page 14: VENTE EXCLUSIVE - Nicolaas Bijvoet, Lead Ux](https://reader034.vdocuments.us/reader034/viewer/2022052509/55aa2cdb1a28abbb188b4800/html5/thumbnails/14.jpg)
but remember: every click is made by a human
![Page 15: VENTE EXCLUSIVE - Nicolaas Bijvoet, Lead Ux](https://reader034.vdocuments.us/reader034/viewer/2022052509/55aa2cdb1a28abbb188b4800/html5/thumbnails/15.jpg)
copyright: saravdv
![Page 16: VENTE EXCLUSIVE - Nicolaas Bijvoet, Lead Ux](https://reader034.vdocuments.us/reader034/viewer/2022052509/55aa2cdb1a28abbb188b4800/html5/thumbnails/16.jpg)
only one advise
![Page 17: VENTE EXCLUSIVE - Nicolaas Bijvoet, Lead Ux](https://reader034.vdocuments.us/reader034/viewer/2022052509/55aa2cdb1a28abbb188b4800/html5/thumbnails/17.jpg)
DO USER TESTS
![Page 18: VENTE EXCLUSIVE - Nicolaas Bijvoet, Lead Ux](https://reader034.vdocuments.us/reader034/viewer/2022052509/55aa2cdb1a28abbb188b4800/html5/thumbnails/18.jpg)
t
http://www.alittlestyle.de/wp-content/uploads/mobile-paper-prototyping_4.jpg
![Page 19: VENTE EXCLUSIVE - Nicolaas Bijvoet, Lead Ux](https://reader034.vdocuments.us/reader034/viewer/2022052509/55aa2cdb1a28abbb188b4800/html5/thumbnails/19.jpg)
![Page 20: VENTE EXCLUSIVE - Nicolaas Bijvoet, Lead Ux](https://reader034.vdocuments.us/reader034/viewer/2022052509/55aa2cdb1a28abbb188b4800/html5/thumbnails/20.jpg)
most of the time you will feel like this:
![Page 22: VENTE EXCLUSIVE - Nicolaas Bijvoet, Lead Ux](https://reader034.vdocuments.us/reader034/viewer/2022052509/55aa2cdb1a28abbb188b4800/html5/thumbnails/22.jpg)
User Experienceis about creating memories
![Page 23: VENTE EXCLUSIVE - Nicolaas Bijvoet, Lead Ux](https://reader034.vdocuments.us/reader034/viewer/2022052509/55aa2cdb1a28abbb188b4800/html5/thumbnails/23.jpg)
![Page 24: VENTE EXCLUSIVE - Nicolaas Bijvoet, Lead Ux](https://reader034.vdocuments.us/reader034/viewer/2022052509/55aa2cdb1a28abbb188b4800/html5/thumbnails/24.jpg)
User Experienceconvenience
![Page 25: VENTE EXCLUSIVE - Nicolaas Bijvoet, Lead Ux](https://reader034.vdocuments.us/reader034/viewer/2022052509/55aa2cdb1a28abbb188b4800/html5/thumbnails/25.jpg)
![Page 26: VENTE EXCLUSIVE - Nicolaas Bijvoet, Lead Ux](https://reader034.vdocuments.us/reader034/viewer/2022052509/55aa2cdb1a28abbb188b4800/html5/thumbnails/26.jpg)
![Page 27: VENTE EXCLUSIVE - Nicolaas Bijvoet, Lead Ux](https://reader034.vdocuments.us/reader034/viewer/2022052509/55aa2cdb1a28abbb188b4800/html5/thumbnails/27.jpg)
Great design isn’t just about a great layout, the right
colours, and typography.
It is connecting to your users and building a relationship through meaningful design.
![Page 28: VENTE EXCLUSIVE - Nicolaas Bijvoet, Lead Ux](https://reader034.vdocuments.us/reader034/viewer/2022052509/55aa2cdb1a28abbb188b4800/html5/thumbnails/28.jpg)
Great design isn’t just about a great layout, the right colours,
and typography.
It is connecting to your users and building a relationship
through meaningful design.
![Page 29: VENTE EXCLUSIVE - Nicolaas Bijvoet, Lead Ux](https://reader034.vdocuments.us/reader034/viewer/2022052509/55aa2cdb1a28abbb188b4800/html5/thumbnails/29.jpg)
User Experiencebeing relevant
![Page 30: VENTE EXCLUSIVE - Nicolaas Bijvoet, Lead Ux](https://reader034.vdocuments.us/reader034/viewer/2022052509/55aa2cdb1a28abbb188b4800/html5/thumbnails/30.jpg)
“… the first step to take when assessing your mobile commerce
strategy is to assess your customer and your customer’s context. “
Jay Henderson from IBM ExperienceOne
![Page 31: VENTE EXCLUSIVE - Nicolaas Bijvoet, Lead Ux](https://reader034.vdocuments.us/reader034/viewer/2022052509/55aa2cdb1a28abbb188b4800/html5/thumbnails/31.jpg)
Result
![Page 32: VENTE EXCLUSIVE - Nicolaas Bijvoet, Lead Ux](https://reader034.vdocuments.us/reader034/viewer/2022052509/55aa2cdb1a28abbb188b4800/html5/thumbnails/32.jpg)
Happy users
![Page 33: VENTE EXCLUSIVE - Nicolaas Bijvoet, Lead Ux](https://reader034.vdocuments.us/reader034/viewer/2022052509/55aa2cdb1a28abbb188b4800/html5/thumbnails/33.jpg)
450 000+ app downloads
![Page 34: VENTE EXCLUSIVE - Nicolaas Bijvoet, Lead Ux](https://reader034.vdocuments.us/reader034/viewer/2022052509/55aa2cdb1a28abbb188b4800/html5/thumbnails/34.jpg)
0
25
50
75
100
2013 2014 Android iPhone iPad Web
10%
> 20%
conversie
New apps doubled app share of orders
![Page 35: VENTE EXCLUSIVE - Nicolaas Bijvoet, Lead Ux](https://reader034.vdocuments.us/reader034/viewer/2022052509/55aa2cdb1a28abbb188b4800/html5/thumbnails/35.jpg)
last month 25% of our business was apps
Android
iPadiPhone
Web
![Page 36: VENTE EXCLUSIVE - Nicolaas Bijvoet, Lead Ux](https://reader034.vdocuments.us/reader034/viewer/2022052509/55aa2cdb1a28abbb188b4800/html5/thumbnails/36.jpg)
THANK YOU