Marge Minter..of "Myrt and Marge
MARY PICKFORDTells What's Wrong
with RADIO
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*GLORIA STUART.Universal PicturesStar, DOW being enjoyed by her bns in"GIFT OF GAB"
withEDMUND LOWE
Hollywood beauty experts recommend a correctshade of DVART RI1\'SE after every shampoo.It rinses away the invisible particles of soar thatdull the natural sheen and brilliance a yourhair. And it adds a tiny tint-just enough rogi\'e a touch of shimmering sunlight to thenatural color of your hair. It is NOT a dyeNOT a bleach. Look for Dum Rinse at yourbeauty salon or use the coupon below. EachIO-cent package contains T\VO rinses of thesame shade.
If your hair is inclined to be dry, too fluffy orunruly after shampooing, use a few drops ofDVART PERMANENT WA"E OIL. It makesthe hair soft, silky and radiant, adding to thelife and beauty of your wave. Delicately scented.Not gummy or greasy. If you do not findDuart Permanent \Vavc Oil in your beautysalon, use coupon below. SEND 15 CENTSfor full si1;e bottle.
AN YOU IDENTIFY
~TRANGELYenough, these are not three different stars.~ Each is a distinct "personality," yes-but all three are
portrayed by one star-Gloria Stuart. Astounding, isn't it?And it's all done with the hair. No "character" make.up.
No trick photography.
Your hair is the key to your personality. Any
star will tell you so. You can see it illustrated here in these
three pictures.
For this reason stars' are doubly particular in their selection
of a permanent waving method. Duar. ",Van'es are
featured in 89 Hollywood Beaoty Salons and
haye become the choice of Hollywood Stars because Duart
will impart to any type or color of hair a waye of long
lasting natural beauty, softnctss, and youthful lustre.
Think of it, you too may enjoy the same wave that adds to
the loveliness and personality of many Hollywood stars.
The waye that helps them win nation·wide popularity will
win admiration for you.
*
*
*
THESE
DtJART W'"VES are available in select beauty salons
throughout America. The price may vary with the style of
coiffure desired and the artistic reputation of the waver.
Look for the beauty salon in your community that gives
Duart Waves.
HOLLYWOOD STARS?
SEND 10c for DUART RINSE • 1Sc for P. W. OIL
S(:lte " " ..
Address .
Mail to Duan MfFl:. Co., Ltd. 984Folsom St., San Francisco, Calif.
O Check here for full size bouleof Duan Permanent \"'a e Oil.
Name ..
DAshBlonde
o MediumBrown
o GoldenBlonde
o lightGoldenBlocd:
o GoldenBrowQ
o TiclanReddishBlende
o White orGray(Platinum)
o Blacko Dark
Browno Cbestnut
Browno Titian
ReddishBrown
o HeDDa
*
AN YOU IDENTIFY
THESE
HOLLYWOOD STARS?
*
*
★
F
■2
TRANGELY enough, these ate not three different stats.
Each is a distinct "personality," yes—but all three are
portrayed by one star—Gloria Stuart. Asfouridihg, isn't it?
And it's all done with the hair. No "character" make-up.
No trick photography.
* i
Your jhaar is tl»e )key to your personality. Any
star will tell you so. You can see it illustrated here in these
three pictuxes.
For this reason stars' are doubly particular in their selection
of a permanent waving method. Duart Waves are
featured in 89 Hollywood Beauty Salons and
^ s
have become the" choice of Hollywood Stars because Duart
will impart to any type or color of hair a wave of long
lasting natural beauty, softness, and youthful lustre.
Think of it, you too may enjoy the same wave that adds to
the loveliness and personality of many Hollywood stars.
The wave that helps them win nation-wide popularity will
win admiration for you.
DUART WAVES are available in select beauty salons
throughout America. The price may vary with the style of
coiffure desired and the artistic reputation of the waver.
Look for the beauty salon in your community that gives
Duart Waves.
★
oj the,
%
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a.
GLORIA STUART,
Universal Pictures
Star, now being en-
joyed by her fans in
<CGIFT OF GAB"
with
EDMUND LOWE
IjHB ■ If your hair is inclined to be dry, too fluffy or
/jfcnfy unruly after shampooing, use a few drops of
i>uart permawemt wave Oll^ It makes
PJPJWjB.' the hair soft, silky and radiant, adding to the
mmm life and beauty of your wave. Delicately scented. Not gummy oc greasy. Jf you do not find
!'H' 'f 'I; Duart Permanent Wave Oil in your beauty
■ 11 salon, use coupon below. SEND 1? CENTS
;!% for full size bottle.
Hollywood beauty experts recommend a correct
shade of iXJAItT HIA'SE after every shampoo.
^ rinses away the invisible particles of soap that dull the natural sheen and brilliance of your
hair. And it adds a tiny tint—just enough to
give a touch of shimmering siinlight to- the
natural color of your hair. It is NOT a dye—
NOT a bleach. Look for Duart Rinse at .your
beauty salon or use the' coupon below. Each
lO'cent package contains. TWO rinses of the
same shade.
SEND 10c for DUART RINSE • 15c for P. W. OIL
n Black Q .Golden- Q Ash Mail to" Dunrc Mfgj. Co., Ltd.v 984
□ Dark- Brown Blonde Folsom Sc., Sari Brancisco, Calif..
Bfovvn ^ T. . n Medium | 1 Check- here-- for full size bottle
□ Chestnut Reddish Brown I 1 of Duart Permanent NX-'ave Oil.
n TvVn B'Cn^ D RfS? Name..: □ Tjtinn Blonde
Reddish O White or g tight Address:
Brown Gray Golden
□ Henna , (Platinum) Blonde State.
•. ........ ~
•
Beech-Nutsteals the
show!~ LaJ-i-e-s and Gentlemen!~ •.. Beech·Not prlunts •••a mouth-watering performance.. that will give the most jadedappetite a new thrill! Here'sa glorious galaxy of flavors ..in gum, fruit drops and mints.Follow the crowd and jointhe big parade. Step right upand say .. "Beech. lit"!
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steals the
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Lad-i-e-s and Gentlemen!
♦.. BeechrNut presents. •.
a mouth'Witier 'nig' performance
. . that will give the mo_st jaded
appetite-a new thrill! Here's
a glorious galaxy .of flavors . .
in gum, fruit drops and mints.
Follow the crowd and join
the big parade. Step right up
and .say . . <xBeech'Nut"\
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NO.4
A
VOL. III
Triple·Threat Tibbett. . . . . . . . . . .. 18Lait'r('llcc Tibbcll iu. a J\·C......' Trip[c-I'('rsonaht)' RoleBy (,A~IIL1.A JORDA;';
"It's Great to be a Dope" . . . . . . . .. 20./1 L"asl, Tilal's Block alld SII/ly's SlaryIll' DOROTHY AX); BLA.·K
Men Are Afraid of Me! . . . . . . . . .. 22Coll/mllists lVrrc/.:cd Romance forFrances LougfordBy LESTER GOTTI,lEB
Love Laughs at Toll Calls 27Jack Pl~orl. FTt,d JI·or;1I9. AI 101soll, alldOtha Siors S/,t~lId For/lt1h'S 011 Pho,,£' CallsIll' RUTH GERI
They Never Told Till Now 37Sart'!s that Molded tile Llt'l!S of Phil Dlleyolld Madamt" SyldaBy ~(ARY JACOBS
The Radio RevueGrace Moore . . . . . . . . . . . . . . . . . . . . . . .. 23Joe Penner . . . . . . . . . . . . . . . . . . . . . . . . .. 24Gina Vanna.. . . . . . . . . . . . . . . . . . . . .. .. 25Anka Lundh . . . . . .. .. . . . . . . .. .. . .. .. 25Joey ash.. . . . . . . .. . .. .. . . . . . . . .. . . 25Ruth Gordon. . . . . . . . . . . . . . . . . . . . . . .. 26Jerry Cooper. . . . . . . . . . . . . . . . . . . . . . .. 26Sue Read " 26
(Coter paitlljll~ oj Marge .Hinterby T~mpe I Inman)
DONALD G. COOLEY. Executit.'c Editor
PERSONALITIESOne Page Success Story. . . . . . . .. 14
Dorolh)' Page, Radio's Xn:c.' Ht'au/y Que...·"By HAROLD P. BRO\\'.·
Give Us Love and Corne BackHome! 15",lJyrt alld .lfaroell Challgl' Tllt'ir Program10 Sllit the FailS
FEATURESIf I Were Running Radio. . . . . . . .. 12
".-/maico's S<.t'ulhcarJ"' Tdls 'f"flat's"'YOllg H"ill: BroadcastillgBy ~[ARY PICKFORD
Coughlin vs. Roosevelt ' 16rite New Air Crusade oflhe Radio PriestBy FRAl\'K ~[ARBl:RY
1,000,000 Worth of Genius. . . . .. 28The "Impossible" Radio ProgramBy XELSOr; BROII'X
Snooping Around the BroadcastsWith Our Candid Cameraman.. 30
Mike Says 32.\\"'1t'S alld Cos.sil' from the Radio RialtoBy ARTIIUR J. KEI.I.AR
Rudy Vallee's Music Notebook. .. 36ColJlJllrllls ou .\'C"l.iJ Sollg HilsBy Rl:DY \'ALLEE
Reviews of the New Programs ... 38
SPECIAL FEATURES
Flashes from the News. . . . . . . . . . . . . . . 6
Letters from the Stars. . . . . . . . . . . . . . . . 8
The Editor's Opinion. . . . . . .. .. . . . . .. 11At Large in the Studios " 19
DEPARTMENTS
Magic Fruits on Your Menu. . . . . . . . .. 40Ill' IDA B.\II.EY AI.I.EX
mart New Hair Styles 58By \\'Y~XE !\fcKA Y
Questions and Answers. . . . . . . . . . . . .. 66
ROSCOE FAWCETT, Editoy
I III r ., ~lAh .r.i" ; ,. PI") r, I', '-'n.d.I~ lid '1.1', tifT JUT. IItPlII bJ'I "1~1 ,r UIIU'" mOlk)' orJcr or rllt<:kIn U, IS, fund•.
Published ~fonthly by Fawcett Publications, Inc., noo West Broadway, Loui,ville. Ky., U. S. A.EU.:.ltI~ nd EQt~1 .'1 V n.=.a Ilt A~_. r-;ew 'I'.xk Cit,-Ca~ul QIhn. ,~Soutb ';'1b S:.• M._ p:-Ua. Ml'1n.
W. H. Pawceu, President Roscoe Fawcett. Vice President S. F. Nelson. Treasurer W. M. Messenger. Secretary~"Irf cr .ddr", mil' "' ill II 11'. t"llk "r> nl d b7 ",I m P'l 'al I, \nlt 1~ l!apl" .~1'~; !'2D
III ad"no .. or nn1 I • 4.... manu "Ipt _Ill ml t... tf't~d.;r..:. f', n I <0. IIl.I·!.'; nUll Oldl.el'ln. ! Th nld ~IlJ nll"Ol' "din ~. u~d In n,11 ,rr ""ll~1 .I't' I tumw. t:nlHtd II ' ,nd·d • PlIUtr Jul,. 1~,All mlnu rrlpu .hnuM he .dtlrt uJ 10 A,lnrlhln,( O"hfl, l"t.. YOlk, 5~ \'11'1. 1\133 II Ih, !'1I1t OlTlre It Lnub,'lllt.~~<lll"rlal O"I,'e It ~~ Vln(!crl1J1t Au" t.ltrhltl 'Ie,; ('l1kll,l:o. 3',0 N. Mh'hllfln 1\)'" l1n.ler lho Aft of :MI.~h S. lillO,1'o'ow York City. Utnl.: Mlnllellllolh, 1129 ~(juth 7th !:It.; t'olJ>'rllIht Hilli. All ,lllhla rnerred.
4 R.\DTOL \XD
DECEMBER, 1934
A
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VOL ill NO. 4
A
ROSCOE FAWCETT, Editor
FEATURES
If 1 Were Runnlne: Radio
"Auterica's Swcc/hcarl" Tells IT'hut's
IVrouff IT'iill Brotuirus'.ing
By MARY PICKFORD
Coughlin vs. Roosevelt. . . : , . . .
I'lie Nctv Air Cnisade of the Radio Priest
By FRANK MAR BURY
$1,000,000 Worth of Genius .. . .
The "Impossibk" Radio Program
By NELSON BROWN »
Snooping Around the Broadcasts
With Our Candid Cameraman
Mike Says
:\rai>s and Gossip from the Radio Riallo
By ARTHUR J. KI-.J.LAR
Rudy Vallee's Music Notebook .
CoJ»ific;R.7 0f! New Song Hits
By RUDY VALLEE
Reviews of the New Programs .
SPECIAL FEATURES
Flashes from the News,
Letters from the Stars .,
The Editor's Opinion ..
At Large in the Studios
DEPARTMENTS
Magic Fruits on Your Menu
By IDA BAI LEY A I.LEN
Smart New Hair Styles
By WYNNE McKAY
Questions and Answers I 66
12
16
28
30
32
36
38
6
8
11
19
J! I
DONALD G. GOOLEY, Executive Editor
PERSONALITIES
One Page Success Storv
Dorothy Page, Radio's Netv Beauty Qucai
Bv HAROLD P. BROWN
Give Us Love
Home I ... .
■and Come Back
"Myrt and Marge" Change Their Program
to Sail the I'd us
Triple-Threat Tibbett
Ltuvrcncc Tihbclt in a New Triple-
Personality Role
By CAMILLA JORDAN
'Tt's Great to be a Dope"
At Least, That's Block and Sally's Story
By DOROTHY ANN BLANK "
Men Are Afraid of Me!
Colnnmists JVrecked Romance for
Prances Lang ford'
By LESTER GOTTLIEB
Love Laughs at Toll Calls
Jack Pearl. Fred IT'aring. A! Jolson, and
Oilier Stars Spend fortunes on Phone Calls
By RUTH GERI
They Never Told Till Now
Secrets that Molded the Lives of Phil- Dney
and Madame Sylvia
By MARY JACOBS
The Radio Revue
Grace Moore
Joe Peuner
Gina Vanna
Anka Lundii - - -
Joey Nash
Ruth Gordon
Jerry Cooper
Sue Read
{Cooer painting of Marge Minter
by Tempest Iniuau)
14
15
18
20
22
27
37
23
24
25
25
25
26
26
26
PubKsfiedl Monthly b>' Fawcctfc Publicationis, Inc^ 1100 West Broadway^ Louisville, Ky^ U. S. A.
^ Eiccitiivc zxti Edhoral Oificcj, V^titurtbtlt Avc.. New York Cr.y—Gcncnl OEpcj, Sautb. 7:hS:.. Mian»
w, H. Fawcett, Prejkl€>x£ Roscoc Fawcett, Vice President S. F. Nelson^ Treasurer W, M. Messenger, Secretary
10 crni.t a ropy lo Utilieii prtfl
^I.OCi {u'C y?.ir. By CnnntU
10 and per yenr.. uVmlf. by
\mu\\ dr mtmt'y ordet or clinclt
In U. S.
CbJfJKfJi cf addres* itiur, JYarh tii Rfc
'.vevXf In .ul'Gnsre of r.?xt \i\u* du 1
giving boJfi olil find new niMrcijtj*.
All mMmixrrims fihuuhl Uy "nddrrjssrd ti>
KiJitnrlHl. Ollkit jr 0-" VajuldrhlU AVOi.
.Now Yoi'k City,
Unkrjs Jv<TitrxpiuE?d hy potlnee-
will iml ho rftttnicsL Nniaca
n>*;d In llcUdir Atntlra nrc
AdvorUnInufOirici'?. Nnw Yoik. G'2 Ynn.
azv\M ,\ ro, { OlilcriKf). IDO N. M i['lihui.ir
BlYtl. i winnonnolk 'fiaa soulli 7lh 'dl.:
iJt? Ancdci, V-O" Maple AT.: San
Frm-iSfL 1^31^7 RUSS BUUu
KtUCrYd us wmoptLdniia rantxer .lidy 12.
ITW* nt But Poflt Oiniiii ai. LonlrtvUk.
Ky., mulor I lift Ai'\ of Mnrob JL J^TU;
(JoiiyrlKld- lll'JL .All rliflUii rufiemd.
4 RAD TOLA YD
Expense!OuratDays•
I e •••PERFOLASTIC GIRDLE
10
PERFOlASTIC, Inc.41 EAST 42nd ST.,Dept. 712 NEWYORK,N.Y.Without obligation on my part. send FREE booklet describing and illusmHin~ [he new PerfolasticReducing Girdle and Uplift Btassiere also sampleof Perforated rubber and particulars of your10 DAY FREE TRIAL 01'FER!
5
"and in 10 days, by actual .measurement, my hipswere 3 INCHES SMALLER".
"In a very short time: I hadreduced my hip~ 9 inchesand my weight 20 pounds".
Name _
Address
City Staie·:-__:- --,UJt Coupon or 5md NaNie and Addrm M Pttlny Pou CuJ
"The massage.like action
did it ... the fat scltmltdto havlt mltlted away".
"They actually allowedme to wear the girdle for10 day~ on trial".
"I really felt bdter, myback no longer ached,and I had a new feelingof energy".
"1 read an 'ad' of thePerfolastic Company .••and ~ent for FREE folder".REDUCE
YOUR WAIST AND HIPS
J IM(HEI 10 DAYS1M OR
... it won't cost you one penny!
W E WANT YOU to try thePerfolastic Girdle and Uplift
Brassiere. Test them for yourself for10 days absolutely FREE. Then, ifwithout diet, drugs or exercise, youhave not reduced at least 3 inchesaround waist and hips, they will costyou nothing!
Recluce Quickly, Easily, ancl Safely!• The massage ·like action of thesefamous Perfolastic Reducing Garments takes the place of months oftiring exercises. You do nothing,take no drugs, cat all you wish, yet,with every move the marvelousPerfolastic gently massages away thesurplus fat, stimulating the body oncemore into energetic health.
Ventilatecl . .. to Permit theSkin to Breathe!
• And it is so comfortable! Theventilating perforations allow theskin pores to breathe normally. Theinner surface of the Perfolastic isa delightfully soft, satinized fabric,especially designed to wear next tothe body. It does away with all irritation, chafing and discomfort, keeping your body cool and fresh at alltimes. There is no sticky, unpleasantfeeling. A special adjustable back allows for perfecditas inches disappear.
Don't Wait Any Longer ... Act Toclay!• You can prove to yourself quickly anddefinitely whether or not this very efficientgirdle and brassiere will reduce your waist,hips and diaphragm. You do not need torisk oneJ'enny... try them for 10 days ...then sen rhem back if you are not com·pJeteIy astonished at the wonderful results.
DECE}IBER. 1934
GWDLE
erne
^WHY JEAN' -
MOW DID YOU GET
SO TWIN ?" ...
m m
PERFOLASTIC
at s ffl o o
1 L V
\
^T'
REDUCE
VGUR WAIST AND HIPS
INCHES E>ia¥S
IN IW OR
i.. it won't cost you one penny!
WE WANT YOU to try the
Perfelastic Girdle arid Uplift
Brassiere; Test' them for yourself for
10 days absolutely FREE. Then, if
without diet, (drugs or exercise, you
have not reduced at least 3 inches
around, waist and hips, they will cost
you ho thing!
Reduce Quickly, Easily; and Safely! *
The massage-like action of these
famous Perfolastic Reducing .Gar-
ments takes the place of moriths of
tiring exercises. You do nothing,
take no drugs, eat all you wish, yef,
-with every move1 the marvelous
Peifolasfic gently massages away the
surplus fat, stimulating tlmbody once
morh into ehefgetic health.
Ventilated . . > to Permit the
Sk'm to Breathe!
■ And it is so comfortable;! The
ventilating perforations1 allow the
skin pores to breathe normally. The
•inner surface of the Perfolastic is
a delightfully soft, satiniyed fabne,
especially designed to wear next to
the- body. It do.es away with all irri-
tation, chafing and discomfort, keep-
ing your body cool and fresh1 at all
times. There is no sticky, unpleasant
feeling. A special adjustable back al-
" c as inches disappear.
Don't Wa/t Any fcbnger.*.Act Today!
■ you.can prove; to. yourself quickly, arid
definitely whetheribr rx.dt'thxs very- efficifeo't
girdle and .brassiere will reduce year waist,
hips and diaphragm. You do not need -tq
risk, one penny.. . try them for in days...
■then send them back if ydu are riot Com-
pletely astonished at the woaderful results.
DECEMBER, 1934
"\ reed art 'ad' of the
Perfolastic Company
and sent for FREEIoider",
"They actually allowed
me to wear the girdle for
10: days on trial //
"and in lO days^.by actual
measurement,, my hips
were 3 INCHES SMALLER".
3 0
r c K.
•?
tr-.
w? c
"I really felt better, my
back no longer ached/
and I had a new feeling
of energy".
H The massage-like, action
did it- . . the fat seemed *
to have melted away".
"In a very short time 1 had
reduced my hips 9 inches
and-my weight 20 pounds //
U9AN, ft
TMATS WONDEftFUL:!
I'll SEND FOR M
MY G'lRDLt.
^ TODAY'''
wT
is/
fefc-NP 'F.OjR 'X-m T;RJ AfL
' PERFOLASTIC/ Inc.
41. EAST'42iia ST..Dept. 713 NEWYORE,N.Y.
Withquu obl[gadon on'my pniti send "PREE book-
•let describing and.illustrating the new Perfolastic
.Reducing: Girdle and Uplift Brassiere;aIso sample:
of -Perforated ruBber and partitulars of yoiir
10 DAY F R E E: T R l A L OFF E R I
Nai
Address
:Slaie.
Vse Cwpomcr ShitiNaweiand Address, on tfenvyftosi'Card
•
,I
•
-IVide IVorld
::'Ilow we ba\·c the Jessica Dragoncltedahlia. .Above, its radio llrnues:lkeposes with a fcw of the blooms ex·hibited at the New York exhibit of the
Americ~n D~hlia Society
R.\DIOLA"ID
James Wallington, star NBC announcer and popular stooge of EddieCantor, was recently divorced from hisfirst wife, a Russian dancer. He turnedright around and married anotherdancer, this time Anita Furman, recently a member of the Rockettes, theTerpsichorean troupe performing at theRadio City Music Hall.
•
* * • • ,.Anniversary For Rudy
R UDY VALLEE checked off anotheranniversary on October 25,th. It
marked his sixth vcar on the air and hispopularity ;;;hows· no siglls of diminish-
[Contillucd 01' page 10]
.~.• • • • •New Network Emergzs
FLASHES From the NEWSiFj
CHARLES \VIl\":JJI\CER, who isShowboat's Captain Henry, is going
to appear in a Broadway show and decided to withdraw frolll radio ' ....ork.This has left his agency pondering thequestion of what to do with the captainin the script. At this writing it appearsthat he will either be killed off or sentto a sanitarium-if the Jatter, he canstill pen messages to be read to tbe Showboat audiencc. The outcome will havebeen deterlllined by the time this appearsin print, but howe ....er Captain Henry isfictionally disposed of. his fans can rejoice in the knowledge that he is happilytreading the Broadway boards.
T HE present situation with the CBSand )[BC networks unable to deliver
choice spots because their time has beenbooked practically solid. is a factor encouraging the formation of new chains.One small network has already emerged,including \VL\V, \V]N. \\·OR. and\VXYZ, with Lum and Ahner and otherfamiliar radio names already producingprograms. Another network coyeringthe Pacific Coast shows fair signs ofhecoming a reality. Just another signthat thingos are booming in radio. \\'itness the $7,000,000 profit which Columbia will show at the end of this year.
Cap'n Henry Murdered?
,. ,. . . .
-Wide WorlJ
Will Osborne, orchestra lcader ,,·ho was one of r3dio's first crooncrs, celebrated theseventh birthday of his band ill Philadelphia last month. He reeeh"ed a huge bicth·
day cake presented by a group of beautiful chorilles
Instead of diminishing, interest issteadily mounting among visitors to theNBC studios in Radio City. By the endof this year it is estimated more than amillion persons will have been escortedthrough the broadcasting chambers. Thestudios are located in the RCA buildingwhere the National Broadcasting Company occupies 11 floors and over 400,000square feet of floor space. It is a specially designed section of the structure.
• Beautiful, expressive eyes are withinthe reach of every girl and \voman in thesimple magic of Maybclline mascara. Itsmagic touch will instantly reveal hithertounsuspected beauty in your eyes, quicklyand easily.
\Vomen the world overhave learned thatMaybelline is the perfect mascara becauseit is absolutely harmless, positively nonsmarting, and perfectly tear-proof. A fewsimple brush strokes of Maybelline toyour lashes make them appear long, dark,and curling. Beauty-wise women appre~
date, too, the fact that l\laybelline isbacked by the approval of Good Housekeeping Bureau and other leading authori.tics for its purity and effectiveness.
Encased in a beautiful red and goldYanity, it is priced at 7Sc at all leadingtoilet goods counters. Black, Brown andthe new Blue. Accept only genuineMaybelline to be assured of highestqualityand absolute harmlessness. Try it today!
/transforms your eyes into
glowing pools of
loveliness - instantlyl
6
't y/b a * f
0
■ 4
s
transforms your eyes info
glowing pools of
loveliness — instantly!
Beautiful,, expressive eyes are within
the reach of every girl and woman in the
simple magic of Maybelline -mascara. Its
magic touch will instantly reveal' hitherto
unsuspected beauty in your eyes, quickly
and easily.
Women the world overhave; learned that
Maybelline is the perfect mascara because
it is absolutely harmless, positively-noia-
smarting, and perfectly tear-proof. A few
simple brush strokes of Maybelline to
your lashes make them appear long, dark,
and curling. Beauty-wise women appre-
ciate, too, the fact that Maybelline is
backed by the approval of Good House-
keeping Bureau and other leading authori-
ties for its purity and effectiveness.
Encased in a beautiful red and gold
vanity, it is priced at 75c at all leading
toilet goods counters. Black, Brown and
the new Blue. Accept only genuine
Maybelline to be assured of highest quality
and absolute harmlessness. Try it today I
Tt'ir A iiproved iMa-jaara
Wro.
[inOn tioit.w-aecpiniz H*rr S
"i-
£ tu.'.
FLASH 1 rom the Nl W
v 0
s-y
v i
r' > tl
c>
j
C-.
v| f r. *
V > la.
:Sl
\
M r
M. \ r
^Vr-rr^ 'AX* S"
V •i
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I
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—Wide World
Will Osborne, orchestra leader ^\lio v/as one of radioes first crooners, celebrated the
seyenlii birthday of bis band in Philadelphia last month. He received a huge birth*
day cuke presented by a group of beautiful chorines
Cap'n Henry Murdered?
CHARLES 1 WTHN livGER, who is
Shbzvbo.at's Captain Idenry, is going*
to .appear in a Broadway show and de-
cided to withdraw froin radio- work.
This has left, his agency pondering the
question of what, to do with the captain,
in the script. At this writing it appears,
that he will either- be killed off or sent
to a sanitanuni—if the latter, be can
still pen messages to be read to the Show-
boat- audience. The outcome will, have
been determined by the time this appears
in print, but however Cap,tain Henry is
iictipnally disposed of, his fans can re-
joice in the knowledge that he is happily
treading the Broadway boards.
James Wallington, star NBC an-
nouncer and popular stooge of Eddie
Cantor, was recently divorced from his
first wife, a Russian dancer. He turned
right around and married another
dancer, this time Anita Furrnan, re-
cently a member of the Rockettes, the
Terpsichorean troupe performing at the
Radio City Music Hall.
* * * H: ❖
Anniversary For Rudy
RUDY Y ALL EE checked off ^another
anniversary on October 25.th. It
marked his sixth year on the air and his
popularity shows no signs of diminish-
[Confinned on page 10]
*
Instead of diminishing, interest, is
steadily mounting among visitors to the
NBC studios in Radio City. By the end
of this year it is estimated more than a
million persons will have been escorted
through the broadcasting chambers. The
studios are located in the RCA building
where the National Broadcasting Com-
pany occupies 11 floors and over. 400,000
square feet of floor space. It is a special-
ly designed section of the structure.
+• *
New Network Emerges
THE present situation with the CBS
and NBC networks unable 'to deliver
choice spots because'their time has been
booked practically solid, is a factor .en-
couraging the formation of tiew ehaihs;
One.small network has already emerged,
including WLW, WjN, W OR, aud
WXYZ, with Lum and Abner and; other
familiar radio names already producing • -4 - • ri a i ...... -r. T*-*.
prograrns. Another- networ-k .covering"
the Pacific Coast shows Lair iigns of
hecehiiiig; a reality-. Just a not her :sigh
that things' arc' hooming in radio. Wit-
ness the $7,00,0:000 profit which Co'Iiint-
bia will "show at the1-end bt this- -year.
x-v.
m
y*
i. r
* -
///
W9m
I iff*
Mr.
!
%
/
k .:d't' y
* •-1
■: .t
V
$
i i
—.tr M
m •♦V • " -i
w
T
—Wide World
Now we have tlic Jessica Driigonciie
diililiii, .Above, its radio namesake
poses willi a (Jew of Ibe blooms ex-
hibited, at the New York exlribiL of the
American Dahluv Society
RADIO LAND
p
•
•USlC
......... oasf~oasf fo..........•vz. \
and
GRAHAM MCNAMEE-------*-------
THE ~nll;esl anel dJ3,.;g/desl PROGRAM
-------*-------
NEXT TUES. NIGHTat 9:30 E.T.
•
DECDlBER, 1934 7
NEXT TUES. NIGHT at 9:30 E.T
THE 5 m.. esi an c * j i PROGRAM
augn tot lift cJire-
Ed
,v
▼
an j
GRAHAM MCNAMEE
★
fot? ihe njoy larnnng mi ustc
o
EDDY DUCHIN
*
oast to
O
si
TEx'ACO
REG
DECEMBER, 1934
porters and pages, has been perfectlywonderful to me. So friendly andhelpful.
But after all, I think it is the listenerswho have been kindest, and I wonder ifyou would let me have a few lines inyour publication to thank them?
If so. I want them to know thatthey've meant a lot to one Irish boy whocame over here with nothing but the desire to do the best he can with the voicehe has. They've been more than kind,Hundreds of them have written me airiendly word, and some of them havesaid such pleasant things that I reallyice I I'm not worthy of it.
I want them to know that I'll try, inmy songs, to show my appreciation. ButI don't speak over the air, and I wouldlike to have them get these few wordsso that they may know how grateiul Iam that they like me,
Sincerely yOUTS,
~ A/~~/b:Editor of Radioland:
The Radio ees the greatest musicalinstrument. I merember the frost timeI was do de GrikDiamelect insmall Chercargostations. I sing"Yes, we haveno bananas,"The far mer sweeth the crazycrystal sets eeswas get a thrillwhen they hearbetween statics.
Nowadays youcan get everykind of hi g hclass, lowdownon neTy kind George Givotsituation andentretainment.
But ees one thing I don be ever hearfrom the radiom. A big hunk ofValdimar Shakespeare. Can you imanage me reciting Shakespeare. Can youimanage me reciting Shakespeare, Canyou imanage me reciting Shakespeare in"Grik?" \-Vhar you 5uspose would happen if you tune in and hear
"To bi' or lIuls to beThai ees the q1festiolr markII "'rether ('('s bether to have HarmOll ex
f"}' i,~ Blither or Not to Btl/lrer withtllat at all."
I think ees was Omelet say that.Omelet or some other egg. Spearkinbout ex; I open a egg the otber day in
RADIOLAND
Fred Allen
Danny M~llone
Dear Editor:'Yell, ] see vou made me iamous. At
any rate you ran my picture in the Hallof Fame page. Letme congratulateyou for editing thefirst r a d i 0 magazine that didn't refer to my ·'suave"comedy.
)Jow, the reasonwhy l'm g 1a d isthat the first timeanyone said] was';suave" ] went andlooked it up in thedictionary. I foundthat it comes di-rectly from a Latin
word meaning "sweet," and who wantsto be a s"vcet man. (Though radio hasoften been accused of having too manyof those,) If you're sweet, the first timeyou're caught in the rain-you're stickyand 'when you're sticky you get inpeople's hair and that's fatal.
\Vhile \ve're not 011 the subject, ] wish~ ou'd make it clear to your readers thatGracie Allen and ] are not related inany way. ]n fact. my real name is Sulli....an, and not Allen. I don't blame listeners for wondering, though, for theysometimes do gel strange ideas. I actually do know of one fan who wrote toa station asking "'hether Kate Smithwas the wife of Alired E. Smith, formergovernor of )Jew York and Democraticcandidate for the Presidency in 1928.
And now I must be off on a longjourney. I'm going to Ponland.C Regards,
X~&.Dear Sir:
I picked up a copy of R'\DIOLA~D theother day and found it very interesting.
It g i .... e s such atrue picture of theway radio broadcasting rea 11 y is,here in America.
You know, ] can'tget over how grandit all is. Everythingabout it is simply111 a r vel 0 u s. Notonly the fine largestudios you haYebigger and mar ehandsome thananything on theother side-but the
kindness of the people. Everybody, from1fr. Royal all the way do,vn to the
If Xmas Pack_"l{c: dClIired
ched. here 0
~ ""
Cl~rly pa&.ag.fflirl '""book" bo~
.WOMEN-Beige.Lav.ender, KUe, French Blue.Olympic: Bluc:, Pink orRose. $1 a pair.
eMEN Cannen. Ik-ige.Ol)'mpic: Blue. II a pn.ir.
.CHllOREN-:Sile.Lav.ender.01 ympac Blue,l'ink.11 a pair.
FITS ALL SIZES
T10e SlIpPt!tette co••52l6 IntnJ:p_ 8h1el•• Dept. H.l. Chiclli:p
• WIlEN DAY IS DONE and your tired feetcry out for rest, slip into Slipperetles
those smart wooTen foot bags. so much lhevogue among Movie Stars! Ligh tweigh t. comfyand s-t·r·c+c..h-y. they fit ~'our feet like aglove. miraculously soothing achy arches andweary muscles.
You '11 love them upon arising. for lounging.fireside wear. couvnlcsccnce and travel. And if~'ou'rc auno,roo wilh coulfeel, go to bed smartlywith warm Slipperellcs! They wash perfectly.Obtain a pair for yourselF. They mnkespTcndidXm:lS girts. too! At betler department stores;or order direct.
~'a~ .~ .. __ .. __ __ _
AdJTt:u __ ••••••• h •• ~ .. h __
C;/;f .. _. ._•• •••••Stale_ ••
lifJpere~feFOR STYLE and COMFORT
*7huU M~J:Rq. No. '''TO!. Pot. No. lU15l1..v...o".. J'o.L. N<>. UUl2.
8
·-----CONVENIENT COUPON -----THE SLIPPERETTE co., Dept. N-I.5216 Irving Park Blvd, Chicago. Ill.Canada-The Kl.lit-To-Fit Co., Ltd., Dept. N-I, Montreal
Plea!le seod me••• __ pain of SU PPERETTES at $1.00a pair. I C:llclo!IC 1__ ..... __ in money order or 8mmps.QUANTITY COLOR
o Women's .. hh._ __ ..
o :Mcn'8 ....~_ ~ • __ ••
o Chiidren'lI _ ~ •• _....
2
5 t.
y. &
* /
■s
Li3
•>
&
5^
T *
- f m
o\m yfO
\S
si*
WHENAY IS DONE and yoiir tired,feet
.cry out for rest, slip into Slipperettes—
those smart woolen foot, bags, so much the
vogue among Movie Stars! Light weight, comfy
and s-t-r-e-t-c-h-y, they tit .your feet like a
glove, miraculously soothing achy arches arid
weary muscles-
You'll'love them upon arising, for loimging.
fireside wear, convalescence and -travel. .And if
you're annoyed with coUlfnd^go to bedsmarLly
with warm Slipperettes! They wash perieGtly.
Obtain a pair for yourself. Tliey make splendid
Xmas gifts, too! At better department stores:
or oi'der direct.
FITS ALL SIZES
eWOMEN-Bo^c.Lny-
enclcr,; Kile, French Dhie,
Olympic Blue, Pinl: or
Ro^e. $i a pair.
©MEN—Carmen, BeJuc.
Olympic Blue. $1 a p;iLr.
©CHILDREN—NITcXav-
ender. Olympic BUic.Vink,
Sl-s pair.
T-
C/fJi vrr/y packaged
in box
TheSlipiiercttcCo.,5216 IrvlnBParK Blvd., Dept. N-l,Ch?C2fio
FOR STYLE and COMFORT
GTradt Jfarh fir v. Aro. iO/XOV. P<tt. Nc, Itanar,. Pat. A'o. ti0152.
CONVENIENT COUPON
THE SUPPERETTE CO.. Dept. N-1. 52U5 IrvinK Fark Blvd., Cliioaso. III.
Canada—The Knit-To-FitXo.,.Ltd.,Dept. N-l .Moatxeal
Please send me pnjrs of SLIPPERETTES at $1.00
a^piiir. I enclose $_ Jri money 'order.or,stamps.
QUANTITY COLOR
D Women's
. 11 Xmaa Pack- Men s age desired
□ Children's check-here "O
Name
Aiidrcss.
City
r
m
Fred Allen
Dear Editor:
Well, I see you made me .famous. At
any rate you ran my.picture in the Hall
of Fame page. Let
me co h'g ra t u 1 a t e
you for "editing the
first radio maga^
zine that didn't re- / m m m
ier to my "suave"
comedy.
Now, the reason • ■ ^
why I'm -g I a d is
that the first time
any one said I was
"suave" 1 went and
looked it up' in the
dictionary. I found
that it' coraes di- - * • , ,
rectly from a Latin
word meaning "swcel." and who wants
to be. a sweet man. (Though radio has
.often been accused of having, too niany
of those.) If you're sweet, the first time
you're caught in the rain—you're sticky
and when .you're sticky you get in
.people's hair and that's fatal.
While we're, not oir the .subject, I wish
yoird make it clear to your readers that' • , ..i
Gracie Alien and I arc not related in
any way. In fact, my real name is Sulli-
van, and not Allen. I don't blame listen-
ers for wondering, though, for they
sometimes do get, strange ideas. I actu-
ally do know of one fan who wrote to
a station asking whether Kate Smith
was the wife of Alfred E. Smith, former
governor of New York and Democratic
candidate for the Presidency in 1928.
And now I must be off on a. long
journey, I'm going to Ppnland.
Regards,
u
Dear Sir:
I picked up a copy of Radtol'and the
other day and found it very interesting.
It gives such a
true picture of the'
way radio broad-
casting r ea l 1 y - is,
here in America.
You know, I can't
get over how grand
it all is. Everything
about it is", sirnfily
m a r v.e 1 o u s. Not
only the fine large
studios you have—
bigger- and' hi © r e.
h a'n dso m e than
anything on the
other .side—but the
•Idndhess of the people. Everybody, 'from
Mr. Roval ail. the wav down to the
•iv.
Danny Malone
porters and pages, has been perfectly
v^onderiul to me. So friendly and
helpful.
But after all, I think it is the listeners
who have been kindest, and I wonder if
you would let me "Have a few lines in
your publication, to thank them?
If so, I want them to know that
they've meant a lot to one Irish boy who
came oyer here with nothing but the de-
sire to do the best he can with the voice
he has. They've been more than kind.
Hundreds of them have written me. a
friendly word, and some of them have
said siich pleasant things that I really
feel Pm not worthy of it.
I want them to know that I'll try. in"
my songs, to show my appreciation-, Biit
I don't speak over the air, and I would
like to have them get these few word's,
so that they may know how grateful I
ara that they like me.
Sincerely, yours,
/
I
vr
Georce Givot
8
Editor of Radioland:
The Radio ees the greatest musical'
instrument. I merember the frost lime
3 was do de Grik
Diairr elect in
small Ghcrcargo
stations. I sing
"".Yes, we - have • *
no bananas,"
The farmers *' « • m ^
weeth the crazy
crystal sets ees
was get a thrill
when they hear
between 'Statics.
Nowadays you
can- get every
kind of h i g h
class, iowdown f
on every kind
situation an d
eritretainmerit.
But ees one thing I don be ever hear
from the radiom. A big hunk of
Valdimar Shakespeare. Can you iman-
age me reciting Shakespeare. Can you
i man age me reciting .Shakespeare. Can
you Lnanage me reciting Shakespeare in
HGrik?M \Vhar you suspose would hap-
pen if you-tune in and hear
"•To he .or nuts to be
That ees the question mark
V/hetUer ees hcther to .have Harmon ex
fry in Bh Iher or Not id' But her ioiih
thai at all"
I think ees was Omelet say that:
.Omelet or some other egg. Spearkih
bout ex; I open a egg the other' day in'
RADIOLAND
3-Roll Carrier PackageContain! 3 rolls Turns and h.andypocket carrier.Only 25c. Moneyrefunded if liberal test packet attached doesn'tsatisfy you.
•,
•re ~o. en!J e 'a 'II
OF TAKING HARSH ALKALIES FOR
"That half-tumbler of harsh household alkali after dinnerwas a habit with Ine. I felt I had to have it-yet I feared Iwas actually abusing my stomach-tying my digestion inknots. Now what a difference with Turns! Such pleasantrelief! So quick and thorough-so gentle and safe. tt
TUMS End Sour Stomach...Gas. .. Heartburn New Safe Way!
E VERY sufferer TUMS. the new. advanced treatmentfrom heartburn, for "fussy stomachs" contains an antacid
gas, acid stomach, compound that is soluble onlyin the presfullness after eating. ence of acid. When the acid condition is
will be glad to know about the new. ad- corrected, the action ofTUMS stops! Novanced remedy-TUMS. And you'll be excess to seep into the blood and affeetglad to be delivered from the need for a the system generally. TUMS release justdose of raw water-soluble alkali. enough antacid to give you quick. thor-
Therewasatwaysaquestionofhowmuch ough relief-the unused portion passingto takewith safety-and a serious question. on, undissolved and inert.too. Because too muchwater·soluble alkali TUMS are dainty candy-like mints.can easily go too far in neutralizing stom- Quite an improvement over the old,ach acids. If the stomach becomes over messy, mixing method. Millionsofpeoplealkaline. digestion is actually impaired keep TUMS handy in pocket or handinstead of assisted. The excess of soluble bag-easy to take, quick to bring relief.alkalies gets into the blood. and alkalosis Munch 2 or 3 TUMS next time you aremay be caused if the habit is kept up. distressed by acid indigestion.
J1'I'!~ 1935 Calendar-Thermometer. beautifully designed in colors andn -s;.... gold. Also samples TUMS and :-fRo Send stamp for postage
" and packing to A. II. LEWIS CO., Dept.8-TLL.Sc. Louis, :Mo.
•
ad: (referring to acalling him "Pop")but might I inquirewhy the "pop":"Pop"-and mc theanswer to a maiden's prayer. I neverknew of a r a d i 0
artist with a so·briquet of "Pop"who ever attainedthe N i r van a ofshooting a programa day-sponsored.And that will soonbe my gratified ambition; and a program a day keeps
Bob Sherwood
11I\" restaurant, "The Acropolis Ko. 7,tables {or ladies, huppen all nite,"\\-heech ees got two yolks. That hen eeslead a double life.
Oh! my dear pimple of the radiom.Ees nothin' like high-class Shakespear~.
Another wonderful thing for radiomee:- the Greek Mythical Fairv Tail3 inGreek diamelect. I would like to tellYOU the story of the "Lion and theLouse:' or about Acnemedes when hediscover "specific gravity"-which eesmeams: how heavy ees weight?
\\'hen Archemedes remlize what hedisco\'er, he run down the strcept andholler, "Eureka, Eureka!" \Vheechmeams I have found 1 1 havc found!But nobody believe him, they think hework his way thru college selling\-aCUUIll cleaners. lIarr yOll like dot?\\"ell, so long Sporr-rt.
4~~ly dear Editor:
Than ks for theRADIOLAXD article
Last of Barnum's Clowns.EmlOR's NOTE:
C nde Bob enclosed 'U,ith Ilis leiter anold Barnum circlts clipping ballyhooing himas the 0111)' clo'wl/. to do a double somersalllt O~'cr t'(.o.'O c[;:phallfs alUi six horses.COIIUI/lIClltlS, ,,'C retract fhe "Pop" 'Will.n'grets.
Dear Sir:Thank you very much for running the
funny picture of me .in your SeptemberIssue.
Incidon.taLly,Death VaHey Daysstarts its fifth yearon \VJZ and a network carly in October. John )'IcBryde. who also appears in Ello Crimi!Clltcs, and theundersigned are theonly two membersof the original caststill all the job. ~rc-
John While Bryde hasn't misseda sinf{le show the
whole time. I spoiled Illy record lastFall by making a trip out to Death\'al1ey for new material.
Respectfully yours.
the sheriff away.Again thanks-with limitations
DEeDlE ER. 1934 9
my restaurant,' "The Acropolis N.p. 7,
tables for ladies, huppcu all uite,"
wiieech ecs got two yolks. That hen ees
lead a double lite.
Oh! my clear -pimple of tlie radiom.
Ees nothin' like high-class Shakespeare.
Another wonderful thing for radiom
ees the Greek Mythical Fairy Tails in
Greek diamelect. " I would like to .tell
you the story of the "Lion and the
Louse," or about Achemedcs when he
discover "specific gravity"—which ees
mearns: how heavy ees weight?
When Archemecles remlize what he
discover, he run down the strcept and
holler., "Eureka, Eureka!" W beech
mearns I Have found! I have found!
But nobody believe, him, they think he
work his way thru college selling
vacuum cleaners. Hair you like dot?
Well, so long Sporr-rt
i
Bob Sherwood
Mv dear Editor:
Thanks for the ad: (referring to a
Radiolaxd article calling him ''Pop")
but might [ inquire
-why the "pop"?
"Pop"—and me the
answer to a maid-
en's prayer, I never
knew of a radio
artist with a so.-
briquet of "Pop''
who ever attained
the Nirvana oi
shooting a program
a d a y—sponsored.
And that will soon
be my gratified am-
bition ; and a pro-
gram a clay keeps
the sheriff away.
Again thanks—with limitations
Last o! Barnum's Clowns.
En if or's Mote:
Uncle Boh enclosed with his lelicr an
old Banntnt circus clipping ballyhooing him
as the only clown to-do a double somcr-
sauli over lic-o elephants and six horses.
Coiiseijiienlly, we retract the ''Pop" with
regrets.
Dear Sir:
Thank you very much for running the
funny picture of me in your September
issue.
lucid o a t a 11' y,
Death Valley Days
starts its fifth year
on WJZ and a net-
work early in Oc-
tober. John Mc-
Bryde, who also ap-
pears in Eno Crime
CI it c s. and the
rmdersigned are the
only two members
of the original cast
still on the job. Mc-
B rj-dc ha sir I missed
a single show the
whole time-. I spoiled 1113' record last
Fall by making a trip but to Death
Valley for new material.
Respectfully yours.
*
A- LvV
V
John White
1
I
.-V
i? M It
Brot en ft. e -a rif
OF TAKING HARSH ALKALIES FO^
mmn,
* \
A
*'Th3t half-tumbler of harsh household alkali after dinner
AvaS'a habit with me. I felt I had to have it—yet I feared I
was actually abusing,my stomach—tying my digestion in
knots. Now what a difference with Turns! Such pleasant
relief! So quick and thorough—so gentle and safe."
TUMS End Sour Stomach...Gas
. Heartburn New Safe Way!
i t -F ;/■ -p VERY sufferer TUMS, the new, advanced treatment
XI/ fmm heart hum. for'Tussy stomachs" Gontainsanantacid from heartburn,
mem gas, acid stomach,
fullness after 'eating,
will be glad to know about the new, ad-
vanced remedy—TUMS;- And. you'll be
glad to Be delivered ••from the need for a
dose of raw water-soluble alkali. r m % m m
There was always aquestionofhowmuch
to takewith safety—and a serious question,
too. Because too much water-soluble alkali
can easily go -too far in neutralizing stom-
ach acids. If the stomach becomes over
alkaline, digestion is actually impaired
instead of assisted. The excess of soluble
alkalies, gets into the blood, and alkalosis
may be caused if the habit is kept up.
compound that is soluble only in-the pres-
ence of acid. When the acid, condition is
corrected, the action of TUMS stops! No
excess to seep into, the blood and affect
thesystem generally. TUMS release just
enough antacid to give you quick, thor-
ough relief—the unused portion, passing
on, undissolved and inert.
TUMS are dainty candy-like mints.
Quite an improvement over the old,
messy, xnixing'method. Millionsof people
keep TUMS handy in pocket or hand-
bag—-easy to take, quick to bring relief.
Munch 2 or 3 TUMS next time you are
distressed by acid indigestion.
TUMS
TUMS ARE
A NTA CTD
NOT A LAXATIVE
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WOT:
>■
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HA N PY TO AH-RY
3-Roll Carrier Package
Contains 3 rolls Turns and handy
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Only 25c- Money
refunded if liber-
al test packet at-
tached doesii't
satisfy you.
uus cura lUiuuy
m
DECEMBER. 1934-
• • • * *
ports that reading' of newspapers andmagazines ranks first in the amusementsof 5.000 people cross-examined in 29 different cities. Second comes radio, withthe movies trailing along in third place,The reason for radio's outstripping thefilms in popularity is explained by thefact that movies cost money. but etherprograms come in at the twist of a dial.\Vhich is a sound enough explanationas long as &ponsors continue to providethe high quality of entertainment thatcharacterizes programs planned for thiswinter.
Columbia exercised its option on TedHusing and renewed his contract forfour more years. This favorite sportsannouncer has been on the air for elevenyears. He gets in his best work at thisseason of the year when the big footbaUgames caU on his talents_
• • * * •Radio City Night Club
I T \VILL b(' of interest to listeners toXBC programs coming out of ).lew
York to learn that the roof of the 65"'tory RCA building in which the 1\ational Broadcasting Company's studiosare located now boasts one of the mostelaborate night clubs in the country. It'scalled the Rainbow Room and boasts anumber of costly gadgets ",.-hich makeit unique in it~ field, A revolving dancefloor which turns around slowly like a.gigantic phonograph record is set beneath a dome in which a constant playof varying colors is projected by a colororgan.
* * * * *
The Crosby family, second generation! Bing's two new twins pose with theirbrother, Gary Evan Croshy, for a RADIOU~J) portrait. The insert photograph provesthat Philip Lang Croshy, Ihe twin at the right, is becoming a crooner at an early
age. His brother, Denis Michael, gravely Hstens to his "boo-boo-ba-doo"RADIOLAND
[COIl/illued from page 6)
\~~.
'" ; ,'"
T HE Xational Recreation Association, which ha:, been studying the
lci:"ure time activities oi the nation. re-
Radio Beats Films.. * * * *
Bing Crosby, sitting in his home oneevening toying with a short wave set,tuned in a Russian station but was unable to understand the lingo_ The Sovietannouncer was making a long speechand out of the welter of Russian cametwo words that made Bing sit up,startled. They were "Bing Crosby_"One of his phonograph records was thenplayed, but Bing is still wondering whatthe speaker was saying about him.
Flashes from the News
ing yet. The reason: ~hrewd showmanship \'.hich appreciates the value ofvariety in any program. however good.One of these days Rudy will retire asa Illaestro and our guess is that he willblossom out as a producer on his own,
'50
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big «jving;<jn'd wo ore. pcusing-those
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$1.00 'with, name, .oddress, number of
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Flashes from the News
[Coiifinhed from- page 6]
!ng yet. The reason:, shrewid- showman-
ship which appreciates the value of
variety in any program. However good.
One. of these days Rudy will retire as
a -niaestrp and our guess is that he will
blossom out as a producer 011 his own.
A
Bing Crosby, sitting in his home one'
evening toying with a short wave set,
tuned in a Russian station hut was un-
able to understand the lingo. "The Soviet
announcer was; making a long speech
and out' df the welter of Russian came
two words that made Bing sit up,
startled. They were ^Bing Crosby."
One of his phonograph records was then
played, but. Bing is. still wondering what
the speaker was saying about him,
^ ^ ^ ^ ■
Radio Beats'Films
%
THE Natiohal .Recreation Associa-
tion^ which lias been studying the
leisure time activities oi- the nation, re-
ports, that reading-; of newspapers and
ilnagazines. ranks first in the amiisemeitts
of 5^000 people cross-examined in 29 dif-
ferent cities. Second comes radio, with
the movies trailing along in third piace,
The reason for radio's outstripping the
films in popularity is expiained by the
Tact that movies cost money. But ether
programs come: in a t The twist of a dial.
Which is. a sound enough explanation
as- long as sponsors Gpntinue. to provide-
-the high- ■qnaliTy of -enterlalnnrent tliat
characterizes programs planned for this-
winter. 1 ifc
Golumbia exercised its option on Ted
Husirig and renewed his contract for
■four more years. This favorite sports
announcer has been on the air. for eleven
years. He gets in his best work at • this
season of the year when the big football
games call, on his talents.
Radio City Night Club
IT WILL be of interest to listeners to
NBC programs coming out of New
York to learn that the roof of the 65-
story RCA building in which the Na-
tional Broadcasting Company's studios
are located: now boasts one df the most
elaborate night.clubs;in the country. It's
called, the Rainbow Room and boasts :a
number of costly gadgets which make
it: unique in its field. A revolving dance
floor which turns- around slowly like a
gigantic ;p,honograph record is set be-
neath a dome in which a constant play
of varying colors is projected by a color
organ.
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-
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The Crosby family, second generation! Bing's' two new twins pose with their
hrdther, Gary Eyati Groshy,, fdr a R AniOLANP po r ir a it. The insert photo graph proves
that Bhilip Lang Crosby^ the twin at the right., is becoming a crooner at an early
age. His brother. Penis' Michael,, gravely listens to his "boohoo-ba-doo"
RADIO LAND
DECEMBER, 1934
the wavelengths now used by commercial stations ongovernment license would have to be relinquished tonewcomers. It is not overstating the matter to declarethat the entire future of broadcasting as we know ithangs on the outcome.
No doubt there is much to back up the sland ofthose who wish to make a fourth R out of Radio, adding it to readin', 'riting, and 'rithmetic. But withcommercial stations devoting upwards of twenty percent of their time to programs of a religious and educational nature, it seems to us unnecessary to disturbthe existing setup. The danger is that in too manycases, organized groups clamoring for stations of theirown are not so much interested in general educationalprograms as in propagating doctrines of their own.A wholesale real10tment of present wavelengths wouldexpose fans to that most horrifying of possibilities:broadcasters who give the public what they think itshould have, instead of what it wants.
Demands for tickets to broadcasts have flooded theColumbia Broadcasting CompanY's offices to such anextent that they are leasing a second Broadway theaterfor the presentation of network programs. Because ofthe necessity for clearing the seats between programs,a time interval of at least half an hour is allowed betweenbroadcasts from individual studios. Columbia i. nowusing two theaters for broadcast audiences, one alter~
nating with the other.
,
What Chance Have New Stars ?
H AS new talent a chance to make good on radio?That this is a question of burning interest to
thousands was proved by the amazing response toPeter Dixon's article in October RADIOLAND, settingforth the cry for new radio stars. This story drew somany requests for advice and assistance that a secondarticle is being prepared explaining the hazards to beovercome and the methods employed to make the altimportant contact with program directors. Radio presents a rapidly changing picture. At this writing, somuch commercial time has been sold on networkstations that it is difficult for a newcomer to crash thegate j on the other hand, there are several programsin preparation whose purpose it is to unearth newtalent and give it its chance on the air. Whether ornot you are personally ambitious to become a radiostar, you will be interested in this article's comprehensive picture of the machinery which builds theindividual up to stardom.
Mary Pickford on Radio
I s RADIO following the movies along the path ofsophistication culminating in censorship? This is the
arresting parallel drawn by Mary Pickford, who certainly knows as much about the early days of motionpictures as any living person, and whose shrewd senseof showmanship is now finding expression throughthe microphone. She finds radio comedians the chiefoffenders on the score of vulgarity. Her constructiveideas on air programs are worth the serious consideration of those who shape the destinies of radio.
The Political Battlefront
-Widll World
President Roolevek livinl hi. Iatell Fire.ideadelrels. A total of five mierophonea cnrried hi.
mesll.le to the nation
THE nation's foremost radio personality-PresidentRoosevelt-renewed his series of Fireside Chats a
few weeks ago, summarizing achievements of his administration and carrying the battle to critics of theNew Deal. His talk was particularly significant inview of the facts revealed in the article HCoughlin vs.Roosevelt" which appears in this issue of RADIOLAND.There are those who believe the President has lostsome of the courageous fervor which characterized hisearlier addresses. This-as with all matters politicalis a matter of opinion. But the likelihood is that withpolitical interest at fever pitch, what with the tense~
ness of fan election campaigns and the amount ofcontroversial legislation awaiting Congress, the Presi-
dent will make more frequent appearances at the microphone. One of his most effective radio lieutenants,General Hugh Johnson, N.R.A. administrator, has resigned. Perhaps some new Napoleon of the microphone will spring up from some obscure corner tosway the course of public opinion. At any rate, it'sgoing to be an interesting season for the radio fan,who can turn on his set and point with pride or viewwith alarm, depending on his political affiliations.
The Fourth uR"RADIO fans may not know it, but the biggest battle
in broadcasting history is being fought before theFederal Communications Commission. The broadcasting companies are opposing representatives ofvarious Qrganizations who wish the Commission toallot a certain number of broadcast bands to educational and religious stations. This means that many of
DECEMBER, 1934
DECEMBER, 1934
The Political Battlefront
HpHE nation's foremost radio personality—President
Roosevelt—renewed his? series of Fireside Chats a • • , ,.j.* . • * • ,
few weeks ago, summarizing achievements of his ad-
ministration and carrying the battle to critics of the
New Deal. His talk was particularly significant in
view, of tire facts revealed in the, article "Goughlin "vs.
Roosevelt" which appears in this isiue of Radiolatcd.
There are those who believe the President has. lost
some of the courageous fervor which characterized his
earlier addresses. This—as with all matters political—.
is a matter of opinion. But .the likelihood is that with
political interest at iever pitch, what with the. tense-
ness of: fall election campaigns and the amount of
controversial legislation awaiting Congress, the Presi-
(
T'
r
/
*
-T
i
t'
—Wide World
President Roosevelt giving his latest Fireside
address. A total of five microphones carried his
message to the nation
dent will make more frequent appearances at the micro-
phone, One of his most effective radio lieutenants.
General Hugh Johnson, N.R.A. administrator, has re-
signed. Perhaps some new Napoleon of the micro-
phone will spring, up from, soihe. obscure corner to
sway the course of public opinion. At :any rate, it's-
going to be an interesting season for ,the radio fan,
who can turn on his set and point with pride or view
with alarm,-depending on his political affiliations.
The Fourth "R
O ADIO fans may not know it, but the biggest battle
in broadcasting history is being fought before the
Federal Communications Commission. The broad-
casting companies1 are opposing representatives of
various organizations who wish the Commission to
allot a certain number of broadcast bands to educa-
tional and religious stations. This means that many of
DECEMBER, 1934
the wavelengths, now used by commercial stations on
government license would have to- be relinquished to
newcomers. It is riot overstating the matter ,to declare
that the entire future of broadcasting as we know it
hangs on the outcome.
No doubt there is much to back up the stand of
those who wish to make a fourth R out. of Radio, add-
ing it .to readin", 'fiting, and •rithmetic. But with
commercial stations'devoting .upwards of twenty per
cent o'f their time to programs of-a religious and edu-
cational nature, it seems to us unnecessary to disturb » ■>
the existing setup. The danger is that in too many
cases, organized groups clamoring for stations of their
own are not so much interested in .general educational
progranis as in propagating doctrines of their own.
A wholesale reailotment of present wavelengths would
expose fans to that most horrifying of possibilities:
broadcasters who give the public what" they think it
should have, instead of what, it wants. m m S m M V * *
Demands for tickets to. broadcasts have flooded the
Columbia Broadcasting Compemy's offices to such an
extent-that "they are leasing a second Broadway theater
for the pfesentatioa of network programs. Because of
the necessity for clearing the seats between programs,
a time interval of at least half an hour is allowed between
broadcasts from individual studios; Columbia is. now
using two theaters for broadcast audiences, one alter-
nating with the other,
♦
What Chance Have New Stars ?
*
H AS. new talent a chance to make good oti radio ?.:
That1 this is a .question of burning interest to.
thousands was proved by the amazing response to
Peter Dixon's article in October Radiolaxd, setting
forth the crv for new radio stars; This storv drew so
many requests for advice and. assistance that a secprid
article is being prepared explaining the hazards to be
overcome and the methods employed to make -the all-
important contact with program .directors; Radio pre-
sents a rapidly changing picture. At this writing" so
much commercial time has been sold on network
stations that it is difficult for .a newcomer to crash the
gateon the other hand, there are several programs
in preparation whose purpose it is to unearth new
talent and give it its chance on the air. Whether or
not you are personally ambitious to become a radio
star, you will be interested in this article's comprer
herisive picture' of the machinery which builds' the
individual up to stardom.
Mary Pickford on Radio
%
IS RADIO fdliowing the movies along the path of
: sophistication culminating in censorship ? This is the
arresting parallel drawn by Mary Pickford, who cer-
tainly knows as much about the early days of motion
pictures as any living person, and whose shrewd sense
of showmanship is now finding expression through
the microphone. She finds radio; comedians! the-chief .• — .A'/ r *"r"fc "'i r ^ *" *
offenders on the: score of vulgarity. Her constructive
ideas on air programs are worth the serious consider-
ation of those who shape the destinies of radio.
I LIKE radio. Considering that it's still in its swaddlingclothes, I think it has done wonders.But none of us is perfect-and radio is no exception.
True, it brings lots of pleasure to people, but if it weremore carefully planned-less haphazard-it would be muchmore enjoyable. And it isn't developing. Instead, its undesirable features are being augmented. It's traveling along'line arne path which the movies blazed, years and years ago.
Let me draw a para1lel or two.About twenty-five years ago, motion pictures were just
staning on the pathwa)' to popularity. People (myself amongthem) thought it was wonderful to see the likenesses of actorsand actresses flitting about on the screen. Photography wascrude! Scenarios were cruder and I'm sure our acting wascrudest of all-but pictures were a novelty. They didn't haveto be good-people came to see them simply because they wereUsomething new."
Radio, some ten or twelve years ago, was in a very similarposition. The most important part of a program was notthe entertainment; it was the call letters of the station to whichwe were listening. And if it was a station a thousand ormore miles away, our cup of happiness was full to overflowing.
The heads of the industry have not yet come to the complete realization that it is no longer sufficient for radio merelyto provide Usomething to listen to." It requires real showmanship to hold an audience, once the first novelty has wornof!.
I AM beginning to wonder whether sponsored programs,devised by advertising experts, who are salesmen rather
than showmen, can succeed now that the first thrill of tuningin has gone.
Consider your own case. If you· are a normal, healthyAmerican, you do not welcome the book-agent or other manwho comes to your door with something to sell. But at leasthe rings your doorbell before he comes in.
The salesmen of the air do not even do that. They springat you when you least expect it, from behind a barrage ofmusic or other program material. It is as though someonecarne to call on you, perhaps bringing you a bunch of flowersor a box of candy, and then in the midst of an amusing conversati'on, suddenly said,
"By the way, I work for the Simmik Wet Wash Laundry,and it is the salary they pay me which makes it possible forme to bring you this lovely present. You ought to feel grateful to the Simmik Wet Wash Laundry, and the next timeyou have any laundry to be done, you must remember theSimmik Wet Wash Laundry. Please take a pencil and writedown the name and address. I'll spell it for lOU. It's theSimmik Wet Wash Laundry. spelled 5 I M M K, and theiraddress is five five five (that's five-fifty-five) Blank Street,spelled B LAN K Street. Their slogan is :-The customeris always right. So don't fail to patronize the Simmik Wet___Of and so on ~nd on, far into the night.
The point I am trying to bring out is that few radio advenisers are willing to tet well enough alone. They seemto feel that not only must they state their case, but that theymust also drive it in up to the head and clinch it on the otherside. It seems to me that they generally overdo it. Insteadof appreciating their programs, we poor radio listeners toooften resent the marked lack of subtlety.
Same day I may accept one of the radio offers that have
12
Here is a red-hot scoop I Mary
Pickford wrote thisarticle for RADIO·
LAND readers before she signed the
contract for her new program, at a
time when the prospects of her ap
pearing on radio at all were uncertain
and remote. Consequently she ex
pressed herself with unusual freedom
and vigor, setting down her forceful
views on what's wrong with radio,
how programs should be conducted,
and how she would reorganize radio
if she were dictator of the broadcast
ing studios. Now that Mary Pickford
has become a radio star of the Arst
magnitude, it is suggested that you tune
in on her new program and decide
for yourself whether she has put her
ideas into practice I
been made me. If Ihave any voice in whatthe advertising messageis, it will be brief, I warrant you. Advertising announcements would undoubtedly be a lot more fun-and therefore have a biggeraudience - if the practise ofhaving them given by the enter·tainers, and preferably preparedby script writers instead of sales·men, were fallowed mare extensively.
AFTER all, there is much to be saidfor the British system of broadcast·
ing, under which the listener is taxed asmall annual license fee which is used to support broadcast programs. The programs, underthat system, do not have to rely on advertising fortheir financial backing, and consequently save con·siderable wear and tear on the listeners' nervous systems.
There is, of course, some difficulty in collecting the licensefees, which would probably be even more marked over here,where people have developed a high degree of agility in dodging the income tax collector, but other means of achieving thesame end have been suggested.
These I shall call unarrow.casting" [Conti,med on page 42]
RADIO LAND
ByMARY PICKFORD
as told toROBERT EICHBERG
DECEMBER. 1934
If Miry' Pickfordwere F.iry God·mother of R.dlo,with full power tochlnge progr.m. or.tltion. II sh. uw~t, .he would in·.i.t th.t .dverti.ingannouncementl bem.de brief .nd en·tert.lnlng. Org.n.ize bro.dcllting.t.tion. urvlng thes.me .r•• to elimi.n.te dupllcilion ofpro 9 11m•. Allot.pecifled h0 u II to.t.tion. during whichthey would regul.rlybro.dc.st cert.intype. of progllm..0 th.t the 11.lenerwould .Iw.y. knowwhere 10 d I.' ind.nc. music, symphonic con ce rtl,ele., IS he mighldesire. PreserveIIdlo from Ihe IhrCltof cen.orshlp by.Ieerlngllaw.yfrommovie p r • c tic e •which it i. Imil.ting,particulllly, re.lllincomedl.n. 10 keepndio clCln. Seethat new progr.m.Ire devi.ed to .voidtiresome monotonYlpreplle IIdlo forthe pro b Iem. of
television.
Mary Pickford8ilnlng b erudio contract,with Neil McKay, peuonAI
repre'entalive
13
SfllMrecJ^lL UNNIN*
'America's Sweetheart" Tells How She Would Reorsanize Radio
I LIKE radio. Considering that it's still in its swaddling clothes, I think it has done wonders. But none of us is perfect—and radio is no exception.
True, it brings lots of pleasure to people, but if it were more carefully planned—less haphazard—it would be much more enjoyable. And it isn't developing. Instead, its unde- sirable features are being augmented. It's traveling along
same path wh/ch the movies blazed, years and years ago. Let me draw a parallel or two. About twenty-five years ago, motion pictures were just
starting on the pathway to popularity. People (myself among them) thought it was wonderful to see the likenesses of actors and actresses flitting about on the screen. Photography was crude! Scenarios were cruder and I'm sure our acting was crudest of all—but pictures were a novelty. They didn't have to be good—people came to see them simply because they were "something new."
Radio, some ten or twelve years ago, was in a very similar position. The most important part of a program was not the entertainment; it was the call letters of the station to which we were listening. And if it was a station a thousand or more miles away, our cup of happiness was full to overflowing.
The heads of the industry have not yet come to the com- plete realization that it is no longer sufficient for radio merely to provide "something to listen to." It requires real show- manship to hold an audience, once the first novelty has worn off.
T AM beginning to wonder whether sponsored programs, *■ devised by advertising experts, who are salesmen rather than showmen, can succeed now that the first thrill of tuning- in has gone.
Consider your own case. If you-are a normal, healthy American, you do not welcome the book-agent or other man who comes to your door with something to sell. But at least he rings your doorbell before he comes in.
The salesmen of the air do not even do that. They spring at you when you least expect it, from behind a barrage of music or other program material. It is as though someone came to call on you, perhaps bringing you a bunch of flowers or a box of candy, and then in the midst of an amusing con- versation, suddenly said,
"By the way, I work for the Simmik Wet Wash Laundry, and it is the salary they pay me which makes it possible for me to bring you this lovely present. You ought to feel grate- ful to the Simmik Wet Wash Laundry, and the next time you hive any laundry to be done, you must remember the Simmik Wet Wash Laundry. Please take a pencil and write down the name and address. I'll spell it for you. It's the Simmik Wet Wash Laundry, spelled SI M M I K, and their address Is five five five (that's five-fifty-five) Blank Street, spelled BLANK Street. Their slogan is;—The customer is always right So don't fail to patronize the Simmik Wet " and so on and on, far into the night.
The point I am trying to bring out is that few radio ad- vertisers are willing to let well enough alone. They seem to feel that not only must they state their case, but that they must also drive it in up to the head and clinch it on the other side. It seems to me that they generally overdo it. Instead of appreciating, their programs, we poor radio listeners too often resent the marked lack of subtlety.
Some day I may accept one of the radio offers that have
12
Here is a red-hot scoop! Mary
Plckford wrote this article for RADIO-
LAND readers before she signed the
contract (or her new program, at a
time when the prospects of Her ap-
pearing on radio at all were uncertain
and remote. Consequently she ex-
pressed herself with unusual freedom
and vigor, setting down her forceful
views on what's wrong with radio,
how programs should be conducted,
and how she would reorganize radio
if she were dictator of the broadcast-
ing studios. Now that Mary Pickford
has become a radio star of the first
magnitude, it is suggested that you tune
in on her new program and decide
for yourself whether she has put her
ideas into practice I
been made me. If I have any voice in what the advertising message is, it will be brief, I war- rant you. Advertising an- nouncements would un- doubtedly be a lot more fun —and therefore have a bigger audience — if the practise of having them given by the enter- tainers, and preferably prepared by script writers instead of sales- men, were followed more extensively.
AFTER all, there is much to be said for the British system of broadcast-
ing, under which the listener is taxed small annual license fee which is used to sup- port broadcast programs. The programs, under that system, do not have to rely on advertising for their financial backing, and consequently save con- siderable wear and tear on the listeners' nervous systems.
There is, of course, some difficulty in collecting the license fees, which would probably be even more marked over here, where people have developed a high degree of agility in dodg- ing the income tax collector, but other means of achieving the same end have been suggested.
These I shall call "narrow-casting" [Continued on page 42] RADIOLAND
4
By
Mary Pickford as told to
ROBERT EICHBERG
If Mary Pickford wer« Fairy God- mother of Radio, with full power to change program! or stations as she saw fit, she would in- sist that advertising announcements be made brief and en- tertaining. Organ- ize broadcasting stations serving the same area to elimi- nate duplication of programs. Allot specified hours to stations during which they would regularly broadcast certain types of programs so that the listener would always know where to dial In dance music, sym- phonic concerts, etc., as he might desire. Preserve radio from the threat of censorship by steering it away from movie practices which it is imitating; particularly, restrain comedians to keep radio clean. Sec that new programs are devised to avoid tiresome monotony; prepare radio for the problems of
television.
Mary Pickford signing her radio contract, with Neil Mc- Kny, porno no I representative
•>
13
tory
•
uccess
WHO is this glamorous Dorothy Page who, unknown a fewshort weeks ago, has been scoring radio hits in such rapidsuccession as to leave one dizzy following her progress?
It was only last spring that she began her career on the radio net-works as "The Queen of Hearts," registering an instantaneous
success which has just established her as singing star of theJan Garber Supper Club program which goes out from
Chicago to the entire country.No one could more honestly claim the title of HQueen
of Hearts" than Dorothy Page. Proposals of marriage from ardent listeners flow in to her daily,
inspired by the channing, intimate quality of hervoice. And yet, ironically enough, these mean
nothing to Miss Page other than a measure ofher success. Perhaps she sings the more feelingly her songs of love because she has experienced the bitterness of having her ownbeautiful romance become a throbbing memoryof heartbreak-but of that, more later.You will be lucky if you can find a spot tostand and look into her studio while shebroadcasts. The day I saw ·her the balconieswere full and only by special dispensation wasI able to edge my way through knots of staffartists and technicians into the forbidden control room where privileged NBCitizens them
selves had gathered to hear this new charmerof the air.
No wonder they rave I The Gal has Everything-personality, voice, beauty, brains, charm-and
all that it takes to make any sophisticated old owllike your humble scrivener do loops and dives
around the chandeliers just to see her smile. Theycall her another Jane Fr-o'Vlan in this town where the
exquisite Froman (called the umost beautiful girl inradio") rose to national fame. But thafs a comparison
hardly fair to either one of these beauteous queens. Eachwas born to reign in her own particular heaven. Dorothy Page
doubtless will succeed to her own throne. She probably will follow the Froman route to Radio City, Broadway and eventuallyHollywood, just as Froman followed Ruth Etting and others whofound Destiny waiting here in this appreciative city at the endof the lake.
It was pleasant on my day in court to see her standing therebefore the mike like a budding flower in a patchwork garden ofblack coated musicians. She sang four songs. I don't rememberwhat they were but it seemed as though the music was incidental.This girl was singing a message from her own heart to me. True,she never had seen me but that was the way I felt as I listened.There was sincere intimacy-natural, [Continued on page 44]
RADIOLAND
Romance brought heartbreak to Dorothy Page-eand instilled in her a firm determination to let
nothing stop her in her climb to famel
Meet Dorothy Page, whom you have already seen onscores of pretty-girl magazine covers. She is a formerartist's model who is skyrocketing to radio fame 8S
singing star of Jan Garber's Supper Club
By HAROLD P. BROWN14
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Romance brought..heartbreak to Dorothy Pag.
arid' instilled in her a firm determination to
nothing slop her in her climb to fame!
let
— « ' • 1 ss * ••
Meet Dorothy Page, whom y ou . have alreaiiy seen on
scores: of pretty-gixl magazine covers. -She U.a-Jorm'er
artist's model who? Ie skyrocketing to radio, fame as
singing sta'- of Jan 6or6orV Supper Gliih
P . BFO WN
■n
HO is this glamorous Dorothy Page who, unknp.wh a few
short week's ago, has been scoring radio Hits.in such rapid
succession as to. leave one dizzy foHowing her progress f
Xt- was.-ority ;last-spring that;she began her career oh the radio net-
works as "The. Queen; oH Hearts,"' registering !ah instahtaiieous
success 'whicH has" Just established "Heir as singing star of the
T n 'Ga'rbeV Supper Club .program whicH goes put from:
Chicago, to the, entire- country;
No. one- could more Honestly "claim the title of "Queen
op Hearts" than Dorothy Page, Proposals of mar-
riage front aydent listeners; .'flow, in to her daily,
inspired' by the charming,, intimate quality of her
voice; And yet, ironically enough, these- mean
nothing to Miss Page other than a measure 'Of
Her Success Perhaps she sings 'the more feel-
itlgly her sOngs of 16ye because, she Has exr
.perienced the '.bitterness of .haying her- own
beautifui romance, become: a throbbing memory
of heartbreak—but Of that, more: later. « * *
You will be lucky: if you ■can find a spbt' to
stand and look into Her studio- while she.
broadcasts. The day I 'saw -her the' balconies
wei-e iuil and- only by. special dispensation .was
I able • to edge my way-through knots Of staff
artists '.and. tecKriician's into the forbidden coii-
trol fpom where pHiy.ileged N'BCitizens; tliem-
selyes Had gathered to hear this- new charmer
•of the; air.
No. wonder, "they nave! The. Gal has Everything,
—perspnalityj voice, beauty, brains, charm—and.
all that it takes to make any sophisticated old; owl
like -your- humble scrivener do loops and dives-
around the chandeliers just to1 see Her "smile. They
call Her another' Jane Frbraari in. this town where the
exquisite Fronian (called the "most beautiful girl, in
radio") rose to, national.fame. But: that's; 'a comparison
hardly' fair t'o either: one of these beauteous queens. Each
was born to reign m her;Own particular Heavefi. Borothy' Page
"doubtless will ..succeed to her own throne. She probably will fol-
low -the Froman route to Radio City. Broadway and eventually
Hollywood, just as Froman followed. Ruth-Etting and others who
found. 'Destiny waiting here in this, appreciative city at the end
•of theviake
If was* pleasant on my day in court, to see- her standing there ■ aC ■■ •»"%* .% ( . %, ^ * * «••• I* .* •• •, . t. * . * . ..**«•• , •/* , •
before the. mike- like; a budding flower in a patchwork garden; of
black coated^ musicians. She sang four isongs. I .don't remember
what they were but it,seemed as though the music was incidental.
This .girl wascsinging;a message frbm Her own heart to me, True,,
she never' had-seen nib but -mat -was the way I felt -as. I listened.
There, was .-sincere Intimacy—natural, [Continmd on page: 44]
RADIO LA® D:
ome!ome
That was the demand of Myrt and Margefans-so the two chorus girls stage theirnew adventures in the U. S. A'I withglamorous Jack Arnold supplying the ro-
mantic clement once more
ALAUNDRYMAN in San Francisco's Chinatown wrotea plaintive letter to the sponsors of the A1'yrt and Margeprogram complaining that his business was ruine<!
when the Jack Arnold love interest wasdeleted from this radio serial last seasonFeminine customers used to gather roundhis shop radio to listen to Jack's amorousvoice, but as soon as his Jove making becameconspicuous by its absence, so did the ladies,with the result that the laundryman's busi.ness began tobogganning.
Probably the complaint from Chinatownwould not have moved the powers that behad it not been bulwarked by protests ofthe same nature from spinsters who lettheir tea cool while their hearts warmedto Jack's tender sentiments, from schoolgirls and stenographers and housewiveswho, with varying degrees of fervor,cried out to Myrt and Marge, "Give uslove-.and come back home."
So the love is back in the new seriesof this backstage radio drama in the per-son of Vinton Haworth-a six-footer withdark brown curly hair and blue eyes-whopicks up the role of Jack Arnold where heleft it a year ago. It will be his interestingtask to make love to Marge (Donna Damerel,daughter of Myrtle Vail who writes thescript), whose picture appears on the cover of thismonth's RADlOL..... ND. Yes, he gets paid for it. Don'task us why,
Our two chorus girls leave South America far behindand return to the good old U. S. A. in their newsequence of adventures. This wasn't because of a sudden surge of patriotism, depreciation of the dollar, or difficultywith Spanish, but simply a hard-headed aceptance of the sloganthat the customers are always right. Fans didn't want Myrtand Marge traipsing around South America any longer. Sohere they are back home and all is forgiven.
The real life story of Myrtle Vail, who created the M )Irtand Marge show, is one of radio's real classics. She hadheard that the sponsor would back a radio show if he couldfind one he liked. Hundreds of ideas had been turned down.But Myrt, unabashed, wrote her script, auditioned an episode or two-and presto! It clicked, and all indicationsare that it will run on as long as people listen to radioserials.
Myrt and Marge spent the summer making personal appearances in the East, accompanied by Ray Hedge who, as"Clarence Tiffingtuffer," furnishes a lot of comedy in theserial as a thitthified costume designer. Of course, there isn'tany such word unless you lisp.
DECEMBER, 1934
Heart interest! Jaek Arnold~ played by Vinton Haworth, bringsromance back into Ibe M,'rt and Marge "erial by popularrequest. Top photo, Myrtle Vail is the lady embracing herdaughter Marge, othenrise Donna Damere1. Or rather. Donna
Kretzinger; ghe was married six. month" ago
15
That was the demand of Myrt and Marge
fans—so the two chorus girls stage their
new adventures in the U. S. A,, with
glamorous Jack; Arnold supplying the ro-
mantic element once more
with
-who
ALAUNDRYMAN in San Francisco's Chinatown wrote
a plaintive jetter to the sponsors of the Myrt ani- Margc
program complaining that his business was ruined
when the Jack Arnold love interest was
deleted from this radio serial last seascm. » w m m-
Feminine; customers used to gather round
his shop radio to listen to Jack's amorous
voice, but as soon as his love making became
conspicuous by its absence, so did the ladies,
with the result that the laundryman's busi-
ness began tobpgganningi
Pvobably the complaint from Chinatown
would not have moved the powers that be
had it not been bulwarked by protests of
the same nature from spinsters who let
their tea cool white their hearts warmed • # ■ m- m
to Jack's tender sentiments, from school-
girls and stenographers and housewives
who, with varying degrees of fervor,
cried out to Myrt and Marge, "Give us
love—and come back home."
So the love is back in the new- series r J '** • • - V • »» t
of. this backstage radio drama.-,in the per-
son of Vinton Haworth—a six-footer
dark brown curly hair and blue eyes-
picks up the role of Jack Arnold where he
left it a year ago. It will be his interesting
task to .make love to .Marge, (Donna Damerel,
daughter of Myrtle: Vail who writes the
script), whose picture appears On the cover of this
month's Raoioland. Yes, he gets paid.for it. Don't
ask us why.
Our two chorus girls leave; South America far behind
and return to the good .old U. S. A. in their new
sequence of adventures. This wasn't because of a sud-
den surge of patriotism, depreciation of the dollar, or difficulty
with Spanish/but simply a hard-headed,aceptance of-the-slogan
that the customers are always right. Fans didn't want Myrt
and Marge traipsing around South America any longer. So
here they are hack home and. all is forgiven.
The real life story of 'Myrtle Vail, who created the Myrt
and Marge show, is one of radio's real classics. She had
heard "that the sponsor- would back a radio show if he could
find one he liked. Hundreds of ideas had been turned down.
But Myrt, unabashed, wrote her script, auditioned an epi--
sode or two—and presto 1 It clicked, and all indications
are that it will run on as long ;as people listen to radio
serials.
Myrt and Marge spent the summer making persdrtai ap-
pearances in the East, accompanied by Ray Hedge who, as
"Clarence Tiffingtuffer," furnishes a- lot of comedy in the:
serial as a thitthified costume designer. ,0f course, there isn't
any such word unless you lisp.
■V*
"
>
4
r
i
4
i
#
4
rs
1
Heart interest! Jack Arnold, played by Vinton Hawortb, brings
romance back into the Jfefyrt and Merge serial by popular
request,. .Top photo,. Myrtle Vail is the lady embracing her
daughter Marge, othdrvyise Donna DaniereK Or rather, Donzta
Kretzihger; she v/as married.six months ago
DECEMBER, 1934 15
-Wide WMld
credible as it may seem in this instance it appears to be thefact, as will be shown presently.
There are two major exhibits in the evidence of the splittaking place, which we may refer to, borrowing the jargonof the court room, as Exhibit A and Exhibit B.
In examining Exhibit A, we must look upon FatherCoughlin not as a lone wolf exhorter, giving ,,-ent to oDinion~
on money which have occ::urred to him and him alone, but a:-.a member of a bod\' of men who think as he does and act inconcert with him to bring about the monetary reforms ,...-hichthey feel to be desirable.
This group is usually designated as the inflationist bloc.although it goes by a more or less official title of its own, theCommittee for the Nation.
It advocates a managed and flexihle currency, so expandedas to bring prices and values back to what they once werein other words, inflation. [Continued on page 501
Ii
The dignity of the President'@.office will Dot permit him to en·gage in controvenies with in·dividuals. This fall, however, bewill make more Fireside Talks onadministration policies whichhaye been criticized in the fen'"or
of fall election contesls
The two most famous radio voices in America - those of President Roosevelt andFather Charles E. Coughlin-hove come toa porting of the ways. The radio priest isleading a new air crusade against no lessan adversary tlum the President himself,as represented by the policies of the NewDeal Administration. On this amazingradio conflict. unprecedented in broadcasthistory. may hinge political developmentsthat will affect the course of the nation
By FRANK MARBURY
I S IT possible that these two veteran campaigners, who havebeen through so much together. who have been on the
friendliest terms. can now be aligning themselves on oppositesides of the fence? History is full of such cases, and in-
DECEMBER, 1934
FI\THER COUGHLIN it was who sounded the first indi-cation of the coming struggle in his final broadcast last
spring, when he indicated that unless the President movedmuch farther and faster in the direction which they hadhitherto taken together, it would be no longer possible to seeeye to eye with him on important problems of the day.
8ince then, as events have shaped themselves with whirlwind rapidity during the summer, it has become increasinglyobvious that his prophecy is being fulfilled to the point wherethese two public figures not only will not be seeing eye to eyebut may in fact be glaring at each other from opposite sidesof the most important issues of the day.
The portent of this cleavage is better realized when onerecalls that the country's greatest official figure and its mostpowerful unofficial one, have hitherto fought side by side formost of the Salient points embodied by the New Deal, haveguided the main column of the march of events in one definitedirection.
Consider these points and how they have shaped historythe past two years: retirement from the gold standard, devaluation of the dollar. elimination of the gold clause fromcontracts, expansion of credit and the nationalization ofsilver.
And Father Coughlin lent unflagging support to the ad,ministration all the way. Sunday after Sunday he poundedhome the one thought, IlIt's R-r-r-oosevelt or r-r-r-uin!" inhis rich Irish brogue.
Jn some instances, like a scout in the forests of economicbewilderment, he cleared the underbrush of public ignorance.making it easier for the administration to cut through withthe concrete highway of legislation.
\'Vhen Alfred E. Smith threatened to crystallize oppositionto the New Deal with his cry of HBaloney Dollars," it wasFather Coughlin who parried the thrust, stepped in andsmashed the attack with a forthright denunciation and brokeAl Smith's popularity for all time.
The greatest single demonstration of the power he wasthrowing to the administration came when, in answer to oneof his sermons, a quarter of a million letters in a sing-Ie weekpoured in-not to the Shrine of the Little Flower, but to theWhite House.
RADIOLAND
Father Coughlin'llletter which ac·companied t b epoll blanks sentto members of hill
Radio League
WHEN Father Coughlin left the airwaves last springafter a long and strenuous campaign in behalf of hisprinciples which had lifted him to new heights of fame,
there was some doubt as to whether he would return to themicrophone again another year.
He himself said he had not made up his mind. He wastired he needed rest. He wanted more time to devote to hispari;h of Royal Oak, Michigan, which is, after all. his chiefconcern.
Rumors flew thick and fast. It was said that during thesummer Wall Street would bend every effort to keep him offthe air. These rumors, Father Coughlin refused either toaffirm or to deny.
But now Father Coughlin is back on the air with the largestradio station network in the history of his career, making itpossible for the resounding thunder of his voice, pouring intothe microphone at the Shrine of the Little Flower at RoyalOak, to re-echo and reverberate for the first time from Maineto California.
In view of his desires to return to the anonymity of privatelife, there can be only one force strong enough to lure himinto whirlpool of public affairs again. . .
That force is prospect of a great battle, the VISIon of agreat adversary. It is almost ine~itable that tha~ adversary,,,.-ill be none other than the President of the Untted States,Franklin D. Roosevelt, and his New Deal.
Before launchinghis new crusadeagainst certainpolicies of theRoosevelt Admin.istration, FatherCoughlin circu·lated hundreds ofthousands of pollblanks to mem·bers of hie RadioLeague to gettheir reaction tocertain phases ofNew Deal policies
Add.....
QtY· m 1I,m
Questions 1 and 2, reproduced in this sectionof the poll conducted by Father CougbHn,refer directly to Administration policies andare so worked as to bring a preponderance
of affirmative votes
POllI- Do,...I ~""' ..tlo.
I... _'""'y tlIo._ ,.Il<foIo1o...........U.,., ... , TooQ N<O
16
-Wide World
,0
IC*
Mly VP.
—Wide World
WHEN Father Coughlsn left the airwaves last spring after a long and strenuous campaign in behalf of his principles which had lifted him to new heights of fame,
there was some doubt as to whether he would return to the microphone again another year.
He himself said he had not made up his mind. He was tired, he needed rest. He wanted more time to devote to his parish of Royal Oak, Michigan, which is, after all, his chief concern.
Rumors flew thick and fast. It was said that during the summer Wall Street would bend every effort to keep him off the air. These rumors, Father Coughlin refused either to affirm or to deny.
But now Father Coughlin is back on the air with the largest radio station network in the history of his career, making it possible for the resounding thunder of his voice, pouring into the microphone at the Shrine of the Little Flower at Royal Oak, to re-echo and reverberate for the first time from Maine to California.
In view of his desires to return to the anonymity of private life, there can be only one force strong enough to lure him into whirlpool of public affairs again.
That force is prospect of a great battle, the vision of a great adversary. It is almost inevitable that that adversary will be none other than the President of the United States, Franklin D. Roosevelt, and his New Deal.
16
-r: <
r o.: ^
L
r
-v X
Into fUHporfty by the po*ky YetO NoQ
% X %
VV V
Before launching his new crusade against certain policies of the Roosevelt Admin- istration, Father Coughlin circu- lated hundreds of thousands of poll blanks to mem- bers of his Radio League to get their reaction to certain phases of New Deal policies -V
POIX t r.«T NjmwlNt ".(ton £ D. T« U** tawlrtKI tfc. Ir.la fc? Hit p^Mnl polle* of luil-rg nxno bold* and thpreb/ lacreajInB n NoQ
S. Do 70a favor Uw paUcy of dovodor y«rt of th» Qnldtn Hour la to»eh u« chilihm of the rudon Iho elemrtt* of Chrlidanltyf YoO N«D Name Addrew City-—
Questions 1 and 2, reproduced in this section of the poll conducted by Father Coughlin, refer directly to Administration policies and are so worked as to bring a preponderance
of affirmative votes
Father Coughlin's letter which ac- companied the poll blanks sent to members of his
Radio League
RADIOLAND
The two most famous radio voices in Amer- ica'-those of President Roosevelt and Father Charles E. Coughlin—have come to a parting of the ways. The radio priest is leading a new air crusade against no less an adversary than the President himself, as represented by the policies of the New Deal Administration. On this amazing radio conflict, unprecedented in broadcast history, may hinge political developments that will affect the course of the nation
By Frank Marbury
FATHER COUGHLIN it was who sounded the first indi- cation of the coming struggle in his final broadcast last
spring, when he indicated that unless the President moved much farther and faster in the direction which they had hitherto taken together, it would be no longer possible to see eye to eye with him on important problems of the day.
Since then, as events have shaped themselves with whirl- wind rapidity during the summer, it has become increasingly obvious that his prophecy is being fulfilled to the point where these two public figures not only will not be seeing eye to eye but may in fact be glaring at each other from opposite sides of the most important issues of the day.
The portent of this cleavage is better realized when one recalls that the country's greatest official figure and its most powerful unofficial one, have hitherto fought side by side for most of the salient points embodied by the New Deal, have guided the main column of the march of events in one definite direction.
Consider these points and how they have shaped history the past two years: retirement from the gold standard, de- valuation of the dollar, elimination of the gold clause from contracts, expansion of credit and the nationalization of silver.
And Father Coughlin lent unflagging support to the ad- ministration all the way. Sunday after Sunday he pounded home the one thought, "It's R-r-r-oosevelt or r-r-r-uin!" in his rich Irish brogue.
In some instances, like a scout in the forests of economic bewilderment, he cleared the underbrush of public ignorance, making it easier for the administration to cut through with the concrete highway of legislation.
When Alfred E. Smith threatened to crystallize opposition to the New Deal with his cry of "Baloney Dollars," it was Father Coughlin who parried the thrust, stepped in and smashed the attack with a forthright denunciation and broke A1 Smith's popularity for all time.
The greatest single demonstration of the power he was throwing to the administration came when, in answer to one of his sermons, a quarter of a million letters in a single week poured in—not to the Shrine of the Little Flower, but to the White House.
T S IT possible that these two veteran campaigners, who have 1 been-through so much together, who have been on the friendliest terms, can now be aligning themselves on opposite sides of the fence? History is full of such cases, and tn-
T
If
—yy ide World
■4m a*: H
The dignity of the Presidcut'e office will not permit him to en- gage in controversies with hi- dividaals. This fall, however, he will make more Fireside Talks on administration policies which have been criticized in the fervor
of fall election contests
credible as it may seem in this instance it appears to be the fact, as will be shown presently.
There are two major exhibits in the evidence of the split taking place, which we may refer to, borrowing the jargon of the court room, as Exhibit A and Exhibit B.
In examining Exhibit A, we must look upon Father Coughlin not as a lone wolf exhorter, giving vent to ooinions on money which have occurred to him and him alone, but as a member of a body of men who think as he does and act in concert with him to bring about the monetary reforms which they feel to be desirable.
This group is usually designated as the inflationist bloc, although it goes by a more or less official title of its own, the Committee for the Nation.
It advocates a managed and flexible currency, so expanded as to bring prices and values back to what they once were— in other words, inflation. [Continued on page 50]
DECEMBER, 1934 17
THE conspiracy which has existed to confine Lawrence Tibbett within the rigidclassifications of an opera star is thor
oughly exploded by his new program sponsoredby Packard. At last the man has broken throughthe shackles and is doing something on the airthat he has always wanted to do. For the firsttime Lawrence Tibbett is revealed to be what thefootball scribes aTe fond of designating as a"triple threat" man-he sings, he acts, he talks!
No radio listener, of course, will be surprisedat the news that Tibbett sings. It's what everybody expects of him. But most dial twisterswill be surprised to hear him play straight dramatic parts from musical comedies and motionpictures scripts, and to appear in autobiographicaldramatizations from his own life story-suchincidents as the time he was mistaken for a bankrobber and had to sing his way out of the policestation, and the occasion when he and :\laria]eritza engaged in a wrestling bout on a Cleveland stage.
Lawrence Tibbett's third "threat" is the vocalpersonatit}, of the man himself. He draws uponthe rich background of experience which hascrowded his active life and discusses, in manto-man fashion, celebrities he has known andgeneral topics of interest.
It is high time that Tibbett's true personalitybecame better known to his radio audience. Hehas a nice smile and a cheerful disposition whichsurvived the barrage of questions I aimed at himas I cornered him in the den of his beautifulNew York apartment overlooking the East River.
LAWRENCE TIBBETT is not exactly modest,but he has a healthy contentment in hard
\\o'ork and a keen sense of humor. He is justlyproud of his fine voice with which he has conquered the opera, radio and moving pictures-buthe never forgets that it is a God-given gift and
that he had nothing personally to do with it.But God did not teach him how to use his voiceor how to act and he learned all that throughexperience and training.
He admires and believes that the secret ofGreta Garbo's success as an actress lies in thatfact that she can stay still and concentrate onan idea and hold your interest longer than anyother on the screen. He further explained, andI quote him here and only wish you could haveseen his facial expressions as he demonstratedfor me. He said:
"The movies began to improve my acting theminute I saw the shots of the first scenes. Tomy utter astonishment I discovered that everytime I took a high note I looked at the end ofmy nose and crossed my eyes 1 I was twistingmy mouth into queer shapes!" He demonstratedhere with rather dismaying success.
"And when I pronounced certain words theydidn't sound at all the way I expected. I wasusing Operatic Gesture No.1-the right handabove the heart, the left hand extended skyward-to mean anything. I used it for 'I love youvery much,' 'It looks like rain,' 'Good night,Mother,' and 'No, I don't believe I'll have anymore spinach.' " •
BUT in radio-there's where he did have atime. My sympathy goes out to the stage
and screen star who tackles radio for the firsttime. On the stage they never have to leanover to a cold, hard production man and ask"How'm I doin' "-they know by the audience.Mr. Tibbett explained to Ole that it was a cold,damp feeling to finish a program without theslightest idea how people liked it, or if thereeven was anyone who heard.
Such was the problem that confronted himwhen he first sang over the air-in Los Angelesin 1922. But he tells [Colltinued all page 54]
RADIOLAND
f
They m kept LaWmtce TihbeUy
talents -buried so long that Ive^s
happy as a baby over his shame
to dis'pMy them on his new hptr
By Camilla Jordan
b *
/
n\
i '
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P
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o
T:HE .conspiracy which has existed to con-
fine Eawrence Tibbett within the rigid
classifications of an opera star is thor-
oughly exploded by his new program sponsored
by Packard. At last the man has broken through'
the shackles-and is doing something on the air
that he lias always wanted to do.. For the first
time Lawrence Tibbett is revealed to be what the
football scribes are fond of designating as a
"'triple threat" man—he sings, he acts, he talks!
iNTo radio listener,, of course., will be surprised
at the news-that Tibbett sings. It's what every-
body expects of him. But most dial twisters
will be surprised to hear him play straight dra-
matic parts from musical comedies and motion
pictures scripts, and to appear in autobiographical
dramatizations from His own life story—such
incidents as tile time lie was mistaken for a bank
robber and had to sing his way .out of the police
station; and the, occasion when he and Maria
Jeritza engaged in a wrestling bout on a Cleve-
land stage.
Lawrence Tibbett's third "threat" is the vocal
personality of "the man hiinseif. He draws upon
the rich background of experience which has
crowded his active life and discusses, in man-
to-man fashion, celebrities he has known and
general topics of! interest
It is high time that Tibbett's true personality
became better known, to his radio, audience. He
has a nice smile and a cheerful disposition which
survived the barrage of questions I aimed at him
as I cornered him in, the den of his beautiful
New York apartment overlooking the East River.
T AWRENCE TIBBETT is not exactly modest,
* J but he has a healthy contentment in hard
work and a keen sense of humor. "He is justly
proud of his fine yoiee -vyitlr which he has con-
quered the opera, radio and moving pictures—-but
he •never .forgets that it is a God-giveh gift and
that he had. nothing personally to do with it.
But God did not teach him how to use his voice
or how to act and he learned all that through
experience and training.
He admires and believes that the secret of •» i % • * " * ** 7r " '"
Greta Garbo's success as an actress lies in that
fact that she. can stay still and concentrate on
an idea and hold your interest longer than any
other on the Screen. He further explained, and
I quote him here and only wish you could have
seen his facial expressions as he demonstrated
for me. He said:
"The movies began to improve my acting the
minute I saw the shots of the first scenes. To
my utter astonishment I discovered that every-
time I took a high note I looked at the end of
my nose and crossed my eyes!, X was twisting
my mouth into queer shapes!" He demonstrated
here with -rather dismaying success.
"And when I -pronounced certain words they
didn't .sound at all the way I expected. I was
using Operatic Gesture No. 1—-the right hand
above the heart, the left hand extended skyward
—-to mean anything. I used it for T love you
very much/ Tt looks like rain/ 'Good night.
Mother,' and 'No, I don't believe I'll have any
more spinach,5"
"OUT in radio—there's where .he did have a
^ time. My sympathy goes out to the stage
and screen star who" tackles -radio for the first
time. On the stage they never have to lean
over to a cold, hard production man and ask
"How'm I doin' "—they, know by the audience.
Mr. Tibbett explained to me that it was a cold,
damp: feeling to finish a program without the
slightest 'idea hbw people liked it, or if there
even was anyone -who heard,
Such was the problem that confronted Him
when,he" Erst sang over the air—in Los, Angeles
in 1922; But he tells [Continued on page 54],
RADIO LAND
Smith, amjovial-noor affecta-
KatepIe.posetion about Ibisgirl - a highly
•genume person
Husky PaulWhiteman domi.nates the KraItbroadcast scene-businesslike.efficient, per·feedy at home
DECE'fBER, 1934
Lud Gluskin. rehearsing for theBig Show. rollsup his steensand removes his
tie for action
Jessica Dragon.ette. consist.ently charming-always un·rumed. gracious.even to auto·graph hunters
19
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hearsing for the
Big ShoW) rolls
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Jessica Dragon-
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eritly charming
—talways- un-
ruffled, gracious,
even to auto-
graph-hunters / C
B-EGEMB:ERr 1934 '19
Eve Sully and lesle Block, Itaninl on radio't Bi.gShow program, abo appear in the new Cantor picture, Kid Milli.onJ. But lhey like radio better thanthe movies beeaulie all lhey bad time to do in
Hollywood Will work from dawn to dusk
Eve Sully tommiterales with Canlor over hi,I8rtoril1 predicament in Kid Millioru
M EANWHILE, they had gone on the air as the comedyfeature of a local program. Fan mail continued to pour
in, together with requests for tickets to their broadcasts. Theyworked before the microphone in costume, using a great manygag props; and the only criticism of their work was that theaudience laughs disturbed the smoothness with which theirprogram went over the air. In some comedy shows, thedirector gives a signal for audience laughs; here the problem
was to keep onlookers from goinginto stitches continually and breaking up the show.
Their broadcasting was interrupted for the trip to HoIlywood,where they spent the summer, making Kid Mill£ons with Cantor.
"But working," Eve says. "That'sall one does in HoIlywood. We gotup at quarter to six and went tobed at ten. . .. No partie~xcept
the grand one Eddie gave us whenwe left. He's so swell. . .. Andlook, all the clothes I took with me-as good as new. We neverdressed up. It's really very lonesome out there."
Jesse's one regret is the fact thathe had to wear a beard in the pic.ture. "What will the kids think?"he said. OlThey listen to us on theradio, and then they see an old guywith a beard." We gathered thatJesse didn't care for the beard.
They were happy and excited toget back to Broadway, back to radio. And who wouldn't be, with agrand new contract? Eve was offto look at apartments, and Jesse wasoff to read [Colltillued all page 46]
21
colossal one: The Great Goldwyn was on the wire from Hollywood. He wanted to engage Block and Sully to do a spe<:ialtyin the new Eddie Cantor picture, Kid Millions. Things werebeginning to happen.
Things kept on happening. Life was even then beginningto be a "big show" for Block & Sully. They played the Paramount Theatre in New York and were a sensation-with thesame material they had been using on the vaudeville stagefor years! Eve shrugged her diminutive shoulders and said,.ryou're some dunce, believe me-you've got some crust 1" andaudiences howled. Jesse looked at the ceiling and shook hishead in bewilderment and just wondered ... and the press,who had always liked the pair, went into extravagant raves.They were speeding along the radio route, the short-cut tofame, after just three broadcasts!
Immediately after their Paramount appearances there weremore Coast-to-Coast phone calls-and their movie contractswere changed. Eve's dark eyes got wider, rounder even. Sheand Jesse now had parts in the Cantor picture, and UnitedArtists had an option on them for three years, for a pictureeach year.
Eve Sully as FanY'1 d.ugbter of Sheik Mul.bull.. Paul Harvey play. the tbeik
DECEMBER. 1934
BLUE Monday nights are going to be much pleasanterthis season, for you and you and certainly for me. Withone swift twist of the dials we'll be able to turn off
the blues and turn on Tile Big SlIcrw. The Big Show is wellnamed; it is a big show indeed, with a variety of appeals.Listeners may tap the heel to the smooth h.:.!"ic of Lud Gluskin's Continental Orchestra, go heavy-lidded over the sultrytorching of Gertrude riesen, sonf sorceress from Brooklyn,and roll on the carpet in convubions at the high type ofinsanity perpetrated by an engaging young couple called Blockand Sully.
So much for Monday nights. Let's go back, say sixmonths....
Radio Row was all a-dither. Worried executives gatheredfor conferences in sumptuous offices, and snooping scouts wentfrantic when their search for fresh talent led them all overRobin Hood's barn and back again, with nothing to show for it.
IINew dope! New dope I" they cried. "We must have newdope!"
And as they tore their hair and gnashed their knuckles, inwalked the answer to their prayer, in the trim person of EveSully, the newest white dope of the ether waves.
Little Eve is not new dope to vaudeville audiences, whohave seen her and her favorite stooge and husband, JesseBlock, lend spice to variety programs for 10 these several years.Block and Sully have played the three-a-day (sometimes more)allover these Delighted States and Canada, and have evenconvulsed British deadpans in London. Their type of comedyhas been imitated by some of the best people; but with alldue respect to little Eva, it must be stated that she was theorigillal dope. . .. Still it took radioto make her "Look at him" a household word.
YOU probably caught Block andSully first on the air with Eddie
Cantor, on one of his Chase & Sanborn programs. Or you might havehappened to hear them the veryfirst time they worked with a microphone. They were guests at RudyVallee's inaugural guest program.
But it was Cantor who kept themon the air long enough to showsponsors that their rapid-fire comedy was dynamite; and Cantor whohas been their good angel. Eveand Jesse were sunning themselvesin Florida, after a strenuous winter of vaudeville appearances in theEast. Eddie. also in Florida, invited them to broadcast with himfrol11 there. They did-and a floodof phone calls and fan mail resultedWho was Eve Sully? When wouldBlock and SuIly be heard again?
When Eddie Cantor returned toNew YoCk, they appeared on twomore of his coffee-klatches. Therewere still more phone calls-one
RADIOLAKD
ByDOROTHY
ANN BLANK
That's what they call each other,that Block and Sully team"dopes"-and whether or notyou agree they're right, they have
a sound financial reason for it!
Jute Blotk knows all the queations andE\'e Sully knowa aU the wronK 3n&Wen,10 between them lhey can hardly avoidbecominK the comedy aen83tions of thenew radio season. They appeared ali «oeststare with Rudy Vallee and Eddie Cantorlast spring and tonvul&ed the radio audioence. In private life they are :Mr. andMrs. Jelise Block. The phOlO al the rightis known 10 the trade 88 a "gag" pOleand i8 not representalive of an ordinaryincident in their domeslic economy.They're a couple of kids who look u'pand up to Eddie Cantor for his part in
getting them their radio break
20
V v i
a
Eddie "Jesse
Cantor in Kid Millwns. Block nnder the beard
>>
^■v
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\ 'X other That^ what they call eac that Block and Sully
"dopes"—and whether
you agree they're right, th
a sound financial reason
team not or
have they tor
By
DOROTHY
ANN BLANK
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Eve Sully as Fanya, daughter of Siieik MoU hulla. Paul Harvey plays the sheik
Eve Sully commiserates with Cantor over his sartorial predicament in Kid Million*
BLUE Monday nights are going to be much pleasanter this season, for you and you and certainly for me. With one swift twist of the dials we'll be able to turn off
the blues and turn on The Big Shrnv. The Big Show ts well named; it is a big show indeed, with a variety of appeals. Listeners may tap the heel to the smooth n/jsic of Lud Glus- kin's Continental Orchestra, go heavy-lidded over the sultry torching of Gertrude Niesen, song sorceress from Brooklyn, and roll on the carpet in convulsions at the high type of insanity perpetrated by an engaging young couple called Block and Sully.
So much for Monday nights. Let's go back, say six months. . . .
Radio Row was all a-dither. Worried executives gathered for conferences in sumptuous offices, and snooping scouts went frantic when their search for fresh talent led them all over Robin Hood's barn and back again, with nothing to show for it.
"New dope! New dope!" they cried. "We must have new dope 1"
And as they tore their hair and gnashed their knuckles, in walked the answer to their prayer, in the trim person of Eve Sully, the newest white dope of the ether waves.
Little Eve is not new dope to vaudeville audiences, who have seen her and her favorite stooge and husband, Jesse Block, lend spice to variety programs for lo these several years. Block and Sully have played the three-a-day (sometimes more) all over these Delighted States and Canada, and have even convulsed British deadpans in London. Their type of comedy has been imitated by some of the best people; but with all due respect to little Eva, it must be stated that she was the original dope.... Still it took radio to make her "Look at him" a house- hold word.
Jesse Block knows all the qoeslions and Eve Sully knows all the wrong answers, so between them they can hardly avoid becoming the comedy sensations of the new radio season. They appeared as guest stars with Rudy Vallee and Eddie Cantor last spring and convulsed the radio audi- ence. In private life they are Mr. and Mrs, Jesse Block. The photo at the right is'known to the trade as a "gag" pose and is not representative of an ordinary incident in their domestic economy. They're a couple of kids who look up and up to Eddie Cantor for his part in
getting them their radio break
20 RADIOLAND
VrOU probably caught Block and ^ Sully first on the air with Eddie
Cantor, on one of his Chase & San- born programs. Or you might have happened to hear them the very first time they worked with a micro- phone. They were guests at Rudy Vallee's inaugural guest program.
But it was Cantor who kept them on the air long enough to show sponsors that their rapid-fire com- edy was dynamite; and Cantor who has been their good angel. Eve and Jesse were sunning themselves in Florida, after a strenuous win- ter of vaudeville appearances in the East Eddie, also in Florida, in- vited them to broadcast with him from there. They did—and a fiood of phone calls and fan mail resulted Who was Eve Sully ? When would Block and Sully be heard again ?
When Eddie Cantor returned to New York, they appeared on two more of his coffee-klatches. There were still more phone calls—one
DECEMBER. 1934
Eve Sully and Jesse Block, starring on radio's Big Show program, also appear in the new Cantor pic« lure, Kid Millions. But ihey like radio better than the movies because all they had time lo do in
Hollywood was work from dawn to dusk
colossal one: The Great Goldwyn was on the wire from Holly- wood. He wanted to engage Block and Sully to do a specialty in the new Eddie Cantor picture. Kid Millions. Things were beginning to happen.
Things kept on happening. Life was even then beginning to be a "big show" for Block & Sully. They played the Para- mount Theatre in New York and were a sensation—with the same material they had been using on the vaudeville stage for years! Eve shrugged her diminutive shoulders and said, "You're some dunce, believe me—you've got some crust 1" and audiences howled. Jesse looked at the ceiling and shook his head in bewilderment and just wondered . . . and the press, who had always liked the pair, went into extravagant raves. They were speeding along the radio route, the short-cut to fame, after just three broadcasts!
Immediately after their Paramount appearances there were more Coast-to-Coast phone calls—and their movie contracts were changed. Eve's dark eyes got wider, rounder even. She and Jesse now had parts in the Cantor picture, and United Artists had an option on them for three years, for a picture each year.
MEANWHILE, they had gone on the air as the comedy feature of a local program. Fan mail continued to pour
in, together with requests for tickets to their broadcasts. They worked before the microphone in costume, using a great many gag props; and the only criticism of their work was that the audience laughs disturbed the smoothness with which their program went over the air. In some comedy shows, the director gives a signal for audience laughs; here the problem
was to keep onlookers from going into stitches continually and break- ing up the show.
Their broadcasting was inter- rupted for the trip to Hollywood, where they spent the summer, mak- ing Kid Millions with Cantor.
"But working," Eve says, "That's all one does in Hollywood. We got up at quarter to six and went to bed at ten.. . . No parties—except the grand one Eddie gave us when we left. He's so swell. . . , And look, all the clothes I took with me —as good as new. We never dressed up. It's really very lone- some out there."
Jesse's one regret is the fact that he had to wear a beard in the pic- ture. "What will the kids think?" he said. "They listen to us on the radio, and then they see an old guy with a beard." We gathered that Jesse didn't care for the beard.
They were happy and excited to get back to Broadway, back to ra- dio. And who wouldn't be, with a grand new contract? Eve was off to look at apartments, and Jesse was off to read [Continued on page 46]
21
f) £
;v^ j£
.
•
e.1
•
Frances Langford resentsthe activities of columnistswho have pictured her asa man-eating vampire, tosuch elJect that the menshe really wants to meetare actually afraid of her IIf she could meet and lovea boy from out of town,as scared of New York asshe is, she'd give up her
career in an instant
a sea of faces. Determined Francesdid just that. She hired a pressagent.
New clothes were bought. Achange in coiffure was ordered. Herhigh-pressured publicizer began sending juicy little notices to the papers,informing them that Frances Langford was going to Leon and Eddie's;that Frances Langford was seen atTony's with So-and-So.
From an $8 a week radio job onWFLA, to lucrative network programs, Frances climbed. But Frances.couldn't forget Lakeland-or Billy.
After a broadcast or vaudeville engagement, Frances would return toher apartment on Riverside Drive.eat the home·cooked dinner preparedby her mother, and read the letterfrom Billy which was invariablythere.
She lost herself in his romantic.exuberant letter. Then she woulddash into the bedroom and cry herself to sleep.
A few months passed, and then.like a sudden cloudburst, the faithfulcorrespondence stopped abruptly.Frances couldn't understand.
Actually this is what happened:Frances' manager, Ken Dotan, was
[Co"ti""ed 0" page 56]
RADIOLAKD
Joe Cook balance8 Frances Langford on theball he 8tood on in giving a recent broadcast
IT ~lIGHT have been theglistening Florida moon,shining down upon the
silent lake. Or perhaps itwas Rudy Vallee's promise totake the excited young singerback to New York with him.I don't know. You had better askFrances Langford.
But that night on the waterfront.radio's glamorous co-star of the Colgate House Party will never forget.
Billy Chase, just out of the University of Florida, was making loveto her, and he had all of nature'schoicest elements to accompany him.A song writer could have composeda hit tune; a novelist, his masterpiece.
For a few precious, all too fleetingmoments, golden opportunities wereblown to the winds. Frances hadgiven the boy her word. She wouldwait for him. Tomorrow, a trainwould take her to Broad.....ay and acareer. When they would see eachother again, they didn't know.
Unfortunately, Fate plays nastytricks on people. Frances never sawBilly Chase again. You can blamea comparatively, harmless trite itemin the now-yellowed files of a Chicage newspaper.
But wait a minute-that's the climax of this story-the story of a littleSouthern girl who has tasted success.found it cool and sparkling. Yet tcthis day Frances is sorry she everleft Billy Chase in the dreamy, nostalgic town of her birth.
W HEN the 18-year-old singerarrived in New York, she found
no welcome arms to greet her. Asymphony of sirens blasted her eardrums. Policemen barked at her,taxis whizzed past. She was in adaze. If Frances had had enoughmoney in her skimpy purse that day,she would have taken the next trainback home.
Only at Rudy Vallee's office did shefind a haven. The famous croonerlooked upon the dark-skinned Francesas his protege. Hadn't he given hera chance to sing on his popular Va~
riety Hour?He sat down and penned a letter
of recommendation to the executive!'ofWOR.
A week later, Frances was singingover the Jerse)' station for $75 aweek. A Rudy Vallee endorsementcarries weight along radio row.
Slowly, oh so slowly, Frances attracted attention. She even got afew fan letters. Quickly, oh soquickly, Frances learned the ropes.
New York City with its 7,000,000pulse·beating citizens was a far-cryfrom Lakeland. Florida. You had tokeep up with them-or get lost in
22
m
■j
0
"j
IT MIGHT have been the
glistening Florida moon,
shining down upon the
silent lake. Or perhaps it
was Rudy Vallee's promise to
take the excited young singer
back to New York with him.
i don't know. You. Had'better ask %i i ■ • ••
Frances. Langford.
But that night on the waterfront)
radio's glamorous co-star -of the Col-
gate House Party will never forget.
Billy Chase, just out of the Uni-
versity of Florida, was making love
to herj and he had all of naturels
choicest elements to accompany him.
A song writer could have composed
a hit tune ; a novelist, his masterpiece.
For a few precious, all -too fleeting
moments, golden opportunities, were
blown to: the winds. Frances had
given the boy her word. She would
wait for him". Tomorrow, a train
would take her to Broadway and a
career. When they would see each
other again, they didn't know.
Unfortunately, Fate, plays nasty
tricks on people. Frances never 'saw.
Billy Chase again. You can blame
a- cpmparatively, harmless trite item
in the now-yellowed files' of a Ghi-
cage newspaper..
But wait "a minute—-that's the cli- • *
max of this-story—the story of a little
Southern girl who has tasted success,
found it coo! and sparkling. Yet to
this day Frances is sorry she ever
left Billy Chase in the dreamy, nostal-
gic town of her birth,
"OT HEN the IB-year-old singer
' ^ arrived in New'York, she found
no welcome arms to greet her. A
symphony of sirens blasted her ear-
drums, Policemen barked at her,
taxis, whizzed past. She was in a
daze. If Frances1 had had enough
jnoney in'her skimpy purse that day,
she would have taken the -next train
back home.
OnW at Rudv Yallee's office did she
find a haven. The famous crooner
looked upon the dark-skinned Frances
as his protege. Hadn't he given her
a chance to" sing on his popular Va-
riety Hour ?
He sat down and penned a letter
of recommendation to the executives
of WOR.
A week later, Frances was singing
over the Jersey station., for $75 a
week. A Rudy Vallee endorsement
carries weight along radio row.
Slowly, oh so slowly, Frances at-
tracted attention. She even ,got a
few, fan letters. Quickly, oh so
quickly, Frances learned the ropes.
New York City -with its 7,000,00.0
pulse-beating citizens was a far-cry
from Lakeland, Florida. You had to
keep tip with them—or -get lost in
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/i
Frances Langford resents
the activities of columnists
who have pictured her as
a man-eating vampire, to
such effect that the men ■ ^ ■
she really wants to meet
are actually afraid of her I
If she could meet and love
a boy from out of town,
as scared of New York as
she is, she'd give up her
career in an instant
■m
Joe Cook balances Frances. Langford on the
ball lie stood on in giving a recent broadcast
a sea of faces. Determined Frances
did just that. She hired a press
agent.
New clothes were bought. A
change in coiffure was ordered. Her
high-pressured pufalicizer began send-
ing juicy little notices to' the papers,
informing them that Frances Lang-
ford was going to Leon and Eddie's;
that Frances Langford was seen at
Tony's with Bo-and?Sp:
From an $8 a week radio job on
WFLA, to iucrafive' network pro-
grams) Frances climbed. But Frances
couldn't forget Lakeland—or Billy.
After a broadcast or vaudeville en-
gagement, Frances would' return to
her apartment on Riverside Drive,
eat the home-'cpoked dinner prepared
by her mother, and read the letter
from Billy which was invariably
there.
She lost herself in his romantic,
exuberant letter. Then she would
dash into the bedroom and cry her-
self to. sleep.
A few months passed, and. then,
like a-sudden cloudburst, the faithful €
correspondence, stopped abruptly.
Frances couldn't understand.
Actually this is- what happened:
Frances' manager,- Ren Dolan, -was.
[Contmued on page 56]
22 RADIO LAND
Opera star who has been heard on manyradio proHrarns-moBt re<:ently on theAtwater.Kent bour--Grace Moore has alsoestablished herself 8S a motion picturestar through her smashing success in
the movie One Night of Love
DECEMBER, 1934 2J
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Opera slar wlio has been heard on many
radio programs—inosfc recently .on 'the
i ealabli^hed herself asi a motion picture %*• fc* " t+f • •• • * 4.' ' ^ " * A • ••, • *
;fltar .through her smashiiig. success^'in
the movie Qne 'Ntyht .oj hove
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DECEMBER,. 3934
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'Il1ash
is Swedish, which explains how thi. Gull Head·linen star comea by the Garbocsque expression
on the Studebaker bour, has made radio.widower&;out of more hUBband. than we care to think o(
is featured 8oloht of The House by the Side 01 the Rood, the new 1'olf»Won" progrn~ a spot which, BlI her portrait makes obvion., she fiUs m08tattractively. Miss Vanni firlt sang in public over the radio and then shegot herself It job with the Chicago Grand Opera Company. Misl Vannais twenty yean old and of Italian ancestry. The Won. program is broad.
cast from Chicago
•
DECEMBER, 1934 25
f
..
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*
" •• . , •
is feattired soloist of The House by the Side of the Road, the new Tom
^0% program, o ap'ot, which, as her. portrastmakeBlobvioueS^beCfills most
attraclivoly. Miss Vanna- first sang in. ptihlio over the radio.ahd then she
got herself' a job-with, the Chicago Grand' Opera Compahy. Miss, Vanna
■is twenty •years old and of Italian ancestry. The; Wons program is brosTd-
cast from Chicago
Ray Lce/Jaeti'sdv,
is Swedish, which explains' how Uiis Gulf Head-
liners star comes by the Garhoes'gue expression
1
✓ /*-
V
r lif tJaSjh
on the Sfddeb'aker hotir, hasi made radio-widowers
of more buabanda' thati wfe care to think-of • i l»»
DECEMBER, ■1934
26
-Ray l.ulfukson
the NBC contralto who hall sung with Stokowski andwho has been stnring on the Gothic Echoes hour
ill the youthful baritone who has been bowling themover as the newest semation of the CBS network
Give this newcomer to radio a great big hand! Sue Read is one ofROXY~8 discoveries and appears on his new program. Erho Rapee
beard ber ling at a party Dnd brought her to RoxY'1I attention
RADIOLAND
ft
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—7?ay'/-c^ /rtftjcii
fe
the INBG conlralto who liae sung wiili Stpkov/slu and
who has been starring on the Gothic Echoes Hour
rVx
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is the youthful baritone who: has .be^n Bowling them
over as the newest sensation - ;6l the GBS network
Give this newcomer to radio a great big hand! Sue Read is brie of
Roxy's discoveries and appeals on his new program. Erno Rapee-
heard her sing at a party and brought her to Roxy's attention
26 RADiOLAND
"N 'YAWK is calling Miss Rooby Keelurr, oppetur.""Hello. Miss Rooby Keelur-r-r. I have a N'Yawkcall for you. One moment, puhleez. Ready with
Miss Rooby Keelur-r-r, oppetur."B-r-r·r-r-r-r-r. Click."Hello, darling. Can you hear me? ... :Miss me, sweet·
heart? ... Oh, sure... ,""\Vell, good night, darling." "Good night, sweetheart."Click. Click.Twenty, thirty, forty dollars, maybe. But it's money well
spent. Across the continent, from New York to California, aweb of wires, tiny strands of copper, hold hearts together, conspire with Cupid to weld romance. The men and women ofradio are prodigal with their 'phone calls. They must be, lestromance wither and die, for show business is a stern task·master, and love, though it laughs at locksmiths, takes a backseat when a girl with a Hollywood movie contract and a boywith a Manhattan radio contract fall into its meshes.
But romance still blooms over those tiny strands of copperwire. Four girls, seated on high stools, deftly plug in switchesthat make a distance of thousands of miles a separation of onlyabout three minutes. Telephone company officials will tell youthat in so far as the actual mechanics of the call are concerned.it is easier to call Hollywood from Times Square than it is theBronx.
A LITTLE more than a year ago, a beautiful girl namedEvalyn Nair concluded an engagement at the Paramount
Theater in New York, where she had been appearing withFred Waring's orchestra. After the last show, she threw alittle party in her dressing room, and invited Fred and theboys to join her in coffee and sandwiches. She had an announcement to make.
"Boys," she told the festive gathering, "I'm going horne fora visit. I haven't seen my folks in a long time, so for a while,I'm leaving you."
The regret was universal, for Eva1yn was a favorite with all.She went to Eagle Rock, Cal., with a royal send-off by theboys from Grand Central. After they said a fitting goodbyeto pretty Evalyn, Fred and the others in the band packed theirthings, and entrained for Tyrone, Pa., for an engagement.Tyrone is Fred Waring's home town, and they tossed tickertape and torn-up telephone books out'the windows of Tyrone'stallest buildings as he and the [Continued on page 63]
DECEMBER, 1934
Romantic telephone conversationsacross the continent with wives orsweethearts cost such radio starsas Jack Pearl, Fred JlTari'ng,Lennie Hayton and A I Jolson a
pretty penny
It ~ost Fred Waring'1.800 to propose toEvaly" Nair. over a
long-distance wire
Center photo, Ed Lowry and his wife. Teddy Prince. Lower pieture, Jack Pearland his wife Winnie-S92 for a few words with her!
By
T 'YAWK is .calling Miss Rooby Keelurr,, oppetur."
I^J "Hello, 'Miss Rooby Keelur-r-r. I Have a N'^awk
^ call for you. One moment, puhleez. Ready with
Miss; Rooby Keelur-r-r, oppetur/1
B-r^r-r-r^r-r-r. Click. * m
"Hello, darling. Can you hear me? . . . Miss me, sweet-
heart ? . . Oh, sure, . .
"Well, good night, darling." "Good night, sweetheart"
Click. GJick.
Twenty, thirty, forty dollars, maybe. But it's money well
spent. Across the continent; from New York to California, a
web of wires, tiny strands of copper, hold hearts together, con-
spire with Cupid to weld romance. The men and women of
radio are prodigal with their 'phone calls. They must be, lest
romance wither and die, for show business is a stern task-
master, and love, though; it laughs at locksmiths, takes a back
seat when a girl with a Hollywood movie contract and a boy
with a Manhattan radio contract fall into it's meshes.
But romance still blooms over those, tiny strands of copper
wire. Four girls, seated on,high stools, deftly plug in switches
that make a.distance of thousands of miles a separation of only
about three minutes. Telephone company officials1 will teil you
that-in' so far as the actual mechanics of the call are concerned,
it is easier to call Hollywood from Times Square than it is the
Bronx. <■
A LITTLE more than a year ago, a beautiful girl named
Evalyn Nair concluded an .engagement'at the Paramount
Theater in New York, where she had been appearing, with
Fred Waring's orchestra. After the last show, she threw a
little party in her dressing room, and invited Fred and the
boys to join her in coffee and sandwiches. She had an an-
nouncement to make;
"Boys," "she told the-festive gathering, "I'm going' home for
a visit. I haven't seen my folks in a long time, so -for a while,
I'm leaving you."
The regret was- universal,- for Evalyn was a favorite with all.
She went to Eagle Rock, Cal., with a royal send-off by the
boys from Grand Central. After they said a fitting goodbye
to pretty Evalyn, Fred and the others in the band packed their
things, and entrained, for Tyrone; Pa., for an ehgagemenfi
Tyrone ,is Fred Waring's home town, and they tossed ticker
tape and "torn-up telephone books, out" the-windows of Tyrone's
tallest buildings as he and the {Contmued an page 63]
Romantic telephone conversations
across the continent with'wives or • I* »' m • S,, * >
sweethearts cost such radio stars *
as Jack Pearl, Fred JVaring,
Lennie Hayton and AI Jolson a
pretty penny
It cost Fred waring
$1,800 to propose to
Evalyn Nair, over a
long-distance wire ■r
A.
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Center photo, Ed Lowry and, his wife, Teddy Prince. Lower pic-
tnrer Jack Pearl and his wife Winnie-—$92 for a few. words with her!
DECEMBER, 1934 27
29
Lois Bennett,10pruDO in TheGibson Family,spends her sparelime crabbing. ThhiI no slur on herdiBp08ilion - herhobby ill droppinga line into thewalen of CapeCod and haul·ing in enoughcrabs for
dinner
where in the lyrics that there nlay bean addition to the family.
A Columbus, as described above, dealswith tlte hero's discovery of his ladyfair.
The coat, vest, and pants are, respectively, the first part of the verse, the twolines leadmu into it, Qlld the chorus."Pants" are generally easier to createthan the rest.
And son,9s like Just Around the Corner, A New Sun in theSky, aml Cheer Up, Good Times Are Coming, are referred toas Hooversl
A lot of ambitious song writers wouldlike to know which comes first-themusic or the words. The only answerto this is that there are no rules whenit comes to creating song hits. If thelyric writer hits on a happy word combination, his partner fits a tune thereto.If the tunesmith develops a nice melody,the words are trimmed to suit. Andthere you are I
JVhen Arthur Schwartz, who writcs'he music for The Gibson Family, turmou, a neat as.sortmmt of sharps alUiflats, lte plays ovet' the tutle for hispartncr, Howard Dietz, who writes thelyrics, and remarks, uThis one seems tocall for a pair of Columbus pants." Nobody but a song writer cOllld make heador tail out of this Ti,1 Pan Alley jargon,b-ut what Mr. Schumrt:: means is simply
that the chorus of the song calls for words narrating 1Io'C(I thehero first discovers his lady fair.
Mr. Dietz furnished RADIOLAND a bn·cf dictionary of Tin PanAlley slang which should provc helpful if 310lf ever become embroiled in a convention of songsmiths.
A restless is a song i,~ which the((torch" ballad idea prevails, suclJ asI'll Always Be in Love With You.
A Valley Forge is a song in which historical characters such as Washingtoll,Napoleon, or even Ei'lstein and Frank~lin D. Roosevelt are mentioned.
A little stranger contains a hint some~
million-dollar production every week. The really fascinatingangles of the program have to do with the personalities behindthe scene. Let's have a Jook at them.
Billed somewhat expansively as a (lnew radio art form," TheGibso,J Family hasn't made the mistake of actually trying tolive up to the fanfare. Radio, in its entertainment aspect,is only a specialized form of the theater and the program veryshrewdly has followed the time-tried musical comedy formula.To create an entirely new musicaJ comedy every week is anassignment so ambitious that plenty of veteran showmen saidit couldn't be done. The fact that it has been done turns thetables on skeptics who have rather Joudly proclaimed radioto be a static medium out of which nothing new can come.
PUTTING COAT, PANTS AND VEST ON A POPULAR SONG
COURTNEY RYLEY COOPER, famous writer of bestsellers, is the man behind the dialogue. Small, bald, wiry,
with penetrating gray eyes that are coolly measuring, there isscarcely a corner of the globe he has not visited, and out ofhis rich background of experience comes the colorful j'book"of the program, as the story dialogue is termed in the profession.
Supplying the new songs every week are Arthur Schwartzand Howard Dietz, who produced such hit tunes as Give MeSomething To Remember YOft By, Dancing Iu The Dark, andI Love Louisa. Somewhat dismayed by the appaJIing taskof turning out several hit songs every week-the averageteam of songwriters is satisfied with one or two successesa season-the pair have been putting in long hours filling themost grueJIing assignment ever handed out to radio songsmiths. Currently going the rounds of Broadway is the quipof Arthur Schwartz, who, when asked by a friend if preparingnew songs every week wouldn't take a lot out of him, repliedthat it would also take a lot out of Bach, Beethoven andBrahms.
Leads in the show are played by [Continued on page 48]
DECEMBER, 1934
Worth of
By NELSON BROWN
T AKE one of the country's foremost novelists, add asongwriting team whose tunes have. ~een humm~d. bymillions and collect a cast of radIO s most bnlhant
singers and d:amatic actors. Present them with t~e staggering task of producing a brand-new, hour-long m~slcal com~dy
every week-and what happens? Answer: The G.f~son Ff!1mly.Scheduled to run right through the year, It S obvl?u.sly
no exaggeration to tie up the good round fig':lre of a mll1~on
dollars to this ambitious program. Start ad,dmg up the b.tllsfor talent and network time and your head will soon be ~hlrl
iog dizzily in a maze of figu.res. But even though The GtbsonFamily is one of the costhest programs ever to go on theair this is a financial detail which probably concerns onlyth~se fans who like to feel that they have a box seat at a
For several weeks fans have been listening tothe "impossible" radio program, so ambitiousthat experts said it couldn't be done. Here isthe inside story of the personalities who created
The Gibson Family
28
fj,CIUO.OUD Worth of
s'
ir
A
s 5m
'
r
>'
*—Ray Lee Jackson Conrad Thibaull and Adele Ron- son play the romantic leads in the first musical comedy written ex-
pressly for radio
V- r
a. mh
Oe^DUe\e »0°
the
:y.
For several weeks Fans have been listening to
the "impossible^ radio program, so ambitious
that experts said it couldn^ be done. Here is
the inside story of the personalities who created
The Gibson Family
By Nelson Brown
TAKE one of the country's foremost novelists, add a spngwriting team whose tunes have been hummed by millions, and collect a cast of radio's most brilliant
singers and dramatic actors. Present them with the stagger- ing task of producing a brand-new, hour-long musical comedy every week—and what happens ? Answer: The Gibson Family.
Scheduled to run right through the year, it's obviously no exaggeration to tie up the good round figure of a million dollars to this ambitious program. Start adding up the bills for talent and network time and your head will soon be whirl- ing dizzily in a maze of figures. But even though The Gibson Family is one of the costliest programs ever to go on the air, this is a financial detail which probably concerns only those fans who like to feel that they have a box seat at a
m
7.
ts'
i
28 RADIOLAND
h/'uF
nnlhon-dollar production every week. The really fascinating angles of the program have to do with the personalities behind the scene. Let's have a look at them.
Billed somewhat expansively as a "new radio art form," The Gibson Family hasn't made the mistake of actually trying to live up to the fanfare. Radio, in its entertainment aspect, is only a specialized form of the theater and the program very shrewdly has followed the time-tried musical comedy formula. To create an entirely new musical comedy every week is an assignment so ambitious that plenty of veteran showmen said it couldn't be done. The fact that it has been done turns the tables on skeptics who have rather loudly proclaimed radio to be a static medium out of which nothing new can come.
/"^OURTNEY RYLEY COOPER, famous writer of best- ^ sellers, is the man behind the dialogue. Small, bald, wiry, with penetrating gray eyes that are coolly measuring, there is scarcely a corner of the globe he has not visited, and out of his rich background of experience comes the colorful "book" of the program, as the story dialogue is termed in the pro- fession.
Supplying the new songs every week are Arthur Schwartz and Howard Dietz, who produced such hit tunes as Give Me Something To Remember You By, Dancing In The Dark, and / Love Louisa. Somewhat dismayed by the appalling task of turning out several hit _ songs every week—the average team of songwriters is satisfied with one or two successes a season—the pair have been putting in long hours filling the most gruelling assignment ever handed out to radio song- smiths. Currently going the rounds of Broadway is the quip of Arthur Schwartz, who, when asked by a friend if preparing new songs every week wouldn't take a lot out of him, replied tfiat it would also take a lot out of Bach, Beethoven and Brahms.
Leads in the show are played by [Continued on page 48]
<27' 7
* * '*
Lois Bennett, soprano in The Gibson Family, spends her spare time crabbing. This is no slar on her disposition — her bobby is dropping a line into the waters of Cape a Cod and haul- ir ing in enough r, crabs for M
dinner
PUTTING COAT, PANTS AND VEST ON A POPULAR SONG
When Arthur Schwartz, who ziriles the music for The Gibson Family, turns out a neat assortment of sharps and flats, he plays over the tune for his Partner, H award Diets, who writes the lyrics, and remarks, "This one seems to call for a pair of Columbus Pants." No- body but a song writer could make head or tail out of this Tin Pan Alley jargon, but what Mr. Schwartz means is simply
that the chorus of the song calls for words narrating how the hero first discovers his lady fair.
Mr, Diets furnished Radioland a brief dictionary of Tin Pan Alley slang which should, prove helpful if you ever become em- broiled in a convention of songsmitks.
A restless is a song in which the "torch" ballad idea prevails, such as I'll Always Be in Love With You.
A Valley Forge is a song in which his- torical characters such as Washington, Napoleon, or even Einstein and Frank' Sin D. Roosevelt are mentioned.
A little stranger contains a hint some-
where m the lyrics that there may be y'Tfk an addition to the family.
A Columbus, as described above, deals with the hero's discovery of his lady
The coat, vest, and pants are, respec- the first part of the verse, thb two
lines leading info it, and the chorus. "Pants" are generally easier to create than the rest.
And songs like Just Around the Corner, A New Sun in the Sky, oho Cheer Up, Good Times Are Coming, are referred to as Hoovers!
A lot of ambitious song writers would like to know which comes first—the music or the words. The only answer to this is that there are no rules when it comes to creating song hits. If the lyric writer hits on a happy word com- bination, his partner fits a tune thereto. If the tunesmith develops a nice melody, the words are trimmed to suit. And there you are!
DECEMBER, 1934 29
around the big broadcasts with our
CandidCameraman
30
,m
RADIOLAND DECEMBER, 1934 31
II
5
*
Z/rumj — ri Bill AdamK
right.
Stark
a Claire Belly Graham; below, cast awaiting the zero hour
Donald Novis and Frances Langford watch closely for their cues—snapped a lew moments before they broadcast a duet number on the House Parly
program
Pf *
Wonder what gave Paul Wh item an such a perlorbcd expression—certainly Helen Jepson can't lie laughing at him! The candid camera- man reveals Panl as a man of many moods. All White- man photos by Rudolf H.
Hoffmann
>1
RADIOLAND
around the big broadcasts with our
Candid Cameraman
S
r Requests for auto- graphs besiege Jessica ' / Dragonette from all sides as the Cities ^
Service hour ends
:
.t Jack Pearl, telling a fish story, causes his partner Cliff Hall's eyes to pop out with
amazement
It
Fred Allen, most im- perturbable of radio comedians, works un- emotionally but wrings plenty of laughs from his studio
audience
— \
- X ^ .
7*
LV.
S*
I
1*
/ Wi
Paul Whiteman chats with J. N. Kollk, NBC engineer, making sure that his program is going out satisfactorily from the control room
" a'1 Wh"1"? f^SSl
1
/ DECEMBER, 1934
Many radio stars were present at the cup races between the Rainbow and theEndeavour won by we former. Here we have Gladys Swarthout and her bari.
tone husband, Frank Chapman, at the wheel of Lawrence Tibbett's )·acht
lalt liz months will bring the youthfulhead of the country's biggest networkeven a larger sum, the radio busineubeing what it is this winter. Paley'ssalary is figured on thia basis: A gua<antee of $50,000 annually plus 2% percent of the rrofits up to S6OO.ooo and 5per cent 0 the earnings above thatamount. Columbia in 1934 will make$5,OOO,llOCl--=d more.
A SPO~SOR feeling the urge to sellhis goods via the personality. of a
stage star offered David Warfield $5,000a broadcast for thirteen weeks. The for·mer Belasco luminary refused it. Formany years retired from the stage, hewon't allow anything-least of all, business-to interfere with his daily pinochlegame at the Lambs.
And still another advertiser lost allfaith in the power of his money when AlSmith turned down his bid of $15,000 aweek for 26 weeks. Two motives actuated the former governor of New YorkState in his declination. One is that hehates the radio (impishly, he still persists in referring to it as the "raddio"because that pronounciation annoys cer·tains members of his family) and theother is he has political aspirations whichmight be jeopardized by his broadcastinga commodity at this time.
• • • ••
33
• Thumbs Down On S15,000A Week
• • • •
Miscellany: Jack Benny, voted themost popular comedian on the air in apoll of radio editors, now receives S5,150a broadca.at. Two years ago his sala.rywas $2,250. , , . Bing Crosby's businessinterests are 10 extensive that hi. brotherLarry (who recently did an article forRADIOLAND), formerly an advertisingman, is now auisting Brother EverettCrosby in the management of hi. affain.Bing's dad also functions al a businessmanager, having charge of hi, son', ex·tenaive real estate holdings. . . . There.ain't.no-juatice note: In the picture,Sitting Putty, the Pickens Sisters areseen for two minutes. They spent threemonths in Hollywood making it. .
How many radio llaTS do you reeoplize in this informal Iroup of celebrities?Standing: Jack Pearl, Lowell Thomas, Paul Whiteman, David Warfield, WilliamA. Brady. Seated: Major Bowes and Ed Wynn, the latter without hi! fire helmet
• • • •
• • • •
revolution-in the progress of radiospells doom to the sustainers according to the proponents of thistheory. Dissenters argue that ad
vertisers, seeking only to sell their wares,wilt so disgust the radio audience withobtrusive sales-talk that the networks, inself-preservation, wilt be obliged tosupply outstanding programs at theirown expense to offset the odium of thesponsored sessions.
In support of this latter contentionthey point to Columbia's recentmanoeuver in setting aside two periodsfor Kate Smith-from 3 to 4 p. m.Wednesdays and from 8 to 8:30 o'clockThursday evenings-to project her ownvariety shoWL The Thursday eveningperiod, it will be noted, runs counter toRudy Vallee's Fleischmann variety billfor exactly thirty minutes and takes careof a apot on the Columbia ach.edule whichno advertiser is anxious to buy, Valliebeing deemed opposition too big to buck.
When launched CBS announced thatthe Kate Smith reviews were not for sale-unless sponsors took the shows andtime, as is. When this was written both.hows were running merril:r as sustaining features but when :rou read theselines one or both periods may be undersponsorship. Columbia has had a hardtime trying to sell Kate Smith down theriver---.he has only sung for one com~
mercia! since she has been on the air.
• • • •
ANNETTE HANSHAW, out of theShowboat cast, is now vocalizing ex
clusively on the Camel cigarette programwith Glen Gray's Casa Loma Orchestraand Walter O'Keefe. The switch meansexactly $l,HO more a week in Annette'spay envelope. This is a simple matterof arithmetic since M.iss Hanshaw'ssalary on the Showboat was $250. white$1,400 is the figure on her Camel Caravo"check.
And speaking of salaries, William S.Pale)' as president of the Columbia. network collected $140,000 for his service.for the first six months of this year. The
ByARTHUR
J.KELLAR
-Wid,. W""ldWill Rogers took a little jaunt around theworld between radio broadcasts. The pic.ture showl him and Mrs. Rogers in Japan-as proved by the lighting fixtures-taking
time out for luncb
DECEMBER, 1934
N~WS andGOSSIP from
theRADIORIALTO
Beny Wragge, who plays the sister role onthe Red Davis program, takes a golfinglesson from Olin Dutra, national openchampion, who will be a guest star on theRed DaviJ bour during Thanksgiving Week
RADIOLAND
• • • •
This automatically cuts down theperiods when the networks have toprovide the entertainment and outgoes the sustaining performer into thecold, cruel world.
SOME radio executives, jubilant overthe rush of advertisers to the air
lanes, profess to see the end of the system of sustaining artists. Others, whofear that the stampede of sponsors to thestudios will result in more ballyhoo thanbrains in programs, are not so sure. Thesustaining artist, until this winter, hasbeen the backbone of broadcasting and itdoesn't seem likely that the species willbecome extinct over night.
True it is that the once common practice of a station building up a sustainer tosell him to a sponsor doesn't work outthat way any more-advertisers preferring to seek and secure theirtalent from other sources. And thisevolution-one might almost say,
• Blue Slips For Sustainers
Sustaining artists are disappearing because the broadcasting business this win~ter is at the peak of its prosperity. Advertisers having acquired all the desitableevening spots (and extended the dead~
line from 10 to 11 p. m.) have beenforced to buy time in the daylight hours.
Ed Wynn would rather write auto·Iraphs than eat--stH)-()o() here heis signin8 Ed Wynn mas1u foryoung admirers at the World Fair
32
• • • •
I N O~E week the Columbia Broadcasting System handed blue slips to four
sustaining features. Walking papers wentto Charles Carlile, ,. Lazy Bill" Huggins,Edith Murray and the Beale Street Boys.At this writing other popular sustainers(i. e. artists without sponsors who arepresented and paid by the networksthemselves) are scheduled to leave onboth chains. Doubtless by the time youread this several of your favorites will benotable by their absence and you will bewondering why.
-99
*
5-
Many radio stars were present at the cup races between the Rainbow and the Endeavour won by the former. Here we have Gladys Swarlboui and her bari-
tone husband, Frank Chapman, at the wheel of Lawrence Tibbett's yacht
m
W
9 Blue Slips For Sustaincrs
IN ONE week the Columbia Broadcast- ing System handed blue slips to four
sustaining features. Walking papers went to Charles Carlile, "Lazy Bill" Huggtns, Edith Murray and the Beale Street Boys. At this writing other popular sustaincrs (i. e. artists without sponsors who are presented and paid by the networks themselves) are scheduled to leave on both chains. Doubtless by the time you read this several of your favorites will be notable by their absence and you will be wondering why.
Sustaining artists are disappearing be- cause the broadcasting business this win- ter is at the peak of its prosperity. Ad- vertisers having acquired all the desirable evening spots (and extended the dead- line from 10 to II p. m.) have been forced to buy time in the daylight hours.
Ed Wynn would rather write auto- graphs than eat—so-o-o-o here he is signing Eld Wynn masks for young admirers at the World Fair
This automatically cuts down the periods when the networks have to provide the entertainment and out goes the sustaining performer into the cold, cruel world.
SOME radio executives, jubilant over the rush of advertisers to the air-
lanes, profess to see the end of the sys- tem of sustaining artists. Others, who fear that the stampede of sponsors to the studios will result in more ballyhoo than brains in programs, are not so sure. The sustaining artist, until this winter, has been the backbone of broadcasting and it doesn't seem likely that the species will become extinct over night.
True it is that the once common prac- tice of a station building up a sustainer to sell him to a sponsor doesn't work out that way any more—advertisers pre- ferring to seek and secure their talent from other sources. And this evolution—one might almost say,
NEWS and
GOSSIP from
the
RADIO
RIALTO
M*"
/
<:A 2/ <
* i'AI. / -•'r
M > pp$ mm iVjl
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32
Belly Wragge, who plays the sisler role on the Red Davis program, takes a golfing lesson from Olin Dotra, national open champion, who will be a guest star on the Red Davis hour during Thanksgiving Week
RADIO LAN P
11
By
Arthur
J.
Kellar
inxwa i
. IT^ . / V 1
How many radio stars do you recognize in this informal group of celebrities? Standing: Jack Pearl, Lowell Thomas, Paul Whiteman, David Wacfield, William A. Brady. Seated: Major Bowes and Ed Wynn, the latter without his fire helmet
—Wide World Will Rogers took a little jaunt around the world between radio broadcasts. The pic- ture shows him and Mrs. Rogers in Japan —us proved by the lighting fixtures—taking
time out for lunch
DECEMBER, 1934
revolution—in the progress of radio spells doom to the sustaincrs ac- cording to the proponents of this theory. Dissenters argue that ad-
vertisers, seeking only to sell their wares, will so disgust the radio audience with obtrusive sales-talk that the networks, in self-preservation, will be obliged to supply outstanding programs at their own expense to offset the odium of the sponsored sessions.
In support of this latter contention they point to Columbia's recent manoeuver in setting aside two periods for Kate Smith—from 3 to 4 p. m. Wednesdays and from 8 to 8:30 o'clock Thursday evenings—to project her own variety shows. The Thursday evening period, it will be noted, runs counter to Rudy VaU6e's Fleischmann variety bill for exactly thirty minutes and takes care of a spot on the Columbia schedule which no advertiser is anxious to buy, Vallie being deemed opposition too big to buck.
When launched CBS announced that the Kate Smith reviews were not for sale —unless sponsors took the shows and time, as is. When this was written both shows were running merrily as sustain- ing features but when you read these lines one or both periods may be under sponsorship. Columbia has had a hard time trying to sell Kate Smith down the river—she has only sung for one com- mercial since she has been on the air.
Annette hanshaw, out of the 4 Showboat cast, is now vocalizing ex-
clusively on the Camel cigarette program with Glen Gray's Casa Loma Orchestra and Walter O'Keefe. The switch means exactly $1,150 more a week in Annette's pay envelope. This is a simple matter of arithmetic since Miss Hanshaw's salary on the Showboat was $250, while $1,400 is the figure on her Camel Caratxin check.
And speaking of salaries, William S. Paley as president of the Columbia net- work collected $140,000 for his services for the first six months of this year. The
last six months will bring the youthful head of the country's biggest network even a larger sum, the radio business being what it is this winter. Paley a salary is figured on this basis: A guar- antee of $50,000 annually plus 2% per cent of the profits up to $600,000 and 5 per cent of the earnings above that amount. Columbia in 1934 will make $5,000,000—and more.
• Thumbs Down On $15,000 A Week
A SPONSOR feeling the urge to sell his goods via the personality of a
stage star offered David Warfield $5,000 a broadcast for thirteen weeks. The for- mer Bclasco luminary refused it. For many years retired from the stage, he won't allow anything—•least of all, busi- ness—to interfere with his daily pinochle game at the Lambs.
And still another advertiser lost all faith in the power of his money when A1 Smith turned down his bid of $15,000 a week for 26 weeks. Two motives actu- ated the former governor of New York State in his declination. One is that he hates the radio (impishly, he still per- sists in referring to it as the "raddio" because that pronounciation annoys cer- tains members of his family) and the other is he has political aspirations which might be jeopardized by his broadcasting a commodity at this time.
Miscellany: Jack Benny, voted the most popular comedian on the air in a poll of radio editors, now receives $5,750 a broadcast. Two years ago his salary was $2,250. . . . Bing Crosbys business Interests are so extensive that his brother Larry (who recently did an article for RADIOLAND), formerly an advertising man, is now assisting Brother Everett Crosby in the management of his affairs. Sing's dad also functions as a business manager, having charge of his son's ex- tensive real estate holdings. . . . There- ain*t-no-justice note: In the picture, Sitting Pretty, the Pickens Sisters are seen for two minutes. They spent three months in Hollywood making it. . . .
33
Jane, Patti, and Helen Piekens lot tOlether the other day and went down tothe Veterans HOlpital at Philadelphia to live the disabled vet. lome closeup
enmples of Pickens Sistera radio harmony
Two Showboct trouper... Captain Henry (Charle. Win.ninler) and Mary Lou (Muriel Wil.on) lot tOlether with
John B. Kennedy tbe'other da,. for a radio interview
35
St~bbjlts Boy, are back on the air againbut this time as Ba~s cd TidbuTY.Arthur Allen Ind Parler Fennelly, theircreators, can't un the Stebbins tag because their former lPOnaora. copyrightedthe term.... Goodman and Jane Ace,otherwise E.sy Aces, have made twoIbortl for Warner Brothers. •.. A publi.her i. trying to persuade Edwin C.Hill to write an historical novel
• • • •
• • • •
• No Crosby-Columbo Feud
Russ COLUMBO'S tragic end wasfirst page matter in the newspapers
for $everal days. Quite in contrast was~he matter-of-fact handling of the tragedy10 the Los Angeles NBC studios.Columbo was sc.heduled to follow EddieDuchin's orchestra that fatal Sundaynight but when the time came the Hollywood announcer merely told listeners,"The program originally scheduled forthis time will not be heard. Instead,"etc. Columbo was dying at the momentbut the stereotyped announcement ofchange in program was deemed sufficient.
Incidentally. fans may be relieved tolearn that Bing Crosby and RussColumbo were good friends long beforethe ricochetting bullet stilled that rich,mellow voice. The famous "battle ofthe baritones" was a publicity stunt andwhile it lasted Bing and Russ played theroles of deadly enemies. In their heartsthey resented the deception and when itwas over made haste to renew a friendship that began when both werestruggling (or recognition on the Pacificslope. Bing was one of the pan bearersat Russ' funeral.
"Tiny" Ruffner, producer of the Palmolive operetta., makes the ltudio audience. work on thole broadca.ts. Theycontribute, quite properly, the sounds ofthe audience ...embling. On cue fromRuft'ner the .pectaton rile, Ihuffte theirfeet and chatter until he oipaI. them toce••e.
• • • •
back to alert and agitated reality. Withloud cries he climbed through the window sill in pursuit. Charlie chased thecheck over three roof tops only to see itborne to the street on the wings of avagrant breeze. I t never was found, having become lost in the traffic. However,everything ended well, for CaptainHenry reported the mishap to the bank,stopped payment on the check and got anew one from the man who drew it.
Bill about broadcuters: The Revelers,one of the firlt of the radio quartets andstill one of the finest, have an annual income of '200,000• ••. Helen Morgan'shobby il freah fiab-not to eat but toadmire. La Morlan keepa in her apartment a ICOre of tanka filled with fancyspecimens of the finny tribe.... EverettMitchell, the baritone, and Charles Bickford, of the movies, look 10 much alikethey are frequently mistaken for eachother • . . Mitchell, by the way. llvnin a New York walk-up apartment justto keep his wai.tline down. . . . Tb~
Rudy Vallee look. onw h i I e "Schoolboy"Rowe, at the riSbt, .tarpitcber of tbe pennant·win DiD I DetroitTile~ .bow. NBC'.pitcher how to hold.
curve ball
DECEMBER, 1934
Abe Lyman lind hh mulic are particular fnorite. of the movie .ura.Director Frank Borulet at the left, and Loreua YOnDl uc:hanle a few
compliment. with Abe at the Cocoanut Grove in Hollywood
• Cap'n Henry's Check
CHARLES WINNINGER, when heisn't serving as skipper of the Show
boat, occupies an office at 515 Fifth Avenue where he designs radio programs.The other day he stood at an open window watching firemen subdue a smallblaze in the nearby Hotel Gotham. Ashe looked, he idly peeled the tinfoil froma candy bar and tossed the fragmentsoutdoors. His secretary chose that moment to hand him a check just receivedin the mail. Winninger, his attention onthe fire laddies, calmly threw the checkthrough the window with a strip of tinfoil. But the fluttering white slip ofpaper caught his eye and brought him
RADIOLAND
• • • •
indexing and filing 'em away {or years.Rudy Vallee is another who saves hisaudience mail, as the broadcasters call it.Rudy has a warehouse bulging with correspondence from adoring admirers,mostly feminine. Of what service theseold letters may some time be wasdemonstrated recently when a youngwoman sued Rudy for $250,000 breach ofpromise-or something. The VagabondLover couldn't remember ever meetingthe young lady, so he consulted the filesin his laboratory of love letters. Therehe found plenty of burning epistles fromthe lady and thus became~acquaintedwiththe complainant for the first time, onthe authority of his lawyer, HymanBushel. The counsellor explained thatRudy is the recipient of thousands ofsimilar effusions which he never sees.Secretaries read them and then file themaway against the time when someromantic-blinded miss sues the greatcrooner in what the newspapers rejoicein labeling "heart-balm" actions.
• • • •A scroll bearing the seal of the State
of Ohio and the signature of GeorgeWhite, Governor, proclaims to this deskthat one Barry McKinley has been appointed OJ Ambauador of Melody" forthat Commonwealth-whatever that maymean.
NBC's uTintype Tenor" forwards tothis desk a pertinent inquiry. He wantato know why radio engineen can't ar·range thingl so that talking and musicon the same program will come throughthe loudspeaker without the necessity ofregulating the volume of the receiver.Ha grievance ia--and it', a commoncomplaint-that when he adjusts his setto hear the comedian on popular programs he has to get up immediately andlower the volume when the band getsgoing-or ube blasted out of the room,"as he puts it.
• • • •
• Radio Mash Notes
H ARRY RICHMAN, hero of a thousand and one love affairs, never
fails to answer a fan letter. And he carefully preserves everyone received. Hissecretary, Marilyn Ficlare, has been card-
• • • •
• • • •
G EORGIE PRICE is his name onthe radio and stage but George E.
Price is the way it appears on the rosterof Wall Street brokers. For the dim unulive m.e. and comedian-the formerGus Edwards' protege billed years agoin vaudeville with Lila Lee as .. Cuddlesand Georgie"-recently bought a seat onthe New York Stock Exchange for$95,000. Harold Fie1dston is Georgie'spartner in the brokerage business and isthe active member of the firm of Price,Fieldston and Co., whose offices are inRadio City. Georgie continues hisamusement activities and lives in thehope that nobody will refer to him as the"singing broker."
• Broker Price
couldn't agree as to the details of theshow. He concluded the situation wastruly one where too many cooks wouldspoil the broth and returned to Hollywood where he is much in demand as ascenarist.
J. P. McEvoy, the author who firstwon fame by writing: Christmas andother cards of greeting, bowed out as awriter of the Hollywood Hotel scriptsbefore that series began for Campbell'sSoup. According to McEvoy, he and theadvertising agency handling the program
34
• • • •
• • • •
Kate Smith has a different tooth brushfor each day in the week. . . . Tip togirl readers: C~arles Previn, conductorof the Silken St~inga Orchestra performing on a program of especial appeal towomen, is a bachelor.... George Givotdefines a geniul as H a radio gag writerwho can take a traveling salesman'sjoke, clean it up and then sell it to UncleDon."
• Adventures Of A Trouper
SOMEHOW the conversation turnedto snakes in the NBC studios the
other day. And Nellie Revell, the demoninterviewer of celebrities, contributed ananecdote which won the first prize.
The radio reconteur recalled the dayswhen she was a circus press agent. 'Onenight she repaired to the troupers' trainto find her stateroom occupied by themother and sister of the owner, who hadunexpectedly come on for a visit. Inconsequence, it was necessary for MissRevell to bunk with the snake channer.
Some time in the night the lady of thealluring adjectives awoke to find that shewas perilously poised on the edge of theberth.
.. Please move over." she said to hersleeper·companion, .. I'm almost in theaisle."
"1 can't, Nellie," answered the other,"I'll mash the baby if 1 do."
"What baby?" demanded the presswoman.
"My baby rattler," replied the snakecharmer, "it's sick and if I put it in thehamper with the other snakes they'll kiltit...
Miss Revell spent the rest of the nightsitting up in the other end of the car.
\ #
7:
V-
J.
Jane, Patti, and Helen Pickens got together the other day and went down to the Veterans Hoepilal at Philadelphia to give the disabled vets some closenp
examples ol Pickens Sisters radio harmony
Kate Smith has a different tooth brush for each day in the week. . , . Tip to girl readers: Charles Prevtn, conductor of the Silken Strings Orchestra perform- ing on a program of especial appeal to women, is a bachelor. . . . George Givot defines a genius as "a radio gag writer who can take a traveling salesman's joke, clean it up and then sell U to Uncle Don."
• Adventures Of A Trouper
SOMEHOW the conversation turned to snakes in the NBC studios the
other day. And Nellie Revell, the demon interviewer of celebrities, contributed an anecdote which won the first prize.
The radio reconteur recalled the days when she was a circus press agent. -One night she repaired to the troupers' train to find her stateroom occupied by the mother and sister of the owner, who had unexpectedly come on for a visit. In consequence, it was necessary for Miss Revel! to bunk with the snake charmer.
Some time in the night the lady of the alluring adjectives awoke to find that she was perilously poised on the edge of the berth.
"Please move over," she said to her sleeper-companion, "I'm almost in the aisle."
"I can't, Nellie," answered the other, "I'll mash the baby if I do."
"What baby?" demanded the press woman.
"My baby rattler," replied the snake charmer, "it's sick and if I put it in the hamper with the other snakes they'll kill it."
Miss Revell spent the rest of the night sitting up in the other end of the car.
/J. P. McEvoy, the author who first won fame by writing Christmas and other cards of greeting, bowed out as a writer of the Hollywood Hotel scripts before that series began for Campbell's Soup. According to McEvoy, he and the advertising agency handling the program
34
couldn't agree as to the details of the show. He concluded the situation was truly one where too many cooks would spoil the broth and returned to Holly- wood where he is much in demand as a scenarist
• Broker Price
GEORGIE PRICE is his name on the radio and stage but George E.
Price is the way it appears on the roster of Wall Street brokers, For the dimun- utive m.c, and comedian—the former pus Edwards' protege billed years ago in vaudeville with Lila Lee as "Cuddles and Georgie"—recently bought a seat on the New York Stock Exchange for $95,000. Harold Fieldston is Georgie's partner in the brokerage business and is the active member of the firm of Price, Fieldston and Co., whose offices are in Radio City. Georgie continues his amusement activities and lives in the hope that nobody will refer to him as the "singing broker."
NBC's "Tintype Tenor" forwards to this desk a pertinent inquiry. He wants to know why radio engineers can't ar- range things so that talking and music on the same program will come through the loudspeaker without the necessity of regulating the volume of the receiver. His grievance is—and it's a common complaint—that when he adjusts his set to hear the comedian on popular pro- grams he has to get up immediately and lower the volume when the band gets going—or "be blasted out of the room," as he puts it.
• Radio Mash Notes
HARRY RICHMAN, hero of a thou- sand and one love affairs, never
fails to answer a fan letter. And he care- fully preserves every one received. His secretary, Marilyn Ficlare, has been card-
indexing and filing 'em away for years. Rudy Vallee is another who saves his audience mail, as the broadcasters call it. Rudy has a warehouse bulging with cor- respondence from adoring admirers, mostly feminine. Of what service these old letters may some time be was demonstrated recently when a young woman sued Rudy for $250,000 breach of promise—or something. The Vagabond Lover couldn't remember ever meeting the young lady, so he consulted the files in his laboratory of love letters. There he found plenty of burning epistles from the lady and thus becamelacquainted with the complainant for the first time, on the authority of his lawyer, Hyman Bushel. The counsellor explained that Rudy is the recipient of thousands of similar effusions which he never sees. Secretaries read them and then file them away against the _ time when some romantic-blinded miss sues the great crooner in what the newspapers rejoice in labeling "heart-balm" actions.
A scroll bearing the seal of the State of Ohio and the signature of George White, Governor, proclaims to this desk that one Barry McKinley has been ap- pointed "Ambassador of Melody" for that Commonwealth—whatever that may mean.
• Cap'n Henry's Check
CHARLES WINNINGER, when he isn't serving as skipper of the Show-
boat, occupies an office at 515 Fifth Ave- nue where he designs radio programs. The other day he stood at an open win- dow watching firemen subdue a small blaze in the nearby Hotel Gotham. As he looked, he idly peeled the tinfoil from a candy bar and tossed the fragments outdoors. His secretary chose that mo- ment to hand him a check just received in the mail, Winninger, his attention on the fire laddies, calmly^ threw the check through the window with a strip of tin- foil, But the fluttering white slip of paper caught his eye and brought him
RADIOLAND
f
i
m
Abe Lyman and hia music are partieolar favorites of the movie stars. Director Frank Borzage, at the left, and Loretta Young exchange a few
compliments with Abe at the Cocoanui Grove in Hollywood
Two Showboat troupers. Captain Henry (Charles Win- ninger) and Mary Lou (Muriel Wilson) got together with
John B. Kennedy the'other day for a radio interview
wO
9
Rudy Vallee looks on while Schoolboy" Rowe, at the right, star pitcher of the pennant- wlnning Detroit Tigers, shows NBC's pitcher how to hold a
curve hall
back to alert and agitated reality. With loud cries he climbed through the win- dow sill in pursuit. Charlie chased the check over three roof tops only to see it borne to the street on the wings of a vagrant breeze. It never was found, hav- ing become lost in the traffic. However, everything ended well, for Captain Henry reported the mishap to the bank, stopped payment on the check and got a new one from the man who drew it.
Bits about broadcasters: The Revelers, one of the first of the radio quartets and still one of the finest, have an annual in- come of $200,000. . . . Helen Morgan's hobby is fresh fish—not to eat but to admire. La Morgan keeps in her apart- ment a score of tanks filled with fancy specimens of the finny tribe.. . . Everett Mitchell, the baritone, and Charles Bick- ford, of the movies, look so much alike they are frequently mistaken for each other . . . Mitchell, by the way, lives in a New York walk-up apartment just to keep his waistline down. . . . The
'O
1 N.
V'. —Wide World a hasty sandwich at Bing Crosby grabs a hasty sandwich al
the Paramount commissary—no two-hour lunch period for him. Bing, on the right,
is lunching with comedian Pat West
1 i
r
DECEMBER, 1934
Stebbias Boys are back on the air again but this time as Bates and Tidbury, Arthur Allen and Parker Fennelly, their creators, can't use the Stebbins tag be- cause their former sponsors copyrighted the term. . . . Goodman and Jane Ace, otherwise Easy Aces, have made two shorts for Warner Brothers. ... A pub- lisher is trying to persuade Edwin C. Hill to write an historical novel.
• No Crosby-Columbo Feud
RUSS COLUMBO'S tragic end was first page matter in the newspapers
for several days. Quite in contrast was the matter-of-fact handling of the tragedy in the Los Angeles NBC studios. Columbo was scheduled to follow Eddie Duchin's orchestra that fatal Sunday night but when the time came the Holly- wood announcer merely told listeners, "The program originally scheduled for this time will not be heard. Instead,"— etc. Columbo was dying at the moment but the stereotyped announcement of change In program was deemed sufficient.
Incidentally, fans may be relieved to learn that Bing Crosby and Russ Columbo were good friends long before the ricochetting bullet stilled that rich, mellow voice. The famous "battle of the baritones" was a publicity stunt and while it lasted Bing and Russ played the roles of deadly enemies. In their hearts they resented the deception and when it was over made haste to renew a friend- ship that began when both were struggling for recognition on the Pacific slope. Bing was one of the pall bearers at Russ' funeral.
"Tiny" Ruffner, producer of the Palm- oltve operettas, makes the studio audi- ences work on those broadcasts. They contribute, quite properly, the sounds of the audience assembling. On cue from Ruffner the spectators rise, shuffle their feet and chatter until he signals them to cease.
35
-RvdDlf H. HDffmDtI.1lAction photo8 of Rudy Vallee during a recentFleischmann broadcast. The young woman inthe top picture is Frances Villa, daughter ofPancho Villa, who recently appeared 08 a guest
artist on the IItar.making Vallee hour36
,ees
book
Notes on the New Songs by
The Drunkard Song
GLANCING through a multitude of books filled with old songs I
was impressed with the possibilities of one which had the very uglytitle of The Drrmkard Song. Of course it needed considerable re
vision. and I thought it worth while trying to give it a new twist Thesinging and music-loving public has definitely shown a desire for songsof the Flying Trapeze type, inasmuch as that particular sheet copy is outselling all others to date. even Love In Bloom, which has proved to be themost outstanding song since The Last ROII,nd-Up. Therefore I gave TheDru.nkard Soug my most careful attention, and the firm of Shapiro Bernsteindecided to publish it.
We feel we have a novelty song which may hit that type of person whoenjoys chiming in as a sort of echo in certain parts of the song. Theseparts are so obvious that our first presentation of rt at Manhattan Beachfound a group of young girls giving the answers spontaneously and mostenthusiastically. When asked why they did it, they said that they just feltthey should at that particular place. Therefore it has the ear~marks of apopular hit. and no one will be more delighted and surprised than yourstruly if the song does just what its publishers hope it will.
Our Victor record of it was one of the most unusual things we haveever recorded. It may have been the lateness of the hour (we recordedfrom seven p. m. until one a. m.• ) or maybe I was just a bit hysterical;at any rate I began laughing in the middle of the second verse and laughedthrough to the end of the entire song. The recording director is puttingthrough that particular record, though I doubt that it will be released. However. I am looking forward to hearing it as it should prove to be extremel)'funny.
Two Cigarettes In The Dark
Gloria Grafton, she of the Embassy Club, Zelli's. and a recent Londontrip fame, a girl who combines the exotic charm of a Nita Naldi with thegestures and mannerisms of an Ethel Merman, and who has been the delightof society ever since she has been singing songs at its swank places, hassurprised all the die-hards and shake-their-heads by doing a fine dramaticjob in a recent play called Kill That Story. Primarily engaged to sing twosongs in the play. she carries off her acting part with honors.
Among the two songs she sings is one written by Paul Francis \Vebsterand Lew Pollack, Two Cigarettes In The Dark. Pollack is an old timer,and Webster is a young, collegiate new-comer who has done an excellentjob of everything to which he lent his talents.
The story is that of the unhappy lover who sees the two cigarettes inthe dark, which brings horne to him the fact that he is being deceived bythe one he loves. It is excellently told and its unhappy melody fits theunhappy lyric. It should be played fairly slowly. DeSylva, Brown andHenderson is the publisher.
Somewhere In Your Heart
A young Englishman. Guy Wood, whose acquaintance I made whenplaying at the Savoy in London years ago. has been in America for almosta year. Visiting me down on Long Island he and I and Bert Van Cleve.whose flair and talent for writing hillbilly songs is unquestioned, found ourselves on the sands of Atlantic Beach. Our discussion about certainhappy and unhappy affairs of the heart led us then and there to beginthe construction of a song which eventually [Couttlf.11ed on page 60]
RADIOLAND
1
USIG
Notes on the New Songs by r
-
V
■
r
Mr
ZZ \
v
*-
•—Rndotf. H- Hoff mann. r*rrt J
Action photob of Rudy- Vollee; during >ijrebent
FleiBchmann. broadcast. The youhe woman/ in
the top picture is France^' Villa, daughter, of *- y»- r*. • |l . ". '.. ' lr */*'*• * i
Piincbo Villa; who "recently appeared as; a guest
af.tisl on. tlie star-ma king Yallee Hour
:?6 ^ ,v ' ■ "mm ":
The Dtuhkatd Song
*
GLANCING through a multitude of books filled with old songs I
was impressed with the possibilities of one which had-the very ugly
title of The Drunkard Song. Of course it needed considerable re-
vision, and I thought it worth, while trying- to give it a new twist. The
singing and music-loving public has definitely shown a desire: for songs
of the Flying Trapeze type, inasmuch as that particular sheet copy is out-
selling all others to date, even Love In Bloom, whicli has proved to be the
most outstanding song since The Last Romd-Vp. Therefore I gave The
Drunkard Song my most careful attention;,, and the firm of Shapiro Bernstein
decided to publish it.
- We feel we have a novelty- song which may. hit that type of person who
enjoys- chiniihg in as a soft of. echo in certain parts of the song These
■parts .are so obvious that pur first presentation of it at Manhattan Beach
found :_a group of young girls, giving- the answers spontaneously and most
enthusiasticaUy. When asked why 'they did it, they said that- they just felt
they should at that particular place. Therefore it has the ear-marks of a
popular hit,: and no one will be. more delighted and surprised than' yours
truly if the song -does just what its publishers hope it -will,
Our Victor record, of it was one of the most unusual- things we have
ever recorded. It may have been the lateness of the hour (we recorded
from seven p. m, until one a. hi,) or maybe I was just a bit hysterical;
at any, rate I began laughing in the middle, of the second verse and laughed
through to the end of the entire song. The recording director is putting
through that particular record, though I doubt that it will be released. -How-
ever, I am looking forward to hearing it as it should prove to be extreinely
funny.
Two Cigarettes In The Dark
Gloria Grafton, she of die Embassy Club, ZelH's, and a recent London
trip fame, a giri who combines the exotic charm of a Nita- Naldl with the
gestures and mannerisms of an Ethel Merman, and who has been the delight
of society ever since she has been singing songs at its swank places, has
surprised all the die-hards and shake-their-heads by doing a fine dramatic
.job in a recent play called Kill That Story, primarily engaged to sing two
songs in the play, she carries off her acting part with honors.
Among the two songs she sings is one written by Paul Francis Webster
and Lew Pollack, Two Cigarettes In The Dark. Pollack is an old timer,-
and Webster is. a young, collegiate new-comer who. ha.s done an excellent
job of everything to which, he Tent his talents.
The story is that of the unhappy lover who sees the two cigarettes in
the dark, which brings home to him the fact that he is being deceived by
the one he loves; It is excellently told and its unhappy melody fits the
unhappy lyrtc. It should be played fairly slowly. DeSylva, Brown and
Henderson is the publisher..
Somewhere In Your Heart
A young Englishman, Guy Wood, whose' acquaintance T made when
playing at the. Savoy in London years ago, has been in America for almost
a year. Visiting me down on Long Island he and I and Bert Van Cleve,
whose flair and talent fpt? writing hillbilly songs is unquestioned, found our-
selves Oil the sands of Atlantic Beach. -Our discussion about ceirtain
happy and unhappy affairs of the heart led us then and. there to begin
the construction of a -song which eventually [Continued on' page 60]
RADIO LAND.
-Ra.y Lu /a.cbort
IF YOU were a shrimp, four feet eight,and you weighed 157 pouncls-If you were anemic to boot and the doc
tors laughed when you wanted to grow slimand lovely: What would you do'
This is the problem that faced youngSylvia Wilhelmson-yes, the Madame Sylviawe know today, who at fifty-three has thelovely, lithe tomboy figure and unwrinkledcomplexion of a girJ of twenty-five. Howshe changed herself from a raly-poly butterball into an attractive, slim and vivaciouswoman is the story which she has lockeddeep in her heart, until now. It explainswhy she chose the hard and thankless job ofmasseuse in preference to the pleasanter.easier life of an actress, a dancer or plair.Mrs.
I'll tell you her story as she told it to meher blue eyes growing misty at the remembrance of that pug.nosed, pig-tailedblonde little Sylvia of forty years ago.struggling under a mountain of surplus flesh.
··It was when I was maturing that I grewterribly stout," she told me. "At just theage when I grew sex-conscious and cravedthe admiration and [Continued 0" page 53J
37
drove
on
ByMARYJACOBS
Two notedradio stars reoveal here, lorthe Rrsl time,secrets whichthey haveheld close totheir heartsand wh ichhave shapedtheir careersthroughmonths 01bitter anguish
IF PHIL DUEY'S father had not beenfond of liquor, Phil would not be on theair today, the beloved baritone of the
ether waves.Little Phil Duey wept silently as he un
dressed his father, overcome by drink, andput him to bed. AU the gnawing, inarticulatepride of childhood, the right of a son torespect his father, was bleeding and outraged.
His sister had given a party, quite an occasion in the poverty.stricken Duey household. And Dad, returning unexpectedly fromband rehearsat l had walked in on the youngcountry folk, staggering and laughing andsinging happily. That was all the lightminded, smart-alecky youths needed. Herewas real sport. They kidded the elder Dueyunmercifully, twitted him with being drunk.He resented their comments. Striking outagainst the ring leader, he feU face downward on the floor.
Right then and there fourteen-year-oldPhil vowed that some day he'd show themaU. He'd amount to something, he would,and on his own. From the very farm thathad proved his father's undoing, that hadmade them all so [Continned on page 52J
DECEMBER, 1934
1
*
f V
m m
5
s
%
t m
i-
: y
If \sUf
a ©
IF PHIL DUEY'S father had not been
fond of liquor, Phil would not be on the
air today, the beloved baritone of the
ether waves.
Little Phil Duey wept- silently as he un-
dressed his father, overcome by drink, and
put: him to bed. All the gnawing, inarticulate
pride of childhood, the right of a son to
respect Kis father, was. bleeding and outraged.
His sister had given a party, quite an oc-
casion In the poverty-stricken Duey hpuse-
hokl. And Dad, returning-unexpectedly, from
band rehearsal-, Had walked in on the young
country folk, staggering and laughing and
singing happily. That was all the light-
minded, smart-alecky youths needed. Here
was real sport They kidded the elder Duey
unmercifulh^ twitted him with being druriki
He resented their comments; Striking out
against the ring leader, he fell face down-
ward on the floor.
Right then and there fourteen-year-old
Phil vowed that some day he'd show them
all. He'd amount to something, he would,
and on his own. From the very farm that
had proved his father's undoing, that had
made them all so [Contimted on page :S2]
DECEMBER. 1934
Two noted
radio stars r®-
1 v
53* H T-
t:
'r*
•n;
4
.A
s
Shame made
the first time,
secrets which
they have
held close to
their hearts
and which
have shaped
their careers
through
months of
bitter anguish
By
.vIary
Jacobs
—Ray Lee Jackson
Overweiglit drove
ftlaJ&mi fy/vta
on tu ime!
I F YOU were a shrimp, four feet eiglit,
and; you weighed 157 pounds--
If vou were anemic to boot and the doc- %
tors laughed when you wanted to grow slim
and lovely: What would you do?
This is the problem that faced young
Sylvia Wilhelnison—yes, the Madame Sylvia
we know today, who at fifty-three has the
lovHy, "lithe tomboy figure and unwrinkled
complexion of a girl of twenty-five. How
she changed herself from a roly-poly butter-
ball into an attractive, slim and vivacious
woman is. the story .which she has locked
deep in her heart; until now. It explains
why she chose the hard and thankless job of
■masseme in preference to the pleasanter.
easier life of an actress, a dancer or platr.
I'll tell yon her story as she told it-to me
her blue eyes growing misty at the re-
membrance of that pug-nosed, pig-tailed
blonde little Sylvia of forty years ago.
struggling under a mountain of surplus flesh.
"It was when I was maturing that I grew
terribly stout," she told me. "At just the
age. when.! grew sex-conscious and craved
the admiration and [Continued on. page 53]'
37
. BURNS AND ALLEN disport1n a somewhat more elaborate program Jetting in their new .eries, butunderneath the trimmings of TbeAdventures 01 Gracie they're ltillthe same sure-fire team. Nit-witteryof a high order comes from thesegaglters. Never a chuckle team,they're wile to keep dear of thesubtle type of comedy which FredAllen and Jack Benny do 10 well.and conc~'ntrate on lwinging theirfantastic gag clubs to get the laugh.
LAWRENCE TIBBETT, always to be counted on for a masterful singing job, proves himself onhis new Packard hour to be a talking personality aa well. His yamspinning. woven around many of hisown experiences, is well worth listening to.
TOM COAKLEY, long a favorite orchestra leader in San Francisco, is a network newcomer whohas been expanding his fan follow.ing through an NBC hookup out ofFrisco's Palace Hotel The band ismade up of young college men discovered by radio's Captain Dobbsie.
JAN GARBER brings to hisSupper Club program one of ourtop-notch orchestras. with a par~
ticularly large Middle Western fol.lowing. In Dorothy Page this hourhal a fine young linger who islikely to break forth at any time intotop-rank rating. The story woventhrough the program, dealing withthe tribulations of true love in anight club, is undistinguIshed butadequate to tie in with the goodmusic.
ONE MAN'S FAMILY is oneof those quiet programs of well.rounded general mterest which goesita way without benefit of fanfare,unobstruaively building up an audience of amazing proportions on the
. good old human interest formula.In the photo. Winifred Wolfe asTeddy, Charles MacAliater u JudgeTurner. and Michael Raffetto asPaul Barbour.
GEORGE GERSHWIN, busywriting the American opera Porgy,has found time to repeat hi. successful radio hour Qf last sealon, Musicby Geubwin. A. the blue rha~sodian generally credited with win.ning popular acclaim for modernistic musIc. he draWl on the background of his own material andturns out a nimble performance,both verbally and on the piano. Thehour should please those whosetastel are not unreservedly claasicaL
DON MARIO, romantic lead inthe M~ybel1jlJe Musical Romance,scores particularly in hi. singingrole. Strings predominate in HarryJackson'. orchestra. in key with theromantic mood. There'. a story seguence, too. In rnany respects, a• different" program.
HELEN CLAIRE and JOHNBATTLE help to usher back thatperennial favorite, Roses andDrums. This program of Civil Wardrama. which started out a8 a general survey of American hiatory. enters its fourth year as one of themost popular of radio featurel.
•
WALTER O'KEEFE, remembered for his work with EthelShutta last season, MC's the newCamel Caravan show. You alsohear Annette Hanshaw starring forthe first time in her own right afterrising to fame on the Showboathour. The Hanshaw delivery is individual and O'Keefe's humor balances a well-rounded pro g ramwhich should register well, thoughit follows an old radio formula.
AIMEE DELORO, coloraturasoprano, 1& one of the discoveriesoffered by Roxy on his new program. The Roxy hour proves to bemostly musical and some complaintshave been registered that it is unrelieved by humor. Absence of acomedian, however, is a selling feature for many listeners and Roxy'sattitude is that them as wants 'emcan get their Penners and Wynns atother hours. The flexibility ofRoxy's programs, however, allowsfor swift alterations in the formula.His first few programs have beenfrankly experimental in nature.
KGwIrorglrAh\$
MRS. FRANKLIN D. ROOSEVELT, talking on current topics,recently has been sponsored by theSimmons Company, addressing aready-made audience in w h i c hwomen predominate. Those whocriticize Mrs. Roosevelt for her frequent acceptance of fees from radiosponsors should know that ahe devotes the proceeds to charity. InWillard Robison this program hasa leader of growing fame.
ERNO RAPEE holds forth everySunday on the Radio City MusicHall .,how. assisted by a varied COmJ?iny of artists. A solid hour of finemusic, it is designed to advertisethe showhouse and Radio City center which houses NBC headquarters.Rapee is musical director of theMusic Hall. 'although the programdoes not emanate from the stage ofthat theater as might be gatheredfrom its presentation. Excellentsolo numbers are interspersedthroughout, with occasional novelties. The voices presented were consistently among the best.
CONNIE BOSWELL onceagain becomes a member of a sister team.. rather than a star in herown right, in the new bing CrosbyBoswell Sisters hour-thereby set.illng once and for all rumors thatthe sister "team had split up subse.quent to Connie's lone wolf appear.anees. Crosby and the Boswells aresuch well established radio commodities, and the product here is sowell up to standard, that a criticalanalysis would properly come underthe head of superfluities. The headline names really "go to town" onthis program.
JANE FROMAN is back on thenew Pontiac Hour with FrankBlack's orchestra and the ModernChoir. and a welcome return it is.Miss Froman's fine voice is distinguished and pleasantly untouchedby the extreme operatic manner sopopular these days, which wouldrob it of its intimate appeal. It isone of the minor tragedies of radiothat she can't be seen as well asheard. Frank Black's music mustbe rated among the best to be heardon the air, and this practically with.out benefit of ballyhoo. Altogethera top-notch musical half hour.
38 RADIOLA:--ID DECEMBER, 1934 39
Progr^i^i
%•
-r
JANE FROMAN is back on the new Pontiac Hour with Frank Black's orchestra and the Modern Choir, and a welcome return it is. Miss Froman's fine voice is distin- guished and pleasantly untouched by the extreme operatic manner so popular these days, which would rob it of its intimate appeal. It is one of the minor tragedies of radio that she can't be seen as well as heard. Frank Black's music must be rated among the best to be heard on the air, and this practically with- out benefit of ballyhoo. Altogether a top-notch musical half hour.
MRS. FRANKLIN D. ROOSE- VELT, talking on current topics, recently has been sponsored by the Simmons Company, addressing a ready-made audience in which women predominate. Those who criticize Mrs. Roosevelt for her fre- quent acceptance of fees from radio sponsors should know that she de- votes the proceeds to charity. In Willard Robison this program has a leader of growing fame.
I I
WALTER O'KEEFE, remem- bered for his work with Ethel Shutta last season, MC's the new Camel Caravan show. You also hear Annette Hanshaw starring for the first time in her own right after rising to fame on the Showboat hour. The Hanshaw delivery is in- dividual and O'Keefe's humor bal- ances a well-rounded program which should register well, though it follows an old radio formula.
- if' >Vifc
CONNIE BOSWELL once again becomes a member of a sis- ter team, rather than a star in her own right, in the new bing Crosby- Boswell Sisters hour—thereby set- tling once and for all rumors that the sister 'team had split up subse- quent to Connie's lone wolf appear- ances. Crosby and the Boswells are such well established radio com- modities, and the product here is so well up to standard, that a critical analysis would properly come under the head of superfluities. The head- line names really "go to town" on this program.
38
-m
£
ERNO RAPEE holds forth every Sunday on the Radio City Music Hall .-how, assisted by a varied com- pany of artists. A solid hour of fine music, it is designed to advertise the showhouse and Radio City cen- ter which houses NBC headquarters. Rapee Is musical director of the Music Hall, 'although the program does not emanate from the stage of that theater as might be gathered from its presentation. Excellent solo numbers are interspersed throughout, with occasional novel- ties. The voices presented were con- sistently among the best.
AIMEE DELORO, coloratura soprano, is one of the discoveries offered by Roxy on his new pro- gram. The Hoxy hour proves to be mostly musical and some complaints have been registered that it is un- relieved by humor. Absence of a comedian, however, is a selling fea- ture for many listeners and Roxy's attitude is that them as wants 'era can get their Penners and Wynns at other hours. The flexibility of Roxy's programs, however, allows for swift alterations in the formula. His first few programs have been frankly experimental in nature.
RAD IOL AND
A
GEORGE GERSHWIN, busy writing the American opera Porgy, has found time to repeat his success- ful radio hour qf last season, Music by Gershwin. As the blue rhap- sodian generally credited with win- ning popular acclaim for modernis- tic music, he draws on the back- ground of his own material and turns out a nimble performance, both verbally and on the piano. The hour should please those whose tastes are not unreservedly classical.
A
DON MARIO, romantic lead in the May be! line Musical Romance, scores particularly in his singing role. Strings predominate in Harry Jackson's orchestra, in key with the romantic mood. There's a story se- quence, too. In many respects, a "different" program.
.
HELEN CLAIRE and JOHN BATTLE help to usher back that perennial favorite, Roses and Drums. This program of Civil War drama, which started out as a gen- eral survey of American history, en- ters its fourth year as one of the most popular of radio features.
ONE MAN'S FAMILY is one of those quiet programs of well- rounded general interest which goes its way without benefit of fanfare, unobstrusively building up an audi- ence of amazing proportions on the good old human interest formula. In the photo, Winifred Wolfe as Teddy, Charles MacAlister as Judge Turner, and Michael Raffetto as Paul Barbour.
TftcfJofivn's'
What is Americans favorite radio program? Kere as your chance to vote for your favorite—watch for the announcement in next month's issue of RADIOLAND'S Nation- wide Popularity Poll. Tune in on the new fall programs and be pre- pared to fill out the voting blank
in January RADIOLAND.
BURNS AND ALLEN disport in a somewhat more elaborate pro- gram setting in their new series, but underneath the trimmings of The Adventures of Grade they're still the same sure-fire team. Nit-wittery of a high order comes from these gagsters. Never a chuckle team, they're wise to keep clear of the subtle type of comedy which Fred Allen and Jack Benny do so well, and concentrate on swinging their fantastic gag clubs to get the laugh.
I
-e"
B n
LAWRENCE TIBBETT, al- ways to be counted on for a master- ful singing job, proves himself on his new Packard hour to be a talk- ing personality as well. His yam- spinning, woven around many of his own experiences, is well worth lis- tening to.
JAN GARBER brings to his Supper Club program one of our top-notch orchestras, with a par- ticularly large Middle Western fol- lowing. In Dorothy Page this hour has a fine young singer who is likely to break forth at any time Into top-rank rating. The story woven throug-h the program, dealing with the tribulations of true love in a night club, is undistinguished but adequate to tie in with the good music.
*
TOM COAKLEY. long a favor- ite orchestra leader in San Fran- cisco, is a network newcomer who has been expanding his fan follow- ing through an NBC hookup out of Frisco's Palace Hotel The band is made up of young college men dis- covered by radio's Captain Dobbsie.
DECEMBER, 1934 39
AU Jrfea.mrements are LevelRecipes Proportioned for Six
Marmalade Biscuit
2 C1Ips flo1lr4 teaspoons baklng powder;4 tablespoon sugarY2 teas/,oon salt4 tablcs/,oo1f.S shortening% mp milk
Marmalade
Mix and sift together the dry
RADIO LAND
Calliornia movie stllrS appreciate the health value ojoranges-Elis88 Landi raises them in the orchard of hel
Beverly Hills home
u
When your ideas for garnishes have run dry, try bakedoranges, whole, halves or slices, or arrange a few segmentsof unsweetened grapefruit on the platter of cold meat, or servelittle mounds of bitter orange or grapefruit marmalade withchicken or duck. Desserts made with citrus fruits are legion,
from cocoanut - sprinkledoranges, the ambrosia of childhood, to the many fruit CUPSl
gelatin combinations, andmousses of our modern cuisine.But have you tried an orangeshort cake heaped with sweet,eoed whipped cream? Ororange sections over a moundof lemon ice? Delicious, andsimple, all of these citrus fruitdishes, and literally in the bestof taste.
1. Finely shredded orange heaped on lettuce leaves with nodressing.
2. Alternate sections of orange and grapefruit arrangedflower-fashion around a peach half in a lettuce nest, withFrench dressing.
3. Pnines stuffed with cream cheese and nuts arranged onthin orange slices, in a nest of shredded lettuce. By the way,to make perfect sections, peel the fruit until the juice drips,then lift out the segments with a sharp knife.
RUITS
Shcrry with Wafcrs(Scrvcd ill thc Living Room)
Baltimorc Oysters Lemon HalvesChoppcd Mushroom SouP Toasted Crackers
Roast Turkc)' with Braised Chestnuts orRoast Duck with Baked Oranges and Orange Grav}'
Sweet Potato Souffle Tiny Green PeasAvocado Halves Marinated in Lemon Juice
in Lettuce NestsRoquefort Cheese
Fro:l:en Pudding Toasted Sponge FingersDcmi·Tasse
Benedictine or Cognac
A THANKSGIVINGDINNER MENU
our
AGIC
By IDA BAILEY. ALLEN
on
40
BUT don't limit the juices tobreakfast. Try lemon in
stead of vinegar in Frenchdressing. Squeeze a bit overmeat or fish, or into spinach.Use orange juice as a flavoringfor cakes, rolls or sauces, orpour it over diced fruits in fruitcups. Or use the grated rindsof either lemons or oranges asa flavoring. As for salads trythese:
T EMONS as an antidote for snake bites? It sounds likeLRipley. But that was the remedy endorsed by the corner
druggist back in the days of ancient Rome, not alone forrattlesnake and adder bites, but for every kind of poison.Roman ladies 'stuffed lemons into woolens to keep out moths,and the delicate nibbled the rinds as a tonic. The fruit itselfwas not very popular in the days of Roman scandals.
Nat so with oranges. They "went over big" from the moment the Portugese brought them from China. The Englishbeau of Shakespeare's day stuck them with cloves and presented them to his lady on New Year's day.
But it took a modern generation to discover the real magicof citrus fruits. Who doesn't remember Hgrowing pains," orthe little twinges of rheumatism of later years, or the teeththat decayed in spite of daily brushings? Just mild formsof scurvy, science today tells us, caused by a lack of VitaminC in the diet. And the greatest source of Vitamin C is in thecitrus fruits. These maladies and many more disappear likemagic when sufficient lemon, grapefruit or orange juice becomes a daily habit. Even the skin becomes fresh and clearwhen citrus juices are taken freely. It's one way to keep youngand beautiful!
The alkaline salts of these citrus fruits are the perfect antiacids, and counteract the effect of too much roast beef andlobster newburg. Just consider a few of their other merits:They stimulate appetite and growth; they create body resistance; they build strong bones, teeth and gums; they buildnerve tissue; and they are mildly laxative.
And with all these virtues, they are not hard to take! Thejuice of a lemon squeezed into water on arising is a tQnicworth taking. Freshly pressed and ice-cold, nothing e'qt1'alsorange or grapefruit juice atbreakfast. Put the juice in therefrigerator the night before,and add a squeeze of lemonjuice for variety And note thatthe small oranges give plenty ofjuice and are not expensive.
The citrus fruits which Mrs. Allen talks aboutthis month literally work magic in the diet-especially when prepared according to the tasty
recipes from her food laboratory given here
^_r". k.
citrus
this month
r AA - .
a:
magic m , ei1-
her food
EJvI'ONS .as an -antidote for snake bites-?- It sounds like
■ Ripley. But ithat was the remedy endorsed By the corner
'druggist back in the days of ancient;-Romej not alone for
rattlesnake and adder bites,, 'But for eyery icirid- of pdisqri.
Ronian ladies - stuffed lemons into' woblens: to keep but ihpths,
and -the delicate nibbled the rinds as' a tonic. The fruit itself •«** wz f • *.: • •• . • !, , • , * * V .. •• .,r, • f .aw ^ "w, . . a • f. • •
was not. very popular in •the. days -of Roman scandals;
Not so with'oranges. They, "went over big" front the; mo-
ment the -Portugese brought'them frdrn Ghiria. The English
beau; of Shakespeare's -day stuck them with clpyes- and pre-
sented them to his lady on New Year's- day.
But. it topk a modern generation to discover the .-real magic
of citrus fruits. Who doesn't; remenibev '-growing Ipains," or
■the; little twinges of; rheumatism of later years; or the teeth
that decayed in spite of daily 'brushings ?. Just mild, forms
of -scu'ryy, science today tells us, caused by a lack of Vitamin
C in the diet. And tire greatest source' ot Vitamin G is; in the;
citrus '-fruits. These maladies- and many more disappear; like
magic when sufficient lemony grapefruit or orange juice be-
comes a daily habit.. Even the skin., becomes fresh- and 'clear
when citrus . juices, ar e. taken, f reely. Jt- s one -way to'keepjypung
and beautiful ?,
The alkaline salts of these citrus fruits are; the perfect:arife
acids, -and cd'uhteract the .effect of tbo :much rpast beef and
lobster -newburg.. Just -ebhsi'der a 'few- of their .other merits:
They stimulate .appetite; and; growth; they create, body re-
sistance.;, they build strong bones, teeth and gumst .they build
nerve tissue; and: they are mildly laxative.
Arid'with-all these virtues, thev 'are riot hard to'•■"take! The » • .'.A* - -w
juice of a- leirion 'squeezed into writer on rir-isirig is ri' tonic
worth taking. Freshly pressed and ice-cold, nothing, .equals
orange :pr grapefruit juice at-
breakfast- Put the;-juice in the
refrigerator the .night before,
and add a squeeze of tempri
juice for variety And note that,
the.small. Grange&.give plenty of
juice and are--riot expensive;
■m.
\
A
%
*
m
i * m
Galifornia movie .stars appreciate the health value, oi
•oranges1—Elissa Landi raises them in the orchard of hei
B.everly Hillsjhome'
pfUT don't limit the juices to
^ breakfast; Try lemon in-
stead, of vinegar in French
.dressing. Squeeze a bit over
.meat of fish, or into- spinach.
Use ofarige juice as a flavoring;
for cakes, rolls of sauces, or
■pour it.ever diced fruits - in fruit,
■cups. Or use- the grated- finds
of either lemons' or drariges as
a flaypring. As for- salads try-
these r
40
A THANKSGIVING
DINNER MENU
• r • • • i i
X. Finely .shredded omnge heaped on .lettuce leaves with no
dressing.
2, Alternate, sections of orange: and grapefruit arranged
flbw.ef--fashion around a peach half in a lettuce nest, with
French dressing.
3. Prunes stuffed with cream cheese- and niits arranged', on . .. • • *4 •% \ • • 'it *»*» *# • *»* p. , • ■ S • S m m *m • • •• • •••• m m m • •• * • •
thin orange slices, in a nest of shredded lettuce. By the way,-,
to make perfect sections, peel the fruit until the juice drips,
then- lift out the segments with a - sharp knife.
When, your' ideas for garnishes have run dry, try baked
oranges, whole;, halves or slices, or. arrange a few- Segments
of uribwectened grapefruit on the platter of cold meat, of serve
little mounds of bitter• ofarige of g'fapHfuit riiai-malade with
chicken qr .cluck. Desserts,, made .with citrus fruits are legion.
if dm cp.cpamut - spririkled
orariges, the ambrosia; of child-
hood,' to the many fruit", cups;
gelaftri cp'mlHhafibris, . and
mousses of our mpdefn, ctiisihe.
'But- have you tried an orange
short cake heaped with sweet-
ened- whfp-pe.d ere am?' Qr
ofringe sections-, over a mound
of lemon ice:1? Deiicipus, and
simple, all of these citrus: fruit
dishes, and literrifly- in the best
of taste.
%
u
f
*
Sherry- with Wafers-'
(Served/ih, the giving: Room) ^ j " •
BaltiTTiore Oysters Halves ss •• • w%' i''
Chopped. MushroOin: Soup- Toasted. Crackers
/Roast Turkey with, Braised Clrestnuts or ...
Rpast Duek with. Baked praiiges 3511]' .Orange .Gravy
;Sweet Potato Souffle Tiny Greeri. Peas * * w 'm*'m ■> ^ rj,'***• # * •" • * . '
Avocado-'Halves. Marinated in, temon Juice
Ln:\Lettuce- Nests •I- f-*:
'Roqucforb Cheese
Prozen Pudding Toasted 'Sponge Fingers
rDeitii'Tasse
B en e'dictine or • • Cognac
411 Mmsnfeinents are. Level
kecip.es 'Proportioned, for Six
Marmalade Biscuit
-2 clips flour:
4 hgsp:opns:baking powder-
1/2 tabiesp'oort sugar
l/2 teaspodn salt
4 idblespobns; shortmmg
yp cup piilk
■Marmalade,
■ <■ " * *r |
Mix- arid sift together-the dry
RADIO LAND
CLUR
SKIN
41
HEIGHT 5 FT. 4 IN.WEIG HT 120 LBS.
~HIPS361H.
CALF14 IN.
THIGH11 IN,
lUST35 IN.
•listen to this!5 to 15 pounds gained in a fewweells with new douhle tonic.Richest ale :least concentrated7 times, comhined with iron.
YOU uskinny," rundown, weak100kinlf folks who don't attract
many frIends-here's a new easytreatment that is giving thousands ofpeople solid healthy /Iesh and aUur.Ing curves-in just a few weeks!
You know doctors for years haveprescribed yeast to build up health.But now with this new yeast discovery which comes in pleasant littletablets, you can get far greater tonicresults than with ordinary yeast--regain health, and also put on :poundsof flesh-and in a jar .horter ttme.
Not only are thousands quicklygaining beauty-brin,ing pounds butalso clear radiant sktn, freedom fromindigestion and constipation, newabounding pep and energy,
7 times more powerfulThis amazing new product, IronizedYeast, is made from specially culturedbrewer.' ale 1/eatlt imported fromEurope-the rIchest yeast knownwhich by a new process is concentrated 7 times--made ? times morepowerful.
But that is not all! Thla marveloushealth-building yeast is iremized wit3 kinds of strengthening iron.
nay after day .. you take lronlr.ed Yeuitabletl watch flat che8t develop, .kloD)' lim.round out aUractlve17. ,ldn ~',.. aDenUre'" new penon.
Results guaranteedNo matter how .ldDrQT and wuk 70U ma,. be.thm marvdoua new lronlr.ed Yeut ahouldbuild you up tn a few ahort weeb .. it hallthoulanda of othen. U you are not delightedwith the relUlta of the very first pac:k.qe. )'OUrmone,. back lnat.ntly.
Only be lure you get "'_ViM bonbed Yeaatand DOt ~me Inferior cheep imitation.
Special FREE offer!To ,tart you bulldlnlr up 70ur health ,.il1l1.t4WIIll, we make thill absolutely FREE offer.Purebue a package of Ironl&ed Yeat at once,~ut out the leal on the box and man It to uswltb • clipping of tbis para~h. We will.end you • l&fleln_tlng new k on healtb."New Facta About Your Body." Remember,rellultt lrUuanteed with very tint package ormG1Iell beuk. At all drua'R"lata. lronlzed VentCo., Jne., Dept. 2812, Atlanta, Ga.
6 small orangeso CliP chopped ,utt meats254 CliPS sugar1 CliP 'looter
Cut the tops from small oranges anddig out the centers. Stuff with the nutmeats. Replace the tops and simmeruntil soft, about an hour, in a syrup madeby boiling the sugar and water togetherfor ten minutes.
Orange Zabaglione
. Slice the fruit thin, peel and pulp, andcover with three times as much waler asfruit by measure. Boil twenty minutes.~{easure again and add three-fourthscups sugar for each cup of the fruit mixture. Boil until a little forms a jellywhen dropped on a cold plate. Just before removing from the heat add oneQuarter cup lemon juice. Pour into sterilized glasses; cover at once with hotmeltcd paraffin and then with tin lids.
2 oranges1 lime (or lemon)1 grapefrllit~ cup lime jl/ire
Sugar
5 egg )'olks, beaten thickYi cup sligar~ c'up orange juice}4 Cltp sherry
Orange. Grapefruit AndLime Marmalade
Combine the ingredients and cook ina double boiler until thitk and creamy,beating often with a rotary egg beater.To insure a smooth mixture, do not letthe water in the lower part of the boilercome to a boil. In the meantime beatthe egg whites stiff. Remove the yolkmixture from t,he heat, beat the whitesinto it and serve hot in tall glasses.
ingredients in a chopping bowl. Chopin the shortening, and then add the liQuid. Toss onto a floured board, andpat to one-fourth thickness. Shape intomedium sized rounds with a biscuit cutter. and put about one teaspoonful ofmarmalade in the center of each. Foldover, pressing the edges together likea parker house roll. Bake about fifteenminutes in a hot oven, 400 degrees, F.
Orange Omelette
6 eggs6 tablespoons hot u'OterYi teaspoon salt~ teaspoon sugar
Sugared orange sections
Beat the eggs until lightly blended.Add the water, and seasonings, mix well,and turn into a heated omelette pan inwhich has been melted a tablespoon ofbutter or vegetable margarine. Let theomelette set for a few moments, then liftcarefully with a spatula, so that the uncooked part wilt run down into the hotpan. When set and brown on the bottom, spreAd with the orange sections andfold over. Serve on a hot platter andgarnish with orange sections.
DECEMBER. 1934
Stuffed Oranges
ingredients in a chopping- bowl. Chop
in the shortening, and then add the li-
quid. Toss onto a floured board, and-
pat to one-fourth thickness. Shape into
medium sized rounds with a biscuit cut-
ter, and put about one teaspoonful of
marmalade in the center of each. Fold
Over, pressing the edges together like
a parker house roll. Bake about fifteen
minutes in a hot oven, 400 degrees, F.
Orange, Grapefruit And
Lime Marmalade
2 dranges
1 Hme (or lemony
X grapefruit
l/i cup Ime juice
Sugar
. Slice the fruit thin, .pee! and pulp, and
cover with three times as much water as
fruit by measure. Boii twenty minutes.
Measure again and add three-fourths
cups sugar for each cup of the fruit raix-f
ture. Boil until a little forms a jelly
when dropped on a cold plate. Just be-
fore removing from the heat add -one,
quarter- cup lemon juice. Pour into steri-
lized glasses; cover at once with hot
melted paraffin and then with tin lids.
4
Stuffed Granges
■6 small oranges
j/i cup chopped nut meals
2j/£ ciips sugar
1. cup'wafer
Cut tire tops from, small oranges and
dig out the centers. Stuff with the nut
meats. Replace the tops .and sjmmer
until soft, about an hour, in a syrup made
by boiling the sugar and water together
for ten minutes'.
Grange Zabaglione
5 egg yolks, beaten thick
l/t cup sugar
% cup orange juice
% cup sherry.
Combine the ingrediehts and cook in
a double boiler until thick and creamy,
beating often with a rotary egg beater.
To insure a smooth mixture, dp not let
the water in the: lower part of the boiler
come to a boil. In the rheautime 'beat
the egg; whites stiff. Remove the- yolk
mixture from the heat, beat the whites
into it and serve liot in tall glasses.
w
Grange Omelette
6- eggs
6 tablespoons hot wafer
Yr teaspoon salt
Y2 teaspoon sugar
Sugared orange sections
Beat the eggS until lightly blended.
Add the water, and seasonings, mix well,
and turn into a heated omelette pan in
which has been melted a tablespoon of
butter or vegetable margarine.. Let the
omelette set for a few moments, then lift
carefully with a spatula, so that the-un-
cooked part will run down into the .-Hot
pan. When set and- brown on the bot-
tom, spread with the orange ■sections and
fold over. Serve on a hot platter and
garnish with orange sections,
DECEMBER, 1934.
SKINNi 'faHat
POUNDS
HEIGHT 5FT.4 IN
WEIGHT 120 LBS.
CLEAR
SKIW
listen f© this J
5 to IS pounds gained in a few
weeks with new double tonic.
Richest ale yeast concentrated
7 times, combined with iron.
YOU "skinny," rundown, weak-
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people solid healtny flesh and allur-
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You know doctors for years have
prescribed yeast to build up health.
But now .with this,new yeast discov-
ery which comes in pleasant little
tablets, you can get far greater tonic
results than with ordinary yeast—re-
gain health, and. also put on pounds
of flesh—avdin a far shorter time.
Not only are thousands quickly
gaining beauty-bringing pounds but
also clear radiant skin, freedom- from
indigestion and constipation, new
abounding pep and energy.
7 times more powerful
This amazing new product, Ironized
Yeast, is made from specially cultured
brewers' .ale yeast imported from
Europe—the richest yeast known—■
which by a new process is concen-
trated 7 times—mowie f times more
potverful. • w — *
But that is not all! This marvelous
health-building yeast ia ironized with-
3 kinds of- strengthening iron.
pay after day as you take Ironized Yeast
tablets watch fiat chest develop* skinny limbs
round out attractively* skin clear—yoii^re an
entirely new person.
Results guaranteed
No matter how skinny and weak you may be,
this morVdous new Iromzed" Yeast ehould
build you up in a few short weeks as it has
thousands of others; If you are not deliphted
with the results of the very first paok&ge* your
money-back instantly.
Only be sure you get genuine Ironized. Yeast
and not uome inferior, cheap, imitation.
Special FREE offer!
To start you. building up your health right
away; we muk-e/ this .absolutely FREE'offer.
Purchase a package of Ironized Yeast at once*
cut out itho seal on the box and mail, it fib us
with a clipping- of this paragraph. We will
aend^ you' a fascinating new book on health,
"New; Fnets About. Yoiir Body/* Remember,
reaultfl. guaranteed'with very first packager—or
money hack; At all druggists- Ironized Yeast
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BUST -l
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36 IN,
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41
a}:fCU
SHADOW-HUNTER?If I Were Running Radio
[Contin/fed from page 12]
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Try ClIrnpana'sltalian Balm for a youthful.looking gkin. This Original Skin Softener isboth II corrective and protective treatmentfor dry, rough, red or chapped skin. It hasbeen the largest selling skin protector in allof Canada for over 40 years-and is today thelargest seller in thousands of cities in theUnited Statcs. At drug and departmenlslOrcs-35<; 60c and 51.00 in hott1cs- 25c in tuhes.Generous Vanity Gift Bottle on request.
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or "wired-wireless." I understand thatseveral projects of this sort are underway, and one of them was explained torne as being something like this:
In your home you would have a radioset, possibly owned by you, but moreprobably simply rented from and maintained by some program-producing organization. If the set were rented, youwould likely have a free choice of threeor more channels which would be atyour disposal from 8:00 a. m. until midnight or later. One would carry popularprograms consisting largely of dancemusic; the second, classical music andeducational talks; the third, radiodramas, comedy talks, news and similarmaterial. There would be no adver"tising at all on these programs: yourrental fees would pay the artists and station staff.
Radio stations, if they were to co·operate instead of engaging in cut-throatcompetition in a desperate attempt tosteal each other's advertisers, might do,,-cry much the same thing. It's a grandsensation to imagine oneself possessedof unlimited authority, so just for a minute I'm going to forget that I'm just oneout of several million radio listeners andpretend that I've been made Fairy Godmother of Radio, with full scope tochange stations or programs as I see fit.
FIRST, I think, I'd make a nationwide survey of radio listeners, to de
termine the age and interest of the people who tune-in, and the time which eachage group or other division finds mostconvenient for listening.
Then I'd call together the heads of
the four leading stations serving anygiven area and have them work out acombined schedule to avoid duplicationof programs. I think it's the silliestthing for two or more powerful stationsin the same city to broadcast the sameidentical speech-or even very similarprograms - simultaneously; it's just awaste of effort on the part of either oneof them.
According to my plan, while one station was broadcasting, say, a sports talk,another would be putting on a danceprogram, the third perhaps a symphonyconcert, and the fourth a drama. In thenext period, the first might have a violinconcerto, the second a health talk bysome famous athlete, the third a groupof hillbillies and the fourth a bluessinger, and so forth. The way radio i!'run now, you may tune to a dozen stations in search of a good concert and findnothing but popular songs and jazzbands, only to find, an hour or so later,when you feel like dancing, that all youget is classical music or a group of educational talks.
Radio, I am sure, will have to consider this problem before it grows verymuch older. It's cutting its second teethnow, and it's no longer a Nine Days'"Vonder. It will have to compete withother forms of entertainment on an equalfooting.
I'm afraid that means radio will gothe way of the movies. In their earlydays the pictures were innocently amusing. Well, they're still amusing, but.they're no longer so innocent. Someproducer discovered that we all like tobe shocked a bit now and then-and
Add~ _
City -S,.,"'--:c---If 7011 lIu In C.n.d.. , ..... r""" n"n..t 10 CatnPl"'&eor... Ltd.,rWG_ll!CaIlldonl. &-.d. To....t<>.Ontarie.
42
Frank Buck. poses for his picture with Molly, bis Ilh·year-o!d baby elephant. Butdon't let him fool you-the animal noises on his broadcast are made by soundefleds men. Buck. is transferring his broadcast scene from Chicago to New York
RADIOLAND
cat
Have ybiiaskin that matcSies'tlie beauty
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tsian<l shadows?''
Try Cam pa oa's I tal ian Balm for ayputhful-
16ok ing akin. This Original "Skin Softener, is;
both a corrective aiid protfeclive treatment
for fdny^rough> red or chapped skin. It. has
been the largest selling skin protector in aU
Of Canada for over ^O.years—and is today-the
largest seller in thouKinds of,■cities in the-:
Umtea States.Al.flrugand deparlnient slores;
—35c,:50h and SiiOO in 'bottles ~ 25;c iu tob'es.
Generous'Vanily Gift Bottle-.oh-request:
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Coco.. 'LtdJ.PWG-t'J'CaloAQiiln WonH, Torwica. Oritirio;
{Continued from p.age 12]
of. 'Svifed-wireless," I understand that
several projects of this soft are under.
Way. and and of thexn was explained to
hie. as Being something, like .'this:
in .your home you .wdukl have a radio
set possibly :Ovvned by you, but more
prpbahly simply rented, from and unairi-
tained by some, progxam-produeing or^
gahlzatidii.. If the 'set were r.ehted, you
would likely have a free choice of three,
of more c Kan fie Is. which would b.e .at
your disposal from 8:00-.a. m. untiV mid-
night or later. One would carry popular
programs- consisting largely of dance
music; the second, classical music and
educational talks; . the: third, radio
dramas, comedy talks', news and similar
.material. tPhefe would", be no. adver-
'tisitig at all on these programs: your
rental fees would pay the artists, and sta-
tion. staff.
Radio stations, if they, were to cd-
op.erate instead pf engaging in cut-throat
competition in a desperate attempt to
steal: each other's adveftisers; uught, do
very much'the...same thing. It's: a grand
serisatidn to imagine oneself possessed;
of atnlimited authority, so just for a.min-
ute.I'm .going to forget that I'm Just one
out of several. inilSion radio listeners and
pretend that' I've been, made 'Kairy Gdd-
ihotlief of, Radio,, with full sedpd' to
■change stations or programs as I see fit.
F" IRST, .1 think,. I'd, make a natioh-
wide. iSuryey of radio listeners, to de-
termine the age. and interest of the peo-
•ple'who tunedh, and the tithe which each
age. group df other divisidh,:. finds most
cdhyenierit for. listening,
d-hen Fd call' together the heads of
the four leading, stations serving, any
given area and , have them work but a
combined schedule: to avoid duplication-
of pfpgrams. I think •it's' the silliest
thing.for two or more powerful stations
in ••the: same city ,t,o broadcast the._sa.nie
identical speech—or. even -very similar
.programs — simli 1 taheously; it's just a
waste of effort on "the part of either one
of tHerh.
•According': to my plan, while one sta-
tion was bfb.adcasting, say, a sports talk;
another, would be piittihg; on a, dance
program.,, the third perhaps, a symphony
concert, -and ■the fourth .a drama. In the
next period, the first might have: a yiblin
concerto, the second a health talk by
some famous athlete, the third, a group
Of hjllbillies and the.. fourth- a blues
singer, and .so- forth;. The way radio, is
•run" n'Ow, -you- may tune, to a dozen sta-
tions an search• of ajgopd concert and find
nothing but popular songs and . jazz
bands, Only to find, air Hour or so;later,
when you feel like dancing, that; all you
get is classical music of a'group of cdu-
catipnal talks.
Radio, 1 am sure, will have to con-
sider this problem before it grows very
mUch' older. It's cutting its', second teeth
hoW, and it's ho longer a Nine Pays'
Wonder. If will have to compete with
other 'forms Of entertainment oh an equal
footing.
■I'm afraid' that means radio will go
the way: of .the movies. In their early
days.-the.pictures were innocently amus-
•ihg; Well, they're still amusing, but,
they're no longer sO innocent. Some
producer discovered that we all like, to
be ■shocked a bit now and then—and:
'
i ..r
i
P\ ,1
€ h'\
ft
m *-4 r.
a >4 K1
C\
hi
r-
■i
'.,4'," rl
<5-
r:
1 mr <r
>: /- y •><
tj't : r:
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;V» .V-e r.
42
.1 • IH ••• ". • "» • ** % * "
^rank Buck poses lor his piclure with Molly, his l Va-year-oW baby elephant. Biat
doii't let Kim fool yon—the animal noises- on his:, broadcast, are made by eonnd
effectsj-men. Buck is iransferring his brpadcaat scene from- Chicago to New York
RADIO LAND'
CystezI..... S.....,..)
"t"sGuaranteed
funcllono eauoe you to ouller fromany oymptomo ouch 88 1000 of Vi·tality, Getting Up Nighto, Back·ache, Leg Paino, Nervouoneo.,Lumbago, SlIlIne••, Neuralgia orRheumallc Palm, Dizzineoo, DarkCircleo Under Eye., Headache.,Frequent Cold., Burning, Smart.ing or Itching Acidity, you can'tallord to waote a minute. You.hould otart testing the Doctor',Prescripllon called Cyotex (pronounced Si....tex) at once.
Cyotex is probably the moot reliable and unfailingly ouee""oful preoeriptionfor poor ICldney and Bladder funcllon.. It .tartowork in 15 minute8, but doe! not contain anydopeo, narcotico or habit.forming drugo. It io a
.enl1e aid 10 the Kidneys in their workof eleanln. out Acids and poilOnouswaste matter, lind IOOthes and tonesraw, sore Irritated bladdeT and urinarymen.branes.
Because of ils amadn. lind .lmostworld-wide su«ess the Doetor's Pre'Cription known as Cysta (pronounced Si,••tex) iii offered to sufferers from poorKidne,.. and Bladder functions under afai ....pl.,- .uarantee to fix you up to yourcomplete ..11"action or money back onreturn of empty p.cka.e. It's onl,.. 3c adose. So ask ,-our dnt••ist for Cystextoday .nd lee for YOlll'self how muchyooqer, stroqer and better you. eanfeel by .lmplychanin« oat,..our Kidney..C,...tex mu,t dothe work or co,tyou nothin••
Dr. T. J. n....m
•
EngUsh DoetorPraises Cystex
Dodw. IJld « ...lIb .'ftr)'Wh.... .,...._ ..t'" 1It"tW,I,tl.. c)'.to. "cau•••f Itt .,I.ndld11,,"lntl "d tullt uU.n. ,. Il\.ItMet. Dr.T. J. ",.ttill. D.t", of Ihdlll laclttler .f...1......liS,,,... '" L...... £IIIIUld, rountl)'wret.: "WIUI"" M.ltatl.n I ,. II".)' t. ,,...MUlKe CYlt. _ If Ott lnelt ",••dln I ...."'el" ... wltll hi Illy I.", y..,.••f ..Itdlnl "III.UII. yew f ...,ul. II .ne w'ldlll "Y 'air.•IIM.d,11)'1111., will .t _. nct....... ,.. Ih defl,ltebttI.ftti I, Ihlla, ttl. treat...t .f ...., ......K"1tt)' lid 8lal1d", dl .....,.. Wh.. Kkl..YI 'allt. 'u"tI•• th.,.....I,. aacI ..Idl ..,,,,IU'" toIIC11"...t.t., th.r. tIl'tl...fy '.11 'n 1"'1t....11141tt... Ttt•••tl..t 1•••I.11l1 0' IIlhlllll' ,1'1,hell_hi.. heall.h., Indl.utl... .111" ...,••tlt•• 1III"t'f1l1"ft1••nd •••U·tlr ·.llt 'IM/I1 •••C,..tu; n""!tractl til. Uln... Idlly, r.llnll, 1M......' ...tall.......tI... wl",ln I ..,. .hort ,I••_lid 1I"hl.1 .1It: the Kldneyl .1Id II.dd... 'IfIIlU ,,"f w.m••• C,.ltu II ., 1.,....1... III h.I,.In, t. It,ul,te th... 1.,000lant "IIeU.nl. Ud,wlleul.,l)' .In" It I. "" llid harllllUI. I ,11IIdell,hted t. lend my n••• t. Illd.,.... lIIerlt...l.ou•• ,,.url,tI4,,"_4U,ncd, T, J, RI.tolll, •• D.
Good Kidney Action Purifies YourBlood-often Removes the RealCause of Getting Up Nights, Neuralgia, and Rheumatic Pain.Quiet. Jumpy Nerves and Makes
You Feel 10 Yeats Younger
00
43
A FAMOUS scientiot and Kid·ney Specialist recently oaid I
"60 per cent of men and womenpa.t 35, and many far younger,ouller from poorly functioningKidneyo, and thio io often the realcause of feeling tired, run-down,nervouo, Getting Up Nighto, Rheu.matic pain8 and otber trouble8."
If poor Kidney and Bladder
N 0vV, just one other topic. Althoughthe radio broadcasting companies
have done a remarkably fine piece ofwork, their biggest problems are stillbefore them. First, they wilt have todevise new programs to avoid the tiresome sameness which is beginning to geta trifle discouraging to us tuners·in.
Second, they will have to make advertising more palatable unless it is to beeliminated by public demand,
Third, when television comes in (andI understand it is now ready to put onthe market whenever the manufacturersthink you wilt be willing to buy it) therewilt have to be a new crop of broadcasters. gifted not only vocally. but withpleasing personal appearance and theability to act. as well. Good looks and asinging voice are not the sale essentialsfor stardom, as many a girl now working as a waitress in a Hollywood restaurant has discovered.~ow, in closing, I want to add just
one word. I have been talking to youas one radio listener to another, I don'tknow nearly as much about broadcastingas do the men who are running it. Itdoes seem to me as a fan, that there isroom for improvement, and I am surethat the big men of the industry willwei com e kin d I y and well-intended(though, I fear, ine~pert) suggestions.DECEMBER, 1934
made a picture with some purple patches.Unfortunately, humans being natural1yimitative, other producers thought theidea good and aped it, until now. despiteall the Boards of Censorship, euphemis·ticany termed Boards of Review, there isscarcely a film which does not containsome sequence which makes it not Quitethe thing we would care to take children to see, if we are at all eager thatthey preserve any pleasant illusions.
T HE same will happen in radio, justas surely as I am sitting here. Some
of the first steps have already been taken,and it is the comedians who are pavingthe way. To cite only one instance, theother evening an orchestra p I aye d I'veGot YOI~ Where I Want YOIt. which, themaster of ceremonies said, was dedicated to Sally Rand's fan, Amusing toadults, it is true, but how would youanswer a child who climbed up on yourknee to ask, "Daddy, what does the manmean?"
That sort ultra-sophisticated humor byno means represents the high (or shouldI say low?) watennark in suggestivebroadcasts. And the trend wilt grow,ior, I am afraid, the sponsors will notrealize that anything new or startlingwill attract fan mail for a while withoutgiving an accurate reflection of the tasteof the majority.
I think the average American has goodtaste-is naturally a clean-minded humanbeing and not merely an animal thathas learned to walk on its hind legs.But there are a lot of people in showbusiness who evidently do not agree,I can only predict that if the strict codeof decency for radio programs is everrelaxed-and the indications are that itwill be-radio's popularity will faU asfast as the stock market did in 1929.
I suppose that if I were to go on asponsored program, I'd have to use thesort of material my sponsors wanted.But I would certainly have a "cleanlinessclause" in my contract. After all. I'vespent nearl)' alt of my life in buildingup a reputation for clean entertainment.and I'm not going to spoil it now,
made a picture with some purple patches.
Unfortunately, humans being naturally
imitative, other producers thought the
idea good arid aped it, until now, despite
all the Boards .of Censorship, euphemis-
ticaily termed Boards of Review, there is
scarcely a .film which does not contain
some sequence which makes it riot quite
the thing we would care to take chil-
dren to see, if we are at all eager that
they preserve any pleasant illusions.
THE same will happen in radio, just
as surely as I am sitting here. Sbrne.
of the first steps have already been ..taken-,
and it js the comedians who are paying
the way, To cite only one instance, the.
other evening1 an orchestra pl.ay e d I've
Got You Where 7 Want Vou, which; the
riiaster of cereriromes said, was dedi-
cated.- to Sail:; Ranttfs fan. Amusing-to
adults, it is true, but how would you
answer a child who climbed up on your
knee to ask, "Daddy, what„does the man
mean?"
That sort ultra-sophisticated humor by
no means represents the high (or should
I say low?) watennark in suggestive
broadcasts. And the trend will grow,
for, I am afraid, the sponsors will riot
realize that anything new or startling
will attract fan mail for a while without
giving an accurate reflection, of the taste
of the majority.
I think the average American has good
taste—is naturally a clean-minded human
being and riot- merely an animal that
has learned to: walk on its hind legs.
But -there are a lot of people, lit show
business .who: evidently do not agree.
I can only predict' that if the strict code
of decency for radio programs is ever
relaxed^—and the indications are that it.
will be—radio's popularity will tall as
fast as. the stock market did in 1929.
I suppose that if I were to, ,go on a-
sponsored program, I'd have to use the
sort of material my sponsors wanted.
But I would certainly have a "cleaniiness
clause" in my contract. After all, I've
spent nearly all of my life in building
up a reputation for clean entertainment,
and I'm not going to spoil it now;
NOW, just one other topic. Although
the radio broadcasting companies
have done, a remarkably fine piece of
work, their biggest1 problems are still
before them; First, they will have to
devise new programs to avoid the tire-
sotrie sameness which is beginning to get
a trifle; discouraging to us turiers-in.
Second, they; will have to make adver-
tising -more paiatable unless it is to be
eliminated by public demand.
Third., when television comes in (and
I understand it is now ready to put oh
the market whenever the manufacturers
think.you will be willing to buy it) there
will have to be a new crop of broad-
casters, gifted not only vocally, but with
pleasing personal appearance and the
ability to act, as well. Good looks and a
singing voice are not the sole essentials
for stardom, as many a girl now work-
ing as a waitress in a Hollywood restau-
rant has discovered.
Now, in closing, I want to add just
one word. I have- been talking to you
as one radio listener to another. I don't * * «• ♦ •
know nearly as much about broadcasting
as do the men who are running it. It
does seem to me as a fan, that there is
room for Improvernerit, and I ain sure
that the*, big men.-, erf the industry will
we I cpme k i n.di-y and well-intended
(though, I feat, inexpert) suggestions.
DECEMBER, 1934
HELP KIHN2YS
rs
9
>
I
\
Gootl Kidney Action Purifies Your
Blood—Often Removes the Real
Cause of Getting Up Nights1, Neu-
ralgia, and Rlieumatic Pains-
Quiets Jumpy Nerves and Makes
You Feel 10 Years Younger
A FAMOUS scientist. and Kid-
ney Specialist recently said;
"60 per cent of men and women
past 35, and many far younger,
suffer from poorly functioning
Kidneys, and this is often the real
cause of feeling tired, run-down.
nervous, Getting Up Nights, Rheu
malic pains and other troubles.55
functions cause ypii to suffer from
any symptoms such as loss of Vi-
tality, Gelling Up Nights, Back-
ache,;. Leg Pains, Nervousness,
Lumbago,- Stiffness,. Neuralgia o.r-
Rheumatic Pains, Dizziness, Dark,
Circles Under Eyes, Headaches^
Frequent Colds, Burning, Smart-
ing or Itching Acidity, you can't
afford to waste a minute. You
If poor Kidney and Bladder
v-
.V
I Dr T. J. Raetelli
EMgKlsk ISoctop
I?pa.l®es Cystex
Doctor! and druoffteU everywhere approve of
the proscription Cyitc* ijetauso. of It» splendid
InQrcdlont* and Qiflck action." . For Infitoncei Dr.
T. J. Rasteltf^ Doctor of Hedlclrw.. Bflchelor of
Science, and Surgeon of London, England, recently
wrotex "Without heittatlon I am happy to pro- nounce' CyMex one- of tho finest, remedies ! have
ever met with In. ray long years 61 mcdlcnl proc-
tlce, Ycur formula Is one which nny falr-mlttded
physician *111 at once rMommemJ for Hi definite
benefits In afdlnp the treatment of many common
Kidney and Bladder dlscrrfcrs. When Kldnoyi fall
to function thercoghly and aelds are. permitted to
accumulate, there obviously follows an Irritated
eonrfltfon. The patient eomptsins of tcaidlno pain,
bnthacht, headacho, Indigoitlon. poor afeep, ho
appetite, norvousnew. and an all-llred-eut feellngi
Gyitqx countcrneli the excess acidity, rcJIevlog the
uneomforlftblo wnentlons within n my ehort time
and flushes out thq. Kidneys acid Blndder. For
men ami wornen> Cystcx Is: of f mpoftanee in helpr
I np to re pill Dior those Imp or tent fynotlons, 'Mtd
DurtlculBrly since It Is sdIb: and hAfmlPcs, I am
dollphted to tend my, namo to- Indprso so jnerltorl-
oub > prMerlptlon/'—-Slpncd,. T, j; Roitclll, D,
should start testing the Doctor's
Prescription called Cystex (pro-
nounced Sies-tex) at once.
Cystex Is probably the most re-
liable and unfailingly successful prescription
for poor Kidney and Bladder functions. It starts
work in 15 minutes, but does not contain any
dopes, narcotics or habit-forming drugs. It is a
gentle aid to the Kidneys in their work
of cleaning oat Acids and poi&onoue
waste matter, and .soothes and tones '• - ■• • • -a" • •• ,. •
raw, sore irrilaled bladder and urinary
'membranes.
Because of- sits amazing and nlmosl
world-wade euceees the Doctor's Prescrip'-
don known ae Cystex (pronounced Sisa-
lex) is offered lo sufferers from poor
Kidney and Bladder functions under a
fair-play guarantee lo fix you up to your
complete satisfaction or money back on
return of empty package. It*s only 3c a
dose. So ask your druggist for Cystex
today and see for yourself how much
younger, stronger and better you can
feel by simply
cleaning out
your Kidneys.
Cystex must do
the work or cost
you nothing.
£y . H
tsay ssss-TCKJ.
it* M
Cyatoz
TUl
iwuuraMei'd
43
One Page Success Story[C01ftinllcd from page 14]
IAmly ROls a bespectacled flutist? He's nOI only that. but a lot more in CollegeRhythm, his new picture. He'a the football player at extreme right; Joe Pennerunder the cloth bat. Lann)'" broadea.t. at present are coming (rom Hollywood
RADIOLAND
D OROTHY has always been fullblooded and tremendously active.
When she graduated from the Northampton, (Pa.) high school she went tothe Penn Hall School for Girls whereshe found most helpful instruction in thefundamentals of her musical education.She found time to participate in all athletic sports. She was born with perfectcoordination of nerve and muscle. Fleetof foot, she captured the championshipcup for her school in running. She rode
It was while I was with an orchestra inMemphis. She came to the studio, handicapped as she was, and brought the mostbeautiful bouquet of flowers which shehad gathered from her own garden. Andshe had composed a poem for me as anecho of the feelings she had felt whilelistening to our program through herradio. That touched me in a way I nevershall forget. tJ
Had this delectable young woman everknown from her own experience thedepths of love and romance of whichshe sang so fervently? Reluctantly sheadmitted that she had. Once long agoOb, perhaps three or four years-therehad been a man who had won her heart.She dreamed a dream and all the worldwas roses and sunshine. Then suddenlythere was a rift. The man married another girl. For a while it seemed shecould not endure the heartache but hercareer still beckoned and she adopted anew philosophy toward life. Not thatshe is cold or distant. She simply willnot let any man presume over her affections to the extent that he can assumehe has made a complete conquest.
I NEVER knew a quarter-hour to passso quickly. A few minutes later I
met her in the studio and she led meaway to a small reception room wherewe sat down and talked about the miracle of it all.
"You sing the words of your songs asthough they were your own:' I said.
l<Lyrics are so important! I like tofeel there is real meaning to the wordsof a song. And so many fine tunes areruined by trivial words. Not that I wishto decry the oopp-a-doop or la-1a-1a.There are minions of people who likethat kind of singing too. But I am nomore suited to that than I am to performthe leading roles of the most difficultoperas, although some day I should liketo perform in operettas or musicalcomedy."
"You must receive a great many mashletters ?"
"Let's don't talk about it that way.One of the sweetest tributes I have everknown came from a girl who was lame.
unaffected. personal. No studied effortor vocal gymnastics-just smooth, radiant quality and words that said things.I think I have heard them all and seenthem all but there was no one to whomshe could be compared unless in someway it seemed there was a suggestionof Jessica Dragonette. This may havebeen from the way she addressed herselfso whole-heartedly to the microphone,and the effect. There is no similarity inthe voices. Dorothy's is much lower inregister. In appearance she is taller andslimmer and there is less of the poeticin her expression.
44
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For all these trouble, doctors recommendyeast. Science has found that yeast containsprecious nutritive elements which strengthenyour digestive and eliminative organs andgive tone to your nervous system. Thousandsof men and women have found this simplefood a remarkable aid in combating consti·patian, "nerves," and unsightly skin erup-.tions.
And now-thank, to Yea,t Foam Tablets-it', 80 easy to eat yea,t regularly. Forhere's a yeast that is actually deliciou5-ayeast that i, scientifically pa,teurized toprevent fennentation, You will enjoy munching Yea,t Foam Tablets with their appetizing, nut-like ftavor, And because they arepasteurized they cannot cause gas or discomfort. This yeast is used by variouslaboratories of the United States government and by leading American universitiesin their vitamin research.
Any druggist will supply you with YeastFoam Tablets. The lO-day bottle costs onlySOc. Get one today. See. now, how this corrective food helps you to look better andfeel better.
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For all these troubles doctors recommend
yeast. Science has found that yeast contains
precious nutritive elements which strengthen
your digestive and elimihative organs and
give tone to your nervous system. Thousands,
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And now—thanks to Yeast Foam Tablets-
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ing Yeast Foam Tablets with their appe-
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laboratories of the United States govern^
rhent and by leading American universities
in their vitamin research. <•
Any druggist will supply you with Yeast
Foam Tablets. The lOrday bottle costs only
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YtAST FOAM! mBLU ^
FREE MAIt THIS COUFON TODAY
You may pcuic this on a pcnny post card
NORTHWESTERN YEAST CO.
1750 North Ashland Ave., Chicago, 111
Please send free aample and descriptive circular.
Name.
Address
1
5 *
I
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1
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fl
One Page Success Story
[ Continued from page 14]
City-.—. .State
I
I
unaffected, personal. No studied effort
or vocal gymnastics—just smooth, radi-
ant quality and words that said things.
I think I have heard them all and seen
them ail but there was no one to whom
she could be compared unless in some
way it seemed there was a suggestion
of Jessica Dragonette. This may ha ye
been, from the way she addressed herself
so whole-heartedly to the microphone,
and the effect. There is no similarity in
the voices. Dorothy's is much lower in
register. In appearance she is taller and
slimmer and there is less of the poetic
in her expression.
I NEVER knew a quarter-hour to pass
so quickly. A few minutes later I
met" her in the studio and she led me
away to. a 'small, reception room where
we sat down and talked about the mir-
acle of it all.
"You sing the words of your songs as
though they were your own," I said.
"Lyrics art; so important! I like to-
feel there is real meaning to the- words,
of a song; And so many, fine'tunes are.
ruined by trivial words. Not that. I wish'
to decry the oopp-a-doop or la-larla.
There, are millions of people who like
that kind of singing, too. But I am no
more suited to that thai; r am to perform
the leading roles of the most difficult
operas, although ;sdme day I should like
to perform in operettas or musical'
comedy.''
"You-must receive a.great many mash
letters?'''
"Let's don't talk about it that -way.
One-of the s.weetest tributes I have ever
known came from a girl who was lame.
It was while I was with an orchestra in
Memphis. She came to the studio, handi-
capped as she. was, and brought the most
beautiful bouquet of flowers which she
had gathered from her own garden. And
she had composed a poem for me as an
echo of the feelings she had felt while
listening to our program through her
radio. That touched me in a way I never
shall forget:"
Had this delectable young woman ever
known from her own experience the
depths of love and romance of which
she sang so fervently? Reluctantly she
admitted that she had. Once long ago—
Oh, perhaps three or four years—there
had been a man who had won her heart.
She. dreamed a dream and ail the world
was roses and sunshine. Then suddenly
there was a rift. The man married an- ■ 4
other girl; For a while it seemed she
could not endure the Heartache but her ^ * _
career still beckoned and she adopted a
new philosophy toward life. Not that
she is cold or distant; She simply will
not let any man presume over her af-
fections to the extent that he can assume
he has made a complete conquest
DOROTHY has always been full
blooded and tremendously active,
When she graduated from the Nbrth-
■ampton, f Pa.); high school she; went to
the. Penh Hall School for' Girls where
she found most helpful instruction in the
fundamentals of her musical education.
She found time to participate in all ath-
letic sports. She was born with perfect
coordination of nerve, and muscle. Fleet'
of foot, she captured the championship
cup for her school in running. She rode
;
a
I IT
\
r
r i
n a jr*.
ZWix-i.-lSfg
.
r
IfT-
i fy
I ■<
\ y
7i
Lamiy Ross a/bespectacled flutist? He-g .not only Uiat, but a lot more in-College
Rhythm, his new picture. He's the football player at extreme right; Joe Penner
under the cloth hat. tanny's broadcasts at present are; coming from Hbllywood
44 RADIOLAN-D
J
)
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45
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There Is hope oo\\' tor "NaluMilly Sklnoy" folk. whl;l can't lum toedd an ounc:e no matter what tht)· nt. A new way h.al bun foundtv add naUerlnll pounds of ,ood, lolld ttestl and IIlI out thO'le ul"l)'.seu\\11Y hollow. evl,\l'\ OD men Rnd women who han been underWNlht tor yeul. :5 lb•• In 1 wook fUvanteed-Hi to 20 lba. In afew wt'llks not uncommon.
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Try Kelp-A-Kalt tor a dnlle week and notice the dill'erene&how mueh better YOU sleep, how your apTW!tlte Improves. how ordlntry ttoml.Cb dhtreu vanbhe&. Watch Oat chesll ~d skinn;rlImbl flU out and f1atterlnl enn {)(lunds appear. Kelt>-A·!tlalt hpresrrtbed lind used by physIcians. Fine for children, too. Remember Ihe name. Kelp-A-Malt. the ori.lnal kelp and malttablets. NCltlllnlt like them, iIO 00 not aMetJt ImltlUoM. 'rn'Kelt>-A-Kalt. tr you don', lain at Jean ;5 lbs. In 1 week, the trialII 1ree. 100 Jumbo lir.e tablet•• 4 to li times the liu 0' ordinal')'tahlets ell"t llUt little. Sold at an lood drll' Itore.. tr your dealerhu not )·ft r~elfed his ~IJPPIy. send &l tOT ,peeJaI inLrcduetou• lte bottle 01 6(1 tablet. to the addrels at the rtlj:ht.
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1\ S THE winner she was awarded ar1. contract to sing with the SeymourSimon orchestra which was playing toradio audiences in Detroit at that time.At last she was on her way. 'Vhen theSeymour Simon orchestra left Detroitfor other cities she went with it as a featured singer-to Cincin"nati, Memphis,Florida.
Warm weather had already precededthem when the orchestra came to Chi.cago and established itself in the Blackhawk night spot where the Coon-Sandersand other great orchestras first tastednational radio fame. Many months hadpassed since the Queenly Jane Fromanhad departed from the Chicago throne,None had corne to take her place. Butthe scouts had not been idle. First theywere attracted by the voice of the singerwith this new orchestra in Chicago. Thenthey investigated and found that she wasalso a beauty. Whereupon there wastittle ceremony before she squired to thepurple room and the gold plated microphone where Queen Jane had reigned.Last spring she made her bow and wasannounced to all the radio world asDorothy Page, Queen Of Heart!;. TheJan Garber engagement is an acknowledgement of her past success and a portent of future fame. Long live theQueen!
DECEMBER, 1934
a horse as though she was a part of theanimal. Swimming wa's her greatest joy.
It is no simple matter for a girl tostep from school right into a professionalcareer. When her parents moved toPhiladelphia Dorothy applied for a jobas secretary at the Curtis Publishing Co.She had to earn her way and continuewith her musical studies. She was hiredand assigned to the sales division. Shedid not realize that she had fallen intoa trap that has caught and held many atalented girl for life. Once you have ajob among congenial workers with a payenvelope every week it is so easy to for~get the urge toward the heights. Butthis time it was really different. There
. was a goal-and still is-to he attained,It was an event when she WOll a beautycontest. There was a thrill when shewas chosen by famous artists to posefor cover pictures on the Salll.rday Eve·ni,~g Post and the Ladies Home Joumaland for various posters. But her courseremained unchanged.
A year slipped away. Then another,another and still another. Her parentsmoved to Detroit. She is a devoteddaughter and at last she felt she wasready to try her wings. Came the daywhen she resigned her secretarial joband joined her parents in Michigan readyto set forth on her chosen career. Nomore office job for her. She watchedthe newspapers for opportunities.
That was in 1932, a little less thantwo years ago. Paul Whiteman wastouring the country. In each town heannounced that he was in search of newradio talent. Dorothy was ready whenhe came to Detroit. She asked for anaudition and found herself one of 700who applied for the same chance, Butsomehow she felt confident she wouldwin. She was 22, and stood five feetsix inches, a Titian blonde in full budready to bloom. Her voice and technique were ripe and ready-and she wasconfident. The great maestro looked ather kindly and smiled. When she sangNight and Day it was nothing short of atriumph.
i^B
a horse as. though she .was '.a part of the
ammal. Swimming' was 'her- greatest -joy.
It is no simple, matter foh a, girl: to
step from school right Into a professional
career. ' y^hen her parents rao.ve.il, ^ to
Philadelphia Dorothy applied for .a job
as sehrefary^ at the tliirtis Publishihg (so..
She' had to earn her way."-and, continue
•with, her musical studies-.' She was hired
and assigned to the' sates diyision. .She'
did not realize that she had fallen into
a; trap that; has caught and. held 'many 'a-
talented girl for life. Once you, hav.e" a
Job. among cpngeriial worjcers with a. pay
envelope every week it is so easy to for-
get the urge toward' the heights': .But
this time, it was-really different ..There
wa's. a .goal—arid- still is—to he .attained.
It was'an event when she, woiv a beauty
eon'test. There was a thrill 'when she
was chosen by famous 'artists to pose
for coyer pictures on the Saturday :Bve~
riin'g .Post and, the Ladies Home Jour ml
afid for •various posters. But her course,
remained- unchanged.
A year slipped away. Then another,,
another and stiff another. Her parents
moved, to. Detroit. .:She is a deypted
daughter and. at last she. felt she was-
ready to try her wings, 'dame the day
when she resigned .Her secretarial job
and joined'.her parent's, in Michigan ready
to set fprtH on her chosen career. No'
more ..office: job for her. She watched
the newspapers for opportunities..
That was. in 1932, a little less, than
two years ago. Paul Whitenian was-,
touring' thej ctjunfry^ In eacK town ihe;
announced that, he- was in search of new
radio taiehf. . Dofdthy wis~ ready when
He ."came to .Detroit. .She asked for ah
audition, and' found herself one of 700
who. applied for the .same chance. But
somehow she felt, confident she. would
win. ' She was; 22,• _ahd stood, five feet
six Inches;. a Titian blonde ;ih full bud
ready to .bloom. Her voice and tecfn
nique were ripe and ready;—arid, she/'Was
coilfident. The great maestro looked at
lier kindly and Smiled, ^henyshe sang
Njght and Day .it was nothing short of a
triumph.
A? THE. wirinef she wab awarded a
i \ contract to sing with the S'eymOuf
Simon, orchestra which; was; playing to
-radio audiences'in Detroit at- '•that: time;
At . last she was on her way;. When the
Seymour Simon, .orchestra,, left Detroit
fot other cities: she •went with it as a fea-
tured. singer^—to Gmcinhati, Memphis,
Florida. • _ • s
Wa'rm. weather had1 already preceded
them when, the, orchestra; came td Ghir
cagq .and established itself in the Black-
hawk night; spot .where-the Cpori-Sanders;,
■and. other great orchestras .'first tasted
national radio fame. Many months- had.
passed' since the queenly Jane Efomari-
had" departed from the .Ghicago' 'thrpne.
None Had- come to take "her place; But
the scouts Had' hot been idle. First they
were attracted by the voice of thevsmger,
with this;new orchestra.;in GHicago. Then
they investigated and found that she was
also a beauty. Whereupo.ii. there whs:
little cefemOhy'before she squired to the
pufple. room and the' gold plated tnicro-
pHone where Queen. Jane, had reigned;
•Last spring shje made her bow and was
arihounced to all the radio world' as
Dorothy Page, Queen Of Hearts. The
Jan Garb.er engagement; is; an acknowl-
edgement of her" past fsuccess- and a por-
tent of future fame. Long live the
Queen 1
DEC EMBER-, 1934
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odd ian-: ouriOe no m'fittoc whatkth&y 'eat.. A 'riwv way- baa jbcen 7fCLinil ;ly add Hallei* 1 ng pourids' of igodd ;FblId ; fleali imtl I:fllI out 'thdao URly,.
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45
BACK to New York they went. Eveapproached the least forbidding
theatrical manager she could find. Heasked her what she could do.
be said of many of the prodigies whomGus launched on the road to fame. Andboth ·he and Eve practically revereEddie Cantor.
FOR five years Jesse was part of anact called" Block and Dunlap "-much
the same sort of ad as Block and Sullydo now. That is, as much like as itcould be without Sully.... And wherewas Sully all this time? Let's look ather.
Strangely enough, she too had startedher career at the magic age of thirteen.One of her first jobs was in a dancingact called IOThe Midnight Rollickers"which was, incidentally, the first act tointroduce a band on the stage in fullblast. Eve was also in full blast-she wasmaster of ceremonies, although she shudders now to think of it. She had tomake six changes during the act, andgot tired of collapsing night after night.
Had it not been for the fact that shewas even then studying to be a dope, sheprobably would have balked at the m.c.idea; but she realized what good trainingit would be. Today she thinks she owe8a great deal of her success to the factthat she stuck--or was stuck. (She's abit hazy at this point.)
After being stuck for quite a while, shewent to Florida with her mother andsister. (Yes, the same sister you've heardher talk about-the dopy one!) TheSullys owned Florida real estate. Eveoffers this as conclusive proof that shecame from a long line of dopes.
Anyway, one day they looked out oftheir windows and found that the realestate, in the inconsiderate manner ofFlorida property, had slid neatly out ofsight into the Gulf of Mexico. Theywere real estateless, fatherless and practically penniless. It was then that Everealized she would have to be head dopeof the House of Sully. She must takecare of her little women.
-Wide WOf'ldSister team. The Boswelh go in for iced tea and dainty sandwiches at the Paramount commi8sary in Hollywood. Left to right, Marlha, Vet, and Connie Boswell
RADIOLAND
T HE Block and Sully formula forcomedy is a simple one-but then,
says Eve, they are simple people. Sheand Jesse often argue as to which ofthem is more simple, but she alwayscomes out ahead.
Jesse Block was one of the smart smallboys whom Gus Edwards used to collectfor his road shows. He showed us somepriceless snapshots of those old days.Georgie Price in short, tight pants; Lila"Cuddles" Lee in long curls-and a lotof other little" shotzes II who are now bigshots. Jesse himself was only thirteenwhen he started on his theatrical career,He wore long trousers on the stage tofool the Gary Society, that benign organization which watches over footlightkiddies-and short pants while traveling,so he could ride for half fare.
His greatest thrill was when as merekids, he and Lila Lee and Georgie Pricedid an act in which Miss Lee impersonated Mabel Normand, Georgie didCharlie Chaplin and Jesse was ChesterConklin. When they played the OrpheumTheater in Los Angeles, the three greatcelebrities were in the audience watchingtheir small prototypes.
After the performance, all three camebackstage and congratulated the kids.Mabel Normand sent flowers and invitedthem to visit at her home. Jesse willnever forget tha t.
He wilt never forget anyone who wasever kind to him-he's like that. There'sa catch in his voice when he speaks ofGus Edwards-which is more than can
It's Great to Be a Dope![Contimted from page 21]
a script. Before he left he told me hewas worried because they were gettingsuch a big build~up 011 the program.
.. I don't like a big build-up," he said... Suppose we flop? And people are al~
ready congratulating us on the picturewhen nobody has seen it yet. Theaudience reaction will tell the storynothing else. The same thing is true ofthe radio. Everybody expects us to be asensation. All we want to do is to holdup our end. It's much better to sneakupon success than to be ballyhooed into't "I .
'"•
World'sStandard
What It DoesFirst, it opens t!Ie bowels. Second, itcombats the cold getms in the systemand reduces the fever. Thitd, it relievesthe headache and grippy feeling. Foutth,it tones the entire system and fortifiesagainst further attack.
That's the fout-fold treatment a cold requires and anything less is taking chances.
Grove's Laxative Bromo Quinine isutterly harmless and perfecrly safe to take.Comes in two sizes- 30c and ~Oc. The~Oc size is by far the more economicalto buy as it gives you 20% more for yourmoney.
Always ask for Grove's Laxative BromoQuinine and reject a substitute.
DIRECT and definite tteatment iswhat you want fat a cold. Fat, a cold
may develop setious "complications".
Grove's Laxative Btomo Quinine supplies the tteatment needed because it is Iexpressly a cold remedy and because it jis internal in effect.
- Does this Amazing4- Way Treatment!
"
46
4
a
w
m
Does this Amazing
4- Way Treatment'!
DIRECT and definite treatment is
Whatf oa want for a cold. For, a cold
may develop .serious "complications'".
Grove's laxative Bromo Quihine sup-
plies the treatment needed because it Is
expressly a cold remedy and, because it
\s internal in effect. rr> ' • •
What M Dm®
Hirst, it opens the bowels. Second, 'it.
combats the cold gei'ins in the system
and reduces the fever. Third, it relieves' ■
the' headache and grippy feeling. Fourth,
it tones the entire system and fortifies
against fimlief attack.
That'sthe four-fold tr^tment a cold re- • - , . . * *
quires and anything less is takingdhances.
p- m m m m
Grove's Laxative Bromo Quinine, is
utterly harmless and "peifecrly safe to take.
Gomes in two sizes--^dOc and 50c. The * • *. .• % s •• . . |. -4'
50c size is by far; the mote eeonomieat
to buy as it gives you 20% more for your
money.
Always ask for Grove's Laxative Bromo
Quinine and reject a substitute.
"s
Standard
"
% C!
& o
i * A
iT &
a
u N- Si
mm
&
h i
\
It's Great to Be a
[CpHtimied from.' page: 21]
f
a "script Before he left he told me he
was worried because: they were .geftirig
such a .big" build-up on 'the program, '
"I don't lilce a big buildrup.he said.
" Suppose we flop;? And people are al-
ready' cougratulating us-on the;picture-
when ..nobody lias: seen it yet;' The
audience reaction will tell the' story—
nothing else. The saitie thing.,"is true of
the radio.' Everybody expects us" tche a
sensation. All we want to do is to hold,
.up our end. It's much better to sneak
upon success than to be ballyhooed' into
It,"
"^.H-E Block an.d Sully formula for
comedy -is simple one—but- then,
says Eye, they are simple people. She
and Jesse often, •afrgue as to -which of
i'thern is more siiriple, but she always
comes out" ahead.
Jesse Block was, one. of. the''smart small
boys whom. Gus Edwards; useff to collect
■for .his road ■shows He showed.yjs some
-.priceless snapshots of those old days.
.Georgie Price in short, tight pants j Lila
"Griddles;" Lee in lorig curls—and' a lot
of other little '"shotzes1" who are iiow -big
shots,. Jesse himself was' drily, 'thirteen
when he started-on his theatrical icareer,
He wore': long .trousers: on the stage to,
fool the. Gary Society,, that benign or-
ganization which- watches over footlight
Itiddies—and short :pants -while 'traveling,
so he could fide for half fare..
His greatest' thrill was when, as mere,
kids, he arid Lila; Lee and .Georgje Price
■did an act., in wHidh Miss Lee., impersons
.a ted Mabel Normandy Georgie did
Gharlie Chaplin and' Jesse was Chester
Conklin.. When they played" the rOrpheum
Theater in Los Angeles, the three great
celdBrititeS were in the audience watching1
their sriiali prototypes.
After the performance, all, three came,
backstage and congratulated the kids.
Mabel Normand sent,flowers and invited
them "to. -visit at her" home. Jesse will
never forget Ithat.
He- will ndv'ef forget aiiyqrie who ■■was
ever. kind, to; him—he's like. that.. There's
,a catch in his vpipe, when he .speaks of
Gus Edw^ards—whicb is' more than can
be said of many- of the prodigies whom;
.G,us; launched on the road, i0 Mine; And
both he arid Eve .practically revere
Eddie. .Garitof.
FOR {I've years. Jesse was part of an
act.called "Block and Dunlap "—much
the same s'ort of-a'ct as Block'and Sully
do. how. That is, as much like as if
•could, be without Sully. . ..... Arid' where
was "Sully" all this .tiine? Let's look at
her
Strangely enough, she too had,-started
her career at. the ■.magic age of'thirteen.
One of her- "first,.jobs: .was-' iri.a dancing
act; called1 "The. Midnight, Rollickefs''—
which, was, 'incidentally, the" "first a'ct -to
introduce .'a. band on the stage in full
blast. Eye was also in .full blast—she was
majter of ceremonies, although she shud-
ders now to think of it She had to
fuake six- changes during .the act, and
.got •tired Of cPllapsing night after night.
Had it not' been for. the; fact that 'she
was ev,en then studying to be .a Mope, she
probably- would, have balked' at. the m.c.
idea; brif she/realized what good training
it- would be; Today she 'thinks, she owes
a great deal' of - Her "success to the fact
that-she stuck—or was -stuck. (She's a
bit hazy; at, this point)
After1 being stuck for quite a -while,(.she
■went to Florida with her mother and
sister. .("Yes1, the" same sister you've heard
her talk .abdiit—the dopy one!) The:
Sullys owned .Florida, real estate". Eve
offdrs this as conclusive, proof that she
came from" a long line of dopes.
Anyway; one day they" lopked out of
their windows; and found that the. real
estate, in the inconsiderate mariner of ./» . . * m * " A* . . • * * V ■ J • '• C * • -* . A
Flbrida- property, "had slid neatly out .p'f
sight into the Gulf of .Mexico. They
were real esfateless,.fatherless arid prac-
tically penniless. It -was then" that Eve
.realized she would ,haye to be head;.dbpe
of the Mouse of Sully,- 'She must take
care of Her little women. * •■•'I • * *
"IJAGK to New York they went. . Eve
-O* approached the least -forbidding
theatrical manager site could find. He
asked, her what "she could do.
Iti 1-,
& a-
fir
>
v-
xm
1 "it}
\ vr
% /"-h -a.
\
m- ? i ^ «•
m' ■■I
—Wide World
Sister'team; The BoswcIIb go^ in: lor iced tea and dainty sandwichea at the Para-
niqunt commissary in HoUywopdj Lefl to righ^ Martha, Vet, and Connie Boswell
R AD 1.6. L AN!)
1'0 GNl AIn1Mi.TO H AILllO.....YUklYOU
lhue routt.. I need both men .ndwomen, There la !lO red t.aPe ron·necl~ ",lth Itlrtlfll. COmplete ,Iel.Ilh Ind llOIlthe nldence rurnbhedrr~.
Send No MoneyJust Name
] don't need your IlloOne:y-I need)'our help. Sead me )'OUr name 110lean 111 the raell before )'00. Youten dfIl:lde If tbe earnlnr1 all nt·IlhlCtory. Doi\'t mill thl. O!lIOTtunltJ', It doeIn't COltYOU lIl,)'thln, to Ill'Nllp". You eaa',to.. by Mallin, )'OurRIMe mI the rouponor peaD,J PO,teard forIlartUna: (hUUI .adrrae r.et •. Do It_.
and Give You anI-CYLINDER FORD
TUDOR SEDANlor producing
FREE Demonstration Lesson with illustrated book describing the now famousU. S. School of Music "print·and-picture"method of learning.
Just mail the coupon. Then iudge foryourself when you receive free lesson anddescriptive material. U. S. School of Music,3612 Brunswick Bldg., N. Y. C............................ ~
I U. S. ICHOOL OF MUIIC. II 3112 8t'_uwllt 8Id,•• N"" Vtrl City I• Send me your ImullII tlff bot*. '"Bow You CUI •I Muter ),{ullc la Your o..-n Rome," with 11\t'Plrlnr II meuaae by Ur, Frank Cl'lne; 1110 Fr" DemonltraUon II Leaton.. Thll doel not put ml under Iny obllalUOIl. I
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•i AL8UT MILLS, ",...1.... II .5221 "I"_IMIUI Aft.. e:l_l...tl. 0111, •I Bend m. the' nee radl. Ttll me how J cln lta.rt at •I once on • buh of Ilf) to ",.00 a Ilo-.ell". IIs'MAIL I ' IInto .
COUPON' Ad<IreII , .TODAV' I"OR PACTS I , I
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47
I Fumlsh [Yerythln.EJ:penence or tralnl.nc uonllCflltt)'.8~rt bT dblr!butlna b.rtflla lrtalpac:lI:arn of naUooalJ:y known foodProduetl. You take tile orden, d~)lyer the 100<I1, and kttp • btl:IhUt ot aU the motley )'011 I.ke In,Tilere II noLhlnl' dltrttult or eompUnted .bool 0111 bu,lneli.
StartEamln.at Once1dJ" t.I~trled and oro"'n plana PfO.\"Ide J'OU lmmedllte ruh proftlS.A. Iofta' II rou ue hoaen and reolI.bl, )'00 Ire ell.lble for 0rJ(I of
LEARN TO PLAY• V NOTE
Plu. VI,III'a"lt., 8utlho..Onu Ukulol.
T'lItr 81AJ.H..wallan G,ltarPia" Aoc"",,,Or AllY Othw
Inltr._trt
SCPPOSE suddenly you found you couldplay easily on your favorite musical in
strument I Think of the fun you would have-how much in demand you would be I Doyou know that now you can do this in asurprisingly short time?
Thousands who never played music untila few months ago, are getting thrills of enjoyment from a talent they never knew theyhad.
By this simple new short-cut method youcan actually begin to play any popular instrument without knowing one note fromanother I
The secret of the U. S. School of Musicsystem is simplicity. The lessons come toyou by mail. They consist of completeprinted instr:pctions, simple diagrammaticpictures, and" all the music you need. Nogrinding routine. Study when you feel likeit-at home. In an almost unbelievably shorttime you find that you are actually playing!Jazz. musical comedy hits, movie theme
songs, even classicsyou play them all-aseasily as you nowwhistle or sing them!
FREE PROOFIf popularity and in
creased income appealto you-send today for
I F YOU are out ot \\'O!'1I' or on. parttime and need euh It one, 10
PlY YlIUr bllLl aDd ltn on you IreJUI! the per.on I alii looklna for.Um', I won4trflll OOPOl'llIl1\1y toIWt rl,bt in md:la, 110 to UO.OOa ."ed!: In a pl",uant. MI,. dlmltied bUll"". or J'IMlr o...a. De JOUrown bon-worlt full or IUlre time.
Want to be a radio .tar? Th.n don't miu th. Janua", iuu. ofRADIOLAND
Thlt', wh.t Howlrd R. Zlerler.Pa.. made. H.nl Coorlk!i, ~ebr..made '27.'.5 In Ida)'; $96.40 In I
"Hk. Albert Beeker.lIkh.. made '130.00In a ". and prontaof 'to.oo In a ,Iarle
You'll have BARRELS OF FUN10hmrou letrm tophy tltis utlS!f liSA1fClOlly
$103.32 In _ Week
.. \Vell," Eve rattled off, .. I can dance-and sing-and tell jokes.... And,"she added smartly, "I can ride a bicycle."
.. My girl," said the manager enthusiastically, "you have all the earmarksof a dope. You're hired."
Then came a day when Block met Sullyand found she knew all the answen--orat least all the wrong ones. He was looking for a partner at the time. He thoughthe hated women, but after he and Evehad merged as Block and Sully for stagepurposes, he decided he also wanted heras a life partner. So they became Mr.and Mrs. Jesse Block for all practicalpurposes.
.. Eve's a marvelous cook," Jesse saysproudly. .. You should taste some of theswell dishes she invents." .
It might worry a less staunch fellow toeat dishes which are invented by EveSully, but not Jesse.
Eve really does love to cook and keephouse, and is as excited about her newapartment on Central Park West as a kidwith a new red wagon. They've been onthe road so much, it's going to be grandto have a home. She adores givingrecipes to people, and she likes to eat,She can eat a steak almost as big as sheis-which is very, ,,'ery tiny.
Her clothes are size 11. Most of themshe has made to her measure, havingseveral very good reasons for wantingthem to fit well. Her hair is shiny, blue~
black, and short. She bought from thestudio the long halo braids she wore inthe ~ovies, however, to wear on specialoccaSIOns.
She usually wears very trim, tailoredclothes; gray and red is her favorite colorcombination. Gray to match her roundwide eyes, and red to match her lipstick.She has a mania for lipsticks, combs andcompacts.
I F YOU'D like a thumbnail tintype ofJess(, he's tallish, rather broad·
shouldered, good looking, with wavydark hair, the nicest blue eyes, and a veryfriendly smile. Somebody's always telling him he doesn't seem a bit like anactor.
.. Imagine how surprised they are," hesays, grinning, tl when they go to thetheater to see me and find out I'm notan actor!"
These young Jesse Blocks are ridingthe crest of the wave of success, andriding it well. They took the long road;they might have detoured into anotherstyle of comedy, taken another character. They might have been discouragedwhen newer acts, taking inspiration fromthem, passed them on the road. But theythought they had something worth while,and now they are cashing in on their faithin that something. .
"It's like a dream come true." says Evesimply, .. I made up my mind to be adope when I was just a little girl-andnow look at me."
.. Yeah," remarks Jesse, putting hishand to his fevered brow. "Look at her!"
Eve told us about her most embarrassing moment. It was when, shortlyafter they introduced their vaudeville act,her sister came to the theater to see it.After the performance she came back.stage, boiling with righteous indigna~
tion."Some audience," she said, in disgust.
"Some dunces, I'll say. What were theylaughing at? They've got some crustbelieve me. Laughing like that. Why, ithought you were both very good!"
DECEMBER, 1934
"Weil," Eve rattled off, "I can dance
—and sing—and tell jokes. . - . And,"
she added smartly, "I can ride a'bicycle."
"My _ girl," .said the manager en--
thusiastically, "you have all the earmarks
of a dope. You're hired."
Then came a day when Block met Sully
and found she knew all the answers—or
at least all the wrong ones. He was look-
ing for a partner at the time. He thought
he hated women/but after he and live
had merged as Block and Sully for stage
purposes, he decided he also wanted her
as: a life partner. So they became Mr.
and Mrs. Jesse Block for all practical
purposes.
"Eve's a .marvelous cook," Jesse saj's
proudly. "You should taste some of the
swell dishes she invents;" . **••• • •
It might worry a less staunch fellow to
eat dishes which are invented by Eve
Sully, but not Jesse.
Eve really does love to cook and keep
house, and is as excited about her new:
apartment on Central Park West as a kid
with a new red wagon. They've been on
the road so much, it's going', to be grand'1
to have a home. She adores, giving
recipes to people, and she likes to eat,
She can eat a steak almost as big as she
is—which is very, very tiny.
Her clothes are size 11. Most of them
she: has made to her measure, having
several very good reasons for Wanting
them to fit well. Her hair is shiny/blue-
black, and short. She bought from the
studio the long halo braids she wore th
the movies, however, to wear on special
occasions.
She usually wears very trim, tailored
clothes:, gray and-red is her favorite color
cpmbinatioiv. Gray to match her'round
wide eyes,, and red to match her lipstick.
She has a mania for lipsticks, cohibs and
compacts,
TF YOU'D like a .thumbnail tintype .of
1 Jesse, he's fallish, 'rather. broad-
shouldered, good looking, with wavy
dark hair, the nicest-blue eyes, and a very
friendly smile. Somebody's always tell-
ing him he doesn't seem a, bit like an
actor.
"Imagine how surprised they are," he
says, grinning, "when they go, to the
theater to see me and find out I'm not
an actor!"
These young Jesse Blocks are riding
the crest of the wave of success, and
riding it well. They took the long road;
they might have detoured into another
style of comedy, taken another charac-
ter. They .rhighti have been discouraged
when newer acts, taking inspiration from
them, passed them on the road. But they
thought they had something worth while,
and now they are cashing in on their faith
in that something.
"Itls like a dream come true, " says Eve
simply, "I -made up my mind to: he a:
dope when I was just a little girl—and
now look at me."
"Yeah," remarks Jesse, putting his
hand to bis fevered brow. "Look of her!"
Eve told us about her most embar-
rassing moment. It was when, shortly
after they introduced their vaudeville act,
her sister, came to the theater to see it.
After the performance she came .back-
stage; boiling with righteous indigna-
tion.
J'Sbme audience," she said, in disgust.
"Some dunces, I'll say. What were they
laughing-at? They've got some crust,
believe me; Laughing like that. Why, I
thought you were both wry good!"
DECEMBER, 1934
You'll hove BARRELS OF FUN
vlmi youkam toplay this easy as AB C waif
S UPPOSE suddenly you found you could
play easily on your favorite musical in-
strument I Think of the fun you would have
—how., much- in demand you would be I 'Do
you know, that now you can do this in a
surprisingly short time"?
Thousands who never played music, until
a few months ago, are getting thrills of en-
j oyment from a talent they never knew they
had.
By this .simple new short-cut method you
can" actually begin to play any popular in-
strument without knowing one note from
another 1
The secret of the U. S. School or Music
system is simplicity. The lessons come to
you by mail. They consist of complete
printed iastyictions, simple diagraminatic
pictures, and all the music you • need No
grinding routine. Study when you feel like
it—at home; lit an almost unbelievably short
time you find that you arc actually playing!
Jazz, musical comedy hits, movie theme-
songs, even classics—
you play them all—as
easily ' as., you now
whistle or sing them!'
FREE PROOF
If popularity and in-
creased income appeal
to you—send today for
tb GIVE AHYrmoJy e « *v
TO BE AttU to 119 .
PlAY UKC YOU M TAKES A FEW SH0RT MOUTHS
r;;
4
r - •v
FREE Demonstration Lesson with illus-
trated book describing, the now famous
U. S. -School of Music "print-and-picture"
method of, learning;
just mail the coupon. Then -judge for
yourself when you receive- free lesson .and
descriptive material. U. S. School of Music,
3612 Brunswick Bldg., N. Y. C.
LEARN TO PLAY
' BY- NOTE
RJano VIi>liii
Gultnr Saxonhofio Oman Ukulele
Tenor Banjo
Hawaiian Guitar
Piano Awordlon
□r Any Other
InBtriimorrt
»
I
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0
1
I
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I
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a
U. s. SCHOOL OF MUSIC.
3612 SruntwUk Side., Nw York City
Send. tod.ymir nmH?diiK ■free book. "How .You Can
Master Music lii Your. Own Home," \vJth IhwirLiiK
in et s age by. Dr,; Frank Oron c; :a I so. Froo Demo nit rat Ion
Lesson. This does'not put me undor any. obllKatlon.
Name
Address
. Have you
Instrument ..v. .Inslmuient?
Want to be a radio star? Then don't miss the January issue of
RADIOLANO
^-l
fm Al
JW FILL yot*
>OCK kTBOOt;
■•w yj -j*-
SJ
:>L
TF^you arc uut of work.or on, pm
time nptl need cnhli nl onco to'
.pay yfiur" bHlsi ami live on you are
Just the', person T_ nm looking for.
ntTfils a wonderful opiwlunlty to.
sitirt rJKht In making up to 550.00
a week In a pJeasBnt. easy. tllKnU
lied business .of your own.N Be your
own boss^work full or spare timo.
5103.32 in a Week ^ • •
Thiil's wliiit Howard B. Zlenlcri-
Pn,. made. Hens. Coordes, Xcbr.,
mfttle $27.95 in "a dny; $06.40 In a
week. Albert. Becker.
Mich., uinde $10i).0fl
In a week and profits
of $-JO:00 in d- single
v r-
■T\
X'-i
I
y
w '•i
day. Florence. Trlpp, Tiloss., made
$27.HO tlio. very flm week. I have
accrca: erf .iCcportR. of exf-eptlonftl eaxn-
thss Uko LliGHc us positive evidence
of 11 ic dmazingf iVorsI bill ties of my
oiler to you.
I Furnish Everything
Eiperlenco tir training linnKessao'-
Sturt lyy distributing barRflln trial
packagog of natlonailiT known food
pnniucts, 4You take the orders, do-
Bver the Kooda, and a big
Bhdrc of r.U fnohey^you take in.
There lu nothing difficult br: coin-
pllcjitedv about this business;
Start Earnlngat Once
My Lime*tried »nd provon plans pror
vide you immediate ciirti profits.
A9- long as you are honeit and"re1
llpblo yon nro eligible for' ono of
and Give You an
8-CYUNDER FORD
TUDOR SEDAN
for producing
thesa routos. I need both men and
wo men. .. Tiiere- is no red tope con-
nrxded witlr atnrUng., .Completer;der
tails and positivo ovlilence furnished-
free;
Send No Money—
Just Name
I don't need your money—1 need
your -help, . Send mc your name so
I eun lay the facts before' you. You
ciin dooUlc if -the earnlnga! arc: sat-- isfactory. Don't m.Jflg1 UilB .oppor-
tunity, It doesn't cost
you anything to in- vestigfttb. You enn't
lose, by maUIng your
name on the. coupon or penny-postcard for
stnnlinp doUils' nnd
free f a c t g. Do it
now. CODE
9 /
0
I ALBERT MILLS. Pretldcnl |
8 5229 Hnnmoulh Avc.. ClnclnRgtl. Ohio S
i Send mo the free, focls; Toll ma hmr I can 5l*rt at
I once on n bnsU of un to $50.00 a week. 3
IWAlL I Xntpo *. |
COUPON * Adrtresfl 1
TOCAV fl %
4/
CONRAD THIBAULT. too. \ ike,riding. But he uses a hayburner in
stead of a coupe. "I figured that as longas I was going to ptay Jack Hamilton,a westerner," says Conrad, who wasborn in Northbridge, Massachusetts, "Iought to learn how to stay on top of ahorse. The other day I took my firstlesson. The riding master said weshouldn't go very far on the first trip,but might do more mileage on the next.So we rode fifteen mites the first timeout, and he couldn't understand why Ididn't get stiff. A couple of days later,on the second ride, we went twenty·fiye.I guess I must be a cowboy at heartand in the legs."
I asked him how he liked the idea ofbeing a hero for a change, instead ofjust the unsuccessful suitor for a lady'shand that he has always been in theShowboat programs, (You know how"Lanny" is a 1way s head man with"Mary Lou.")
He said, "It's going to be grand tohave a soprano to myself for a change,and not have to share her with a blondtenor. I never could understand whytenors were always the great lovers inshows. anyway, because baritones aremuch better lovers off stage. Do youremember the old axiom of show business:-The tenor gets the girl on thestage-but the baritone's waiting in thewings I"
That's the sort of fellow Conrad isgay, with a laugh on his lips. He's verydark, slim and a little above averageheight. I heard two girls in the corridor, wondering "who was that grandman with the cute dimples."
But Conrad isn't one of the upstagestars, spoiled by public adulation. He'sa simple soul. No puttees or boots andriding b r e e c h e s were his when heclimbed aboard his horse. He wore apair of old golf pants and sneakers. Hesays it horrified the grooms-but thehorse didn't seem to care,
Conrad Thibault was born on No·vember 13. 1905. And did the 13 bringhim any bad luck? "No," he says, "I'vealways had good luck, and 13 has beenmy lucky number."
H E NEVER talks about the tragedyin his life-a loss that might have
meant the end of his career, had he beenless resolute in character.
Before Conrad was famous. he cameRADIOLAND
"You can tell how much I like it;look!" she exclaimed, rolling up hersleeves. and revealing one of the finestsets of freckles it has ever been thepleasure of this writer to observe. Thegardenia-like skin of red-headed womenis so susceptible to the sun.
She also enjoys driving. "No," shesaid, "I'm not fond of speeding. \Vhy,it took me nearly eight hours to getfrom home to the studio."
Her home is about three hundredmiles from New York, by road, and shestopped an hour for lunch. That meansshe averaged more than forty mites anhour over all sorts of roads and throughtraffic.
Well, I hope Lois never decides to become a speed demon.
$1,000,000 Worth of Genius[Conti,wcd from page 291
L OIS was married once before-evengave up the stage to make being a
wife her whole career. But the marriagedidn't last, and she went back to thestage again. She doesn't like to talkabout that part of her life. Her presenthusband was married before, too, andhas a daughter, Joan, while Lois hasa son, John-the only pleasant reminderof her first marriage. Little Jane. agedtwo years, is the daughter of Mr. andMI'\;. L. J. Challen (Lo;, Bennell).Therel Now that's straight!
And in this marriage, Lois is ideallyhappy, )Jothing (except, perhaps, radiowork) gives her greater pleasure thanmaking tiny garments for baby Jane,or repairing the damage that John andJoan, two bright, active youngsters. doto their clothes, There's plenty that canhappen to clothes, too, in Cape Cod.where the family make their home, Itis. as you know, a fishing center. andone of Lois' hobbies is to go crabbing.No. not criticising the neighbors, butdropping a string with a piece of meaton the end of it off a bridge. 'Vaitingfor the telltale quiver of the line andthen-oh, so carefully-hauling the crabsto the surface.
two old favorites, both of whom havelong been promine,nt in the Showboatseries. They're none other than LoisBennett, who formerly sang the part ofMary Lou, and Conrad Thibault, thealways-out-of-Iuck Conrad in the samesenes.
Both are getting their first big chancein radio with The Gibsoll Family show.
Lois, who plays the part of Sally Gibson, a girl in the mythical town of IvoryCity, in the great '"Vest, is really a westerner. She was born in Houston, Texas,and reared in Oklahoma City, Oklahoma.Imbued with ambition for a musicalcareer. ever since her first public appearance at the age of five, Lois cameto New York in 1917 to study music,
"I met Carrie Jacobs Bond, the composer, shortly after coming east," Loistold me as we leaned against the pillarin the NBC corridor. "Mrs. Bond wasgoing into vaudeville, to popularise hersongs, and asked me if I wouldn't jointhe act, to sing them. It seemed like agreat opportunity, so I accepted, I waswith her for ten weeks, and then becamesufficiently self-confident to try an actof mv own."
Hewr "single" act went over so weltthat the great producer of Gilbert andSullivan operettas, 'Vinthrop Ames, offered her a chance at the leading rolesin his productions. She took it-played)JC\V York and went on the road.
In St. Louis, the petite red-head decided to give the microphone a whirl,clicked in radio and has been at it everSlOce,
As part of an interviewer's routine, Iasked her whether she was married. Yes,she is: to L. J. Chatten, former vicepresident of the Fada Radio Company."And," I Que r i e d, "have you anychildren ?"
"Yes," Lois answered, Uthree. One'smine, one's his, and one's ours."
"Whatl" I gasped, just like that. Butshe explained it.
H
IS BACKI
Betty Davis, wh&-weU,you know whOl young
sisters are like!
l?pGalklirM by the Hoocb. NUl P.ckin. Com~ny,c.,..johuie. New York, m.kerll 01 Beech. Nu' Guru.Candie.. Cullee. BiM:uitl 100 other lood. or finCltI ftUOl'.
NBC·W JZ NETWORKCOAn TO COAST
MON., WID., .. 'RI. NIGHTS
YOU win, Radio Fan.! "Red Davi."is rocking the air waves in a new
riot of laugh. and dramatic episode•.Falling in and out of love-getting
into trouble with all the old·time ze.t-there's never a dull moment whenI'Red Davis" is on the air. And aU yourfavorites are back in this wholesomenew fun·fest. Mr. and Mrs. Davis,Clink, Linda, Betty, Piggy and theothers. But they're back with a wholebag of new tricks!
What will "RedDavi."beuptonext?All we can tell you i. that the answer
is more humor~
OU8, more eD~
tertaining thanever. So be goodto you.oelCdon't mi8s asingleoneof thisnew serie8 of"Red Davis"program•.
"Red no"'"-hi. l"'f'hfullCTOpeo andtriumph. wiU remind you of your """'.
48
3 Weekly Wavesof Fun and Drama
"
$1,000,000 Worth of Genius
[Omiimect from pag'e..29]
s
v
'"Red Davis"—his youzhful scrapes and
triumphs xviU remind you of your otvn.
3 Weekly Waves
of Fun g"ncl Dratne
tt //
BEO mi ■ '
IS BAC <!
YOU win, Radio Fans! "Red Davis"
is rocking the air waves in a hew
riot of laughs and dramatic episodes.
Falling in and out of love—getting
into trouhle With ail the old-time zest
—there's never a dull moment when
"Red Davis" is on the air. And all your
favorites are hack in this Wholesome - ■,* •. • • i •
new fun-fest. Mr. and Mrs. Davis,
Clink, Linda, Betty, Piggy and the
others. But they're back with a whole
bag of new tricks!
What will "Red Da vis^henptonext?
All we can tell you is that the answer
is more humor-
ous, more en^
tertaining than
ever,
to
don't miss a
singleoneof this
hew aeries of
"Red Davis"
Beuy Davis, who-weU, proKrams.
you know'' what ymmg r D
sisters are live!
NBC WJZNl WORK
COAST TO COAST
MON., WEDa/ & FRI. NIGHTS
Sponriotcti hy the Becc'h • Nut. Pact. Compnny*
Caunjohnrkr, Neiv York, makers of Bccd»- Nul Gum,
Cadniitiiv, Coffee, Biucinta and other fiKxi^ of finest ft ay of.
48
f ✓
£
w
two old favorites, both of whom have
long been prominent in the Showboat
series.. They're none other than Lois
B;ennett, who formerly sang the; part of
Mary Lou, arid Gonrad Thibaulty the.
always-out-of-Huck "Conrad iii the same
series.
Both are getting their first big chance
iii radio with The Gibson Family show.
Lois, who.: plays- the part of Sally Gib-
son, a girl in the mythical town of Ivory
City, in the great West is really a west-
erner. She was horn in Houston, Texas,
and reared In Oklahoma City. Oklahoma.
Imbued with ambition for a rfntsica!
career, ever since Her first, public ap-
pearance at the age of five,. Lois came
to New York in 19.17 to study music.
"I met- Carrie Jacobs Bond, the com-
poser-, shortly after .coming east,"' Lois
told me as we leaned against the" pillar
in the NBC- corridor. "Mrs. Bosid was
going into vaudeville, to popularise her
songs, and asked me if I wouldn't join
the act, to sing them. It seemed like a
great opportunity, so I. accepted. I was
with -her for ten weeks, and then became-
sufficiently self-confident to try an act
of my own."
Her "single" act went over so well
that the great producer of Gilbert and
Sullivan operettas, Winthrop Amesi of-
fered her a chance at the leading- roles
in his productions. Site took it—played
New York and. went on the road.,
fh St. Louis, the petite red-head de-
cided to give the microphone a whirl,
clicked in radio and has been at it ever
since.
As part of an interviewer's routine, I
asked Her whether-she was married. Yes,
she is: to L. J.. Ghatten, former vice-
president of the Fada Radio Company.
"And," -I queried, "have you any
children?"
"Yes,"' Lois answered, "three. One's
mine, one's his, and one's ours,"
"What!" I gasped, just like that. But
she explained it.
LOIS was married once before—-even
gave up the stage to make being a
wife Her whole careeh. But the marriage
didn't last, and. she went- back to the
stage -again. She doesn't like to talk
about that part of her life. Her present
husband was married before, too, and
has a daughter, Joan,, while Lois Has.
a son, John—the only pleasant reminder
of her first, marriage. Little Jane, aged
two years, is the daughter of Mr. and
Mdk. L. J.. CH'atten (Lois Bennett),
There! Now fhat's, -straight!
And iri this marriage, Lois is ideally
happy. Nothing .('except, perhaps, radio
work) gives her greater pleasure than
making tiny garments for baby Jane,
or repairing the damage that John and
Joan, two bright, active youngsters, do
to. their clothes; There's plenty that can
happen' to .clothes, too., .in' .Gape .God,
where the family make their home. It
is. as you know, a fishing center, and
one of Lois' hobbies is to go crabbing.
No, not criticising the neighbors, but
dropping a string with a. piece, of meat
on the end. of it off- a bridge. Waiting
for the telltale, quiver of the. line and
then—oh, so carefully.—hauling the cfkbs
to the surface.
"You can tell how much I like it:
look!" she exclaimed, rolling up her
sleeves, and- revealing one of the finest
sets of freckles, it has ever been the " . ■ • * ■ •>' . , ✓ *
pleasure -of this; writer to observe. The
gardenia-like, skin of red.-headed women
is so susceptible to the sun.
She also enjoys driving. "No," she
said, "I'm not fond of speeding. Why,
it took me nearly eight hour's to get
from Home to the studio." , .
Her home is about three hundred
miles from New York, by road, and she
stopped an hour for -lunch. That means
she: averaged more than forty miles an
hour over all sorts of roads and through
traffic.
Well, I hope Lois never decides to be-
come a -'speed demon.
CONRAD THI.BA.ULT, too, l-ik.es
riding. But he, uses a hayburner in-
stead of a coupe. "I. figured that as long
as I was going to play Jack Hamilton,
a westerner," says Conrad, who was
born- in Northbridge, Massachusetts, "I
ought to learn how, to stay on top Of a
horse. The 'other day I took my first
lesson. The riding, master said we
shouldn't go very far on the first trip,
but might do more mileage on the next.
So we rpde_ fifteen miles the first time
out,, and he couldn't understand why.I
didn't get stiff. A couple of days later,
On the second ride, we went twenty-five,
I guess I must be a cowboy at heart
and in the legs."
I asked him how he. liked the idea of
being a hero for a change, instead of
just the unsuccessful .suitor for a lady's
band that he has- always been in the
Sko'ivboaf programs. .(You know how
"Lanny" is always .head man with
"Mary Lou.")
He said, "It's going to be grand to
have a soprano to myself for a change;
and not have to share her with a blond
tenor. I never- could understand why
tenors were always the. great lovers in
shows, anyway, because baritones are
much better lovers off stage. Do you
remember the bid axiom of show busi-
ness:—The tenor gets the girl on the
stage—but the baritone's waiting in the
wings!"
That's the sort of fellow Conrad is—
gay, with .a laugh on his Hps. He's very
dark, slim; and a little above average
height. I heard two girls in the corri-
dor, wondering "who was that grand
man with the cute dimples."
But Conrad isn't one of the upstage
stars, spoiled, by public adulation. He's
•a simple souh No puttees -or boots and
riding breeches were his when he
climbed aboard his horse. "He wore a
pair of old golf pants and sneakers. He
says It horrified the grooms—biit the
horse didn't seem to care.
Conrad Thibault Was born- on No-
vember J 3,, 1905. And-'did..the 13 bring
him any; bad luck? "No," he' says, "I've
always had good luck, and 13 has been
-my lucky .-number."
HE' NEVER talks about the tragedy
tn his life—a loss that., might have
meant the end of his career, had he been,
.less resolute in chara'cfer.
Before Conrad was famous, he came
RADIO LAND
Just saYt "Dear Madaml your husband fell under aD elephant while hunting. Sballwe attach postage and mail flat?"
to New York and took a job as floorwalker in a department store, to earnenough money to pay for singing lessons. I t was a tough grind, working allday and then studying half the night,but there was a girl in :Northampton,where he had lived since he was fourteen. She was a singer-the m 0 s tcharming girl Conrad had ever knownand they were engaged. After a year hadpassed, he went back home, married thegirl, and won a scholarship at the CurtisInstitute of Music in Philadelphia. wherehe studied under Emilio de Gogorza,the famous operatic baritone.
Another year and, though continuinghis studies, he was signed by the Phil·adelphia Grand Opera Co. At first heplayed small parts, but finally rose untilafter four years he was singing the roleof Volentine in "Faust," Stbastiano in"TiAan," and other leads.
One day he walked into the NBC station in Philadelphia, auditioned and wasgiven a small sustaining program. Sometime later Bill Bacher, who writes"Showboat" heard Conrad 5 i n gin gGwi"t! to Hcbben a spiritual, in Internotionol Titbits, and asked him to give anaudition.
That was the day Conrad and hiswife had dreamed of throughout theirmarried lives-the day of success thatcrowns the early struggles of any artist,But Mrs, Thibault was taken ill, and anhour after he got on the train, was takento the hospital.
Well, like all Thibault auditions, thisone was a success. He was signed anda special part-that of Conrad-was written into the show for him, He got onthe train, to go back and share his joywith his wife. But when he got there,she was dead.
H E KNE\'" that she would havewanted him to carryon, and he
did so. He has broadcast on a largenumber of popular programs, amongthem being Showboat, the Cerlo Motjnet,the Castoria show for forty weeks with
Albert Spalding, the Philip ~iorris program, and several others.
His ambition is to go back into grandopera some day, preferably at the )'ietro·politan. \AJhile he likes radio audiencesbetter than bloated box·holders, he says,"It'll be great when I can just do mynumbers and take my time-when Idon't have to cut a chorus to save fortyeight seconds,"
Conrad was selected, Carlo De Angelo,producer of the Ivory Soap Operas, confided. after he had auditioned a hundredand fifty male singers "trying to getsome one who sounded like ConradThibault." There wasn't anyone elsewho did, and they had to get Conradhimself to play Jack Hamiltoll. Miss Ben·nett, too, was selected as being easily thebest of some seventy·five sopranos whowere auditioned for the role of SaJl~T Gib·son.
A~D De Angelo knows how to pick
them. He has staged many of theforemost shows on the air, and believesThe Gibson Family to be the biggest andbest radio program he has ever devised.
A few months ago he got the idea forThe Gibson Family. Everybody said thata musical comedy specially written forradio couldn't be done. It never hadbeen done before, and they were surethat it would run short of material. SoDe Angelo smiled and went ahead anddid it. He and his writers experimentedfor five months. Finally they finishedthe first six episodes, each of which iscomplete in itself, though continuitycarries over from week to week. They'regoing to keep six weeks ahead with itright along.
I wondered how he happened tochoose a baritone for the lead instead ofthe conventional tenor. "Men," he explained, "prefer a baritone; they don'tsuspect him of having something uphis sleeve, especially a handkerchief.\Vomen, too, prefer baritones, I think.They sound more masculine." He's probably right, as witness the success ofCrosby and Columbo.
Perfect VoiceExpression
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Voice Book ExplainingPerfect Voice Method
SENT ON REQUEST-Learn thetrue possibilities of youe voice. Findour about rhis gUlftl1reed voicecourse. Enrire ruition refunde d ifyou are not satisfied. You, and youonly are to be the judge.
•••••••••••••••••••••••••I Perfect Volee Institute, Studio 15-89 II 308 No. Michipn Ave., ChicalO II Plene .ead me ",-itbo\!t obIiption. Prof. Pcu<:bt1na·1I tr', new book, "Pbylical Voice Culture", J h."I cbecl:cd IUbfcct In ...bleb I 1al mOlt inttruccd. En-:I cloItd I••ia ceotl io ItuDJ)I to co,,,, pottait.
I 0 Weill: Vok. Q 8UigUlJ 081.u..,r{lI" 0 ."""" :
I •I Ji..., ••••••_._ __•__.._ _ II II ~~~ __ II II City _ Slil/, A" I.---- _--------..----_..~
DECEMBER, 1934 49
to New York and took a job as floor-
walker in a department store, to earn
enough money to pay for singing les-
sons. It was a tough grind, working al!
day and then studying half the night,
but there was a girl in Northampton,
where lie had lived since he was four-
teen. She was a singer—the most
charming girl Conrad had ever known—
and they were engaged. After a year had
passed, he went back Koine, married the
girl, and won a scholarship at the Curtis
Institute of Music in Philadelphia, where
he studied under Emitio de Gogorza,
the famous operatic baritone.
Another year and, though continuing
his studies, he was signed by the Phil.-
adeiphia Grand Opera Co. At first he
played small parts, but finally rose until
after four years he was singing the role
of Valcntme in "Faust," Spl'astiano in
"Tifian," and other leads..
One day he walked into the NBG sta-
tion in Philadelphia, auditioned and was
given a small sustaining program. Some
time later Bill Bacher. who writes
"'Showboat5' heard Conrad singing
Gwinc to Hcbbcn a spiritual, in Interna-
tional Titbits, and asked him to give an
audition.
That was the day Conrad and his
wife had dreamed of throughout their
married lives—the day of success that
crowns the early struggles of any artist.
But Mrs Thibault was taken ill, and rah
hour after he got oti the train, was taken
to the hospital.
Well, like all Thibault auditions; this
one was a success. He was signed and
a special part—that of Conrad—was writ-
ten into the show for him. He got on
the train, to go ..back and share his joy
with his wife. But when he got there,
she was dead.
HE KNEW that she w.ould have
wanted him to carry on, and he
did so. He has broadcast on a large
number of popular programs,- among
them being Showboat, the Ccrto Matinee,
the Castoria show for forty weeks with
Albert Spaiding, the Philip Morris pro-
gram, and several others.
His ambition" is to. go back into grand
opera some day, preferably at the Metro-
politan. While he likes radio audiences
better than bloated box-holders, he says,
"It'll be great when I can just do ray
numbers and take my time—when I
don't have to cut a chorus to save forty-
eight seconds."
Gohrad was selected. Carlo De Angelb,
producer of the Ivory Soap Operas, con-
fided, after he had auditioned a hundred
and fifty -male singers "trying to get
some one who sounded like Conrad
ThibautL" There wasn't anyone else
who did, and they had to get Conrad
himself .to play Jack Haiiiillbn. Miss Ben-
nett, top, was selected as being easily the
best of some- seventy-five sopranos who
were auditioned for the role "of Solly Gib-
son.
AND De An gelp knows how to pick
. them. He has staged many of the
foremost shows ph the air, and believes
The Gibson Family to be the biggest and
best radio program he has ever devised.
A few months ago he got the idea for
The Gibson Family. Everybody said that
a musical comedy specially written for
radio couldn't be done. It never had
been done before, and they were sure
that it would run short of material. So
De Angelo smiled and went ahead and
did it. He and his writers experimented
for five months. Finally they finished
the first six episodes, each of which is
complete In itself,, though continuity
carries over from week to week. They're
going to keep six weeks ahead with it
right along.
I wondered how he happened to
choose a baritone for the lead instead of
the conventional tenor. "Men," he ex-
plained, "prefer a baritone; they don't
suspect him of having something up
his sleeve, especially a handkerchief.
Women, loo, prefer baritones, I think.
They sound more masculine." He's prob-
ably right, as witness the success of
Crosby and Colunibo.
m
v
V 5- ■
y
ti
m <■
v
/ s? :o
s?
" r r Flc-UD
cwo-tow
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7'
Just sayt "Dear Madam, your husband fell under an elephant while hunting. Shall
we attach postage and mail flat?w
Perfect Voice
Expression
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D
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UC9. UQi
DECEMBER, 1934 49
Coughlin vs. Roosevelt[Contim,ed from page 17]
I Sufferedin Seerel
for 9ears!AN .mletlon 10 paInful It atmo.t drive. 70U mad.
Tet one 110 delicate ,.00 ean "areel,. brina 7OUrleIf to talk to fOUr doctor about. It I
That', Plla IBad .1 it ", pain fa not the wont thlll¥ about
Piles I They can take • maUpant tum and becomeIOmethlnl' .l!f'7 HrlOQ.
Whether Plies be Inu,rnat or enemal, painful orltehlftl'. rnJ "lid' t. to be had today In Paw OintMent. Paso .1mOllt lutantJ,. .tooPI the pain andItching' and chad,. an,. b1eedlol'. But more fmlxu·.tant, Pazo tendl to correct the condition ot Piles.. • whole. Thl, t. bec:au.. Paso 11 threefold In.«eel.
Fil'lt. It I, lootAl"P'. which rellevH the IONnetland Inliammatlon. Second. It t, healing, whichrepein the tom and dame.eel UUUM. Third, it J.ab.orbi"", which drlee up any mueoue matter andtencW to ,hrink the lwollen blood veiNlI which arePU...
PalO oom. In two forma-in tubes and tins.The tu~ bave a apedal Pil. Pipo lor lnae.rtion inI..he rectum. All drua atorea eell Palo at emaIl OOBt.Mail OOUpOQ for free kial tube.
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This group embraces a crew of strangebedfellows, Senator Elmer Thomas,James Rand, Jr., Frank Vanderlip, andothers, including some "Wall Streetbankers" against whom Father Coughlin has been so bitterly denunciatory.But these are \Vall Street bankers witha difference. They happen to think ashe docs on inflation.
W HILE Father Coughlin does notfind it politic to seek open identi·
fication with the Committee for the Kation, it is well known that he is deepin the Committee's confidence, advisedby its bankers and statesmen, served byits research bureau.
In return Father Coughlin has rendered the Committee a valuable serviceby disseminating its credos to a vastaudience it could not otherwise reach.
By past performance and activity, bycommon goal and belief, Father Cough.lin has identified himself with the Committee for the Nation.
During the past winter the Committeeremained on friendly terms with the Administration. Like a bunch of juicy carrots, it dangled its inflationary plans andprospects before the Democratic donkey,in hopes it would jog it on to expandedcurrency. But as Congress passed oneinflationary measure after another underRoosevelt's urging and still extreme inflation did not become a reality, it grewapparent that these measures were toremain mostly "permissive."
In other words, the President couldput them into effect if he chose. Thelast straw came when the inflationists,with their hopes raised by the nationalization of silver, saw them summarilydashed this summer when only fifty million dollars of currency was issuedagainst that silver. By this time it wasclear that the inflationists had little tohope from Roosevelt, who seemed definitely committed to a middle of the roadpolicy.
In the meantime, the President hadon his side ceased to look with favoron the inflationist group. It was rumoredin \Vashington that it was the inflationists who had instigated the red scare oflast spring. perhaps either in an attemptto coerce the President into ~eaning
towards their policy or to weaken hisposition. At any rate, when the President emerged from the teapot tempeststronger than ever the inflationists wereno longer welcome at the \Vhite House.
~{onetary reform or extreme inflationhas always been the spearhead of FatherCoughlin's attack against the social system. As the gulf widened between thePresident and the Inflationists, so didthe opposition between the President andFather Cou$hlin increase. When hetouches on mAation during his broadcasts this fall. the chances are he wiltno longer hold his invective in leash orrestrain his oratory, hoping that the administration may catch up.
EXHIBIT B in the evidence to provethat Father Coughlin intends to op
pose President Roosevelt and the Administration on the air waves this fallis the poll which he recently sent outto his members of the Shrine of theLittle Flower. This poll contains questions so adroitly worded that they can-
not fail to result in a Rood of lettersto which he tan handily refer. urginghim to "crack down" on administrationpolicies.
These questions are as follows: "Doyou favor borrowing the nation intoprosperity by the present policy of issuing more bonds and thereby increasingtaxation?" and "do you favor destroyingthe nation into prosperity by the presentpolicy of slaughtering pigs, etd"
Both "borrowing" and "destroying"are fearsome words from which anyoneinstinctively recoils and can onty bringan overwhelming deluge of no's. In aletter accompanying the poll, FatherCoughlin states his opinions as follows:
"While I believe in regulating bothindustry and agriculture, nevertheless,I am opposed to their regimentation asthe sole meanl for restoring prosperity,Especially do I stand opposed to thepolicies of the Department of Agriculture which are wedded to the illusionthat our nation can become prosperousby slaughtering pigl. burning wheat.plowing under cotton and laying wasteGod's bountiful gifts when 10 many ofour fellowmen are hungry and naked•As I said last year. that was a PaganDeal.
'fThe break-down of our economic .ystern is directly related to money. Up todate the Treasury Department hal rtotserioU3ly attempted to remedy out financial distress. Here the Old Deal is stillin vogue. It still persists in burdeningus with the non..productive debts. andcontinues to print more bonds for thegood of the international banken.
f'Now for the mairt point in this letter:Do you want me to preach IIAmen" bothto the sins of omission and cornnUs·sian which have beert perpetrated in thename of the New Deal, or do you expectme to teach what I consider to be thefinancial reforms which are necessary tosave our democratic republic? Do youwant me to oppose both reactionary poli.ticians as well as the new type of robberstamp Iycophants who prefer to followthe dictates of the "Dr&1n Trust" ratherthan the mandates of the voters?"
The agricultural recovery prOKram,the Treasury Department. the BrainTrust, the bonded relief program, allthese he frowns on. It does not appearthat there is much in Administrationactivities that meets with Father Coughlin's approval. and if past performancesbe any criterion, he witt not mince wordsin saying so over the air.
T RULY it promises to be a battle ofthe titans.
Father Couj:lhlin has picked an adversary of full stature this time. Hereis no Norman Thomas who once bitterly complained that he had no medi·urns to reply in kind to Father Cou~h·
lin's attacks. Here is no inarticulateCommunist Party. No Wall Streetbankers atready in disreoute. No AlSmith with popularity on the wane. Buta man stilt on the crest of unparalleledleadership and power. His, too, is a~reat and frequently heard radio voice.He too can make eloquent appeal to mil·lions of listeners.
It is doubtful if the attack on either
RADIO LAND
SV <
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III
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Secret
for years f
AN affliction so painful it almost drives you mad,
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Coughlin vs. Roosevelt
[Continued from page 17]
NOMISHlNE
BEST FOR
GRAY HAIR
This group embraces a crew of strange
bedfeilows. Senator Elmer Thomas,
James Rand, Jr., Frank Vanderlip, and
others, including some "Wall Street
bankers" against whom Father Cough-
lin has been so: bitterly denunciatory.
But these are Wall Street bankers with
a difference. They happen to think as
he does on inflation.
WHILE -Father Coughlin does not
find it politic to seek open identi-
fication with the Committee for the Na-
tion, it is well known that he is deep
in the Committee's confidence, advised
by its bankers and statesmen, served by
its research bureau.
In return Father Coughlin has ren-
dered the Committee a valuable service
by disseminating its credos to a vast
audience it could not otherwise Teach.
By past performance and activity, by
common goal and beliefj Father Cough-
lin has identified himself with the Com-
mittee-for the Nation.
During the past winter the. Committee
remained on friendly terms with the Ad-
ministration. Like a bunch of Juicy" car-
rots, it dangled its' inflationary plans and
prospects^ before the Democratic donkey,
in hopes it would jog it oh to expanded
currency, But as Congress passed one
inflationary measure after another under
Roosevelt's urging and stilt extreme in-
flation did not become a reality, it grew
apparent that these measures were to
remain mostly "permissive."
In other words; the President could
put them into effect if he chose. The
last straw came when the- inflationists,
with their hopes raised by the nationalir
zation of silver, saw them summarily
dashed this summer when only fifty mil-
lion dollars of currency was issued
against that silver. By this time it was
clear that the inflationists had little to
hope from Roosevelt, who seemed defi-
nitely committed to a middle of the road
policy.
In. the meantime, the President had
on His side ceased to look with favor
on the: inflationist group. It was. rumored
in Washington that it was the inflation-
ists who had instigated the red scare of
last spring, perhaps either in an attempt
to coerce the President into leaning
towards their policy or to weaken his
position. At any rate, when the Presi-
dent emerged from the teapot tempest
stronger than ever the inflationists were
no longer welcome at the White House.
Monetary reform or extreme inflation
has always been the spearhead of Father
Coughliri's attack against the social sys-
tem. As the gulf widened between the
President and the Inflationists, so did
the opposition between the President and
Father Coughlin increase. When he
touches on inflation- during his broad-
casts this fall, the chances are he will
no- longer hold his invective in leash or
restrain his oratory, hoping that the ad-
ministration may catch up.
EX'HIBTT B in the evidence to prove
that Father Coughlin intends to opr-
pose President Roosevelt and the Ad-
niinistration on the air waves this fall
is the poll which he recently sent out
to his members of the Shrine of the
Little Flower: This poll contains-ques-
tions so adroitly worded that, they can-
50
not fail to result in a flood of letters
to which he fcan handily refer, urging
him to "crack down" on administration
policies.
These questions are as follows: "Do
you favor' borrowing the nation into
prosperity by the present policy of issu-
ing more bonds and thereby increasing
taxation?" arid "do you favor destroying
the nation into prosperity by the present
policy of slaughtering pigs, etc?"
Both "borrowing" and "destroying"
are fearsome words from which anyone
instinctively recoils and can only bring
an overwhelming deluge of no?s. In a
letter accompanying the poll, Father
Coughlin states his opinions as follows: %
"While I believe in regulating both
industry and agriculture, nevertheless,
I am opposed to their regimentation as
the sole means for restoring -prosperity.
Especially do I stand opposed to the
policies of the Department of Agricul-
ture which are wedded to the illusion
that our nation can become prosperous
by slaughtering pigs, burning wheat,
plowing under cotton and laying waste
God's bountiful gifts when so many of
our fellowmen are hungry and naked.
As i said last year, that was a Pagan
Deal.' ,
"The break-dovm of our economic sys-
tem is directly related., to money. Up to
date the Treasury Department has not
seriously attempted to remedy out finan-
cial distress. Here the Old Deal is still
in vogue. It still persists in burdening
us with the non-productive debts, and
continues. to print more bonds for the
good of the international bankers.
"Now fpr the main point in this letter:
Do you want me to preach "Amen" both
to the sins of omission and. commis-
sion which have been perpetrated' in the
name of the New Deal, or do you-expect
me to teach what I consider to be the
financial reforms which are necessary to
save our democratic republic? Do you
want me to oppose both reactionary poli-
ticians as web as the new type of rubber
stamp, sycophants who prefer to follow
the dictates of the "Drain Trust" rather
than the mandates of the voters?"
The agricultural recovery program,
the Treasury Department, the Brain
Trust, the bonded relief program, all
these he frowns on. It does not appear
that there is much in Administration
activities tliat-meets with Father Cough-
liri's approval; and if past performances
be any criterion, he will not mince words
in saying, so over the air.
TRULY it promises to be a battle of
the titans.
Father Coughlin has picked an ad-
versary of full stature this time. Here
is no Norman Thomas who once bit-
terly complained that he had no medi-
ums to reply in kind to Father Cough-
lin's. attacks. Here is no inarticulate
Communist Party. No Wall Street
bankers already in disreoute. No Al
Smith with popularity on the wane. But
a man still on the crest of unparalleled
leadership and power. His, too, is a
great and frequently heard radio voice.
He too can make eloquent appeal to mil-
lion's of listeners.
It is doubtful if the attack on either
RADIO LAND
~ereu critics an WOIMII fri«lcb s"d the: n:'KQ wholove you_. Msnylndcn ollOC~. funcMU movieaad ndio ItSn., ..y,"My hili is ncfu.nd7 aliYe! JIIR'pukling with Ii(e snd lusuc-afrFr s ,ingle ,b.m.poo rfe.tmmc ....ith Mar-o-Oil Soaplns Olive OilShampoo.". And women In every wslk 01 life havefound Mar·o-Oil ehe eemedy (or nubborn 0JCt o(dry or oily bair and dandrllff.• GIO'ioll,ly to(e:and ll.lstC'Ou. hsl, i. yours ....hen )'ou UK thi. f"I,eolive- oil ckanser a!WI notm:aIUcf Ib.e dilSolvcs andrinses (MU with em wsrct. No soap. no nusric,nOf' 1kohol co dim rbe natlna.! lwut n( cbc: hai,.• Ilccolluneadcd by Indiac bcau(y ,bops every·whe~, Mar-o-Oil contca ab bair and ,nIp uoubk
Mar-o-OtlSO.....UU SH"'M"OO TRIATMIHT~ "'''r-oil cod.y! Sold .r .11 IndiJIB dnlllUld .up.naltnlflora. huill "'patl the 0,'1'''' Mar-o-Oil So.plcn Olive OilSh.poo_~(o'·HfId lOt' for al.t1.reus 2·mal borcltJ~WMarro.., MtJ. CO., Depc. , 12, JO)7 N. aar~.s...· w.
H A I RR
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Use the Dennison CrepeFor bN.utiful &wen. like nature'.own bloorrw. he lure to UMl DennllIOn Crepe and Dennison Duple.xCrepe, Itrong, durable, In a wid.raolre at eolon and color eom·hlnatlonl. Get them at statlonMy, department, and dru8'sWNlI.r-------------- II DENNlSON'S,lHpt. z..w, Framingbam, 1luI. II PIeue.end book. ,. How to Walle Cnpe II Paper Fmren.·' 1 eDdoM 10e. II N_ n._...._..__.... n _.•.·._._._.._.. II 5","1 (crrR.F.D.l __• .. .._ _ .._ I
l ~:·~·~;·~;~;·t~~~.·;.;;.;;·;f·~~:·;;h~n;;;j.;~ tI Hoob! Cbeek~.wNlot.d and uu:" lOe for Iteocb.I . .N_DH-.... c"". hll"'t TI1I.,.'.... C,lf.,lI_I ..6_,... CWhn',rHflft __/II..., 1Id1., ..._
I;)
H AS President Roosevelt on his sideanything to fear from the opposi
tion of this one man who is, after all,only an unofficial voice? He has indeed. From the present political lineup, it appears that Father Coughlin maybe in a position to harrass and embarrassthe President extremely in his fight forthe control of the next session of Congress, on several counts.
For one thing, Father Coughlin maybe able to bring pressure on a numberof Congressmen through urging lettersfrom his listeners to swing them intoline for inflation at a time when thePresident may feel that inflation wouldbe disastrous.
A sore point still wilt be the contention over the cash payment of thesoldier's bonus, on which the Fatherhas always differed with the President.Just at a time when the President findsserious opposition from Congress on hishands, a timely volley from FatherCoughlin's pulpit may crystallize thatopposition into a crushing attack.
White criticism of the Administrationmay not have become more widespread,it has become more vocal during recentmonths. Especially has the cry againstincreasing taxation swelled to a chorusof lament. It is not unlikely that FatherCoughlin will make full use of this forcein swinging the malcontents into linein the march towards his treasured goatof inflation.
The steady progress of events whichFather Coughlin and the President shepherded together has faltered. It. maynow go one way or another, and it is nottoo much to state that the course of thenation will be deeply influenced if notactually decided by the victory of oneor the other of these two great publicfigures this coming year.
Truly it promises to be a battle of thetitans-a battle from which both cannotemerge with all their former glory andpopularity. One must emerge sufferingfrom the scars of battle. Which will itbe?
Wo,.j, by DOROT~Y ANN BLANK
Caricature by ~ENRI WEINER
Though we are not religious sages,And seldom read financial pages,Still Father Coughlin gets our voteFor getting high-hat Wall Street's
goat,He makes them fret about their dol
larsAnd feel quite torrid 'neath their
collars.
FATHER COUGHLIN
RADIOLAND'S~ALL OF FAME
•
side wilt be a frontal one. FatherCoughlin has far too shrewd an~ cannya sense of mass reaction to criticize thePresident by name.
He will in all probability thunderagainst the "Drain Trust," cry down thepolicies of the Departments of Agriculture and the Treasury. Yct in reality,cveryone of these flank attacks will bean attack upon the position of the ChiefExecutive himself. For if confidence inanyone part of the governmental program is weakened, so is faith weakenedin the whole.
President Roosevelt on his side couldscarcely give direct an 5 w e r to thecharges of a parish priest without losing face. He has, however, plenty ofaides and advisors who are in a positionto answer for him-if not directly, atleast so far as to take issue with theprecepts laid down by Father Coughlinin his radio talks.
The President, of course, holds thekey position in the struggle and yetironical1y by his very position of poweris prevented from benefiting by it.Through pressure on the Federal radiocommission, the President could doubtless find technical reason for eliminating Father Coughlin from the air wavesat a moment's notice. But unless a preponderent number of listeners demandedit. the President would weaken ratherthan strengthen his position by such action, for the fact that Father Coughlinremains on the radio today is sufficientproof that we still enjoy freedom of theair as wetl as freedom of the press.
From such censorship Father Cough·lin has little to fear. He has much tofear, however, in an answering barrageof the Administration's publicit}· fountain-heads with their great access toradio and a considerable portion of thepress.
But he has most of all to fear fromthe disaffection of his own followerswho are also avowed admirers of thePresident. Whether he can keep thesein line while opening up on the Administration remains to be seen.
DECE>iBER. 1934 51
side wil! be a frontal one. Father
Goughiin has far too shrewd and canny
a sense of mass reaction to criticize the
President by name.
He will in all probability thunder
against the "Drain-Trust'," cry down the
policies of the Departments of Agricul-
ture and the Treasury. Yet in" rfcali.ty,
everyone of these flank attacks will be
an attack upon the position of the Chief
Executive himself. For if confidence in-
any one part of the governmental pro-
gram is weakened, so is faith weakened
in the •whole.
President Roosevelt on his side could
scarcely give direct answer to the:
charges of a parish priest without los-
ing fiace. He has, however,, plenty of
aides:, and advisors who are in .a position
to answer for him—if not directly, at'
least so" far as to take issue with the
precepts laid down by Father Goughiin
in his radio talks.
The President, of course, holds the
key position in the struggle and yet
ironically by his very position of power
is prevented from benefiting by it.
Through pressure on the Federal radio,
commission, the President'could doubt-,
less:,find technical reason for .eliminat-
ing Father CdugHlm from the air waves
at a moment's notice, But'unless a pre-
ponderent number of listeners demanded
it. the, President would weaken rather
than strengthen his position by such ac-
tion, for the fact that Father Coughlin
remains on the radio today is sufficient
proof that we still enjoy freedom of the
air as' well as freedom of the press.
From such censorship Father Gough-
iin has. little to fear. He has much "to
fear, however, in an answering barrage
of the .Administration's publicity foun-
tain-heads with their great access to
radio and a considerable portion of the
press.
But he has most of all to fear from
the disaffection of his own followers
who are also avowed admirers of the.
President. Whether he can keep these
in. line while-opening up. on the Admin-
istration remains to be seen mm m t t W f *1 *1
HAS. President Roosevelt on. his side
anything to fear from the opposi-
tion of this one man who is, after all,
only an unofficial voice? He. has in-
deed. From the present political line
up, it appears that Father- Goughiin may
be in a position- to hafrass and 'embarrass
the President extremely in his fight for
the control of the next; session of Con-
gress, on several counts.
For one thing, Father Coughlin. may
be able to bring pressure on a number
of Congressmen through urging letters
from his listeners to swing them -into
line for inflation at a time when the
President may feel that inflation would
be disastrous.
A sore point still will be; the conten-
tion over the cash payment of the
soldier's bonus, on -which the, Father
has always differed with the President.
Just at a. time when the President'finds
serious opposition from Congress on his
hands, a timely volley from Father
Couglilin's pulpit may crystallize that
opposition into a crushing attack.
While criticism of the Administration
may not have become more widespread,
it has become more ypca! during recent
months. Especially has. the cry .against
increasing taxation swelled to a chorus
of lament. It is not unlikely that Father
Coughlin will make fiill -use of this force
in swinging the maicontents into line
in the march .towards his treasured goal
of inflation.
The steady progress of events which
Father Coughlin and the President shep-
herded together has., faltered; It may
now go one way or another, and it is'not
too. much to state* that the course of- the
nation will be deeply influenced if not
actually decided by the victory of one
or the other of these two great public
figures this coming year.
Truly it promises to be a battle of the
titans—a battle from which both cannot
emerge with all- their former glory and
popularity. One must emerge suffering
from1 the scars of battle; Which'will it
be ?
V
rVf O
-Trn /
r
A A p-
-s /
RADIOlAND'S
Hall of Fame
FATHER COUGHLIN
Though we are not religious sages,
And seldom read financial pages,
Siili father Coughlin gets our vote
for getting high-hat Wall Street's
goat,
He makes them fret about their dol-
lars
And feel quite torrid 'neath their
collars.
Words by DOROTHY ANN BLANK
CarJcature by HENRI WEINER
i
&
§
»
"Yes,
s
gorgeoas
roses, delicate sweet
peas, linming poppies—23
different kinds b£ flow era for
decoration, for gifts, to Bell.
You can make them right at
home of Dennigon Cropc, bo per-
fectly your friend a will insist that
they arc real. brr make GUttercraft
Plow ore, brightening the leaves and
petals with 'glistening, btrips cut
fronvu tin cam . Just nend TOc for
44How to Make Crepe Paper Flow-
. ere/* a 3G-page book of illoatrated
step-by-iitep directionfl. Use coapom
Use the Deonison Crepe
For beautiful flowera, like nature's
own blooms, be sure to use D&niii-
son Crepe and Denniaon Duplex
Crepe, otrong, durable, in a wide
range of colors nnd color, com-
birmttoxm. Get them at station-
ery. dopartmentf tmd dr.iagfltofeo,
j DENNlSON*S» Dept.,Z-240i Framfnghjun, Mass.
I Flease send book. "How to Make Crepe 1 Paper Flowertt."'1 eocloec 30c.
/
I
I
JVfKn^ |
S Uxto,..r„. r—. -
WIvy not let usjDcludo.eome of theao other Dennison
Boolts 7 Check tbofvo ■vvivntod.ond enclose JOe for each.
Ihitoifett Cra/t$ ffom.Ctftophes*
ft fu rth i . _n# o at? Mokint Boaoaea | fit Childm
i " 9
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Severest critics.arc women friends and the men who
love you- Many leaders of society, famous movie
and radio stars, »y,"My hair is radiantly olive? Just
sparkling with lifVand lustfe-—after a single sham-
poo treatment with Mar-o-Oil" Soapless Olive. Oil
Sbampoo/'C And women in e very walk of life have
found Mar-o-Oll the remedy for stubborn cases of
dry- or oily hair and d arid ruff.- $ > Gloriously-so fr-
aud lustrousshair is yours when you use this pure
olive oil cleanse/ and notirializer that dissolves and
rinses out with dear water. No soap, no caustic,
nor alcohol to dim the natural lustre of the hair.
0 Recommended by. leading beauty shops-every•
where, Mar-o-OU corrects all hair and scalp trouble
il
SOAPLSSS SHAMPOO TREATMENT
Gcc Maf'O-Oil today! Sold at.all leading drog and dtpartmcOf
sforei. Insist^upon the Orighial Msr-o-Oil Soap[cJsOUve'Oil
Shampoo—for send lOr-.fdr a generous rial bbctlcL The I. W
*"%• -- - Marrow. Mfg- Dept. Fl2, 3037 N.: Clark SL, Chibgo, 111.
DECEMBER, 1934 51
FREEl valuable book
that was the Oil Iv musical instrumentthe household pos·sessed.
Well, Dad would buy that piano inIndianapolis. ninety miles from Macy.To Indianapolis he went, accompaniedby his band. They·d kill two birds atone stroke and play at the political convention there, do their best for Bryan.They did and whooped it up considerably. Papa Duey came home, gay andhappy, as charming as ever, with emptypockets-and no piano. All the moneyhad gone for liquor.
L ITTLE Phil inherited his father·slove of music and the elder Duey's
hatred of the farm. He understood thathis kind, gentle father drank to escapefrom the sense of crushing defeat whichbecome more and more pressing withthe years.
Phil needed an escape, too. But hislay not in drink-he has never toucheda drop of liquor in his life. His releaselay in practicing on that wheezy oldorgan. \Vrapped up in his music, heforgot his humiliation.
Every day he could be spared from thefarm he trudged five miles back andforth to and from school. With the lesson of his father's wasted life beforehim he never faltered. He worked hisway through college and finally secureda scholarship from the Juilliard Schoolof Music in New York, where he developed his voice and improved his pianotechnique. Then came musical comedy,concerts and radio work-he had arrived.
Today he is the featured singer on thePhillip Morris hours and we·ve all heardhim time and again with the Men AboutTown, on the General Motors, WonderBakers programs and a dozen others.
miserable, he would wrest enough to goto the big city, to achieve a career, andto give his mother and sisters all thelovely clothes they yearned for.
)lever once did he feel bitter resentment toward his father, only compassionand understanding. "It isn't pop's fault,"he argued with his ten brothers and sisters. And it wasn't. The elder Dueyhad come to Macy, Indiana, back in the1870's, and settled on a 160-acre farm.Then he was a brave young pioneer, withlife before him and his lovely, optimisticbride by his side. 'With the years, hishopes became dimmer and dimmer. Thenever-ending round of farm chores, offeeding the cattle, of planting and harvesting and threshing, wore a man down.
Shame Made Duey A Radio Star![ContimlCd from page 37]
N E\¥ machinery would ease his burden; but where to get the money
for it?Alfred Duey had turned to music for
solace, for he was a natural musician.It was he who organized and conductedthe town's brass band of eighteen pieces,who coached the men till they becamer{'nowned throughout the state. Andtherein lay his downfall.
For the band was invited very often toplay at state festivals, where wine andstronger liquor flowed freely.
There was the time, back in 1908,when Vvilliam Jennings Bryan and vVilHam Howard Taft were running a neckto-neck race for the presidency. Theyear's crop of wheat and corn, goodcrops for a change, left a profit, largeenough to get new outfits for the children and Mrs. Duey, and to buy a realupright piano, instead of the wheezy oldorgan, afflicted with permanent asthma,
FAT
-------GOODBYE. FAT!SeloDtlle Labor.torl. of Amule., Inc. D.,t. F4lZ, .. SanM..o Stroot, San FrucileO, Calif.Soalll •• tho FREE Book "BOW TO REDUCE,"If you wbh RE-DUCE-oms check number ofpackalrft bore:
Tell. "HOW TO REDUCE." Not necu•• ry to order REDUCE-OIDS to Il'etthis book. Sent frH.
• Have )'ou tried to loee fat and failed T Do notbe diacouralfed. Do .. Mrs. Emma Hili. R. F. D. 4.Box 841, Anaheim, Calif., did. She writes: "1 lostS2 lb.. with RE-DUCE.OIDS after other methoddfailed. I feel f'ne and have felt ftne aU the timeI was takln&, th41m:' Others tell of reducln.. invaryine .mounta, .. much .. 80 Ibl.• and reportfeeline better wbU. 101inl' tht. nea. weight. andafterwards.
NURSE LOST FAT••• Recommend. Ea.y Way• Miu LouiH Lanl'hem. Graduate ~urte. 1186T'rut Ave., San FranellCo. Calif., writet: "In mywork I have met many people who have ruinedtheir health by unlucceu(ul etrorh to Nduu.. Myown experience with RE-DUCE·OIDS baa been so.atisf,dory that 1 recommend them to others. 1100t 27 lba. and never f.lt better." This GraduateNurse kno"". the care with which • mucin&:preparation .h()uld be selected. •
hnportant t. yea: RE-DUCB-oJDS '-hat.s,.DO NOT c.ntela tho ......rou. 1ln6. Dinlt.....,h.D.I. Expert chem"" test every in.recUent.
So ...,. to OM RE-DUCE-OIDS! JUit • smallta.tel_ c'PluIe, aceordln. to direction..
FAT GOES...or no co.t to youl• I( you are not entiNly ..U.f\ed with the reSllltsyou obtain from RE-DUCE-OIDS, J'1I. .d Joar.0nt'J 'ack I You risk no money ( Start today before f.t I'lb .nother day's headw.y. Soid'J dnA'or de,art....nt .tores .,..,.,...hor.. If Jour dMler11 out. send '2.00 for 1 p.ek••e or 1lI.00 for :5pack••" direct to UI. (CunencJ. )(oney Order,Stamps, or Hnt C.O.D.). 1ft plaia ..r.p,....
LOSE
LOST 321bs.·..felt fine while doing it!SAYS CALIFORNIA LADY
N.m.•.•,_ _ ~_ ,•., _•.._._ _ _ ..
Addr , , _ .._ .
City.._ _ , St.u _.._ ..
Showboat had its second birthday party the olher day-and did the ca8t go for thebig layer cake! Particularly Irene Hubbard (Maria), Charley Winninger (Cap'n
Henry), and Muriel Wilson (Mary Lou)
52 RADIOLAND
LOSE FAT
J
r
r
\
-
*
Made Duey A Radio Star f
[Continued- frotn page 37]
LOST 32 lbs
...felt fine while doing it!
SAYS CALIFORNIA LADY
• Have you tried to lose fat. and; failed T Do pot
be discoarftKed- Do ae Mrs, Emma Hill,, R: P. D. 4r
Box 341 ^Anaheim, Califv, did. She writes:--TJoat
32 lbs. with- RE-DUCE-OIDS after other methods
failed; I feel'fide, and. have felt, fine all the time
I wag taking them.^ Others tell of. reducing; in
varying amounts;, aa much aa SO. Iba.p' and report
feeling better while losing.this exceas weight, and
afterwards.
N JISE LCSI FAT
,, eRecomm^Eids Easy Way
0 Miss l;o«lsc Langham, Graduate Nuree, 1286.
Treat Ave., San Franciaco, Calif;, writes: "In my
work I have met many people who have ruined,
their health by unaucccsaful efTorta to reduce. My
own experience with 'RE-DUCE-OIDS has been so
Batisfactd'rj' that I recommend them to others. 1
lost 27 lbs. and never felt better." This Graduate
Nurse, knows . the. care with ' which a reducing
preparation should bo selected. .
Importunt to you: KE-DUCE-DIDS idwolutely
DO NOT contain the dangerous drug, Dinitrb-
phenoL Expert cbemigtg test every ingredient.
So easy to use RE-DUCE-OIDS E Just a small
tasteless capsule, according to directions.
FAT GOE5...or no cost to ypul
9 If you are .not entirely sotlsfied with the results
you obtain from RE-DUCE-OIDS. you get your
money back! You risk no money! Start today be-
fore-fat gets another day's Headway. Sold by dreg
or department stores everywhere. If your dealer
is out, send 32.00 for 1 package or 35.00 for 3
packages direct to us. (Currency, Money Order,
Stomps, or sent C.O.D.). In plain wrapper,
FREE! valuable book
Tells "HOW TO RE-
DUCE." Not neces-
sary to order RE-
DUCE'OIDS to get
thia book. Sent free.
✓
r
GOODBYE, FAT!.
Scientific Laboroiorlca of Amcrko. lnc,:Dept;F4IX
746 Sanbome Strcctr San Frondsco, Calif.
Send me the FREE Book "HOW TO REDUCE."
if - you wish REJ-'DXTCE-OEDS check number of
packages here:
Name 4
AddresD
City..., State. ^ -
52
miserable, he would wrest enough to go
to the big city, to achieve a career, and
to give His- .mother and sisters all the
Jbvely clothes they yearned for.
Never once did he feel bitter resent-'
ment toward his father, only compassion
and understanding. "It isn't pop's fault/1
he argued with his ten brothers and sis-
ters, Arid it wasn't. The elder Duey
had come to Macy, Indiana, back in the
IS^O's, and settled on a 160-acre farm..
Then he was a brave young pioneer, with
lite before him .and his lovely, optimistic":
bride"' by his side. With the years, His
hopes: became dimmer and dimmer. The
never-ending round of farm chores, of
feeding the cattle, of planting and har-
vesting and threshing, wore a man down.
NEW machinery would' ease his bur-
den; but where to" get the money
for-it?
Alfred Duey had turned to music for
solace, for he was a- natural .musician..
.It was he who organized and conducted
the town's brass- band of eighteen pieces,
who coached the men till, they became
renowned throughput the: state. And
therein lay his downfall.
For the band was invited very often to
play at state festivals, where wine and
stronger liquor flowed freely;
There, was, -the. time,, back in 1908,
when William Jennings Bryan and Wil-
liam Howard Taft were'Tunning a neck-
to'-neck race for the presidency. The
year's crop of wheat and corn, :goo:d
crops for -a change, left a profit, large,
enough to get hew outfits for the chil-
dren' and Mrs. Duey, and to buy a real
upright piano, instead of the wheezy, old
organ, afflicted with permanent asthma,
that was the onlv musical instrument ■, ■ ♦
the household possessed.
Well, Dad would buy that piano in
Indianapolis, ninety miles from Macy.
To Indianapolis he went, accompanied
by his band. TheyM kill two birds at
one stroke and play at the pplitical con-
vention- there, do their best for Bryan.
They did and whooped it up consider-
ably. Papa Duey came home, gay and
Happy, as charming as ever, with empty
pockets—and no piano. All the money
had gone for liquor.
LITTLE Phil inherited his. father's
love of music and the elder Duey's
Hatred of-the farm. He understood that
his kind, gentle father drank to- escape
from the sense of crushing defeat which
become more and more pressing with
the years.
Phil needed an escape, too. But his
lay not in drink—he has never touched
a drop of liquor in his life. His release
lay in practicing On that wheezy old
organ. Wrapped tip in his music, he
forgot his' humiliation
Every day lie could be spared from the
farm- lie trudged five mires, back and
forth to and from school. With the les-
son of his father's wasted life before
him he never faltered; He worked 'his
way through college- and finally- secured
a scholarship from the Juilliafd School
Of Music in New York, where he de-
veloped his voice and improved his piano'
technique. Then came musical, eomedy,"
concerts and radio work—-he had arrived..
Today, he is the featured singer on. the
Phillip Morris hours .and we've all heard
Him time .and again with the Men .About
Town, on the General Motors, Wonder
Bakers programs and a dozen others.
a*1 *■
k
.
-S
I 7
v r*J
* r r
pr
£
i-
k/ ->
Vv
,-T
I
£
i
r-4
r H r 'j
^4
XT V c V
A
Shoivhodt had its secoiid birthday party the other day—fand did the, cast go for the
big layer coke I Particularly Irene Hubbard ('Maria )., Charley Wiiininger ( Cap'n
.Henry)., and Muriel". Wilson (Mary Xou)
RADIO LAND
B. L. Y.-J .m lhlnlltoaof lakln, 110 nllnll1l II •urofeulcm. WOllld YOU 'd·vlle It,
...... - I'lfl •• t .tnl• .,. tit. bl" t.rH II.... II.. .., .lta..,,,"I.........1.... """II ."t r. rHo
I ... A.-Will .,. ,.IberUId -otlIa' ...u bttc••~1I111l end reunited laUt, tuture?
A...- ..... t.....".1... I.llIdhattd 'er ,.lIIr .1I1t.r.I •• ""' ......... , •••.IIn.u...
I.. 1. L.-W11l the ~ttf\l.thlt _ hu.bend II woellincen btl.. u. 'AY J'IlW'1Chl~UI'1U in tbe MU tutu"" rTa wtto- .hould be 'DDI)' 10..U W. petent r
......-TII.. ,.ttllt .........II .... II••, "'11 .. M._,I.t61 '11' '" two .1Il.1Ich'II,,, whl.h ht h.. I"mind. I .u.... t th.t h,., III tt " with 1_. all'1&_01111 m..alt)'ud " tl.t. ,.. tit. mallv.t ..t f Itl. artlcl, ...r')'IIlty b..lI.
53
Ask the
WhiteWizardJlltffnallonlily Ilnow1lpl1tblllol'l.l • .cI phito.opb.r, .II.W'"bwnllli Iluallona "1M '11111, pu.ulh ofbtlIIM'I, ele. \'OIl'\'fIhoud hlm oY1!r KMOX:.KMTR. KLZ. KYA.CJOR. KJIl. KOL. KF.X.KIU" .nd 0 t h • r flIdlllIt.llon•.Addle.. WHITE WIZARD, IQ 127t. TM_•• W..n.
8. H.-The horolf:Ol)e 1 .Mt _I 1•• tIM u.I"....l~ IUl _lit fro- .....1... ". .lINl..,)'GIl l. tbt MIl 1 _ hid. II '.l.•tttl '''' ,.ft tit. I.t.J 11111 td .11 _ rrtt!Dlh .. II'" If MIt ...,..aboUt Il. Will 1 .'"" U. P. O. D._'. netlrtll'bv UI.I J •• ('OfnlPOadInr • put (lnl ... bMtat. tro-wllh &I th. tbe rll4la,Druenl time or wtlklt I ~uJ'l.be OM lhat J FREE' Durrll.M!d fromh.,., ,,~,nU,. • J'IlIl and toll.mel 1n tM 01· .tdar h .OnJ\~ wber. I... My ad,ice OD 3 , If..t dulIlOW emoloJ'ld? .era thut 1M
...... - ™ -Dlltiou witlt ._11 .u. J'OtIhtt·lI,alre4 M" .. ..,eel for it. It,. t.Ile ,ft.. each readi., IU ••tlIU....,.. 1M - ••ul.. Ib,........,..., ordere. •.... I. nowaM )'M .111 1M pta, wUh will••"11,, ...,1.. b. belp II' rhll.k'.... tNld. dltII1 J'In1nel.lI,..... TIM other wu ...1". 10 Ih.t w. tan D"lah ourfrl'lIdlhl, .'fll,. eduuUon 'n11 .'ollid my
R. R. S.-Your hOf'OlCODt moth.r be h.pp,. In Ih.trtadllll' rettlred and .11I murt... ,e..t.lnb' delt,bte4 with II. A,,_VItI.1Il ....,It.Jh·OI',.lhllll J'OU ••" II 10 JIW MIIt.U.. tlW'tl,Illt tit.accurate. Am I III the rllhl 1Ie1. at l'1I ..1f1:t. ... Itll,)'OCCllp.lloa .nd WOllld J'OU ••tTl... II ''''le.ttcI 1M'.d.IH me to ..k for an In· J'w IIMMr bit., tllrllt.e~.., In 1I1.n" ....
A... _ Atunll., t. tM"Irdld.t, ••1.11 y.- Ita".I.tn •• "til .,.. .... ...••,ed Ie tho rl.ht .UII,,"filii. I.t ,.•• " ••t .Itttr"'IIT' ru. 1..llr ')'11. IIttlt'lIIrury .r _t ,.aat'. "uttIM. r." but ••Ifb ••t.....If •• t11 tIM• ..., .I•• ,..... I.,... I ...".
X. W. - )"Ot llw .ItUlrM ynn 7OI/;r .4l"kI 'M,""dina. hI"e tte.I 10 btlp·rul thai I WOtIld not. arlder'1lI' CltlUldtnlll)ll do wUboutOlea!. Will O1t tlt.lmelltwblf:h I .m now IIl1in,belWftt m. and how lOOn 1A..._y_ .11".1.1"111«••••.,. ....."ta ...... I)' .utIMI ltlIlfilII tr.t...t ... 'ell,.I'11111 ••k, ,... .11I ..IMI..... tt'Mt _I I. 1M_t In ••lttll••
a I.. 11'._,"" hl'O rtal'l.Inra my .lIt,r .1Id I r.·cel,.td Ut, tlflt ot Ihll ye'rhue procell true .11 tAr..:verythln. h., romt to DU'II )'011 ••Id. Whom will Jmarry .1Id whtn will I muthim'
A...-H. •• .,..... t." tht I.IU.I..... J" will
ASTROLOGY
NOW READYI MY 1935ASTROLOGY
READINGS
AddrMI _
Ch' llate__ _
11,.. " 1.1.0.00I •• rei.,," .-... 11.00 "1111... __ J.It.a..
.,.I...~,~--- ......,••l..• _
T HERE didn't seem to be anythingSylvia could do about it. Forty years
ago doctors pooh-poohed weight correction theories except as cures for specificdiseases.
"If you think 1 am exaggerating theeffect of overweight, let me tell yousomething," she said slowly. "Everyweek I get thousands of letters fromawkward, overweight adolescents inwhich they pour out their hearts. Theywant, oh so hard, to ha\'e gorgeous figures. to be lik~ other boys and girts; andinvariably their parents and friends donot understand their burden,"
Sylvia Wilhelmson knew little of dietor exercises. But she realized if she didnot eat she could not gain weight andthat if she cut out butter and sweets,obviously, she would be that muchlighter. So she literally starved herself;also shc'd go walking for hours and doall kinds of crazy exercises.
U\Vhen 1 stop to think of the way 1tortured myself, it's a wonder 1 am alivetoday," she told me. "I was almost wildwith joy when 1 began to lose weightand began to pore over all the medicalbooks 1 could lay my hands on. It tookme several years of trial and error towork out a system of corr~cting fattytissue:'
friendship of boys, that terrible curse ofsurplus fat descended upon me."
Sylvia was utterly miserable. Overnight it seemcd she had become an out.cast and she'd shut herself in her roomand cry for hours. "That little tub,"was the way people referred to her.Each time it hurt like a sword-thrust.The butt of all jokes, she was horriblyself-conscious and tried to hide herselffrol11 people.
Madame Sylvia[Colltinut'd from page 37]
FEMALE m.assellses were practicallyunheard of thirty years ago, so Sylvia
studied nursing and saw active trainingat the Front during the \Var. At thehospital, one of the doctors, interestedin her story, gave her lessons in massaging so she could knead and slap andpound fat away harmlessly.
For awhile, she pursued her professionin Bremen, Germany. In 1922 she cameto Chicago to start her massaging business. But no one wanted to trust herface and figure to a tiny, vitriolic, foreignand unknown masseuse who half beatyou to death as part of the reductiontreatment.
After a year of very tough sledding,during whieh she never made 1110re than$20 a week, she migrated to Hollywood.Again people turned deaf ears on herideas, till a doctor suggested she treatMarie Dressler, who was ill and terriblyoverweight. Marie Dressler was so impressed that she rccommend~d her toother movie stars, and Pathe gave her a$750 a week contract to get their moviekings and queens into trim. Radio broadcasting was the next step, and now youhear her every \Vednesday night at 10:15p.m., lecturing on health and beauty,and diet.
She firmly believes that her work is asvital as all engineer's or a teacher's."For women." she says, "beauty is happiness. And you can not be beautiful ifyou are fat."
• To the perplexed woman seeking a depend.able answer to the vit:J.1 problem of personalhygiene weadviseBoRo-PHENO-FOR.\I. Knownto the medical profession for more t;han fortyyears, it carries highest recommen~ations.<;::envenicnt-no water nor accessoncs reqwred.Soothing: hannless-non<austic; odorless; de·pendable. A boon to the pmind. and health of every r. pierre'Smamed woman.
BORO.PHENO.FORM• Try It DOW. Juat Rod lOc and
coupoo r«reoerousTrial Packaee.,-or. Pleiit CbNllcaJ Co., Dept N~IO.• 1~ N. Fl'1UIkllll. St.. Chlcqo, Ill.I PIe.- wnd me )"9ur T'dal Paekqe ofI Bo.O·I-'UNO·FOtil. D!~ aDd. Eallabt.ttWla' If BooIdet. I endo- Ilk. II N I~ -------------.--.----------•••.•.--.- I
I II ~~----- --._--------- - --..• IL9~ ~·~ ~
Add Lovely Feminine Curves"'"0 10lll", need 70U be embllrr....d bot • lhln, IICra.nr..." unwornlfll, fOl'"m: No loncer Dud "'" be ubamedto be lHn In a balhln.. alll~ or tU1lI'11lI' 1OW'!l. Rtre etle.1 u • "tt. euJ' w.,. ~ "'eloo a lIunllin.. fln'_te ..aln thuol turlDaUIlI. I1nIlln. t1IhU to a,. .DdffftlcUwll lIabtl,.. "Ulna UUDU.
Just Give Me 10 D.ys
JOAN MORGAN, n.pt. P-126811 Fifth Ave., Btooklyn, New York
DECEMBER, 1934
Y I Naill' ,niles cln 011Ollt lhole
ulrl, hol,"I-Id4lI!m, fOUnded fttlhJult whcrtl J'OU needlI-de...Joo 1Im11.b.a~II_.. Let II:l4
HDd 1011 I:V MIl'eu, _Ibod 1o I",.
Let &Me I ea. ...... n-•• hill. _I, ......~..t ca.t1.o .. _rl ....Ur•• t ..••• IllIr......wrflll IIIet110d tall.. J..'. f ......." ..to • .., III th.o poi",,", ofr- __ '-. 8M tIM _,.......tbtp It .... t.r- e.-al TN.MftII'" ., _ .... IIIoar&abI ...-, ..... _17 fl." ... I wfll..u .- .,. 4aIIPttai~ v-t._I. 1MhooIl,.. l..tnedaM ........a.1 __.... er-. Tr7 '1It cIal'•• Y...r 4aIlar bad< It ,.,.n ..... Il.\kllt.odl WIlt. mdar.• IIeJoatq'I.OO.
THE
Cl rtAAXXJL.
^ TO THt
P R O B L CM
O'F
fEMINJNf
HYCIENE
lerres
To the perplexed woman seeking a depend-
able answer to the vital problem of personal
hygiene, weadviseBORO-PHENO-FoRM. Known
to the medical profession for more than forty
years, it carries highest recommendation's. Ccn-
vGnicnt—no water nor accessories :recjmred.
Scwthingr harmless—non-caustic; odorless; de-
pendable. A boon to the v _
mind and health of every IJh Dj
married woman. y I
Boro-Pheno-Form
ftTo' tt now. Just send 10c and
coupon forge acrousTrial Package.
I^Dr. Kerte ChemJcoJ Co,, Dcpt N-IO. | 162 N. FniiifcJin St., Chlciigo, lit.
1 PJcnfte wjnd mc your Trial Package of
I Boho-PhrnO'Foaw. Directions and E^cHghtcntng j Booklet, I enclose JOc.
Name ...
\
I I Addrtis.
I Gt^ State
SORos-sas? Lk
M/O jflOYALT/£J~
Paid by &IubIc FubUifaera end Ttlklpg Plattiro Pxoducen,
Free booklet doitrlbei moat comploto aonj bottIco ctor
offored. ' Hit trrltortt will rotlio, arrange, compwo jnuafa to roof lyrics or lyrte* to roar wa-nlc. nucoro U, B.ooyyritfht. htt»t,dcAsi
Oar doc>*rtfa»nt mibmltu to Manic
f-fiM fiSoKLE70 'M p,ctor* StadlOM. WRmc TODAY iot
OtilVERSAl SOHC SERVICE, SSI Hcytr Blfit, Wciifni At«sc mi!
Serf* VI>U. Hollj*w4 Ctlffemia.
n
sM*
?, r>
*
A
&
.Mr '
i
'\?r ^ / Nmv ytiu
1 eSJ ^nn IHI
out those'
utjiy hoUowd—add i
flrm. rounded Jlwh1
iuit where you pce<1
It—'develop lovely'
Bhancllnckj. Let mc
send you my 1 new
ewy moihbd t«i try.
Add Lovely Feminine Curves
"WO longer nued ynu he ompjiTiussed try a thin, scrawny.
" tmNyoinnoly form! No longer need you ho ashamed fo be ►cen In a bathing suk or ellnfilnc gowv. Here at
lait I a a Fafc, eiiiy r.-ay to f) eve Jon « iiunnlnK ilfiiiie—
to -Atin thuie rotclnating. iwi-ltlhs eurrei—lo firm rmd
ilrenxiben dubby, siwrltq; tinsuc?.
Just Give Me 10 Days *
L<t crovo that 1 <« (Htre you
the fuFI, vromvnly derHlopment lh*t
f* no *rr.irc *nd ntti-Aetlve. My
wonderful molhod takes junt n few
intnutei n dny hi tho tirivncr of
.yuttr own home., Sen the mtryeJou*
thin** It doe* for your fltftttcl T*ke ndvaniAire of my bi^ bvjfair. ofTor
now: Send.only 11.00 ■nd 1 irill
nuill yon my doli^htfurhcaio LP«*t-
Oient. (ndadln^ fa«»njetlo^.T tr.d
ippee 1*1 fiiiAMirinff Cre*m. Tr>" U
10 day*. Your dollur buck if you
arc,not d^llifhtodr Write• rodhr. omdonlmf 51.1)0,
KB
JOAN MORGAN. Dept. P-12
6811 Fifth Ave., Brooklyn, New York
DECEMBER, 1934
« . ■
n-
Madame Sylvia
[GottSinned from page 37]
friendship of boys, that terrible curse of
surplus tat- descended upon me."
Sylvia was utterly miserable. Over-
night it seemed she had become an put-
cast and she'd shut herself in her room
and cry for hours. "That little tub,"
was the way people referred to her.
Each time it hurt like" a sword-thrust.
The butt of all jokes, she was horribly
self-conscious and tried to hide herself
from people.
There didn't seem to be anything
Sylvia could do about it. Forty years
ago doctors pooh-poohed weight correc-
tion theories except as cures for specific
diseases.
''If you think I am exaggerating the
effect of overweight, let me tell you
something," she said slowly. "Every
week I get thousands of letters from
awkward, overweight adolescents in
which they pour out their hearts. They
want, oh so^ hard, to have gorgeous fig-
ures, to be like other boys and girls; and
invariably their parents and friends do
not understand their burden."
Sylvia Wilhelmson knew little of diet
or exercises. But she realized if she did
not eat she could not gain weight and
that if she cut out butter and sweets,
obviously, she would be that much
lighter. So she HleraUy starved herself;
also she'd go Walking for hours and do
all kinds of crazy exercises;
"When I stop to think of the way I
tortured myself, iris a wonder I am alive
today," she told me. "1 was almost wild'
with joy when I began to lose weight
and began to pore over all the medical
books I could lay my hands on. It-took
me several years of trial and error to
work out a system of correcting fatty
tissue."
Female masseuses were practically
unheard of thirty years ago, so Sylvia
studied nursing and saw active training
ai the Front during the War, At the
hospital, one of the doctors, interested
in her story, gave her lessons in massag-
ing so she could knead and slap and
pound fat away harmlessly.
For awhile, she pursued her profession
In-Bremen, Germany, In 1922 she came
to, Chicago to start her massaging busi-
ness. But no one wanted to trust her
face and figure to a tiny, vitriolic, foreign
and unknown masseuse who half beat
you to death as part of the reduction
treatment.
After a year of very tough sledding,
during which vshe. never made more than
$20 a week, she migrated to Hollywood.
Again people turned deaf ears on her
ideas, till a doctor suggested she treat
Marie Dressier, who was ill and terribly
overweight. Marie Dressier was so im-
pressed that she recommended her to
other movie stars, and Pathe gave her a
$750 a week contract to get their movie
kings and queens into trim. Radio broad-
casting was the next step, and now you
hear her every Wednesday night at lOtl'S
p. m., lecturing on health and beauty,
and diet.
She firmly believes that her work is-as
vital as an engineer's or a teacher's.
"For women." she says, "beauty is liapr
piness. And you can not be beautiful if
you are fat."
ASTROLOGY
Ask the
White
Wizard
Intfrnnllonally Rootvd
'psychoIrtKJut and
IbdophuT. anaiv*era
buxntnK iiostftlmm of ihu iiwl, puitsW of
bimlimi,. inc. You'vo
hoard KMOX,
KM T it, KLZ... KYA.
.CJOU. K.TU, KOU Km.
ICSIa- nod o l h o r rudlo
Utallbna.
Adrfma WHITE WIZARD, Box 1276, Tmoma, V/nth,
AT#
S>
Y.
M>.
L& V
\
r
v*
S- 11;—I'lvt huri^eoDe 1
received last month from
you If. the heat 1 over hart.
1 will toll all my frltrarts
□bout iL Wilf 1 morry ihe
boy that 1 *m corronjKmdlnK
with- at the ,
proa-m lime or
the one ilint J
hnvc roccjU ly
met In the of-
floe u-frerc 1 am
new employed?
Ans. r- The dark'ha I red boy
lo Ihe fifftce
krhere yoy ve
now employed,
and you vlll bo
hupyUy paBrrlcd
before Chrlit-
maa. Tho other wnt only
Irlendshlp affttlr.
It. H. a.—Your hdroMcopo
rmHIUwt rwtlvcrt unrt nm
oertlilnli, dellKhtod with it,
1'iVorytblnK you any li so
flccuraic. Am I In tho rlshl
ocuupntlim and would you
advlso me to wtk for m: in-
crease Jn aulory?
Ana. — Accordlnp to the
hfrthdiite whleh you . have
Blvcn mo you are now on-
QftOod In the right oeoupn*
Hon. Bui you do nol enter
your real lucky eyole tinttl
February of next year. Put
ferth your bc« offorta but
wait until then befwe ask-
InB for iuj Increme In ul-
try.
N. W. — For the past
thw years your artrlK- and rcftdlnji have ht&) help-
ful thai 1 >v9uld not under
uiy ronslrterallon do without
Ihom. Will tho inmniicnt
wblch I nm nmv -wkbis
boniifiL mo ami how .looti?
Ant,—Your phyiidan
Ihereunhly undorsUndt your
Sy contlngln« vllh
thl» trwitmcnt and followlno
hu advice you wHf be
helped » great deal In the
next two monthr.
11. L, K.—The tvm rnul-
my sljUur and ru- culvert the fir3L of this yunr
lmv<i jirovou truu on fnr.
Kvorythinn han comoTo pu^s
an you rinld. Whom will I
marry iind when will I meot
him ?
Aa»r—H. S. appeari to
bo tho Initials and you will
FREE!
My advice on 3
questions wiih
each reading
ordered
Junet htm durlno the comino
spring. A happy marrtmpe
ii SndUiUd for you the lat-
ter ptrt of next year.
P. O, P.-—Atn rfttelviiiB
a «reirt deal of hcnufli from
the ronUlnK
Mrtriclil rt'cuatly
purehaECtl frruo
Jim ntid run-
slrter it worth
a KTCot deal
o'rfjrc lhan the
rraall cum you
• siicd for <U. If
my mother
marries the
man she Is now
k'dtnR with vrlJl
he hcln 'ii Hill-
, i Uren Jlrmrurtirtly •so thnt wo dm flnlali out"
QrtucHtlgn and ' would my
-fiiothor ho happy in that
murrliinftj
An»,—Ycu will complflia your education througl' the
nolp of thJa party. A happy
marriDflc it Indicated for
your mother before Christ-
maa.
K. h, Y,—I nm IhlrdUnp
of tnklnfr up ,nuralo« iia a'
prnfeffilon. Wwild you nil.
VJflp. it?
Ans. — Aecordlne to «-
trofoBy and the blrlhrtato you havo Divert me. cUhcr
nuralng pr a builnejs etr«f
it bc»t for y*i>.
E. R. A,—WHS my father
ahtj moihcr ever beaime
recenclkil and r cunt Led m
the future?
Am.—.Ancthrr mwrloBe U
Indicated for your mother.
I do net over aee a rccon-
eillition.
h. 1, L.—Will the pa lent
th&t ray huuhnnrt It wutkln?
on brlnjt uj any financial
rctumi 1» the-near future?
To whom should he apply to
soil, thU patent ?
Art.—Thlt petont appears
to be o. k. as aoon as he
complotot one or two tmnll
chRnpos which lie line In
mind. I Buagcot' that ho.
oot In ,touch with iflfne.au*
tcmobHc Rcoouory compnny
and nopotlAto for the manu-
facture af h(i article on a
royalty bails.
NOW READY! MY 1935
ASTROLOGY
READINGS
Reading* l«ll you A 3iar^« ih# cs-^t
r»y» dat»4 moatb by saoath, who lh<T puiKla an. Eo favtcxb!# or oaf»vc.-»bi» wect
bnsJcMH otn! aoclal tttfaln. *uch oa s-UTTia* jxip^r* fiod-.«ofllr*ci/,. Morin* eonplar* nwai. a£K»CT2l«tlca, trmvel. lovn, courtobfp *£d mamore. »a »-e'| *3 dM.'Loc with haiJth, mcd- drrjin, rneky dnya.me. Scod ox*ct birth due and
M 50c for earopletc reading. Money rc/uadcd If witfi
WHITE WIZARD, Boxl276,
Taitoma, Woahlnpton
\nclo9<4 It Mo. Sjnd ynar new 1M5 Arrroloilcjil Hoodln/coc«sine my riffuof the Zodlmz;.
Nicnc. .Blrlbduteu.
Addroi«6.
City. .Sintr,
ff btv* • J/krid or relative who wiaKe* reedlna. InclcMLe Ct.00 bill for the two roadlncv, J-12-34
53
RADIOLA)/D
LIVE BY KNOWLEDGE, Tli III .b If All_eI,.t WIM_ ..d ~tlo.. If ••.an 01' Tlkt.,.. It lut .\'1.1' 1. t .. ,.. M••tll~hrM""tfl. o ....t..t T 'I", Ao ltli. ',M~.. ".dt.. tilt SEALED BOOK, t to ....". .rlow..11I111dad 1II!'tO••Till. lIul.d Boot I. of ,..tllll... nlu. to ,OltIt )'OU IIIVI Itudl....UIl.r ",.lroI011. P')dolOf)'.M••tlll 8el.lle•• Cornot lMII,. HI. ThlMl,ht.HUllllnl,m, ••t..,1I1I1e.. R.II, 0" wltfl 1111I.,,"....altll U,IIII, Cllrl..ll, all..n, Yo,l .. H.....••tlo PIIIlMOllh)t. Th.OIOI'y, H....~..)', T'.11I1,." If C'rbtIUlty, Pqohl. ft....,..Il. a ..,"illY'll Tb........utln. "tIltll H_"I1" pl)'6ll....1lI,..1.. RIJUYtIlatl-. Til. Art of 1I,N,. [d.l.J. 01'11•• F.R.G.a.. 'oa.d. If T•• , " ....21 Y'l11'I I, 11Id1.. CIlI d TltIIl. taulMttll MIf'ItI ~ Muttn lit , Eut. 0 '8.12lNaT1'n1T8 ... MI-'I"AUaialC8
M......II.D WOMEN E""N $2J.-SISTot' un 1um ., __ In lOUt t1111. tobI • "tlrN'tlur' nu~. o. Il'1Iduatt."ed UOO 111l1l. ItunJftI'. .. hou_Utt.mfd IUO la S mon1h1. C1ur••lmoltl...~. aourtt tndoned b:r DhJ',lrl'llJ.
&11. S3 ,..n. 'nooulal!dl ot ctlduatol. Xqulpmfl'lt In·rl~. lfllh Idlool not nqulf1'd. E..,. tuition Ill)'l1lenu.Utn. 'II'Omtn, 18·110. AM til )'OUr 'Imll,. 1"tom.r
CHICAGO .CHOOl OF NURIINQ0.-1. SI2. 2t N. J,llllpd BlVd .. Cblll". III.
Plt.,t tend free booklet .nd 32 1I1Ilille IUlon paau.,\'artUI ••. , •••••. , ••••• , .••••..•••..••••..••••.. , •••••
(SUitt tl'htthll' ~lIn or )In.)CUll ••••••••.•••••••••••.••• Sll/'It ••• , ••••• ,Ag• ... ,.
ECZEMAAI.. ~.II" T.tt.r, ••It Rbtu_. ,",_Ital. MIIIl Cru.t,
WIIIl P."•• WM.I~ lilli, Itl.O'lt .,.I"t Itl Dnn't
FREE TRIAL ".. ,o-T,. .....'.,'"tilt 0' I mild, 10001htn..IIl.rlllhld lrellmtnlwilich for SO 'I'In h"
been ,1"lna Et:uma IUI'!'Utll lMlr "FI"t ft..1NI.-t'l IInV' Wrlht todI,._ DOItlll will do.
Ad....... Oft. CANNADAY. [II_I ....I.lI.t110 ".,k n.. M••
~"t 'A..1
4
I. @.. III I •
• I."''''\ 9'"Second .t Hobart" Lea.~.... CaUfornla, U.s"A.
Triple-Threat Tibbett[Co"/jtHled from page 18]
YEARS later, :\1:r, Tibbett was cast tosing Jack Rance, the sheriff in a re
vital of Tire Girl of Ihe Golden Westat the Metropolitan Opera House andwas able to direct a German director inhow cowboys behave.
"The cowboys didn't act like any cowboys I had ever seen. For instance. inthe celebration at the end of the operathe director had these supposedly toughcow hands throw their amlS around oneanother and express their jubilation bykissing each other on the cheek in thebest Latin manner. In the scene wherethe sheriff enters searching for Johnson,the bandit, the director told me to comein crouching with my six shooter heldat arm's length in front of me. I obeyedand felt more like Annette iCellermandoing the Australian crawl than I didlike a sheriff. This will never do, I said.
.. 'Poofl' said the director, '\Vhat doesan opera singer know about sheriffs?' Itold him what I knew about sheriffs.'Ohl' he said apologetically and shrankaway from me. 'Oh, then we shall do ityour way.'
'IUpon my advice he eliminated thecowboy osculation in the last act. too,and forever after seemed to be a bit
H E WOOED and won his wife withDri,lk 10 me Onl)' h~111 Tlli"#! E)'f'S,
on their first meeting at a reception inSan Francisco. They have a year-oldbouncing boy, but Mr. Tibbett is firmlyconvinced his son is no crooner.
From out of the golden \Vest, whereMr. Tibbett was born, (Bakersfield.Cali!., to be exact) comes this true story.Young Lawrence's father was sheriff ofBakersfield, and was killed by a thenfamous bandit, McKenney by name, whowas the terror of the community. Thebandit had robbed a stage near Bakersfield, and Tibbett Senior, heading aposse sent out to get McKenney, arrived at the spot only to find that thebad man had circled back to town. Sheriff Tibbett followed after and led hisposse into the Chinese joss house whereMcKenney was hiding. Lawrence'sfather, brave and reluctant to kill, ordered the bandit to come out, instead ofshooting him on sight. Brutally Mc·Kenney fired from his hiding. SheriffTibbett fell and lay still on the floor.
the story so much better than 1.-"1 was honored by being invited tosmg for Station KHJ. 1 worried fordays and finally selected a program ofoperatic songs that I decided would beworthy of this great occasion. Millions,they told me, would listen in.
"I sang, and got along rather well andfelt that I must have become famousovernight. The next day I waited forcongratulations, but none of my friendshad radios and not one had heard me.lt was a great shock. I went aroundasking utter strangers what they thoughtof Lawrence Tibbett's radio debut, andall they said was 'Huh?'. To this day Ihave never found even one person--outof the audience of millions that I imagined was listening breathlessly-whoheard me over KHJ in 1922."
IN IXTl't.Mll C"'I' 0 .. ,"OaTTAOU.LI.. ALW"T' 1.1 'l'OUII
eM' ItO~Otll'1'.
liS rlllprovellltllt OlleroId.styIe COni plasten IRounded, streamline tab,make pl.,ten fit firmly,amoothly. no bulging. Specid Drybak backing illwaterproof, nol aBected bybathing. Doe&o't Boil or stickto atocking. Incooapicuou..Safer, more effectivCl iudi.vidu..l medicated ccnten.
AI.. try DIYlAK RUNIONand CAllUS 'USTEas
N_, _
..1II4M"
c.BeautifyFACE ••J ~ANDS
I' HOllYWOOD doe.W_tII n'll')'W...... .,. '".It
1"1 ,..... ud "_'M' with ,••"ft. _UIIU., ....tIl"... ttla'TALIA L.tl•• ,I'" 11M' IIId1I,1td••
TIlIl • an I"" dbct'tff)'Mn, ltIlMlt ,"atl .,riot til. tlly ,II 1, .tIll. '1.I_t WiN. nicS. tI'... WI.. Tilil .,...u...1·koon u"a! ,II, If '1Lt, .,.u ••• U ~I.. Mdl. tlK Ill. I.hJty.llk1 "f~ ••twt', .ay.
lltr•••t, ••• t III I II' •..,.Ic'., '''1_ ..... '1iII",Ill"!" '.IIlII, U ..twII willi.I_I IU'.
Ace..' Uti. '''Ilt Illd thh11I_.1... ~11C'orwy It '"11.CII~ tht 1",,,.11..... ""'"Inlll brill" Yfll mi. d.II,ht,
TALIALotion of Looeline..----------_._-_._--
"..~ .... aao ...... M"'.'.·· a_ .... 0 .E. Illf>d lo.l~_eollll c. _If-'_ _t-... t.... .. •0.. trial -..b' .t Tat'- Lo&IM~~~dt bon _ ........ t.... Iar•• b..d,ff ......
Ilhol..-l_,
- -
Mercolized WaxKeeps Skin YoungIt ])eel. 011' aa:ed .ldn in fine particlea untilaJl defee~eucb a. u.n, (reckl.., oilineu and liver llpot. dI.appear. Skin i. then ~ft, olear. velvety .rmd faceloo~ yean younger, Met1loli.ed Wax brln&:11 outyour hidden beauty. To hmon W11IlkJ•• quioklY<U.olve one ounce Powdered Bnolite in one4 bal"rUIGI witchbueluduaedaU,.. AtaUdtuc.torea.
54
remove themthisbe"er wayl
remov® them
this
.better way I
1 4
%
r
11
; ■ f
\
'
Big fmprovement over
old-style com piasters {
Rounded, streamline uba
make plasters fit firmly,
smoothly, no bulging. Spe-
cial Drybah backing is.
MJaterproo/, not affected by
bathing. Doesn't soil or stick
to stocking. Inconspictipus.
Safer, more effective indi-
vidual medicated cenlera,
Also try D8Y8AK BUNION
and CALLUS PIASTIRS
VWkl l " • I M > <Bi(AaCr, MI.
in .cxthcm* cases op root
TJlOUDLtt. ALWAYS SCC YOUH
CHtROPODJflT.
DRYBAK
CORN PLASTERS
beautify
FACE and HANDS
as HOLLYWOOD does
' Womon everywhero nfo Inyit-
!no iovc and romanco with lha
soft, ewhanUno imaothnf«i that
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handi.
Thii Riorvelouo dhtovory
sottccu vlttool flr<5a5lnfl ^
prot«U the tiny oil ducta <f
cfela QDslnst urind. told. iur>
nnd rnXtr. TtiU pfotMtloa aU l«w» OAhiral dlU cf t«ce. *nd
hand* to brio® back the ikln to
baby-Hko joftntn, Ntiuro'i vay.
Extrcmoly » o o t h I n c . . .
QuUkty reitwcs red. rouah,
chopped hands' to natural whfto
iovollneM.
Accopt this offer and this
mamlous rfiseovcry M oneo.
Clip tho coupon now. Roturn
nmlj brlnoa-you thlt dollpht.
T ■ A
Lofton of Lot)c/incs5
tAUA, Inc. eao Wftrth MfcMatn A*«. Bide. Chkat*, End<wd find iOc Utiimoi* or irolnl to cover bar'*In* onrt poat-
for scaorutu ffdw lri*l »upi»ly of TnUn Colion. C and enclose oOc for larg-c1 houdolr idro ir> Ueaulifol coatafn«.
Accm
FREE
TRIAL
OFFER
H«mo.
Addreji
Mercollied flax
ll»jeps Skin Ynunq
It pcoIb off oged ekin in fine pafticlea untiloll dofccta
such us ton, freokloo. oiliuoPB-and livor opotw dis-
appears Skiii is then floft, olcar, volvcty oud tuce
A ^ v ^ ^ ^ ^/lAVikuv; JIII
iiuu witbbf haiel and ueo dwily. At oil drug Btoroo.
54
Triple-Threat Tibbett
[Continued from page 18]
tjie story so much better than I.
"I was honored by being invited to
sing for Station KHJ. X worried for
days and finally selected a program of
operatic soiigs that I decided would be.
worthy -of this great occasion. Millions,
they told me, would listen in.
"I sang, and got along rather well .and
felt that I must have become famous
overnight. The next day I waited for
congratulations, but none of my friends
had radios and not one had heard me.
It was a great shock. I went around
asking utter strangers what they thought,
of Lawrence Tibbett's radio debut, and
all they said was 'Huh?', To this1 day I
have never found even one person—out
of the audience of millions that I imag-
ined was listening breathlessly—-who
heard me over KHJ in 1922."
HE WOOED and won his wife with
Drink to ntc Only with Thine Byes,.
on their first meeting at a reception in
San Francisco. They have a year-old
bouncing boy, but Mr. Tibbett is firmly
convinced his son is no crooner.
From out of the golden West, where
Mr. Tibbett was born, (Bakersfield,
Calif., to be exact) conies this true story.
Young Lawrence's father was sheriff of
Bakers field, and was killed bv a then
famous bandit, McKenney by name, who
was the terror "of the community. The
bandit Had robbed a stages near Bakers-
field, and Tibbett Senior, heading a
posse sent" out to get McKenney, ar-
rived. at the spot only to find that the
bad man had circled back to town. Sher- m W • •
iff Tibbett followed after and led his
posse into the Chinese joss house where
McKenney was hiding. Lawrence's
father, brave and. reluctant to kill, or-
dered the bandit to come out, instead of
shooting him on sight., Brutally Mc-
Kenney fired from his hiding, Sheriff-
Tibbett fell and lay still on the floor,
YEARS later, Mr. Tibbett was cast to
sing Jack Ranee, the sheriff in a re-
viVal of The Girl of flic Golden West
at the Metropolitan Opera House and
was able to direct a German director in
How cowboys behave.
"The cowboys didn't act like any cow-
boys I had ever seen. For instance, in
the celebration at the end of the opera
the director had these supposedly tough
cow hands throw their .arms around one
another and express their jubilation by
kissing each other on' the cheek in the
best -Latin manner. In the scene where
the sheriff enters searching for Johnson,
the bandit, the director told me to come
in crouching with my six shooter held
at arm's length in front of me. I obeyed
and felt more like Annette Kellerrnan
doing- the Australian craw! than I did
like a sheriff. This will never do, I said.
" 'Poof!' said the director, 'What does
an opera singer know about sheriffs?' X
told him what I knew .about sheriffs.
'Oh!' he said" apologetically and shrank
away from me. 'Oh, then we shall do it
your way.'
"Upon my advice he eliminated the
cowboy osculation in the last act; too,
and forever after seemed to be a bit
of iho
m&m auk
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110 DIET •110 MEDICIJIIS•10 IlD1lCSIS •
AN AMAZING invention calledr\. Rollette, developed inRochc:atcr, Minne.ota, malee.it posai.ble for you to rid your..self of uNIghdy pounds offatand have a beautiful, slenderform. Thi....m.rk.bJe d • .,leetak..oft' tat Quleklyfrom aD7 partof your bodJ without ItrenuoUIdiets. danalroal droll''' ell:ercl .x..-v.. the fl..h firm and atv .naturei healthy ll'knr to the skin.1IIakei you fMl J'e&n :rouD.ll"U'.
EA"'H eas TO 8S0 A waxQu.m.. tor • rood POIttkla, or t..u 10lIf 0W!lStyl. 8bop and _lit Ilnarlc:W~ U theM,lb'wwI fuill.. Euwt " ;your coaulllUl11J'.
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TRAIN YOU AT HOMEWith thl .Id or rUhlnn CrutoC'a 0' )Iotlon Pie.tupt 8tOOl0l and IkheD 8tl" lblmN),".Ibla ":O·,.ar old eoltlC' w11l IIath 10\1 Coa·tuml Dillanlllr In )'Our 'PI" Um. It home,J'neplat'ment I'"'ft: rndult.. In demand.WRITE 'OR fR1:1 .OOKI It OMr Ill. mit at C1nctltor our ,.,.. IUu,trated BooIlIIt. Ifo ob)~a.uOQIW0008 IIY COLLEt I De l1·M Bolbwood C&11I
FEW MINUTES ADAYROLLS FAT AWAY
Tak. otf manJ' 1z:lehes from theapotl w~r.lrtlaotto ..tacemoat. RO lIaoeft'eetk..8dentlftc prlPdple tor ..tudqwhich II recelflll8' the appl'OYaI ofphnlda.nee••, when. J
R'....
DalMand~forF EETtl., Off.r-""'Ia>ROLLETTE COMPANY,
II2IIlIoI'tIt Aahl8lHf A.,.......,t. lOt Cltlule, IIIIIMh
FLOYD GIBBONS
V.nes by Dorothy Ann BI.nkC.ri.:.tl.lr. by H.nri W.iner
RAOIOLANO'SHALL OF FAME
Whcn Wdr doth rlSC or carthqu.kcroar
Or there is leak.gc in the dykc,Wc'd just dS soon sit homc dnd t.kc
It throush Floyd Gibbon', ... lkinSmikc.
Dllutcr dirc sccms quitc hildrious(Espccially when it'l .11 vicarious I)
afraid of me. I believe he did not entirelyunderstand my English. He thought Iwas the one who had done all the killingI had told him about."
There was a little boy who from theage of nine to twelve wrote Mr. Tibbetteach week, and to whom Mr. Tibbettreplied regularly and willingly. Theystruck up a surprising friendship. Ithappened this way. The youngster wroteLawrence a fan letter, praising his radiobroadcast and giving his intelligent viewson music in general. The little boywrote from a hospital in Canada, wherehe lay on his back in a cast, due to anautomobile accident. Mr. Tibbett foundupon inquiry the child would never walkagain, and, amazed at the boy's graspand love of music, they corresponded tothe end. The little white bed in that faraway hospital has another patient in itnow, and the great singer is missing hisweekly letter, for his small correspondent has gone on a far away voyage.
This thirty·six year old All Americansinger received every bit of his musicaltraining in the United States, and CilloI'is one of his favorite songs. It's onlyin the movies that he has curly hair, andthat's because Hollywood, feeling heroesshould be wavy-headed, made him havea permanent wavel He swears he neverleft his house for a month afterward, somortified was he.
I
DECEMBER, 1934
Marchand's HairScientists are Helping Thousandsto Protect Blonde Beauty
•REMEMBER-nature gave you prettyl blondeh"ir. It's In your nature to be b ondc
you have every right to keep your hdir as flll·diant as ""ture crcdtcd it. Give blonde hairthe special care it ncedJ--olInd M4rchand'shair scientists promise th4t the lovery. tints 01girlhood will rdurn to }'our hair. Their Rneproduct, Marchand', Golden Hair Wash isscientifically prepared to offset darkening. torestore clear golden tints.Right now, thousands of women 4rt: using Mar·chtlnd's to protect blonde hair from darkenIng. Women of refinement, beauties of stagt:dnd screen like the w~y Marchand', works.You can control the effect so nicely. HairCdn be lightened just a tiny shdde at It timeuntil you obtain the tint thdt plcases you most.New noir growIng in con be motcned.Marcnond's is perfectly sole, it is not 4 dye orpowder. It will not wash out or come off, ithu a losting effect on the hair. Easy to do atnome. No skill required.Beautiful results ore 4ssured -Marchond'swon't disoppoint you.
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•••••••••••••••••••••••••••: c. M-rclloMi ( ... IS' 'fl. 1" k..N.Y.(. r.G.1234 •• 45c tndOHd (stnd coin. or .t.mps) plttle .tnd :• 1I't. ,tlular bottlt of Mtrc:h.nd'. GoldenH.irWuh••
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IT
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v
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l I l
I
Marchand's Hair
Scientists are Helping Thousands
to Protect Blonde Beauty
•
DEMEMBER—nature gave you pretty,, bionde
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| ^ddr^ssy--••••■-Cit?
DECEMBER, 1934
afraid of me. I believe he did not entirely
understaind my English. He thought I
was the one who had done all the. killing
I had told him about."
There was a little boy who from the
age of nine to twelve wrote Mr, Tibbett
each week, and to whom Mr. Tibbett
replied regularly and willingly. They
struck up a surprising friendship, It
happened this way. The youngster wrote
Lawrence a fan_ letter, pfai'sihg his radio
broadcast and giving His intelligent views
on music in general. The. little boy
wrote from a hospital in Canada, where
he lay on his back in a cast; due to an
automobile iaccident. Mr. Tibbett found
upon inquiry the child would never walk
again, and, amazed at the boy's grasp
and love of music, they corresponded to
the end. The little white bed in that far
away Hospital has another patient in it
now, and the great singer is missing his
weekly letter, for his small correspond-
ent has gone on a far away voyage,.
_ This thirty-six year old All American
singer received every bit of his musical
training in the United .States, and Chine
is one of his favorite songs. It's only
in the, movies that he has. curly hair, and
that's because Hollywood, feeling heroes
should be wavy-headed, made him have
a permanent wave!' He swears he never
left his house for a month afterward, so
mortified was he.
RADIOLAND'S
HALL OF FAMT
* i
/v * it-
€
1
FLOYD GIBBONS
When war doth rage or earthquake
roar
Or there is leakage in the dyke.
We'd just as soon sit home and take
It through Floyd Gibbon's walking
mike.
Disaster dire seems quite hilarious
(Especially when it's all vicarious I)
*
Verses by Dorothy Ann Blonk
Caricature by Henri Weiner
9 9
I
►
"I was a sight! So 'broken out' end
blotchy that powders and ointments
did no good. Than I discovered that
clear lovely skin coaxes from within."
"Easy as eating candy"—for that's exactly
what PARTOLA is—delicious little mint'
candles that very gently regulate and
cleanse your intestinal tract of clogged,-
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blemishes; colds, headaches, dizziness, etc.1
Try PARTOLA I See the change !—
skin clears, eyes brighten, pep returns.
PARTOLA is,the:beauty aid for: thousands.
Get a box! 30c, 50c—all druggists.-
Write for llberdl trial package.
PartoJa Products Co., 162-A
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Q
\ T %
/
yam
w-^
HO DIET- MO MEDICINES
•NO EXERCISES •
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HOLLYWOOD FASHION CREATORS
Ti,?AIN YOU AT HOME
With the Rid of FiuMfm.CrcBCocj of Motion Plc-
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a n o.. S w ^ Booklet. Ko oblUrnLlon \ W00DBURY COLLEQE, Dopt. U-M. HolbTyood, CMlf.
55
••
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The Modern Miracle Th.tCD"c..l. SKIN BLEMISHES
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.... ••~_d......110 ob doL Writ. toodaJ' or triU otfw.
Men Are Afraid[Conti""o!d from p(lge 22]
anxious to get Frances into the papersas often as possible. He was a closefriend of Clyde Lucas, well-known Chicago band leader. Together they figureJthat a few friendly, platonic dates between Frances and Clyde would helpboth artists.
A 'WINDY City columnist was thefirst to print the story. And Billy's
jealous eyes popped when he read thisitem:
"Frallces Lallgford, floplliar radiocaroler, is uow si,tgi,lg her SU.lut
sOllgs to Cl'j'de Lucas, Loop mau/ro."Then Frances, heart-broken, encoun-
tered another reverse. She got a partin a new Broadway show. Friends toldher it was a sure success. Jock \¥hitney, millionaire playboy, was backing it.Peter Arno, famous artist and wit, hadwritten the book, and those two madcap comedians, Clark and McCullough,were to be starred.
Here Goes the Bride opened in Detroit.a certain hit. A few weeks later it openedon Broadway. Plagued by the absenceof Billy's letters, fraught with the tension of her first opening night, Franceswent on. Unfortunately the show didn't.It closed in a week. V/hitney almostlost his expensive shirt, Peter Arno a lotof his prestige, and Frances Langford,her nerve.
HI'1l never appear in a show again!"she told her mother. Perhaps that's whythis year she turned down Eddie Dowling's handsome offer to appear in hisnew musical comedy.
But radio hadn't forgotten this sweetsinger. She got her first commercialprogram. Then came more offers fromnight club impresarios, and vaudevillebookers.
Her apartment was lit t ere d withflowers, cables, and mash notes fromnewly-found admirers.
Frances Langford was becoming amajor threat to the laurels of Ruth Etting, Helen Morgan, and Gertrude N eisen.
On she went. relentlessly spurred byher manager. She became a manufactured torch singer-and tried to act thepart. Gossip mongers said that she andRudy were more tha-n friends. Columnists watched her like hawks.
ALL this helped the professional Frances, and hurt the real one. Lake
land friends were reluctant to write toher, fearing Frances had become toohigh-hat. People called her exotic. mysterious, and sophisticated.
Last year Frances decided to go backhome and pia)' the local theatre. Shewanted to show the home towners thatshe was still a naive, innocent kid. moresurprised at her triumphs, than theywere.
When her admirers cheered, whistledand did everything but mob the stage,Frances cried like a baby. They wereher real friends. In this same little theatre that gave her a $20 prize the nightshe won the amateur contest just threeyears ago, Frances received her biggestthrill.
Hopefully she expected to see Billyat the stage door. But no Billy waswaiting.
Back in New York was an offer to
)liUn7
• Don't envy the lovery.STender figures of the beautiful movie star, - you,yourself, can now safelyb.nlsh excess fat - enjoybetter health - look. andfeel years younger -,'ustfake a tuM teaspoonfu ofKrusehen Salts In a glassof hot water first thing Inthe morning.• Kruschen Is not Just .Msalt as scm. people ilnorantly belleve--Kruschen isa superb blend of ,Ix sepa,ate healthful salts basedon an averale analysis ofover 22 European Spaswhose splendid medicinalwaters phySicians fot' yearshave prescribed fot' averwellht patients. Kruschen,beln, first of all a health treatment-lt can'tpossibly he"" you and a jar that lash" weekstests only .. few cents at any druistot'e.
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AT All DRUGGISTS"It's the LITTLE DAILY DOSE that Does It..
Start To-Dayand REDUCE I
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Little more than a U frame-work,"llaiden Form'elatelltUhack-to-nature"brassiere l!Iup:r:rte perfectly-does notconfine - an moulds the hU8t in thebroad .. boeomed, well .. upJifted lines80 fashionable just now.Send f_ J~ beol:lec with complete teleedoD of olhernew Maiden Fonn fouod.lion ,umenl .. Dept. ro.M.kleQ For.. Bf_Miele Cu.. Inc.. New York, N. Y.
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lOOK FOR THE NAME
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r
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Little more than a 44 frame-work,"
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so fashionable just how.
Send for/rec hoolUci with a>ni'pJclc. ccleclidn of dihcr
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Maiden Form Brassiere Co., Inc., New York, N. Y%
AT ALL LEADING STORES
LOOK. TOR THE NAME
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8 S s E A Pv S s
.6 I {V, » 1. B' a - « a Kre KB* "t T s
NoNi vviTH.our ¥«is lasil
Compare YOUR Figure
WiTH
Lovely Lilian Bond's
Height, 5 4'
Bust 34"
Weight, ! 16 lbs.
Waist, 25"
Start To-Day
and REDUCE!
• Don t envy tho lovely,
slender figures of th& beau-
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yoursolf,. can. now safely
banish excess fat—eriioy
better health — look and
feel years younger— iust
take a; half teaspoohful of
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of .hot water first thing in
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• Kruschen is not fust one
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antly believe—Kruschen is
a superb blend of six sepa-
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on on average analysis of
over 22 European- Spas
whose splendid medicinal
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have prescribed for over-
weight patients.. Kruschen,
i
i K . *
A
V
•It can't being first of all a health treatment- .
possibly harm you and a jar that lasts. 4 weeks
costs only a few cents at any drugstore.
ichen
AT ALL DRUGGISTS
'It's the LITTLE DAILY DOSE that Does It"
Men Are Afraid
[Continued from page 22]
anxious to get Frances into the papers
as often as possible. He was a close
friend of Clyde Lucas, well-known Chi-
cago band leader. Together they figured
that a few friendly, platomc dates be-
tween Frances and Clyde would help
both artists.
A WINDY City columnist was the
first to print the story. And Billy's
jealous eyes popped wheb. he read this;
item.:..
'''Frances Langford, popular radio
caroler, is now singing her sweet
songs to Clyde Lucas, Loop maestro."
Then Frances, heart-broken, encoun-
tered another reverse. She got a part
in a new Broadway show. Friends told
her it was a sure success. Jock Whit-
ney, millionaire playboy, was backing it.
Peter Arno, famous artist-and wit, had
written the book, and those two mad-
cap comedians, Clark and McCullough,
were to be starred.
Here Goes the Bride opened in Detroit,
a certain Hit. A few weeks, later it opened
on Broadway. Plagued by the absence
of Billy's letters, fraught with the ten-
sion of her first opening- night, Frances
went on. Unfortunately the show didn't.
It closed in a week. Whitney almost
tost His expensive, shirt, Peter Arno a lot,
of his prestige, and Frances Langford,
her nerve.
"I'll never appear- in a show again!"
she'told her mother. Perhaps that's why
this year she turned down Eddie Dowi-
ing's handsome offer to appear in his
new musical comedy.
But radio hadn't forgotten this sweet
singer. She got her first 'commercial
program. Then came; more offers from
night club impresarios, and vaudeville
bookers.
Her apartment was littered with
flowers, cables, and" mash notes from
newly-found admirers.
Frances Langford was becoming a
major threat to the laurels of Riith Ett-
ing, Helen Morgan, and Gertrude Nei-
sen.
On she went, relentlessly spurred by
her manager. -She became a manufac-
tured torch singer—and tried to act the
part: Gossip mongers, said that she and
Rudy were more than friends. Column-
ists watched her like'hawks.
ALL this helped the professional Fran-
■ ces, and hurt the real one. Lake-
land friends were reluctant to -write to
her, fearing Frances had become too
high-hat. People called her exotic, mys-
terious. and sophisticated.
Last year Frances decided to go back
Home arid play the local theatre. She
wanted to show the horiie towners that
she was still a naive, innocent kid. more
surprised at her triumphs, than they
were.
When her admirers cheered, whistled • . r - 4
and did everything but mob the stage,
Frances cried -like a baby. They were
her real friends. In this same little the-:
atre that gave her a $20 prize the night
she won the amateur contest just three
years ago, Frances received her biggest
thrill.
Hopefully site, .expected to see Billy,
at the stage door.' But "no Billy was
waiting, ( '
Back in New Y'ork was an offer to
"y i
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FJ1
56 RADIGLAND
•'lUH COLOR
WAHUROOf
Inltrudlon book'WIth number«l tunes
and chordl comes with"'er,. E·Z Player. Stan
pl,,.tna: PGfulllr tun.. br.number rlgh orr the ree.a. th4 Itf. of the part}' - the
c.oenter or atlraeUon-1 radio liar.Don't 1I'elt. Write tOlt., for 8-DayFree Trial OlT'tr and Spe.clal GaltuValues. A polltcard 'fiJI do.FERRY SPECIALTIES. INC,.Dept.401!I E:va;nlton. III.
DOllOtllKltostoc.ii.... WOnf
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You never uied anything so wonderful foryour feet at the New Dc Luxe Dr. Scholl'sZina-pads! The way they instantly relieve painand quickly loosen and reamove corns and callousesjthe protccrion they givefrom shoe friction and preSasure that nllm corns, cal.louses, bunions, sorc toesand blist~rs-will delightyou. But that iso't a11l
NEW FEATURES
57
These somhing, healingpads have the marvelousnew flexible, flesh colorSki"Itxcoverin8 ofexquisi tesoftness for greater ease andcomfort, which also bidesfoot blemishes and m.a.kesthem invisible under sheet hose.The, are wtterproof, don'r comeoff in tbe bath Of stide 10 thestockine. E.asil, doubled in value.,er con no more cbao before! Btall m~M uythem. Sold at aUdrus, dept. aod shoe stottS.
OnFOOr8~llishGult&r.Ulft. TenorBanJo.Wal!dolln 01' Banjo Mandolin. No kllO"l.rdlJe of mutte neeee....,.. No pn,e.tlce. pta,o n,..t by number, Olea~,. note. Slmpl,. attach g..zPlayer to your favorite In.Itrurnent_prue num'bered b,.e and play.
FRANCES LANGFORD doesn't loveNathan. She respects him. ,"Vhen he
told her to take dramatic lessons, shedid. When he gave her valuable pointers on how to sing even more effectively,she carried them out.
Recently, four major film companies,Paramount, Fox, \Varner Brothers. andRKO. took important screen tests of theNBC star. It may not be long before)'OU will have to see Frances to hearher.
I saw Frances the last time she appeared in vaudeville. Behind the footlights she looked for all the world likea sparkling Park Avenue debutante.Faultlessly groomed, she sang her littlesongs, with poise and polish.
\Vhen I met Frances at a Joe Cookrehearsal, she seemed like a differentgirl. She scampered about like a highschool kid, upsetting the wavy locks ofconductor Don Voorhees; playing prankson The Master of Sleepless Hollow himself. She was unaffected and charming.
Footlights and microphones seldombring out the human being. They manufacture a personality of their own.
Today, she is at the threshold of apromising career. I decided to ask thedaughter of Spanish-Irish parents whather own secret ambition was. I toldher quite frankly I didn't expect theusual blah stars give fan writers_ Iwanted a statement, not from FrancesLangford, singer extraordinary, but fromthat sweet kid Billy Chase wanted forhis wife.
1/1£ I could meet a boy from out oftown, as innocent and scared of )lewYork as I am; if I knew I could lovehim-I'd give up my career, success, andall that goes with it. But I doubt if Iever will. That kind of men are afraidof me. They read the papers, see me onthe stage, and think I'm some man-eating vampire. Really, I'm not. I wanta home and kids more than all the newspaper headlines in the world!"
-And I believe she means it!
appear at the smart, exclusive SimplonClub, scene of Helen ~10rgan's greatestsuccess.
The night of her debut, all New Yorkseemed to be prescnt. Frances sangwith all her heart, The blase audiencesoon forgot the other great singer, whomade pianos useful for other things thanto play on.
Encore after encore was demanded.As she complied with the requests, shenoticed a pair of piercing, strange eyesconstantly upon her. Intelligent eyesthey were too. At the end of her recital, a card was presented-the pair ofeyes wanted closer inspection.
That's how Frances Langford metGeorge Jean Nathan, critical genius,whose scathing criticism has made manya singer stay up nights, either tearingher hair out, or swearing to tear outNathan's.
Nathan, raconteur, and brilliant manof letters, saw in Frances Langford unadulterated charm, sweetness, and amazing dramatic possibilities.
The town criers buzzed again. Broadway's Three Musketeers, \V inc hell,Sobol, and Sullivan. trailed them atevery gala opening night.
One wag remarked that at last GeorgeJean Nathan had stayed to see the lastact of a play. Why? Because FrancesLangford was anxious to see the villainget his just deserts, But Nathan's eyes"..'ere seldom on the stage.
•air
Beat Remedy Ie Made At Ho....Tau can DOW make at home .. better 1IfI'&7
h&.lr remedy tba.n YOU can buy by rollowhll'this IImple recipe: To halt pint or water addODe oUDce b&.y rum. a small box or BarboCompound and one·rourth ounce ot gi)'corlne.Any drug~lst can put th~ up or YOU can mb:.It )'ourself at very little cost. Apply to the hall"twIce a.week until the dell red ahade Is obtained.
Barbo Imparta color to streaked, faded orgray hall', making It !JOft and 8'louy. It willnot color the scalp, Is DOt sticky or BTeU)'ILDd doea not rub ott
DECEMBER, 1934
Do you s~m to be unable 10 reach the go.alof your ambitions? Does life s~m like anendleu sea with no light to guide you? Arcyou unable to .teer your career to Peace,Health and Happine.. ?
Free Seeleel Book Points The WayLet us .end you. COpy of a new book Ihattells how men and women in all walks oflife may be helped to bring Iheir DREA.MSrNTo REALIZATIO:"J. A band of fellowshi:r and good will i. extended to every manan woman drifting on IHe'lI sea by theRosicruciaN. A large group of men andwomen, wbo hue found the aecretll 10 atl'AI:"JMENT, HAPPINF;SS and HEALTH,unite in offerin, to .hare their knowledgewilh others. Not a seclarian or re1igioU5plan, nol a commercial scheme. JUSt afriendly system for bringing new LI FE, newKKOWL.EDCE, new POWER INTO theLIVES of EVERYO~£. Write for a copyof the sealed book today and learn how youmay study these helpful principles. Ad.dress your letter to:
SCRIBE C K. E.
~
--STOP DRIFTING
AND
MASTER YOUR LIFE
The only fraternal organization having of.ficial recognition from the Great WhiteBrotherhood. and the International SupremeHierarchy.
STOP DRIFTING
AND
MASTER YOUR LIFE
Do you seem to he unable to reach the goal
of your ambitions? IJoes life seem like an
endless sea with no light to guide you? Are
you unable to steer your .career to Peace,
Health and Happiness?
free Sealed Book Points The Way
Let us- send you a copy of a new book that
tells how men and, women in all walks of
Ufe may be helped to bring their DREAMS
FNTO REALIZATION. A hand of fellow-
ship and good will-is extended to every man
and. woman drifting on life's sea by the
Rosicrucians. - A large group of men and
women, who have found the secrets to nt-
TAINM^NT. HAPPINESS and HEALTH,
unite m.'oRcnng «hare their knowledge
with others. Not a sectarian or religious
plan, not a commercial scheme. Just a
friendly system for bringing new LIFE, hew
KNOWLEDGE, new POWER INTO the
LIVES ;of EVERYONE. Write for. a copy
yi the sealed, book today and. learn how you:
may study these helpful; principles. ' Ad--
dress your letter to:
SCRIBE C K, £
WJKRUdAN nROTHERHOOi)
AM RC
SAN "JOSE. CALIFORNIA
The only fraternal' organization having, of-
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Cf thlt ttflULrlntr oir«»—»end yoar photo UNtTED POi
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Best Remedy is Made At Horns
Tou can now moke at home a hotter crrftT
Ralr remedy than you can buy'by. following
tnlB almpla reclpo: To half pint of water add
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Any druggist pan put this' up or you can mix
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Barbo imparts color to streaked, faded or
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not color the t'calp, Is not .-sticky or greasy
Bnd does not rub off.
DECEMBER, 1934
appear at the smart, exclusive Simplon
Club, scene of Helen Morgan's greatest
success.
The night of her debut, all New York
seemed to be .present. Frances sang
with all her heart. The blase audience
soon forgot the* other great singer, who1
made pianos useful for other things than
to play on.
Encore after encore was demanded.
As she complied with the requests, she.
noticed a pair of piercing, strange eyes
constantly upon her. Intelligent eyes
they -were tdo. At the end. of her re-
cital, a card was presented—the pair of
eyes wanted closer inspection.
That's how Frances Langford met
George Jean Nathan, critical genius,
whose scathing criticism has made many
a singer stay up nights, either tearing
her hair out, or swearing to tear out
Nathan's.
Nathan, raconteur, and brilliant man
of .letters, saw in Frances Langford un-
adulterated charm, sweetness, and amaz-
ing dramatic possibilities.
The town criers buzzed again. Broad-
way's Three Musketeers, W i n c h e 11,
Sobol, and Sullivan, trailed them at
every gala opening night.
One wag remarked that at last George.
Jean Nathan had stayed to see the last
act of a play. Why? Because Frances
Langford was anxious to see the villain
get his. just deserts. But Nathan's eyes
were seldom on the stage.
Frances langford doesn't- ipve
Nathan. She respects him. When he
told her to take dramatic lessons, she
did. When be give her valuable point-
ers on how to sing even, more effectively,
she-carried them out.
Recently, four major film companies,
Paramount, Fox, Warner Brothers, and
RKG, took important screen tests, of the
NBC star. It may not be long before
you will have to see Frances to hear
her.
I saw Frances the last time she ap-
peared in vaudeville. Behind the foot-
lights she looked for all the world like
a sparkling Park Avenue debutante.
Faultlessly groomed, she sang her little
songs, with poise and polish.
When I met Frances at a Joe Cook
rehearsal, she seemed like a different
girl She scampered about like a high
school kid. upsetting the wavy locks of
conductor Don Voorhees; playing pranks
on The Master of Sleepless Hollow him-
self. She was unaffected and charming.
Footlights and microphones seldom
bring out the human being. They man-
ufacture a personality of their own.
Today, she is at the threshold of a
promising career. I decided to ask the
daughter of Spanish-Irish parents what
her own secret ambition was I .told
her quite frankly I didn't expect the
usual blah stars give fan writers. I
wanted a statement, not from Frances
Langford, singer extraordinary, but from
that sweet kid Billy Chase wanted for
his wife. *
"If I could meet a boy from out of
town, as innocent and scared of New
York as l am; if I knew I could love
htm—I'd give up my career, success, and
all that goes with it. But I doubt if I
ever will That kind of men arc afraid
of me. They read the papers, :see me" on
the stage, and think I'm some, man-eat-
ing vampire. Really, I'm not. I want
a home and'kid's more than all the news-
paper headlines in the world!"
—-And I believe she means it!
f r f. 4
/
*
.v A
.paw trrs.
Dq not flick 10 —Kchciy-sofi,
Stockin&lVow IVau-rproof,. Fifsh<cior. fitxihUSkxMtx
invjsibly. Do not comt off Hide blemishes toyering-
iu the both, on the fat.
You never tried Anything so wonderful for
your feet as ,the New De luxe Dr. Scholl'S:
Zino-pads! The way they instantly relieve pain
and quickly loosen and re-
move corns and callouses;
the protection they give
from sho'e friction'and pres-
sure chat cause corns, cal-
louses, bunions, sore toes
and blisters —will delight
you. But that isn't all!
NEW FEATURES
These soothing, healing
pads- have the marvelous
new flexible, flesh color
Ski a Sex cover i ng of exquisi ce
softness for greater ease and
comfort, which also hides
foot blemishes and makes
them to visible under sheer hose.
They; are waterproof, don't come
off'in the bath or stick .to the
stocking. Easil y doubled in value,
yet cost no more than before! By
all means cry rhem. Sold at oil
drug. dept. and shoe stores
FLESH COLOR
WATERPROOF
9
CALLOUSES
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V'it OMt 'O't— the pain -is ■ifpnt
^ ^.y A Tune
In '0 Minutes
OnyoorSpanlsh Golttvp. like; Tenor Banjo,
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Piayer to your favorite In- W rn^m a a A stmraent—presfl num- bered key a and ploy.
FREE
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nnd chords comca with
cvovy E-Z Player. Start
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Bo the Jlfo of the party — the
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.Don't wo t. Write todny for «-Day FruoTrhilOITer undSpecinlGaltn* "nines. A pontcard wit! do.
PKRRY SPEGIALTIES. INC.. Dept,4i>ie Evanston.Hl!
57
Clark, a busy young radio star, who saysflatly that she hasn't time to go to herhairdresser oftener than once a week.You see the hair style pictured here, andI'm sure you'll agree that it combineslast-minute style with wearable qualities. Smooth and sleek around the face.the hair is swirled around the back ofthe head of the left side where the endsare arranged in a vertical row of flatcurls that climb high on the head.Simple enough for daytime or officewear, and beautifully adapted to thenew berets, this style is e I abo rat eenough for evening wear.
OF COURSE you can't expect anyhair style featuring curls to stay
in place more than five minutes unlessyou have a realty good permanent wave.So don't attempt to copy this hair stylewith only the remains of an old Springtime wave :"1 the ends of your hair! Havea new wave, one that will impart plentyof body and elasticity to your hair. Thereis an excellent system of permanentwaving that produces smoother wavesand tighter ringlets than any other I'mfamiliar with. It is a favorite of most
RADIOLAND
S ART
HAIR STYLES
By WYNNE MCKAY
Virpnia Clark,. etar of the CBSradio drama The Romance 01Helen Trent, displays a smart,practic.l coiffure which eom·bines u~to-the·minute style
with wearable qualities
F~shion hints on the new wintercoiffures: the h~ir must be decidedly up ~nd off the neck i ~nd theremust be many H~t, round sculpturecurls, with a few wide, Hat w~ves
for contr~st
NE
BARRING unexpected legacies thereis nothing so h ear ten i n g to awoman as a new hair style...•
\\Thy not startle yourself and yourfriends by adopting a new coifIure--onethat is fresh from Fifth Avenue salons,one that harmonizes perfectly with ther935 mode in hats and gowns . . . ?There are two important features of thenew winter coiffures; first, the hair isdecidedly up and off the neck and second, there are lots of flat, round sculpture curls but few waves, and those kwmust be wide and Bat-as a contrast tothe masses of curls.
So many oi my readers have writtencomplaining that the)' cannot reconcilethe demands of the new hair mode withplain. every-'day practicalitv. One distraught woman wailed: "It's all verywell for hairdressers to telt me to havecurls piled high above the neckline, butmy experience has been that the curlstumble down as soon as I leave mybeauty shop 1"
To answer her, as welt as dozens ofothers who have similar problems, I hada famous hairdresser design a smart,practical coiffure for Miss Vir gin i a
GETA
Z51BDXQuick relief for add. Indige.llon,
"TUMS" 1lOIJt' -.omacb. heartburn. Only loc.
CONSTIPATIONbeqon0140!
If:DAY at 60 she feels younger than she did10 years ago-and she haa made only onenge. Likemillionsofothers she has switched
to a laxative that is completely natural-all.vegetable Nature's Remedy (NR Tablets). Shenoticed the difference immediately. The veryfIrst little NR Tablet left het feebng betterrefreshed. clean, more alive. She soon foundherself resting better-.he seemed to have newenergy, a new outlook on life. Bothersome bilious spells. headaches. colds were quickly eliminated. And she noticed that she never had toincrease the dosage of Nature', Remedy-foe avery definite reason-NR Tabletl contain nominerall or phenol derivatives, only naturallaxative elements wisely.placed by nature inplants and vegetables. That's why they workgently yet thoroughly the way nature intended.See for yourself. Take an NR tonight-Seehow tbocough they are-yet 10 kind to thesystem. Get a 25c box today at any drug store.
FlEE ,... ca1<D<W-T__......"lUIly ...",ned lD colora and aoJd. Abo -.mDlei YUMSand Nit. &rnt uamll for fJOI~ IIrad~ til
A. H. LEWIS CO" Delli: 108,'1"1', Bt.. Loula, Mo•
•
.......... OIl ,",",-_~wM" OBJQINAl,
1i&CUT YOU PIlOCK8&. Qua -11 AJUl Is BFJII.'De-wI' .....I s.. .. WUTnLa
hid , wfOo UI _t' ...D......~-O.II..2'~~ ........ -:,1':"...·...·1· ..~ ',." .....I·~·sl "_'-»10 • 0.15 'H 'f o.u uu Lif_'-»'1 0.15 n., . o.u IUt 1.11....7... '. • 0. 1:11' , 0.&1 IOd J.u""Uj.J11 0...".. o.u lid : 1.01,rtd.~I' 1.0Il' ......d , LM:t;tn . L, HEAVY DUTY TRUCK TUta
.......... . u .... j1iffil- ....rn_ua-:IO II 6 .ua ..... . LIlI11"'""'1 • 1:1 It•• \'J,' 2.00 'td tUI .......1001 11 h' , "14 .... • .._ ...80011 1:1 blU • ,,7t .. ....."'00-1 LI.10...01).'" 1.1,2:lt.0I).2Q ua IlEND ONLY $1.11 DlEPOllT""'01).'1 I.' "ncb.-ob Llr.ot<kred ('UIO<iIpooII~,bl.lO-2O • 1.26 0llI eaoh 'hucll: T",.. j W. ablp t.J.
__ C.O.D. n.duot ..., CeM ifcub I. IM!nt I. tull wltb. Ord.r ALL
"',liS MAND HEW-r="TUD, T1Nlt.U1nlL to .l~1 moll.l.b..' .erviol nop .~ ta..lf !Wl_OltDER NOWIYOItK TIItE • ItU••11t CO., hpt. MOlIISI-If e.tt. Crn_ AM. Ch III.
Yean of Suft"eringTill She Found
Thi, Sofe
58
ALL- VEGETABLE RELIEF
CONSTIPATION
began
at 401
V i
Years ofSuffermg
Till She Found
This Safe
flLL VEGETABLE RELIEF
.0DAY at 60'8he feels younger than she did
10 years ago—and she has made only one.
change, tike millions of others she has switched
to a laxative that Is completely naturai~all-
yegetable Nature's Remedy (NR Tablets) . She
noticed the difference immediately. The very
first little NR. Tablet left her feeling better—
refreshed, clean, more alive. She soon found
herself resting better—she seemed to have new
energy, a new outlbblc on life. Bothersome bil-
ious spells, headaches, colds were quickly elim^
inated. And she noticed that she never had to
increase the dosage of Nature's Remedy—for a
very definite reason—NR Tablets contain no
minerals or phenol derivatives, only natural
laxative elements wisely placed by nature in
plants and vegetables. That's why they work
gently yet thoroughly the way nature intended.
See for yourself. Take an NR tonight—See
how thorough they are—yet so kind to the
system. Get1 a 25c box-today at any drug store.
1035 Calendar-TbennometGc, beautlCully do- 8l«ued In "colors and gold, AWo.siimplea TOMS and MR. Svnil stamp-/or posiape and ifdcHhg to
A: H. LEWIS' CO, r DejltTOS-TT. St. Louis, Mo.
FREE
a IT
mm " ' W * m
— relief for add mdiget^ion,
TUMS . h^tbu,.- Only
y p
f
EAR
fir ts torn
Goodric
USwtoOTHEkS
THESE TlftEV
SURE 00
LOOK.
L c 000
I o
YES ANO^
tH \r THE. YORK
4- \\CUARANTY BOND
ROHO\V protects you
VI
ViV-
tSWRST PRICESonEARI'H
__ -TIRE USERS by tbo thouiflcda all ATM* tbfi-TJ; 8. A; Touch for tlus LONQ^ HAED 6l2ttVICE, under esvorost xoftdrcoadltJonfl of our ttAcdnrd brand TL-W! roconglruchod by the OHIOIXAL eECJLBT.YOHK PROCSSa. OUR 1Q YSAila i.V BUSI- NESS t*Qlc4» H poxiill# to off« ILtcnj «t UJWEST FHJOEfl
M R A iu with'12 =oatb
., JJoTi'a Dotey—drdcr ToAa# ^OAULpOH Ttreui I ^ CO^lD yi*# too nhi TlrftaTtibcs Size tSrfiTu&oa 455
Sto4.4<J'2l a9t4-»-ja SO; 4-50-31 2S«4-75-l9 3»* 4,75-20 20x4. KMO 30*5.00-20 35x^35-18 3ftt5.25.J0 30x5.25-20 31*5.25-31 3ftx5.60.lfi 22x6.60-10 3Qi6.fX>-lB 31x6.00.10 32x0.00-30 331(1.00-31 33*0,60.20
^2.1 2,3 2.<0 2,5& 5,so
5
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2.35 2.1 2.9! 2.9.' >.
0.75 0.85 0.85 0.85 ass
23X4K 3.16 3314 .45 1.16 34X4 .45- L.15 3Difl I-3 a 33x0 1.45 35*6 1-55
HEAVY DUTY TRUCK TIRES
iS*? tlrwTyboa 30sfl a4.2Sfl.33|30:d 3,05
?'4*5 — S'35 2.00134x7 10,S.Ofi 32x6 (fl) y.fifl 3216C10) MS
3.76 2. TO I
30x8 <0x8 ifi.l
4:35 4,06
AUt . Ol Hfc k.
IjtAtfcKS VVANTE
SEN» ONLY SJUea OEPOSST with eaaht!roc>rdpr<»d. ffS.OOdoncwifc
,on cqoh Fnacli/Hra.) We dLii» bal-
-13 P H'i • por contJf _ ■ - -■ ■ -casli'lu nent la itjll w*tli ordnr. ii»9_
T20r^.^^W'KW- to 14 mouthy, iiomce rcplxwediat half, prlott. OttDER NoWJ
co., oupt. asss-SG CQrt4iS»o Otovo AvQi
SMART
NEW HAIR STYLES
.
iS"
-s1
N"
1 4:
A -v.*L
\.yT'
•irl
i
/
Virginia Clark, star of the CBS
radio drama The Romance of
Helen Trent, displays a smart,
practical coiffure which com-
bines up-tp-lhe-minute style
with wearable qualities
w
n f-
4
-c
7:
7
Fashion hints on the new winter
coiffures: the hair must be dsGided-
ly up and off the neck; and there
must be many flat, round sculpture
curls, with a few wide, flat waves
for contrast
By WYNNE MCKAY
-rs
\
\ \ •
BARRING unexpected legacies there
is nothing so he art eh i n-g to a
woman as a new hair style. . . .
Why not 'startle yourself, and your
friends by adopting a new, coiffure—one
that is fresh from: Fifth .Avenue salons,
one 'that ■harmonizes, perfectly with the
1935 mode in hats and gowns , ... ?
There are two important features of the
new winter coiffures,; -first, the hair is
decided}}- up and off . the neck aiid sec-
ond, there are lots of flat, round sculp-
ture curls but few waves, and those few
must be wide and flah-^as a contrast to
the masses of curls.
So many of my readers have written
complaining that they cannot reconcile
the demands of the new hair mode with ■ ■■ ^ *
plain, every-'day practicalitv. One dis-
traught woman wailed; "It's- .all very
well for hairdressers to tell me to have
curls piled high above the neckline, but
my experience has been that the curls
tumble down as soon as I leave my
beauty shopl"
To answer her, as well, as; dozens of
others, who have similar -problems', I had
a famous hairdresser design a smart,
practical' coiffure .for Miss Virginia
Clark, a busy young radio star, who says
flatly • that she hasirt time to go to her
hairdresser oftener than once a week,
You see the hair style pictured here, and
Tim -sure you'll agree that it combines:
last-minute style with wearable quali-
ties. Smooth and sleek around the face,
the 'hair is, swirled around the back of
the head of the left side where the ends
are arranged, in a' vertical row of flat
curls that climb high on the head.
Simple enough for daytime or office
wear, and beautifully adapted to the
new berets, this style is elaborate
enough for evening wear.
O
58
F COURSE you can't expect any
hair style featuring, curls to stay
in place more than five minutes unless
you have a really good permanent wave.
So don't attempt to copy this hair style
with only the remains of an old Spring-
time wave :n the, ends of your hair! Have
a ti'ew wave, one that will impart plenty
of body and .elasticity to your hair. There
is ah excellent' system of permanent
waving that produces' smoother waves
and tighter ringlets than any' other I'm
familiar with. It is a" favorite of most
RADIOLAND
•
--------
59
Thle author offers for 3 limited time to sendthi1 amazing booklet to readers of this publicationfree of cost or obligation. It reo.eals tbe astound·IIIg secret which. mastered, may enable )OOtl withillthe next few months to unlock the resen·oir cf\'a~t riches within yOU. For your free copy,addre's Psycho-Logic Tnstitute, Box 98, Dept.51-J. San Diea:o, California.
"seemed togotofat." Doyoulrnowwhy?Physicians will tell women that abnor
mal obesity is caused by the lack oC animportant element which the body normally supplies. Marmola provides onesuch element in a perfectly natural way.Day by day it assists the body to functionin the reduction of excess fat. As they getrid of excess fat they feel lighter, morealert, more energetic. The excess fatsimply slips away, revealing the trimand slender figure undernea tho
Since 1907, more than 20 million packages of Marmota have been purchased.Could any better recommendation behad? And it is put up by ODe oC the leading medical laboratories of America.
Start today! You will soon experienceMarmola's benefits. When you have gonefar enough, stop taking Marmol•. Andyou will bless the day when you first discovered this marvelous reducing agent!
Marmola is on sale by all dealers.
He tells of his belief that all the lawsof the universe can be controlled becausethe laws themselves depend upon thegreat Universal Mind for their existence;that every mind is part of this universalmind, and if you learn to master andto use this universal energy it can almostovernight bring you many of the thingsyou desire most. He further believes andtEaches that this power is not limited toa fortunate few, but is latent in everyhuman being. His revolutionary teaching is attracting thousands of inquiriesthroughout the world.
en-
I JUST LOVEto dance-always did. Butit got SO the men simply would not ask
me. I could see them looking my wayand shrugging their shoulders. It washeartbreaking, but there didn't seem tobe a single thing I could do.
Finally someone told me about Marmola-how it contains a natural corrective for abnormal obesity, known and recommended by physicians the world over.
It sounded so easy I just couldn't believe my ears! But I took Marmolaexactly as directed-4 tablets a day-andimagine my astonishment to find myselfactually getting thin! Without exercising.dieting,ordrainingmysystemwithdrasticpurgatives! Now I'mslender-feel fine.
.... If the thousands of women whohave reduced the ~larmola way were totake you into their confidence, youwould probably be amazed how manywould tell you experiences similar tothat related above. Everything they ate
4 MARMO LA A DAY TAKES FAT AWAY
Ancient fragments front lost and SOI)pres8e~1 gospels teach Ihat Jnan haspo,,'cr wilhin himself to bring successand happiness.
The story of anew and amazingteaching discovered from theknown and unknown sayings ofJesus and otherteachers, w h i c hhave been misunderstood and suppressed for 2,000years, and which
reveal a strange inner power so dynamic and forceful that once contactedmay bring man fulfillment of his visionsof success and happ,iness, is told in a5,000-word booklet, 'Key to Your InnerPower," recently compiled by YogiAlpha, noted American Philosopher andMetaphysician.
Suppressed Books of BibleReveal Man's Inner Power
Wynne McKay will be glad tosolve your beauty problem.. Writeher in care of RADIO LAND 52Vanderbilt Ave., New York Cityenclosing a stamped, self-addressedenvelope.
DECDfBER, 1934
I F YOU are already biting your nailsover )'our Christmas list, let me solve
the problem of what to give to all female friends and relations. One oithe two gift ensembles put out by amanufacturer noted for his harmonizedcosmetics. The larger and more expensive of these sets contains eight full sh'eitems-deansing cream and skin frec;;hener, in addition to powder, rouge, lipstick, mascara, e:ye shadow and pencil.Reposing in a lovely red, gold and blackbox, these cO!\llletics look so invitingthat you simply couldn't resist them evenif you ' ....anted to.
The other ensemble, also in a specialChristmas box of red and gold. contain"a double compact and an indelible lipstick. The compact. which is smartlyblack and gold, is the most convenientcontraption of its kind I've e....er used.It has a compartment for loo~e powderthat releases just enou~h for one application and, separated from this sectionby an unbreakable mirror, is the cakerouge. There's no possibility of gettingyour powder and rouge scrambled as isthe case with so many double compacts.This outfit cost .. $2.50 and the completemake-up kit $6.50.
Another pre!iient your skin would appreciate is a jar of all-purpose cream, anew preparation that cleanses. lubricate~and rejuvenates. Its all-in-one properties are due to three separate ingredients,a mincral oil for c1can~ing, a refined\'Cgetable oit for lubricating or "nourishing" and turtle oil for rejuvenating.It's white and unperfumed and simplylovely to use. If you prefer dif,pen~inR"
with frills in skin care, and yet like togi,·e your skin all the basic treatment ...you'n like this "facial in a jar." Thecontainer is very decorative too-whitewith a silver band around the tip. Theprice is $1. \Vant the trade name?
beauty operators, so )·ou won t ha \"C rtrouble finding a shop featuring it.If your hair is naturally wavy 011 tOPbut with limp ends, you can have theends alone waved on croquinole rods.But if your hair is thin and fine, you'llneed an all-over wave to provide morebulk. You needn't be afraid your ringlet ends will straighten out after a fewweeks, either. They'll be just as tightin thr e months as they were when yotlgot them. If you wallt the trade nameof this system, do write me a note.
Because the new hairstyles are so romantic, it is necessary to give a thoughtto the condition of the hair itself, fordull, lustreless hair just 'U.'o'~'1 look romantic, no matter how it is arranged.If your hair is rather dispirited andmousy looking, you'd better treat it toa good rinse after each shampoo, Thereis an unusually effective vegetable rim,eon the market that uncover:) the naturalsheen of your hair by removing thegreyish soap film water rinsing callnever wash a\..'ay, and that gives it adelicate suggestion of tint-ju!iit enough,really, to heighten the natural color andhighlights. It comes in twelve shadesranging from platinum to black. A tworinse package costs only 10 cents. rllbe more than pleased to send you thename.
Men Avoided Me
>
r1
F
%
i
I WAS
TOO
FAT
r
T JUST LOVE to dance—always did. But
A it got so tlae men simply "would.not ask
me. I could see them looking my way—
and shrugging their shoulders. It was
heartbreaking, but there didn't seem to
be. a single •thing I could do.
Finally 'someone told me about Mar-
mola—how it contains a natural correc-
tive for abnormal obesity, known and rec-
ommended by physicians the world over.
It sounded so easy I just couldn't be-
lieve ray ears! But I took Marmola
exactly as directed—4 tablets a day—and
imagine my astonishment to find myself
actually getting thin! Without exercising,
dietin g, or drain ing my system wi th drastic
purgatives 1Now I'm slender—feel fine.
.... If the thousands of women who
have reduced the Marmola way were to
take you into their confidence, you
would probably be amazed how. many
would tell you experiences similar to
that related above. Everything they ate
"seemed tpgo to fat." Bo you know why?
Physicians^wili tell women that abnor-
mal obesity is caused by the lack of an
important element which the body ndn-
mally supplies. Marmola provides one
such element in a perfectly natural way.
Day by day it assists the body to function
in the reduction of excess fat. As they get
rid of excess fat they feel lighter, more
alert, more energetic. The excess fat
simply slips away, revealing the trim
and slenderfigurermdemeath.
Since 1907, more,than 20 million pack-
ages of Marmola. have been purchased.
Could any better recommendation be
had? And it is "put up by one of the lead-
ing medical laboratories of America. .
Start today! You will soon experience
Marmoia's benefits. When you have gone
far enough, stop taking Marmola. And
you will bless the day.when you first' dis-
covered this marvelous reducing agent!
Marmola is on sale by all dealers.
4, MARMOLA A DAY TAKES FAT AWAY
Suppressed Books of Bible
Reveal 1\. =m s iriner Power
beauty operators, so you ■won': have
trouble finding a shop featuring it.
If your hair is naturally wavy on top
but: with limp ends, you can have the
ends- alone waved on crotjuinole. rods.
But if your hair is thin and fine, you'll
need an all-over wave to provide more
bulk. You, needn't be afraid your ring-
let ends will straighten out after a few
weeks, either. They'll be just .as tight
in three months as they were when you
got .them. If you, want I he trade name,
of this system, do write me a note.
Because the new hairstyles are so ro-
mantic, it-is necessary to give a thought
to the condition of the hair itself, for
dull, lustreless hair just vaon-i look ro-
mantic, no matter how it is arranged.
If your hair is- rather dispirited and
mousy looking, you'd better treat it to
a good rinse after each shampoo. There
is an unusually effective vegetable rinse
on the market that uncovers the natural
sheen of your hair by removing the
greyish soap film water rinsing can
never -wash away, and that -gives it a
delicate suggestion of- tint—-just enough,
really, to heighten the natural color and
highlights. It. coines in twelve shades
ranging, from platinum to blackl A two-
rinse package costs only 10 cents. Til
be more than pleased do send yog the
name.
IF YOU are already biting your nails
over your Ghristmas list, let me solve
the problem of what to give to all fe-
male friends and relations. One of
the two gift ensembles put out by a
manufacturer noted for his harmonized
cosmetics. The larger and more expen-
sive of these sets contains eight full size
items—cleansing cream and skin fresh-
ener, in addition to powder, rouge, lip-
stick, mascara, ej'e shadow and pencil.
Reposing in a lovely red, gold and black
box, these cosmetics look so inviting
that you simply couldn't resist them even
if you wanted to.
The other ensemble, also in a special
Christmas box of-red and gold, contains
a double compact and an indelible lip-
stick. The compact, which is smartly
black and gold, is the most convenient
contraption of its kind I've, ever used.
It has a compartment for loose powder
that releases just enough for one appli-
cation and, separated from this, section
bj' an unbreakable mirror, is the cake
rouge. There's no possibility of getting
your powder and rouge scrambled as is
the case with so many double compacts.
This outfit, costs $2.50 and the complete
make-up kit $0.50.
Another present your skin would ap-
preciate is a jar of all-purpose cream, a
new preparation that cleanses, lubricates
and rejuvenates; Its all-in-one proper^
ties are due to three separate ingredients,
a mineral oil for cleansing, a refined
vegetable oil for lubricating or "nourish-
ing" and turtle oil tor rejuvenating.
It's white and unperfumed and simply
lovely to use, If you prefer dispensing
■with frills in skin care, and yet like to
give your skin all the basic treatments,
you'll like this "facial in .a jar." The
container is very decorative too—while
with a silver band around uhe tip. The
price is $1. Want the trade name?
Wynne McKay will be glad to
solve your beauty problem. Write
her in care of RADIOLAND, 52
Yanderbilt Ave., New York City,
enclosing a stamped, self-addressed
envelope.
DECEMBER, 1934
Ancient fragments from lost and sup-
pressed gospels teach that man has
power within himself to bring success
and happiness.
The story of a
new and amazing
teaching discov-
ered from the
known and un-
known sayings of
Jesus an d other
teachers, which
have been inistm-
derstood and sup-
pressed for 2,000
years, and which
reveal a strange inner power so dy-
namic and forceful that once contacted
may bring man fulfillment of his visions
of success, and- happiness, is told in a
5,000-word booklet, "Key to Your Inner
Power,5> recently compiled by Yogi
Alpha, noted American Philosopher and
Metaphy s ician.
He tells of his belief that all the laws
of the universe can be controlled because
the laws themselves depend upon the
great Universal Mind for their existence;
that every mind Is part of this universal
-mind, aiid if you learn to master and
to use this universal energy it can almost
overnight bring you many of the things
you desire most. He further believes and
teaches that this power is not limited to
.a fortunate few, but: is latent in every
human being. His revolutionary teach-
ing is attracting thousands of inquiries
throughout the world.
The author offers for a limited time to send
this amazing hooklet to readers of this puhHcation
free of cost or obltgalicm; ll reveals the astound-
ing secret xvliich, mastered, may enable yon within
the next few monllis to unlock .the rCservdir .of
vast nchcsr•within VOU. ' For" your free copy,
address Psycho-Logic Tnstitme, Box 9S, Dept.
51-J> San Diego, California.
59
^ __
i
DCIlt. B
New York. N. Y.
OOTHINOTo The TONSILS
THORAXIUM CO.,1229 Park Row Bldg.•
No JOKE To BE EAF_E.-er,. de.' persoll luIow. ChatMr. Way ma.deblmllClChear hi.",.teh ticll:arter
Ina deaf for twentY'6vo yeU'S.withhi3 Artificial Ear Drum'. Uowore them d.yand nill:ht_They lItopped hi, be.dnoieell, 'IbeylU'O invisibleandeomfortable.nowlres .or hatter!OII, Wriw forTRUE STony. AhoboGkleton Doafnesl. A rl~~J!A:I, DnI.,.
THE WAY COMPANY7'14 HOtIll8llCl~, Ootrotl. IollcbtpQ
Blackheads
WI'l'HOUT SKIN PEELINGA SAFE AND SURE WAY
WANTED!ORIGINAL POEMS, SONGS
for immediate considerationM. M. M. PUBLISHERS
O.pt. FO Studio BidS.PORTLAND. ORE.
Learn to Dance
l"roducts In ~uc«uru( u;c for three )'un by ,deet poupof Inlp lulTerers now relea.cd to publle undtr triodena~el ll.Ahmore and Glo':\lore. l'ertedf'« by head of"-;eoce department of • r"mom Wutern ur.h·,>ult)·.JIalrmore lJ treatment for folllnll hnlr. dfllfi.lndT, .tT}·~a1p and premature bailinen. Olo-:\Iorc. an anU5ePtleIhamllOtl. ~JurenatH diT. IIfele.s hair and properlytleam snip. ),lallJ' u~el or baltlne 1 sutte:ufull:r rellerf'«. Verltleatlon cn feQuht. l'rodut:IS now at drultand dcoutmenl store. Write for rtee sdentHlc trea· iso"Care or the Hair."Gilmore &. Burke. Inc., OUI. 250. Seatllc. Wasil.
("I.cJ. UNIVERSITY FORMULAS
'-8 ton Swulitu£ J1a.tn'!
('an be relllond without learlng a llCar, Send stampfor free ullloic or N"I 1),\ , A lluaraRteed haTllllcutrelllmeni. A contll.lncr lulTlclent lur full treatment,,,,SIS ~::;c, :.Ionc}· balk luar.nlee.
"TR.F.ATJNJ>;·' Is • Doctor', pnserllliion anda natiOnally knOll'll lhroat prepantlon. Intended to relic". IlTltations of the Ihfllat, 10 rolnmon In rondltlon' kllOwn as lOre throat sndtonsl1Jltls. '·1.·REATJNI~" t. aoothlng to tM
lonsllJ and nllsts naturo In o,'er-romlnz wch rondltions.Send no mone~uU name and .ddrti& wc wlllseDd tull sluIreatment. Pal' ~tman $1,00 plus. few cents post..a&"e ","henreeeired. Guaranleed. Don't tall to try "TRE,:l.TINE."TREATINE LABORATORIES. INC., ColUMbus, D.. U.S.A,
StrangeAn English importation that is as
strange as the title might seem, isStrollge, a song that is somewhat remiuiscent of What Is This rIling CalledI.m'e and that finally turns out to be aphilosophic treatise on the vagaries andparadoxes of love. Perhaps a mel1t:onof a bit of its sad but true philC':~ophy
might convey the entire import of the!Ooog: the writers tell us that we dclightin stri"ing to achieve or win a certainJove. and when it is ours we then proceed to tear it to pieces-how often thathas been true!
)'fill!l. Music were a bit skeptical aboutpublishing it, and T don't blame them.The song is unquestionably far from being the typical mass popular appealthing, but it has in its potentialitiescnough of the qualities of desire andwithal a certain fascination which cannot help but impcl intcrest from thosewho think at all about this sort of thing.It tllust be played vcry slowly, and thesinger must havc a throat that does nottire easily, as the song is one that makes
P. S.-I Love You
•
Johnny )'Iercer is the young Southcrnlad who was originally featured byCharlie :Miller aftcr mo~t of the Broadway publi:.-hcrs failcd to !Oee any talentin thi!:> vcry mode!:it and unassumingyoung man. Johnn)' has tcamed up withvarioll" indi,·iduals and in nearly everycasc his songs havc been at least in thellIcdium hit class. He has to his creditsuch outstanding song5 as La::)' BOl/cs,Pm·c Thl't' lI'cll To llarlcm, J/(mii Gras.and Pardol~ .U}' '<;oll/ha1t .Ical/f,
PardOl£ My SOli/hem Acccllt has already becn one of the most played andvopular songs to freshen the air lancsand our 10ng-O"uf1cring cars: with a frc!Ohthought wcll-dcnlopcd it couldn't helpbut click. And now again JOhl\l1Y essays the dC\'elopll1cnt of a vcry familiartitle. and in writing the song he sclectedGordon Jenkins as the boy to fashionthe mclody. Phil Kornhei!:icr is the luckypublisher.
It might be thc story of any youngnewlywed husband who is suddenly bereft of his spou~c a" shc goes, lct ussay, on a short vacation. A n .. ry tendcrand simple thought. which would occurin most any individual's letter of such anature. is writtcn around the title. P. S.I Lo'l'c Yo If. "-ith much of the qualityoi Lds Pllt Ql/t The J.iyltts And Co ToSfl'ep. much of its high !itandard of melody and lyric, the boys bid fair to han avcry popular song which those of uswho like these tender and sentimentalpopular song<; will enjoy: at teast it isone from which yours truly really derins great cnjoyment in the rendition.
Music Notebook[Colltjlll/cd from page 361
was titled Somewhere 111 rOllr JJmrt.\Ve feel that we have an unu:;uatly
good dance tUIIC: and a song \",hich melodically attracts all those who hear itthe first time. It is published by T. B.Harms, and we are e!:ipecially proud ofthe middle part of it, where we feel westruck a new thought and a fine melodyior thi::; new thought.
'0Only ~.
'15752 Initials
2 DiamondsJJ.5. , . Gent's 10K"".,lId Yellow Goldring. 2 genuine diamonds; any 2 WMleGold Initials on Kcnullie on~'x, Onlll S 1.'1$If month,
Both Only
'2975GCe,liftedGanuine
Oiamon.JJ.'1 ... :l.hteheoJ betrolhal rlni:"" 01 H KsoUd Wbite Gold. 3eertJl1cd genuine dm
~~ mon(\! In engsgt>ment;: n0Jr. 3 (liamonw 1/1
~~ldinK ring. Onl).s~9. 75 tor BOTHr'~_'~.88 II mo.JJ.2A ... WoodlnR"lUng only $12050'1.15 {I mollt"
Brush Away
GRAVHAIR
,AOULTSI
nu EI 38 p.lI.c.t.lollU.
Writ. Todurl
529.75 ELGIN Now'17S5
JJ.11 . , , Sa\·e $11,80 on tlilsnlltlonally lamOIlS'};LGIN Wrist WatCh!Ha.ndsomely engraved ..Factory guar:lntted. Bracelet tomatch. 00111 $1.70 alII01ll/:
2 Genuin. DiamondsJJ.10 ... :\"e\'er belore .. valueIlkt thlsl Dainty, Oa&\1ette d·leet. ladles wrist wnth: gURr,lnleed mo\"emcnt. Set with 2Sparkll n9 G..... I .._ Oil mondl.Llnk brllcelet. $1.10 II mo.
Now )'0\1 can really look years youngl'r and retainyour )"outhfu! charm and appc;lrance. With a smallbrush and BROW='ATONE, you just tint thosestreaks or patches of gray or fad~ hair to lustrous~hades of blonde. brown. or black.
Over twenty·two years success. Don't experiment.BROWNATO=,E is f,':uarante«!. harmless for tintingJtT3.y hair-active colorinR: agent k of VCRctabic oricin.Easily and quicklv applied-at home. Cannot affectwaving of hair. BROWNATONE is economicalandlasting-it ..... iIt not wash out. No waitinj!:. No'tiisappointments. .IU'lt brush or comb it in. Easy to proveby applyinR: a little of this famous tint to a lock ofInir. Shades; "Blonde to Medium Brown" and hDarkBrown to Blackh--cover every need.
BROWNATONE isonly SOc-at all drug and toiletcounters-always on a money·b.,ck R"uara.,n~'~",,~,~~~
Amrrka', "/AJr~{$1 Mall OrdUCrtdll JtlEdu:r" Dffer ~hut
r,IrI(1rkallk: wlut,.10 Months to Pay10 Days Free Trial
Rend !1.00 detlOl'lt! SUle Af::'"occupation, ete. \11 pOS6lhle I;I\'Clor 2 business re erencell.) Dealinp I!trietlf oonftdentlal No('.0 D. to JU)". S.ll.'actlonG ....... t •• d 0' Money Back.
60
MAKE 525-535 A WEEKYou ran len!'n nt home In Sll~re tIme.rO\lr~c entl(lr~!"d lIy I\hr,lrtan~. Thomltnlh(If ~nllllntl·'. 1':SI, 3·; yran, One ~radllall'1hn. dlllr~~ of In-bell hO~1l1t31. Anotherla,'ed ~OO while le:lTlltlll:. 1';llutJlIll~llt
Intluded. Men anl1 ""mrll lR to tin. 1111111 Sl'hool not reoljulred, 1':3~\' lultlntl Il")'lIIl'r\I~, Wrlle u. ll'\W.
CHICAGO SCHOOL OF NURSINGO~"t. 412, 26 N. Ashland Blvd .. Chlengo, 111.
Plea;o ~elld freo booklet nnd 3~ sample le~son p~ges.
NlIllle ., .•••••.• , ••••••• " •• , •• ", ••••• , •••••• " •••• ,.
rHy ",., .... , ..... , ...... ,. State ...... , ....\go .. , ..
•
NC
4
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vSTt.
1U vlnj/ncii'.v "/Lcr^CJ^ A/afl Ordrj*
Crttil Jcwcitis** offer these Tctiiarkiihte va lues.
10 Months to Poy
10 Days Free Trial
Send SLOO deposltl State ajre. occupation, etc. (if poeslblc mve
I or 2 business references.) Deul-
tnes strictly comidemiaL No
C.O.D. to pay. Satisfnctlbn Guaranteed or Mo^ney Back.
o* V.
<
1795
2 Genuine Diamonds
JJ-10 . . . NcvOr "before a vahio
like thlsl Dainty, Baguotte,ef-
fect, ladles'wrist watch: guivnm-
•teed: movcniciil- Set with 2 Sparkling Go nuino Diamond*.
"Link bracelet. Si.70 a mo:
Both Only
s2975
* • . GCcrlifTedGenuine
Diamonds
JJ-2 .... .Mntched-bc^
trothal rings of.. UK-
Sol Id AVliitc 'Gold. 3
cur til led geuulne^dia-
mohdsJn eugageiriern ring, 3 dtaaipnds Vn
Vedtl i ii g. n ng, Q nly
529.75 for* BOTH
rlnes—S2.S8 a-mo. i
JJ-2A . . . Wedding
Ring only 512.50^— •SLUVa
*r
<7\i %
■Ti
t
f'l S
P
Qn^k-
nr5 S2&.75 ELGIN NOW
JJ-11 . . . Save Si 1,80 on tills
nationally famous'
ELGIN Wrist Watch!;. Handsomely en-
graved. Factory guar- anteed. Bracelet; to
tnntch. Only 31.70 a
irttihlh -
2 Initials
2! Diamonds
: j J-6 .'vX'Oem/^iivi£
Sblid, Yellow .Gold. ' ri i i g. 2: gehul n e - • 0 i R-.
rnbnds; any"'2^White G Dl d 1 h 111 ill a: o n -ge nuK
;iuC; onyx;
\<i month' w4' \! " v| k
EsUfb Us f> e3~i895
I) fi
ADULTS1 .
FREE! 39 pngo) catafoguo-
Wrltp T©day'
p mriCN PC. WATCH coi
no broad way, mc,
Address • DEPT, 39-N
Brush Away
GPfYHMR
r
s.
o
If* 4
M
r #■
Now you can really look years younger and retain
vour vouthful charm' and appearance: With a small
brush* and BROWN ATONE, you just tint] those
strealcs or patches of gray or faded hasc to lustrous
shades of blonde, brown, or black.
Over twenty-uvo, vcars success. Don't experiment.
BROW NATO N E is guarancecd harmless for uniing
gray hair—active coloring .agent is of vegetable .origin.
Basil v and quickly applied—at home/Can not alTcct
waving of hair.. BROWN ATONE, is-economicatend
lasting—It will not wash put. No waiting. No*tiisT
aopointments. Just brush or. comb it in. Easy to prove
by applying a liule of this-famous lint to a lock of
hair. Shades: "Blonde to Medium Brown** arid.-'Dark
Browfrto Black"—cover every need.
BROWrN ATONE:is only 50c—at all drug and toilet
cpuntefs—always on a money-back^guarantee.
Uidud. JRn
iVwl. Kisb
iges.
NJIIUO
ally
m
♦ - ♦ ♦ ♦ -
i.Stnta. .♦■•••••• - Ago- t -
MAKE $25-$35 A WEEK
You riiiv loru ti id luinio :Tu spbre tinu*..
Ccuiso uhdfusixi Ijy.uhy^clims. Thoiisimds
liLKnuiuflies: .One Eiiulualo. listi! rhiiimor Ml-ljCil ho Sidtill. AJithliC.P
siiveil Mm' .while. Iriiriiihg. Kqnijuheni.
mul \vumcn-,\ fi:,U) fin. HiKh Sphobl ftnt re-
Kiav lultlnn nnymciiis. Wrl.Lii us. hmv, CHICAGO SCHOOL DF NURSING; .
DepL Alt: 20 N. Ashlniuf Blvd;. Chicago; til..
>10/130.'send rreo"* borjlUbt-nucl. 82: suiuplo tosotv iinj — ► •
Music Notebook • » •• • .
[Conihuicd from page 36]
was titled Sovicichcrc [n Vour Hcicrl.
We feel that we have an ninusually
good ..dance tune,* and a song- which me-
lodicaib" attracts' all those who hear it
the first time. It is published by T. B.
Harms, and we are especially .proud of
the middle part of it, where we feel we
struck a new thought and a fine, melody
for -this new thought.
P. <S.—/ Love You
Johiruy Mercer is the young Southern
lad who was originally featured by
Charlie Miller after most of the Broad-^
way publishers failed 1:0 see any talent
•in this very modest and unassuming
young man, Johnny has teamed up with
various individuals and in nearly every
case his songs have been at least in the
medium hit class. Pie has -to his credit
such outstanding songs as 'Larry Bones,
Fare Thee IVell To Harlem, Mardi Gras.
and Pnrilon My Soul hern slcccnt.
Pardon My Sonlhcrn /!cccni has al-
ready been one of the most played and
popular songs to freshen the air lanes
and our long-suffering ears; with a fresh
thought well-developed it couldn't help
but-click. And now again Johnny .es-
says: the- development of a very familiar
title, and 'in iWritmg the song he selected
Gbr.'doh jenkins as tire boy to fashion
the in eddy. Rhil Koraheiser is the lucky
publisher,
f t -might- be the story of any young
newlywed husband who is suddenly be-
reft of bis spouse as she goes, let us
say; on a short vacation. A very tender
and'simple thought, which would occur
in most any Jndiyidual's letter of such a
nature, is written around the title. P. S.—
I Love Von. With much of the ciual.ity
oi Let's Pal Oaf The Lights And Go To
Sleep, much of its high standard of melo-
dy and lyric, the boys bid fair to have a
very popular song which those_ of us
who like these lender and sentimental
popular songs will enjoy; at least it is
One from which yours truly really de-
rives great enjoyment in the rendition.
Strange
An English importation that is as
strange as the title might seem, is
Strange, a song that is somewhat remi-
niscent of IVhat fs This Thing Called
Lave and that finally turns out to be a
philosophic treatise on the vagaries and
paradoxes of love. Perhaps a mention
of a bit of its sad but true philosophy
might convey the entire import of the
song; the writers tell us that we delight
in striving, to achieve or win a certain
love, and when it is ours we then pro-
ceed to tear it to pieces—how often that
has- been true! • • • fti
Mills Music were ..a bit skeptical about
publishing it, and I don't blame theih.
The song is unquestionably far from be-
ing the' typical mass popular "appeal
thing, but it has in its potentialities'
enough of the qualifies of desire and.
withal a-certain fascination which ■can-
not Help but impel interest from, those
who tlmik'at al1 about- this: sort of. thing.
It must be played very, slowly, and the
.singer must have a throat that does not
tire easily, as" the song, is one that makes
3lacKliead£<
I
Cim be removeil wlllujut leuvhiK :i senv. Send stamp
for -frco suniDlc of XTOA. A K'uarniuecil harmless
irOatmcnt. A diner suiVJi.-lont fQr full ucntmeiit
i:&sfs aSiv Money buck uu.iriuiico.
THORAXIUM CO., Dopt. B
1223 Park Row BIdg.f New York, .N. Y.
2
dc UNIVERSITY FORMULAS
kjH fiieautl|uJ? JJain.!
rroducrs in snccossfnl uae for IhreD years by select einup
of scalp ?.iirrorer5, now released tp public under •nulc
paiaei H.urm(»ro »mJ Gl«J-Mnrc. Perfected by bend ot
ft k'nee dciisirtiiiciit of u fniuous WcsUrn imiterflty.
Hiirmbre Is trcar.uibnt for fnlllnjs lir.ir, dratnlrnit", ilry
SK^lp-nnd preica'ture baldness, Glo-More, on antiseptic
shfirnpoo, cpjuvennces dry. Tifeloss hulr apii properly
eleans " sculp, Mbuy cases, of bid (Inc.'5 succc-ss fully re-
lieved. "Yoriflcarinn on loqnesl. Products nrnv :il dn:^
ami departrnent slores. Wrllu fur free scU'iititJe tfeailse
"Care of ill? nnir.*'
Gitmbre .il Burke, Inc.; Dept. 250. Seattle. Wash-
That die a dfal: ski O disease. Many suffer
with for years thinking Iheir trouble to be
Eczema and treating with out results. Send for
V ALU ABLE-ialormatlon at once. No obligation.
Dr. D, R. Parsons, 247 Trust Bldg., Huntlngton. W. Va.
N JOKE TO OiAF
—Every deaf person Jtttowa^that—
Mri W ay ra ad e hi m eel f h e ar b i a wa tchtickafter
being deaf for twenty-five years^withhisAfti-
iiciol Bur Drums., Ho woro thcro any and nittht.
Thoy stoppod bis Jicod
noises. Theyaroinvisililo andcomJortablG.no wires
or hattcrioa. Wtito for TRUE STORY. Also
booklot Ou Douf ness. , AVti/Zc iat Eat Drum
THE WAY COMPANY
TV'I HofujaaD Btd«. Detroit, UichlfTBo
Learii co Dan^t^ ■ • _ •
Ton can laaru oil the mDdDrndjmco;t—tho Intost Taoeo utepb. thontnv Fox Tt'dtu. dreamy Wnllyert. emart Collegiate Stepo.ond popular oocloly Stcpj4
at humu.cnaily and quickly. Now cUhrt method aiakoe daecintrcm oiroplo oa AiB-C. No inuajo " ox partner rcqultod- Don't ho u v;allilowcr.. Lcara to daneu.Coraploto courco—pngoo, 64 iUuatrutiona. nont au 6Dayit' Froo Trial. EquqIo $20.00 courao. Send no manoy. Pi\y Doatmao only SI,98,oluii pootnKu unoonrrival. fdooey bock if not dulistitud. UfttaUiK Froe.
Franhlin Pub. Co.. 800 Wo. Clark St.. Dopt D-528. Chicago
il j
%
WANTED!
ORIGINAL POEMS, SONGS
for immediate consideration
M. M. M. PUBLISHERS
Dept. FD Studio Bldg.
Portland, Ore.
WITHOUT SKIN PEELING
A SAFE AND SURE WAY
Worry no more over ektn trnuble^. Beaofix. s»msR- vonnl—m-w—?nie—soothea irHLiied sk n blerohbuij- xeJieve skin of plrnplcs, blnckhemlft, freckle?, xl«hlen por*?5; ■.vhltea complexion. Tlirce ftpplicnUonri r . will ornnze yon. It muiit anbify or money ^OC
h'r'eotnpleie Lrcntinent ISI'KCIAL IKTIlODUCTOltY OFFERI) and help yonrsclf to new. yoathfni JovoUue^w „ BEAUFIX LABS.. OopU F-l?. 1051 Wa»hIncton Av*.r N. Y. C,
lb The TON
"TRSATINK" Is a Doctor's prescdptlon nnd n nutiotialb* known throat preparation, intend-
ed to relieve irrltaUoUs of the throat, so com-
mon In conditions known as soro throat end tonslllitb;. ".TRKATINB".is soothing: to, Uie
tonsils and assists nature in over-comlns such conditions.
Send no money—Just name mul suldress. wc will send fuU size
treatment. Pay po Sim (in $1.00 plus a few c en
received. Guaranteed, Don't., fall to try iKEATlNB.
TREATiNE LABORATORIES, INC., Columbus, 0„ U.S.A,
i "Stv/m or Cry ' r- NEVER FADES OR RUNS
PERMANENT DARKENER for Eyebrows add Eyelashes
AhsoluitlySoft., ;Not a Mascara,. ..One Applicationlastsi
ioo-wceki-V Trlal!si2e,. 2Sc. RejS. size, 12 ApplicalioDs, $h
m m h m t mm *ft.V» n m m m m . m * mm m m mm m • • mm*
yi <J<JtCSS . mmmk 4 .« . m . m m m W w m • •
' 'DARK-EYES ' LAB,, opt. I0-H, -112 Orleans St., Ghkago.lU.
R ADIO LAND
Cen't be cOpltd
ASlOUNOING.ISN'T IT?·
BUT L1STEN-
HAIRBE REGROWN
And' ". YOU.,.t, ...,._. to uu._r ....Ut,. Ev• ., "Und· CAN'T 8EAT..d b,."d. tl ""o... t.oct•• d b, ...' 11 10.,..-.... OUR PRICES....1bM 100 _,tl... r_ ..."t.,.. ID Di". 101 II _lit'" ......IN ..............- .......1110....nl• ...-IM fA badI...b, u.. ••IJN 'n,i:C:~" .f_........f,o,W.
p .. " Ordooc- Itt1"....,.•~ PriCI"&.
.... lLOOM 'fIR.S R.e.CORDnRUISh. It,l., no- TIofo.M su. nr- 1'loNDn 11 SZ.151O.1. 100114 2.:1' .11, "'"to 2.:1' .11 II<' 2 .•5 :nw.'.","U 2 ••0 .Il la, Z'5 n'"t.''''' 2... .,.. nd 2',•.:lI•••• , ..'O 2.50 .If u •• :I'Z5 •1"'.00'1. 2 ••5 '.06 IIt.S S'lIS ':U'Oal.lO-to 2 .•• 1.0& n.. 11:. 1,1&21.1.'''11 2 .•0 1.16 .... :1 .•11.11:lI•• I.n·11 Z••S /.1.1 .Ot& :I••• I."~.I.'..to 2... .1.1 n •• S.71J I.U·' ..~.I..U S.Z. 1·1l .,,$ 11." ....Utl....I. 3.lIS .11 _ ..... "R"'hl.IOo" :1.115 1.1' ...XI"._" 11••0 1.1' Sla. nr.. Tubo.:lI1 ••_....I. 3 ••0 1.1' .........:lISfI ...1,.,__tO S.•1J I.U IZd 7.'5 t."n.5.00-n 3 ••• 1.11 It:d 10.'5 11.•J"'.IOoIO S.1" I." lid •.15 I .•TRUCK BALLOONS IlIlId IZ••5 4,21SI.. "..... TubM -ad 15.•• 4.116&.OU-20 1,3.1'5 11.66 WE WANT1.00-20 5.'5 "t.M1.60-~ 1.'5 '.75 DEALERSB.:zri..20 ••5 4.11AM TVB" CUARANTE£O ....rtd ....
SEND ONLY $1. Ol[P051T _ ~ Ur••(000..,)0 n-II. nr...IId. It doo»Mil.-l W ......t.1.Me C. O. D.. '" .11_, lor loll .,..".kJ,......... "- tw. ,0.1..... to .... lZ _ ..hi'Mn'k:.....11 be "",Ked" '''It-.1ce.
GOODWIN T1RE& RUBBER CO.1840 s. MICIIllWi aYE.. llPT. 1401, l:JlD£o, U.
WHAT! ONLY15~ £ACHI CAN'T
BELIEVE IT!
fRIEND'S SECRET SAVED ME $7m
UN WINDOW SHADES!"ADMmING a rri~nd·. window 8hadee saved men $7.50. When ahe told me they were only 15c
each, 1 had to try them. And wbat a bargain! They'relKl good looking-both the plain oolonl or lovelychintz designs .nd wear amazingly.•Distinctlvecreped texture makes them hang and roll strailbt•Won't crack, fray or pinhole_ .Attaeh to roUenwithout tacks or toots. .-rrim ~~:'-- - -tonly ?De aide to fit nar- 1\' FABRAYrow wmdo1l.'So In every way. l emthey offer a value not to be Look....Feei.measured by their IICOII8- ...WfJars LUtetionally low price." At all 5e OILCLOTHand 10c stores. Send 3c stampfor color samples. YdCOIlI~toJ.i'u.,CLOPAY CORPORATION At Your FavoncsI3lJYcwk Sr., Cincin....,i, O. 5c and Uk: SuPre
61
·PATENTEOClOPAYFEATURES
Add~ ..
ALWIN. Dtllt. 2012. 7$ Varhk Slaet. N,. YlritI'leut ltod advice on corrllCtlnl holt uottbltl to
Stlld 1000a,. for fret Inform.~lon tdlln,.boot UPlorH'& dlaro.ery or Indent "nal·n.n." (muDlnlJ halt Il1wltlnel l"roul ,,1"•• t:ut "1Ie~ baldnt I b prlldl.,.Uy anknown • • • 18'0 ho... In Illan.r ('un 71JtI('to aUlIlu\lIe hall' lJm-th. ~IT"I IIthlo.._Ip. dloorutr anti othel IrQubl.. lb.~
rause lou or haIr. No oblliition .•. allroe!! uoon your oeqll~~ In pilin wrapPtr
~ ... M.\I" rOlll'o:'\' TOD.\ n......•.•.••..........•...-
CAN
NI.' ._ .
I Saw Stars
LearningLcarllillg is another one of tho~e son~s
very comparable to I Saw Sial'S in thatits melody when heard becomes the instant signal for all those, co::;peciaJ1y theyoung folks, who hear it to join in andsing along with it, which is one of thebest tests for the possibilities of a songhit. Irving Berlin, Inc., are the publishers.
Caravan Songsr am sorTy I cannot indulge in rhap
sodies of the three ~ongs from the Foxpicture ,vith the continental Quality andatmosphere Cal'G1.'all. !la Clw Clla seemsto have the IllOSt to offcr the dancebands. This number was recorded bythe Yankees. yours truly and Dot. Kayand Em. Of all the three songs it ismost likely to "catch on." It has a liltand a <:impte melody which at least willmake it a danceable and tuneiul composition. For the other two, !lapps, 1'11IHappy and JVi'le SOllq, I can say verylittle. Certainly Sam Fox cannot be anytoo happy with this score on his hands.
rCollti/llu,d Oil rage 62}
I'm LOllrsolllc For You, Carolill", IS
the Joe Morris contribution to the waltzfield this month_ \Vritten by Rene\\'alker and that old pioneer, Joe Burke.the House of )'lorris. which has offeredso many sma'ih waltz hits in the pastfew years, believe that it i~ anotherCarolilla .110011. which was one of theirselections not so many years ago.
I'm Lonesome For You,Caroline
an ullu!:ual demand tlpOn the vocal organ::;.
Tumbling TumbleweedsTumbling TJllIlhlC'i('uds is a "'estern
hit dealing with that plant-likc phcnomenon of the \Veslcm plainc:, which Illayaccount for the fact that the East hasbeen slow to take to its bosom this particular R'lorification of the tumblewced.The song is an unusually long one andrather mournful. \\'hether or not it willcatch all in the Eac:t only time will tell.Its publisher is Sam Fox and it mU'lt bedone quite slowly, though it may seemto nevcr end.
J Saw Stars should reall\' ha,'e headedthis month's li:o.t of ~ongs: It is whatthe publishers term a "quick hit," not a"natural" like }'es 11"(' lIa'l/(' .l\~o BalIallas, Goodlliqht S"-~'i'l'tliearl and La~\"
BOlles, but just a SOUl{ who~e melody andlyric instantly sweep it to a decisive butusually short-tiled victory. Its melodyis almost a dead-rinRer for a portion ofthe melody of one of the song hits fromFifty Million FI'ClICIIllIl'II, namely }"0Il'1'1'
Got T/rat Thill!!. Ilowe.\'er, this has notseemed to prevent the song from becoming the Ko. 1 song in the course of Jessthan three weeks.
The three boys, ~(essrs, Goodhart,Sigler and Hoffman. may feel ju~tly
proud at having finally achieved thatTin Pan Alley phenomenon, an outstanding hit. Robbins:\1 uc:ic are thepublishers and the song should not beplayed too slowly. Our :\Iis" Paduladoes an excellent job in pre~ellting it.
COMPLETE
COURSE
$1
WITH U<l:HR.EAOINO
L'ARII TO PLAY
PIANOBY EAR*
ItlHlons'MO SCAUS'MO ElBOS£S1._......1... '.iN.. ..... '.1••1_Ld." 1 •• .-...- ..... _
nlaT'l' MY$. TIIIt 1.-11•••• IT .....-_.,.oO ..~_.... IIM __.../fOTIII1'iCi _,..!lUY. k __TEA(JlUt
........ GII., I .. Ac<w" _~'"'
MAJOR KORD, OIl.- X1&~llUo.
OILY SKIN!IS A DANGEROUS BREEDINGGROUND FOR BLACKHEADS
NIVIL. SQUIlI2I .LAC ". IT C"U5IlSse IlCT_ DiMo O.... t d. adentlf_1"0.1'7 ith -..In"" .LIlIl.~Jt M. Th_••••, 1. DISCOVltI ... _ II "C""'U11c..""""'U. AI.., .~... ~.'.I'_..I_ .mb,.••...I".G......I ,· ·$hl.... • Cl.... Mud,t" 1:Io1~Tl&nne<ISktn, 1I I.,.......IkotC 1><I urlfy.
CI l,,¥ POW..... Gd 11be ~._ 0UIC:1lt1.-., '11.-.,1ltUt&_1 UGMn:".S1 SIlAUlI'IIS , ktn.
, _~ Glre-'.... diu d ....·nlt atl l1... ""'II.. 5Illl .....;..- .T,,"T '."OOWMDIT_ ~. H."Po,.
.... '-... _ ....... _ ..,_iN", , .. __ In' ,,_It..
.._la•• .. ""'..., " ......... W_. Nod._
... 1.... olJ lh"" ...~ It- ..... -=""1' _ wdb'''T,Nd-. r_.ollbod " ..... _.,. Gd,..t_Uooo· ••DDI7.fIUMftI'IuWubTGOA"'. AI ,_.. d...1f .. dryo,_nt -"'..- II (pi ... IDe _1-...." ID "l.-o:ltl'\.O IT.G.7.J l W. lUth lk. N. Y. C. Ur poo,_1mUI (pl."C.O U. rlt...... l 0«&.... "l.8. II d no C.o.D•.••MOtIn beK auatl..".TJ:C ICI/p tA,• ...c•.1
ANY PHOTO ENLARGEDSlzeSxl0lnch••... &"..,1 I' elK.......&am. PO"_ , filII looftrth_ bIMt f_•....-.J.ii6....._. pet • ! -I••~..CI' .111 ~ f -" ..,.......llIf..-IlIict 5aI.hi....... of iIri&iDal ~........llUed.
SEND NO MONEY;~~&h~ttan, .11..1 .nd within k ,.... ... 11I 1••:fOl1r b..autlful ur.m, 1 ...-1 • • ~.- , ....,_. P"l'~ 47c pi.. ~. . •or ._ 4fk .lIh cinI•• 0U>d •• Il"I' ~.. l.1 .."-''''8l1J1.a2o.fncfl ........__(;.O.D.18o -... -'-If <If -.lee ....a •• P"J' _ ~...~ .,.........' ...... _. a-d .....~~-.,.!rI>.db.lM..-....
STANDARD ART STUDIOS1101 S. J ....r-n lit. D.pL124-W. Chln.o,lIl1n."
DECDfBER. 1934
Win Him withLOVE eHARMbT.iotlbl :UoFtn. -'_ __ lintc-...d b7 \be I~.. In ~U~n.bu~. Sbo t_... u...lr pow... ...,.t _Ie:dIar-. H_ p.a _ """ _ UIat .1......._...um. _lit I'ftnlll~tof .ndMt~....d t ... oft' land._ ~. Char P.rr-.•blaAd ..t~ od«. f ....,1 d1l1' .,t N.don••f..dna.... u.. _II ~ lov.-..u." hi...1I'",,_Uon•. Coo>..lnu 7ou...Jf. Solid 10.0 to~'·"1'
....Ill... ~t. of ......"r. "I.t. Loot. ClI.rtnoril1 dlllllfht 'OIl Jlln .. It .... tbollMDda or
.u.o n.'_ N. Sood 1odU. LOVE CliARIoI CO., 10M1[' A _. at. 1,ao1a. 110.. !)opl. 12:1·11.
OF fiNESTTOILET SOAPSs.......t_of~ttnlMt_
~:\;:; "';"'7:'<;;;; til .........i'\ \\ '.'1 ~ \ :.do:'':... . Hi'" for
_I, •• n.. II.lnd ..t_ ....,. Inte".., 07~'_. s.ltln 0« m••I1........ bo;t '1.00. V 11 for _I, Zk. H.,... blOT_ .t...". U\ 10 160. 11...61 for ,..... Wtitfl I """,.....klnll' d.1D I• .."d hcu .1>0UI oth tlo".l Victor80001' d..l.. '0. lIokll. &.«lo" und ~ (0••ctDa!: 11111ala'" _pL..
VK:TOlt SO•• CO. 0.11I '_IZ.. 01.,-. O.
r> ^
^ 5 -v
out
W ConnoSt ^ LKON
DtVOLE. Fiim<iU»ChcirftcUip i /.- Aijfwvia. Sci»'ntiiic
v/lpt»urui*
WITH EACH
«.e>\OINO
tiiilv v.-ln» urKi*-r- ctundfi burntm ipntT»l<rxltItf«
-Hij acHco htiiti-ttJ THOU- SANDS.' He will tJiCkJo YjfUR
DtoMcm fcotn n new nnrl UJBurjfnt; qii«1o nnjf irct.RESULTS- L«l liirn K-auJ«? TtOU to pucor^F. If worried ujid pcc-plexcd tibout .^taeiaew*, fftttiHy imiidca. lovo. murrhufo. employmtnt. thu fulure. etc. ft LL WORK STRICTLY PERSONAL* INDIVIDUAL and CUARANTEEO SATISFACTORY- Obt*in htji now W3n GI ujil 10i0CfO; w or d^A r-irulprJun 1 .Furpcnjit IhitL.RivduJn oocrcts. friuiidn, t'nomloH nnd , imporDinL «r?flJra of yoor-lifo. it urcdk^ b/exact JeDS «nd monUiH coming cvoiita'of I&31*. un YOUR. AwimiMl
Uic^yund nnluck? dnys. etc. HKSAKH LoriBtilt it DeL'toJeak- iiii; bailnrtna deals, formfiic.partiiisi^hfps. rnnrryiCK, tie. Send crdy Sl.OO bill for your forcca/st nnd LtON DSVOLb wtlJ aijaWCr J4
foxir qocfiiotei on unr ntibject. Money tcfumled If x>oI■ toli^uMl. Include exact birtiid*ce *nd £*lf-aJ<iiea>etS aUmixd envefopo.
OEVOUE, P. O. Box 748, Chicago, Illinois
Win Him with
y
\ ('!
LOVE gHARM
Incaietiblc and allurlne j^rfome^i weru first eped by tt;« Krrat Cloc-palrfi In csplivminir her
lovers. She knew tholr jKrWor and kiurJc cfcocTD, Now you too cn« Wear that trance,
ciimpeliinfr went remrnfjiccnt of-ancient daj-H
and far off lonrfs. Love Chaxxn Porfuroci m blond of ex o He od ore (rum? dUTerciit S'utions.
fflndttatoM liie.nmn you; love—v-dnM bin iiiruc-
llo n i). C!o n v J n c o you ni el f. Se n d 10c • to cover.
mnlllriE Cofti* oC o lUirnple vial. Lave Cbncni will dollwht ynu ioot lip It bos tbuupuoilji of Sottd today. LO V E C H A BM CO., tSS other* uvi'rywhere.
KihsBlond Avcnua, St. Louis; ilo.. Dept. 12I-M.
r
L' s;
J
LEAR.ll to play
PIANO
t
HQ-UOT&'HO SCAUS-NO EXERCISES/
It yooean \vW*Ue,«l«t|oe ham—you hrvc 7«]«nt. Let • popeUar r*dl» pixntit train yeor hoods tn mifiTV DA VS. TEK l«S«OK KCTHOD^nl po*U paldlor Sl.oo or pay poMmtin ILOO (duo poKtopc.
N0TI1 ING MORE TO UVV, De yo u> oxra TEA C»£«I Gnnranteed. Aecorrtlon charts [acludcil free.
MAJOR KORD, 0ELgfgS^flS
COURSE
COMPlETEi
C
TODAY. Ai your.dru^ <ir dvpartmctit ctore^-or ocpd <plu?f lOc rost- ra; to KLCERPLEX tT.C. TJ L W. IMth St.. N. Y. C. Or pay
251 mad no C.OJX.'jL rJ 1 W. IMth St. OvMda U. S. 51;
IClij} fhn* orfv.)
OILY SKIN!
IS A DANGEROUS BREEDING
GROUND FOR BLACKHEADS
NEVER. SOUEE2E QLACKHLAOS. IT CAUSES SCARS. IHFECTJOW Dl^olve RUckhistda wdcniif- ithlly-lwUH aiioisxn>f KLEERPLEX WASH. Thl* t*ondurful NEW DISCOVERY. COntafna S ftcUntiHc InKradlonts. -AIjiO teiiuus Liif«o f'orcft. ntonn embar- rjiiiptinrGreiiBiuonn, "Sbimj.'.vCtwiroMmbly, Sullow- Taunon Skin, ELuimnrvdluuu medico./t/l pure-purify* init i>ow<it9- GoLn nt the cauuv QUICKLY, SAFELY'. RENEWS1 LIGHTENS'. OEAUTIFIES your rtkin. Giveti you that vlmm-cut nltractlve look- SEE IN- STAKT IMPROVCHEHT. -V6 e/tercwbi. No a lay-
fnc home. A swarantood poro. nxturjcl prodocL approved by Noollh AutSariUoti ana thou«»nd9 of happy u^om—Monand Wonicfi- .Vof/i- ina fLt<- if/. Slop was'Jnrf tloie and rsonuy ordinary produf.ta. Your rkm dmcr.-c- the brat. .Get yocr^monthj* aopply of Rieorplrtx Worn
At your druv: or depan . CO KLCEHPLEX IT-C. 7-
pastmnD (idQuG-O.D. c.bnrKe) Oul MONEY DACK GUARANTEE! ""
ANY PHOTO ENLARGED
Size 8x10 Inches or smaller if desin;*!- Somr price foe full'lcnxih or buel form, croiipe, land- bc«>e5, pet atumnlR. etc.; or colftr^'imcaCH of nny port ofprroup picture, Safo rclom of photo jn'uruntced.
SEND NO MONEY
(nny uTicu) nud wllhln a xvlmjU you will ceecivo your hdautiful' llfcdiki) cnlunrnnent, Kuamn* teid fmkdojip. Pay Dopctnon -wc plna pouUiy}— or adnd 49c with-order and wu.imv oobcd^w, Blf: 1 Gx20-fnch «nlarf:flment ttmt C. O.D-7&2 ploa pintaRo or eend BOc and wo oar pwtaao- Take adrnntajje.of tbif amatiaz otlcr now. Scad your uhulOB loday-.Soccity ttic tuaotaa.
STANDARD ART STUDIOS
104 S. Jeff or son St, Ocpt,224-W, Chicago, iJIfnols
SeH 7 Bia Ba
A
m \
v
0F: FINEST
TOILET SOfiPS S«ven cakrP "f
flariit totlctf onre in hnud-
e o cn e nocknifc cdL-" foe
only Jif'C-
25^
Tbo kind of
co-p noi:d inlnvery homOevory d»y. SidljiiK pneo junrkod on box 51.01). You nell for only 2oi:. ^Hoqjiuwtv%«ji hny on idKhL. U11 to 160«e pro fit f o r >' o u. v. " to for in u » «y - mnkinK dciuilix and facl.t about ^o^ll'>^llu;llBatlu•»af V ictor Soup ditila. For <iuiC'lt nclion oohd -Su for octualv'nll weed sample.
VICTOR SOAP CO; D#pt F-t24, DaytQ/Y, O-
!!'40!S
friitedkl
YOUR FACE
CAN BE CHANGED
Dr. Stnllcr. a R-raduutc of the Unfvcrpily of Vlannit. with mnny ynrmi of oxporlon'co. in Plhitic Succory, KironHtructfi unnhMidy noK«;n, prolruiJIn«- and lorco enrB. HOU . wrinkle." uroahd the rfen «.nd cyelidi, faco and neck, etc., by methoda to* ncrfeetcit in theffrent Vienna Polydlnlc, -Moderate Poe*»- PRKE
RnOKLST "PACIAI. HECONSmUCTION' SECT ON REQDEST.
Dr. Stoltor, SO E. 42nd Sl. OapL 48^; K. V.
DECEMBER, 1934
&
.an unusual ..demand upon the vocal or-
gans.
I Saw Stars
I S(nv Sinrs shouk\ real]y have headed
this month's list or songs:. It is- wliat
the publishers term a 4'quick hit/7 not a*
"iiaturai'7 like Yes IVv Mow? Mo Ba-
nanas, Goodnight Szvttcilieai'i and Lazy
Bones, but just a song whose melody and
lyric instantly sweep it to a decisive but
usually short-lived victory, hs melody
is' almost a dead-ringer for a portion of
the melody of one of the song hits froirr
fifty iV/ HI ion frcjichnieti, namely y^n'tv
CoJ Thai Thhiy. However, this has not
seemed to .prevent the song from becom-
ing the No. 1 song in the course of less
than three weeks.
The three boys. Messrs. Goodhart
Sigler and Hoffman, may feel justly
proud at haying finally achieved that
Tin Pan Alley phenomenon, an out-
standing hit. Robbins Music arc the
publishers and the song should not be
played too slowly. Our Miss Padula
does an excellent job in presenting it.
Em Lonesome For You,
Caroline
I'm Lonesome For You, Caroline, is
the Joe Morris contriburion to the waltz
field this month. Written by Rene
Walker and thai old, pioneer, Joe Burke,
the. House of Morris, which has offered,
so many smash waltz hits in the. past
few years, believe that it is., anothcr
Caroliua Moon, which was one or their
selections not so many years ago.
Learning
Learning is another one of those songs
very com parable to / .Saw Stars in that
its melody when heard becomes the in-
stant signal for all those, especially the
young folks, who hear it to join in and
sing along with it, which is one of the
best tests for the possibilities of a song
hit. Irving Berlin, Inc., are the pub-
lishers.
Tumbling Tumbleweeds
* *
Tumbling Tumblcxaccds is a Western
hit dealing with that phint-like pheno'm-
eupn of the Westem. ptaihs, which may
account for the fact .that: the East has
been slow to. take- to its bosom this par-
ticular glorification, of the tumblewocd.
The song is an unusuaHy long one and
rather mournful. Whether or not it will
catch on in the East only time will tell.
Its publisher Is Sam Fox and it must be
done quite slowly, though it may: seem
to never end.
Caravan Songs
I am -sorry I cannot indulge in rhap-
sodies of the three songs from the Fox
picture with the cbnlinehtal quality and
atmosphere Cora van. Ha Cha. CIut seems;
to have the' most to 'offer the dance
bands. This number was recorded by
the Yankees, yours truly and pot, Kay
and Em, Of all the three songs it is
most likely" to "catch on." If has a lilt
and a simple melody which at least will
make itv.a danccable. and tuneful cbmpo-
rirron. For thy other t\yo. Happy, I'm
Happy and iVinc Soug, I can say very
little. Gcrtuinly Sam Fox cannot be any
too happy with this score on his hands.
[ConHnucd on page 62]
WHAT! ONLY
15* EACH-
1 CAN'T
BELIEVE. IT!
ASTOUNDING.
ISN'T IT?-
BUT LISTEN-
•:*: -r' V
^ >■- ■F
X
ZV** '■> *' a*'" 1 ''f "
a . •* <
** - rA * 7 vV'l
^PATENTED \ \-\ > V ^ '''
CLOPAY r''f 7f " * ■ m
FEATURES, ^ ?>/ Con'l be copied
* -L
FRIEND S SECRET SAVED ME ^5
ok WINDOW SHADES!
"A DMTRING a' friend's window shades saved me
Lx $7,50. When she told me they were only 15c
each, I had to, try tlieni: And what a bargain!^They're
so good lookmE—both the,plain colors or-lovely
chintz designs and wear amazingly. * Distinctive
creped texture makes them. hang and roll'straight.
Won't crack, fray or pinbole. *Attach to roilefa
without tacks;or tools. ^Trim
only one side to fit nar-
row windows. In every way,
tbey. offer n value not to bo
measured by their, senaa-
tionally low price." At all 5c
andTOc Ktores. Send 3c stump
lor color samples.
CLOPAY CORPORATION
1333 York St., Cmdimatl, O.
iVewTABRAY
£» o ft/cs -.. feet*
• * mWe/wrs: fihe
OILCLOTH
Yet Costs y> tal'i Less
At Your Favorite
•5c and 10c Store
cam K4P,
BE REGRO W/V
Send tothiy fur free infotraaUon telllut:
jibcut i'jploror's dl.iroTery. of imchjiit "Jkil-
Dava," liair luedlcine) from" the
Far Krtkt where baldrtcss jiraclically un-
knoun . . . learn hnvp In mnny ynu
can st 1 null ate hair cromh, e^rrcci lidilni:
SD^alp, dumlriiff uul other troubles that
cause Ios.i of Ualr. No obliiration . . - all
Tree upon yu'ur icqucsi, hi plnln wnmDCT
tm mm m Vm mm mm
ALWIM. Dcot. 2012, 75 Varfric- Street, New York Fk'use send ndviuo W ciirrcctlng hair iionbleii to
¥
ri
s t.
Name ....
Adtlress ..
PSIEES
v7»Iri
> YEAR }
And Wi>- YOU dofy ftnrono to c*ccl
<>mt Evxry oUnd* RFAT,
OUR PRICES
«2 \W
II MONTHS
WRITTEN'
BONO
GIVEM WITH
EVERY TIRE
*trl brRUdlirc n.'conairucl cd by our nuDcrtor-modero mclhod iB poailiTcTv *U4x- on:ce<t toarlvc. lull 12 4«rvfc4 uncfor 6cv«rc«{ rnoilcondiUono.Thl* ifu*r*ntc« la backed by entire finnndol r«»o*jrce«of Brx^d rcif^bl* coapouy. Order Now ai Today "t* Loweat Pricea-
^ CAUOOW tFRES Reg.CORDtlRSS Sito Riot Tlret Tub«4 Sj£0 Tire* Tiibea
E0*S« 2.13 .15 3U* 2.SS ;fii 32*4 2.eS '»6A a3*« 5t.es .AS D4i4 3.23 .84 32i4W 3^35 1.15 33*<M 3,43 I.1A 34S4H 3.45 l.lft: tOxt> 3-65 1.36 13x5 3.75 1.45 35x5 3.3S I.W
TRUCK TIRES Sf-O Tlcc? Tubrn ZttxO 54JJS5J.96 82x6 7.9S Z.To Blxl lO.SS 3.% SGxli 9.95 3.95 35x8 12,AS 4415. 40*0 1.5.95 i.ll5
WE WANT
DEALERS
All TUBES GUARAHTEED Brand Now
SEHO ONLY SI DEPOSIT op eAcfa lire. <Ori each Trcck Tiro ccnd n dcpodL J We ihip bnlnncoC- O-1>.,5^ dr»co<mt fcr foil earn order.-Any tiro talliaj; to civc 12 monlh*? service wllJ be replaced at Half erico.
GOODWIN TIRE & RUBBER CO.
1840 S. MICH!GAN-flVL. DEPT. HOt, CHICAGO, HI,
S0x<-<&v3l *2.15 20t«. W-20 2,33 .B6 50x4.60.21 2.40 .as 3fis4,75?l0 2.43' .W- 2Sxi.76-20 3.SO .95 20x5-OD'lO 2.65 1.06 30*5.00-20 2.65 i:U6 28x5,35-15 2.DO 1.14 20x5.25-10 2.9S l.li 3Qc5.2^-20 2.95 1.15 81i5-aV2X 3.25 1.10 SBt5.&a-t8 3:35 I. 16 30t5;tO-lO 3^35 1.16 30re.00.JS 3,40 1.16 31x6.00-10 3.40 1.16 32*6.00-20 3.45 1.75 33*C.TO-:i 3.65 1..56!
.32*6,60-20 3.75 1.37)
TRUCK BALLOONS
Ske firrs^ Tnbffu c.00.20 S3.75 Sl.OG 7.00-20 5.95 *2.95 7.50^20 6.95 S.75 8,25-20 1 8i9S 4.95
BRAND NEW TUBE OR
••RAY-0-VAC0 LANTERN
WITH EACH
ORDER FOR 2 TIRES
6!
NOTHOUSEBRO KEN!
He.e l:; tlte ~ef.rt or ,tn1l8 ~nd ~rrefn hl'HUllrl ...I-U'lll:. .\ lImll In. ea"11 o."e Irnm!orllls th~m Into;;parl,lInl( !luOI' nt h,·nuty. spnd 11 "nllar tods)' for0111' l"'ndrrtl ~1"lPl~. rcf1'I'.'hlllll trealm,'lIls.
I-LURE CO., .509 FlIth Ave.. N. Y. C.TCJtcd aJld OllarlJ/llrt:d hal"lIllcJ.r to tile rW'J.
BRIGHT EYES
PSORIASIS - ECZEMA.lInd other obstlnllta Skin eruptions
!, .It I!ecessary to Ruffer from theae unsightly ,kiDIrrlt8tion,7 PSORACIN£, & wonderful new discov.cry nolt· relieving many stubborn uees where othert~eatmen~s.fsiled. Try it no mlltter Low long af.thcted. Write for IIlt·oro proof and free information.
EDWARD K. KLOWDEN519 N. Central Park. Chicago, III.
RA DIO LA:\f f)
E~~fJ~0' 0' • .." .,J':'~ ~:-:-
SlOne. au"!,,,,,, 10 ''''7 It..... (oO' Crl'icio reo;.'"" ......7.i.."~ ',Doltub_ion", H"'17.ood .w.,i 0. ~ "'••..Ilinl< c..n 'i~ten'lI.,.r~~nta-'I" of .Ioriet '0 U..lly Stulllooo~th .. UOST Al.TI\lKKARKi,;l'. Not • ..,hoo.1 -_ ~ou" •• ". booh t" ...11. Senrl onllin.'11I0" o•••o.i.. to> to"RCE .-...I1 d ••.,....1. Yuu m., 0. j ...t ..".f*bte or ..r!t1 "''''lIt.bh, O\od~ tI, or olb.... De.1with ••""'...."IHII ""I1Y"OOd Al\"tlIt "'bo I. 0" Ih" lI.o.mll ...d kno...,",uk..1 ~ooquu._",•. I':,<&bllth".. 11111. W,lI. r.... FREE HOOKlri"inIf fun ;afo.......ti"".
UNIVERSAL SCENARIO CO.'5S4 M.,........ MolI...o'" CalK.--STATEMENT OF THE OWNERSHIP, tolANAGEIllENT,
CIRCULATION, ETC.• REQUIREO BY THEACT OF CONGHESS Of AUGUST 24. 1912.
Of ltAlJIOL.\l\"l.>. IIUltll.lle<l monthly at LoulSl"lIle, Kentuck.', for o.·lohcr I, 1~;Jl.
:<tato of ,\llnne~Oltt Il'onntl' of llennOllln iii.
Befuro JIIIl. II r\ulal")' rubllc In lind for the ~t;lte llll,lCOllllLJ.· aforesaid. ll~r'un<llll' alltlearcd W••\1. l\Ies'cn~llr.
"'!lu, havlnl: hO~1l \lui)' iworn a",~,rdlng to law, dClIOSl:O."'HI sa)'~ Ihat Ioe I'! lhu Ilu<lneu ~hnAgl'r uf IhelL\J)IOL,\Xl> allli that the rolliH\lnll Is. 10 tlo~ 1.>"8C orhi! klloll"k~llI:o ,IUti helle!, n tl ue sClltem.'llt uf ti,c O\llwr·ship, mansgement (alld If lJ. oJally pllller. che ,ll'Iulntlunl.ett·.. of the nllll'hdd IlIlblkatl,ln f'll" lho dllt" <ho·.\11 IIIWe allo\e ~aililun. I'Cllllllcti b)' the 1\I't of .\Ugl!'t ~1.
I\!I~, ellllj(}dlrtl In lel'llonili. l'IJltal Laws anti Hell'Ul .....IhltH, prlnletl Oll the 1'\1I'or80 o! IMI fOim. to wit;
I. 'I.'h,lt the nallle~ and >Idllre~sn or Ille plllllhheo-,ollilar. tnalU,glnl: e,Utor. anti l",slne~' marl"lrcr~ ar~:
J'nbllihor. \\'. 11. Io"''''ett, Hreezy 1'01nt. )Ilnn.;l-;tlltor, Ilo~roe "'awcctt, )lInncaooll., :lllnll.; :lhn;IV;;I1I:Edllor. Dooald G. Coole)', Kcw York. ~. Yo; BlI,lne".:lbnllre•• W. ),1. )'le~l'enllor. .'lllnnHlIolh. ),Ilrlll.
:!, That the O'Ulcr Is: Clf Oll"n",1 In " (QrlltJfltl"n. l!<namc anti Id<.!resl UlU.t Loe ,Ial.·d and ~l"fl 1n;llletlbtel~'
Ihprcunde. Ihe na,nn and addrC1i'('i o( 11.O<"khOldl'u 0"11'ing Ot' hottllnll' one per rent or more o( lutal amount"fiCo'·k. If nlll owned h)' a t'Qroorntlon. the mUlll'i andadtlreili'('s of Ih& lndll'lullal O\llIel"l mu&1 be I:lnn. Ifo..-nl'd by " firm. tmnll' 11,". or uther ullllII·.,lpora:etl ''In·('e'l'n. ilS nlme ,n,1 "dl1r('o,. :01 I\ell a. U,OiC IJf e..th Indl.-ltlual mem\)or. mu.t 1M! ih'cII-I
F,,\\'~tt l'ubltralton~. 11.1'.. .\Unllupoth. :Ulnn.; \\'. IJ.Flttl'ell. nrl'f'~ l·olnt• .\.lInn.; ll':>I'"l,)e Falt eu, ~nnlle
apull;. "linn3. nllt the knt'wl\ b..,n,thold~,.. 1l10rt~.I'l". and oth,'r
SH'urlt)· hulder. ll"nlm: Or h·,ldln~ I 1'1'1' rent or mnrevf lolal amount of b"ndl. Il],d~~ie,. or oU,or s~urltlc~
II ... : 4U !.iltll' Irs nunc. 0 'Wole.)X.nl'.4. That tile hm pal"llfuph. nUl 100re. rl~lng the
nalOl'S of It.e o..-neno.•1OO'k~""I(Je,,. and ~'lIrllr h"ld~r".
If Ill)'. ronla;n nut ani)' the 1111 ot $tO('kh"IJ.....i an~1,.t'<',I~lb· h"hier,. ~! lIlt')' '1Il>tar !.loon the book~ of ChI'fflIllI13ll)' lotIt 11>0. In .., 't'I ....htre the stQ<'kholtier crSl'\:Ur!l}' Iloldu IlJt)tln uplIn the hooki at the r'llnp;lll)' 1&!tu·lee or In an}' Olher t1dll('br)' rel~tlon. lhe n;l!De of theperson or f'Ol1JOf3llon rcr .. h"rn 'Udl UU"lee 1< adlnll:. hgh'en; Hlso ~hal lhe ,..Id !<to 1'lr~lCr.. ,'lu "',n'aln uate~f"t~ emIJrldn, "irllm ~ full kll(}ttlcdife .nd beller IJ tothe r1rt'urn,.tln':fl Ind (,(H1d;tlun< under ...hll'lI ~tolt.'kh-",Idl'u
and ~1'O't1.ll,\· holders 111101 tI., not Ippear u~ lhe !JtK,kJlof the rolllllan)' b !tu-cee<. hold 'IOt'k alit! .""u.lt!e. In arap"l'ltr .,ther thin thlt or a I>ona tide (ltt'ner; Ind thlJaffllnl hH no rta,'n tu "e!lefe Chit Iny other per;lon.",,,..I.IClon or ro~por<llion hH any Inlfr.. ,! dlrert or Indlr.....t In the ~l<t 'lo)tk. bontl~ or IIliler aecuritlt. titan :u~O ,I;, It'd b)' him,
:'i. TII'lt tho Il.-e~lt,li:1' numher or ""pll'< p( t:tt'h H!Ue orthls jlubllfatlnll !pld <lr dl<lrlhulc,I, Ihrou,li:h lhe mill. IlrOlhe'..·I,.... to p'lltl .•u'I.~rlllPr>l t1urll1l1 the ~Ix mnnths l.re...!.Ung Ihe dal...b,un alo,,\'c 1<-''I1\li In("rmatlon Is:-rrllllr...d from d~Il)' Ilub!lcallom only.l
W. )1. 'H:~:-:~:"OEfl.llu~lnen ),1&nall:l'r.
~.,.orn to and ,ub~"rlh"d bdL1~e mt' this 2folh day ofPevtt'lIlbrr. 1931.
l:<e'lll l:o;TlIEn Y. ),1\1":-:1':1•.Dlv I'nrnmi,.lnn I'tj)lres )Iav ~. 1{l1I.)
Music Notebook[COlitil/lICd ,from pagc 61J
though it is possiblc that their prescntation in the picture lIlay make thelll ex·tremely popular.
Just An Old Banjo} list • 111 Old Banjo is a dedication to
Eddie Peabody from the pens of Rosamund Johnson, Bartley Coc:tello andyours truly. It ha:; been a long timesince there has been a song of this type,like Ghost OJ TIr., r,i(IIiIi. Ti.l·O Guitarsand other epics dealing with the personalqualities of an instrument. \Ve dedicatedthi~ particular number to Eddie Peabodybelie .... ing that he, llIore than anyone ebe.epitomizcs the banjo. Our Yictor recordof it i~ onc of the lightc!'>t yet more fao;cinating we ha\-e ever made. E. B.:'larks are the publishers, It must beplayed slow I)'.
"Kid Millions" SongsIn passing I would like to compliment
the writers and publi~hers of the songsfor the new Eddie Calltor-Goldwyn picture, Kid J/ illiolls. Two at least arebound to be extremel:!o' popular-.,llI Earfl/IOf J!usic and lJ'1/(.',~ J/J' Ship Comcs Ill.
A,~ Ear/ul 0/ Mllsic is hauntinglyreminiscent of mally songs, which mayaccount for its immediate iricndlinessand catchiness, Further, too, it may beplayed brightly without damaging eitherthe lyric or the melody. which will beone of its be"t features when it is performed by bands that race madlythrough every composition. iI'lIm .l!yShip CO/1/CS I,~ will probably be thesmash hit fro111 the picture. It is theusual song of the individual who describes just what he or she will do withhis millions when hi" or her ship comesinto port. \\·ritten down, especially tothe level of children, the song- has atender nursery-like fIuality in it" reference to \Yalt Di~ney painting-. eighteenbutlers in the hall. and withal the adultis likewise appealed to in the promiseof automobiles of the fittest kind, and thelover of music gets the offer of Paul\Vhiteman's music and Bing Crosby'svoice: the melody is just proportionateto the quality of the lyric.
Lost In A FogJimmy :'lcHugh and Dorothy Fields
have done it again! li this compo~itioll,
Lost 111 . J Fo!}, faib to become a fairsized hit, then yours truly will be readyto cease making predictions in the::;c coltIlnllS.
Originally written for the Ben MardenRiviera revue. it will cOllle to find its wayto many radio progratll~ due to its intrinsic worth and fine construction.\Vhether Dorothy or Jim11lY deservesthe 11\ost credit i~ difficult to say; it isperhaps one of the in:H:lnces of a perfectbalancing of melody and lyric.
There are three pictures whose songsI would like to discuss. However, thesongs from Colleyc /?h."fl!m. which featured Lanny Ross and Joe Peltner, ",'illhave to wait un~il next month as thelyrics are still in the throes of changeand revi!.'ioll, The Gift Of Cab tuncs,although lying on my desk. are still Ull
perused by the:'>e tired eyes.
....
ATLASSUPER VALUES
'n.1a old ....1I~1e.,.....patl,.. font cboI.....ithlhouand. of Il>OIOIUta who ,,_d hi,rh""t
CI ....II, "t I n ('...t. Act ....' 1_ on b·_I rNlde p that et>onderd I.>r'-Dd ti n.etruel.*i b, tho ..".",,' c: AL"" " deli.a50to&:I'~ rntlf'ek"""". 0 ...... to""",, save monel'.
b.•.&1 '.~ ...~ ..
SKIN ERUPTIONSNEED NOT WORRY YOUPimples:. eC7.cma. itching. burning skin. undueredness, minor rashes and scaly scalps arc nolom~er necessary when relief ill so simple. Poslamwill show what it will do for you in one appli.cation. Just apply at night and note improvement next morning.
BLONDES have a lure that never failswhen they keep thatethereal goldenshim
mer in their hair. Don't., please, let blondehair streak and darken. Be careful aboutshampooing. Use the shampoo that was madeespecially for blondes. Blondex keeps hairsilken-soft. Not drying, not harmful in allYway. Contains no dye or harmful chemicals.Marvelously cleansing-Blondex leaves hairclear and bright. Scalp feels simply wonder·fuI. Costs only a few cents a shampoo! Atany good drug or department store. Twosizes. the economical $1.00 bottle and inex_pensive 25¢ package.
62
IBA.UOON TIRES REC. CORD TIRES
-._ lib:. RIm , .... Tubes s.z. Tl.... Tubes%l~'.4,_;tl $2.155\1.~ 31.""3 $2.25IU.652hU.,·2/l 2.35 O.ll:. :IO:l<3U 2.35 0:;-;;SO.'.W·!I 2 .• 0 0.1'-; 31". 2.95 O.~Zltr4.15-19 2.45 0.% 3::':4 2.95 O.l'SZ9:r04SG·20 2.50 0.";; a:I.. 2.95 O.~
ftl,,;;.Oo)·19 2.85 1.1':; 32>:'~ 3.35 1,153tllr.S.OO·20 2.85 1.0.> ~.li 3.45 1.15u...S.25-18 2.'0 US 34.1;(Ji 3."5 1.1;;ft"S.:tfi_19 2.95 1.... 30,,5 3.65 I ~30":'.25·20 2.115 1.15 3:1,,5 3.75 ,:.:;3h5.t<;_21 3.25 1.15 nUCK TIRES2'!.llS.!>Q·18 3.35 t.U' Size Tires Tubes
~U:tll i:U l:l~ ~-ri:5 It.9O31:<1.00.19 3.40 I.I~ B95 l!: 1582:f1.lI').l:(J 3,45 I.~ S2::I:S to.j,l,. .3~",Il.OO-ZI 3.65 1.2r. 7.95 27582::1:6.00-20 3.75 1.3(; 34s7 9:95 3:::5
nWCKBALLOONS ~ 13.25 4.16Sln TI..•• Tube-s _ All Oth... 5iltes _6.00·20 S3.75 'l,~~ ALL TUBES Ntw1.(11).21) 5.95 2,er;
EAUtt5WllN'TE 1.fIO.ZO 6.95 3.i6 GUARANTEEOsend 1. .potlt ..lth ...,h~ om.-....d CI-I.OOd--'tOO)....,huoel. l;ntl. HaI~. I;.~).D. I' ~<l<1 _.I ~..h 10 full !Ie<lll~' 5'_.Yn.~'.......ic••I1....""'ttt'd. orreobetm.n'•• H lid"•• OnI.~'ot:lar.
ATLAS TIRE & RUBBER CO., Dept. 83_J8250_52 SOUTH MORGAN 5TREIET. CHICACO ILLINOIS
THIS BLONDENOW CALLS ~
.~HUBBY'
JUST TO PROVE ITwe will send you a test package FREE.
Simplll4itnd 1Iour?KIme and addreaB W:POSLAM CO., Desk 8N r 254W. 54th St.
New 'York, N. Y.
You ean get Poslam at any drug store. SOc.
V/V
1 ''-VI
ATLAS SAVED .03
^ .Jw US' 50% ON K-ir
OUR TIRES Mv
. JZ'ttC s'rV V • W
AND. THEY ARE
"'' GUARANTEED B
FOR A WHOLE
Y£ftR!/^
#
\
ATLAS
SUPER VALUES
iThiu oJ'i rcllr-bli? ccm? v hd m fir^t choice with thmiMndu f>f tnotoHrtta whu^cmsmMiigUf^t
qualily tit U-wentct-at. Aciuuj ifst^ca rougb- <otro;<fjrt Drovu Ihnl jitnuonrtl i>riin<t tirca rceun- :fitructodb>' the oclnntlilc AtJ-ni ur*>c»i?Jidclir4;rSQ g toPQ5i mcrcsiitviec: Order to aay,S"VG tnoncy.
FREF
TUBE; Branrf new j^nraji- tobd henvy duty circular
.tni'ldcii tube mtiilc of finest V/ ITH E A C H bent -recasting red rubber TWO TIRES—.or Rermine SvrRess Innlern coasfilcfe; thrown»10 ft,licqm; acjiiai- nhlo f«0P i.aoi-li^h'tor flooil-IliiaV.
i BALLOON TIRES Size-Rim Tiros Tubes 33^ r;iU.21S2.1S SO.Ki
•K /hi
EflLERS WANTED
2l"x;.W.21i
£f»xJ.7r..^l .2P-5.00*I!:i
43x5:2^-18 29x5.25-19 5if3xri.2T.-aj nix 5.2® .21 2Ss5.S«MH 2JJxfi.r.g-jo noriUHi-ie nixd.CHi.ia 82xiL()0-:» n:L%5.tja-2i 32x0; DO-20
2:55 2,4 0 2.4S 2,50 2.85 2.SS 2.90 2,95 2.95 3,25 3,35 3.3S 3.^0 3.40 3.45 3.G5
(REC. CORD TIRES Size Tires Tubos :il>x3 . 52.25 5U,G5
1.25
:!0x3H 2.35 nix4 2.95 V.'^xl 2.95 yr.xl 2;95 Six-m 3.35 05x4 3.45 34xli5 3.4 S 30x5 3.65 03x5 3.7.5
TRUCHTfRES Sire Tires. Tubes 311x5 54.25 $L.M 32xU-S-i.ly
6.95 32x6 10-ply
7.95 3!*? -9.95 40;^. 13.25
— All Other Sizes —
ALL TUBES NEW
GUARANTEED
O.Ta 0.85 0.25. 0.85 1.15 1-15 1.15 1.srs 1.45
2175
2.75 3.25
-4,15
.3-75 ,1.35
TRUCK BALLOONS Size Tlre.i Tubes C.00-20. :$3.75 Sl,v:. 7;00;20 5.95 2.i»C' 7;CD-20 6.95 «5.
Send Si, OO Deposit with each tire ordered (^<1.00 deposit on each track tiroj, Bahmco OlO.O. If yoil nond ensOi-fu full clediict 5.?.J. Yinr'ascrviuotiuncunteud: ur re place me a tut ^5 peJeo. Qrdertoday.
ATLAS TIRE fit RUBBER CO., Depr. 83-i
6230-52 SOUTH IVIOnGflN STREET. CHICAGO,. ILLINOIS H
SKIN tkUPTiONS
NEED NOT WORRY YOU
•Piniples. eczema, Hchmjr, liumloff skin, undue:
redness, minor rashes and scaly scalps are ho
longer necessary when relief is.so simple. Poslam
will show what it will do for you in one appli-
cation. .Just apply at night and note improve-
merit next mornirig.
JUST TO PROVE IT
we will send you a test package FREE#
Simply said your navic and address to:
POSLAM CO.,Desk 8N,2S4W.S4th St.
New York, N. Y.
You can get Poslam at any drug store. 50c.
THIS BM NDE
NOW CALLS
'BOY FRIEND'
.'HUBBY'
/
*
*^rs
%
BLOiTOES have a lure that never fails—
when they keep that eth ereal gold en shim-
mer in their hair. Don't, please, let blonde
•hair-streak and darken. Be!carefur about
shamppbing. Use the shampoo that was made
especially, for blondes. Biomiex keeps hair
salken-soft. Not drying, not harmful in any-
way. Contains no dye or harmful chemicals.
Marveiously cleansing—Blpndex.leayGs hair
clear and bright.-Scalp feels simply wonder-
full Costs only a few cents: a shanipop I At
any. good. drug or 'departnVeht store. Two
sizest the economical $1,00 bottle and inex-
,pensive 2S£ package,
.62
Music Notebook
[Conllnued from payc 61 j.
though it is possible that their presentav
tion" in the picture may make them :ex-
tremely popular.
Just An Old Banjo
Just jhi Old Be a to is a cledication to
Eddie Peabody from the pens of Rosar
.muiul Johnson, Bartley Coslellp and
yours truly. It has been a long time
since there has been a song of this type,
like Ghost Of The I'joTin. Tzoo Gniiars
and other epics dealing with the personal
qualities of an instrument. We dedicated
this particular number to Eddie Peabody
believing that he. more than anyone else,
epitomizes the banjo. Our Vicror record
of it is one- of the lightest yet more fas-
cinating we have ever made. £. B.
Marks are the publishers. It must be
played 'slowly.
Lost In A Fog
Jimmy McHugh and Dorothy Fields"
have done it again! if this composition,
Lost in /I Lay. fails to become a fair-
sized hit, then yours truly will be ready
to cease making- predictions in these cdl-
mnns,.
Qrigiually written for the Ben Marden
Kiviei-a revue, it will, eorne to li nd its way
to many radio progrriins clue to its. in-
trinsic worth ami (ine construction.
Whether Dorothy or Jim my deserves
the most credit is difficult to say'; it is
perhaps one of the instances of a perfect
balancufg-, of iticlody and lyric.
There arc three pictures whose song's.
I would like to discuss. However, the
songs fi;om College- Rhylhut, which fea-
tured Lanny Ross and Joe Penner, will
have to wait until next month as the
lyrics are still in the throes of change
and revision. The Gift Of Gal> tunes,
although lying on my desk, are still un-
p.erused by these tired eyes.
t • •
Kid Millions" Songs
In passing- I would like to compliment
the writers and publishers or the song's
for the new Eddie Gantor-Goldwyn pic-
ture, K id Mill ions. Two at least are
bound to be extremely popular—An- Earful
Of Music and W//n??i- jk/y Ship Comes In.
An Earful Of Music is hauptingly
reminiscent of many songs, which may
account for its immediate friendliness
and catchiness. Eurther, too, it may be
played brightly without damaging either
the lyric or the melody, which will be
one of its best features when it is per-
formed by bands that race madly
through every composition, IVhen My
Ship Comes In will, probably be the
smash hit from the picture. It .is the
usual song of the individual who de-
scribes just what he or she will do with
his mi 11 ions when his or her ship .comes
into port. Written down, especially to
the level of cliildren. the song has a
tender •mirsery-Hke quality in its refer-
ence to Walt Disney pamling, eighteen
butlers in. the hall, and withal the adult
is,, likewise appealed to in the -promise:
of- automobiles of- the fiiiest kind, and the
lover of music :gets the offer oj Paul
WhitemaiTs imisic _ and Bjng Crosby's
vpLGe; the melody is just proportionate
to the quality of the lyric.
r R O B U L t
PSORIASIS — ECZEMA
and other obslinato skin eruptions
Is it rieccssury (o sullcr froin these unsightly skin
irritations? PSORACINE, h wonderful new discov^
ery npw relieving many atubborn caees where other
treatments failed. Try it no matter Low long-rR
fcicted,. Write for sworn proof and free information.
1Q EDWARD K. KLOWDEN
3|y N. Central Park, Chicago, III.
>:
St
NOT
HOUSE
BROKEN!
Wc rtrli him R«itiy. When
your i>ui ivHmrct(«s in ilic
;«sU iray—ami u;u ^oetly^s lie ml he'll ritip- hln little UiniJ lee and I'CJT OUT THIO
CIGAKTv'i'lT;. Gosivenieni w;iler scrh ituidii Stony is tfivsllj^flneil. At last-a canln#»*» moM tpconvonienl habit has
Utfrixmr;ieii.tnl« » rrnciicnl xui't bxttcnii-j" fill my nji^! !>coluy miinnitiil.ni) nish tray—both in nttmclivu l>rvnzc
sncp litfivl rr,r 31 .\tnft*v forJ: if-tutL cvmjitcittv taiw'ie.ij, Hcmit :o
HOME GAOCETS Doyi. 209 20O Fittfi'Avo. H«w City
uNLV SLSO
"i'leli. ti'jiivemf
I
de
t •I
i* tk
i
Srcrica Hccc^tint in tiny lono r»r crittcfyiu. rcvidun, c«iwyr»«hi ::nd 5UDiniysionrU» Ouruftlfri iiOrvice-SMlliiw con^ttfiiC purctsntoj;® of Jutoriea to Hollywoyil Studln^-khu MOST ACl'LVE MARKET. Not nuchouj—no cuur^c? or booki? ti> «yll; Scnil plots or atoriuri for. FREE roatlltlK onU roiHjrt. Yuu mdy bo ju5t tiu' ciip^btc of. toritfrnc nceepUihlu nu tlu'iiyfimk of olhcnj. 'Derit -A'tth « recoKiiizerf.Hollywoori Atrcnl who if on Un* ground nntl knowb market requiroin^nii., E.'jkRhUuhcA I5>IT. WHlo for FRE5 HUOK
mfornmtion.-
UNIVERSAL SCENARIO CO.
554 Moyor Bldi:- Hollywood Calif,
STATEMENT.OF THE OWNERSHIP. MANAGEMENT.
CIRCULATION. " ETC., ■ REQUIRED BY THE
ACT OF CONGRESS OF AUGUST 2^, 1912,
Of HADIOLAX[). imiiUsiiud monthly iU Loiiiuvllk, 'Kon-
Miclyy. for Gnrjiljyv IWU.
Stjj ty uf i hnfisolu ) .c
Cuimty of ItcnnCtiin J
Retnro iii'j, a Nniary .Public in ami for tlm Stntc aiul
Coiinty aforesnltl, pcviiunuJIy uiiDuarOt! W. Jil.
.v.'tib. 'lmvliip ijcch duly sworn iwiiordln^ la law, dcixiKc?^
and. 'sayy Lhut. ho Is tin? BuviLiosb Manngev uf llic
llADTGljAXD ULki.l Uhil tlic I'ollinvin^ is, (.a tin; hunt A.
lip liiitiWlcdyu and belief, a tniu slJiLtunu'iik nl' tlie i.m'niiV-
sliip, nnmii'tfciueni, {aikl If a dully liujior. I.hy (dieuLnllmi).
bUr., of the nfinx^iiid jJiiblkisiDlon i'-iv Ihu slmwlj in
the abnvo e.apUon, reiiuiied by ilu» Aot nT Augnsi 21.
UU-. omhodlod Ui sec;lion 11 1., Pasta I Cnwa nntl Kegrnhi- linn?, ni'lnlod on thu leverjJo of thlb form, in wli;
1. -ThaL Hie inmms and adilresses of 11 ie pnhllsliei',
editor., iminaglnic odltot, and l/nsiueH? are:
Tublishc-v. \\7. 11, Fuwreu., Jireozy Paim, MinJi.:
Editor. ILoseoo FuueoLl, .Vlluncismdls. Minn.:. Manatrimr
Eilitor, Donald G, Coole.v, Xmv York. N. Y.; Xinsincss
Maimsuiv W. M.. Mosseniicr. ;Mliinea[inlLs, jllnn. 2. TJmt iho msvjiui" J?: t IT owned Uy a coriiornlinu. its
name and luUlri'ss imisi bo st-uUnl and ali-o linmodljiiyly
ihert-imder ilio. T)iiiiJek: mid addresses of .stockholders b^n*
ins ar ImUHng one per Lent or more m" uitai ainouiu ai"
sto/lc If not owned by a frCirporiiLimi, the names and.
addresses of tho indivhiuai ibvin-rs moiL bo KSven. If
owned hy n drm, L0iiu>kn.v. or oihur unlnrarponKCd rou-
cern. ils junuc and nd dross, its wclj us those of eaeh Ul-
divfclual jDcHiber, must he given. 1
Fnwfret; PiiUUfnilIf»a>, im:.. >rinnMpfjUs. JUnn.: W. 1J.
.Fawcett, Breeay Point. Minn.; Uosi-oe Fawcett. JOmjc-
ajmiu. iVrinn.
3. That I be known hnndhoUlers, nmrtgaeees. nnd" other
scourity hrdders owning or hiddinic I nor rout or more
of total amoimt of hoiul>. morlsnges. or other seeurliics
au»; CP" there are none, sa state.)
N'.ne.
4. That the two [juragraphs nest nhore, civing the
names of the owners, sto^'khofdcis. and security holue??;
if any, eon rain not only tho list of stoeklmld^rs iiivl
seruriiv holder? as tliey uppcar uflnn I he hoak-r of the
ctonpany but also. In isu-os where tho storkhnlder or
sKiiiity holder appeari upon the hook? of the oumutny us-
trustee or in any other ikJimfary relation, ihc mime uf the
person or carjioratioii fur ivlmm such irusteu I? acling, is
given; also ilitli. the so id r wo par.i ^rajdrs LOiitain ytute-
mencs eml'rru'ing alViaut's full kn«mlodge and belief as ta
the cfrtnmstunrcs and rtmditfnni under which stnckholdevs
ami security holders who <h» jkj'l apiiear npun the buuk.-i
of lhe company as iiusiees, hold stock and svourhies in a
capacity..other than that of a honji" Ihlc owner; mid tin's
alfiant has ;:«) i-euson. to believe [bat any other person,
asshoiatfon or roniorv.hcm hus. any interest direct «r i;i-
direcL in the said stock, bond.? or other securities than as
sn staled liy him. r.. TJuH'tho nvcnisi?. uiiniber of copies of caeb issue of
this pubficnilon sold or *11 nrrUnited, thrmigh the or
mhETwise., in paid stihseclhors durhsK Hie six mmUhs pre-
VtiiHng the date shown nhnce is—(This infnvmation is reuiiived from dally pub Hear lull ^ unly.i
W- M. MUsSUXCTvR.
IHislness ^fnnager. Sworn .to and ..subscrlUeu before me ibis 2i;th day of
ScpLc-mber. llfrl:
I Seal) ESTITKU -V. MAVXEL.
(My flhininU^Uin empires Mny T. 1!)11..)
BUIGHT EYF-j
TToi'e is the sceret uf ghigg and screiin heanliua ; . .
J-.LU'n.H. A dnip. Ini/each eye fransiVirins tlieiu ihiii
■isptirkl iug 'pools uf hQaiiiy; Siiiul -.u ilullar Today -for
due .liuiutrcU sl'iuplo; refreshiug tveatmems.
(-LURE CO., 509 Fifth Ave., N. Y. C.
Tcsicd and gnaw.Uicd 'havviU-Ss to the ryes.
RADIO LAND
'. .
!••••
.AGE ......
Why 811\"0 Tour lira ewu In e 1'10fUtUI'O job? \\"ilJ.' sklmo, ,,11)' ~raPlt
tr)'lne to Pll}' )'our hlll17 ru tTnln:YOU qulekly ror a fi",ld will' a ruturo-ILADIO. $-10, $60, $n 8 ..ee+rtllat's wh:ot mans Hndla- }npcrtsmake. $5. $10. II':; a week ntrll.Is "'haL many r!lake In Illare Unitt"'hUe learnlnl\'. lis free book tells;yOU about nadlo's sp,lre time andruil tlme OPoonunltles--about mYfeilM tralnl~boot my stu"enl..Jand lI1a.lultu-,•.-hat they are doloit'and maklDl". Get thl3 rtee book..
I'll Train You for Jol;)sUkeThese
StllTe time and fUll lime Rt-dloSer~il."ine. Inslallha. O,>eTlt.!nr.SeTTleln, Jlroaocut, .\vlatllln R.1dlo,OmuDercial. Ship and Te\e.·!slooetallOll3, and a Itadio ae...-h:e 00.1nell ol your own. I'll tnln you forthese and other good joba In themallufaclure, nle and leTTlte ofRadio, LoIJ(I Speaker, ~nd Tele"Islon lopautllI. lly }'llm: bookIcl1~ yOu about tIle many mon~'
making ollllOrtunllie3 In ltadlo. Wm.SOlrtlvent, 93 Broadway. r\8Wlrk.N. J .• made SB,OOO In Z dellrenlOll3·elln. Hernanl CNla. 150 }''tanltlh.!'Ir~t., UronkI3'n, X. Y.. IItllln $50to $15 • "flit..
Many Radio Experts M.k.$40, 560, 575. Week
I'll Iraln :roo QIlkkly Ind tnu~n.slvely rlahl In yaur 0"I"n homelind In 3'oor spar lime. :lis pradl.cal so-so method or tatnine malte)learnlne lit hame euy. ra.dDltll\&",Ilractklll Iml tapld. )Iany 01 mY!t1'C'("f'uf\11 j;rI(hJalel d1an't even 11.1'1_hb l:Tade ichool.Many Make 55, SID, S15 a Week
Extra in Spare Time Whileturning
Ms COllue I~ r3tnGUl nI "tho 0110ltwt pays f(lr ttRelf." The day YGIIenroll I 101'1.1 }'ou materbl ...hkh .rooshauld muter Quickl)' lor dolnestlno tlme johs. Edw. n. Fawt'ell,Ladner. n. C.. Canada. wrltH Ihatbe ;I.-encu $.;00 a year exIra Instlare lime. \\". L. GlbbJ. t:'i:!0 o-~k_..'OOd '-'VI.".. Rkhrnt:nd. Ya.. a ..erlCelabout 1.:;0 a month In '(lUI!! time.
Find Out What RadioOffers You
Att today. )1.11 the 1'GUDDn. Anysml7ltlous rell('l1l" o"er 15 nn let. afI"~e ropy or my book. It tellt abo:JLRadio', opoorlunltlet - about myMoney Rldt" Agreemen~ho.... rouwl.al Jruduate8 are doing and mall:Inll'. No oblll"lltion "'la1l the coupon00"'.
J. E. SMtTH, Pres.N'tlonsl Radio Institute
Dellt. 4NE9WashlngtBn, D. C
........................ , ...
-to MAlEMORE MOIEY
Loud SptakenInatllilatton andecnlco work II another lI:rOlvtnll:.money-making neldfor trained Radiomen.
BroadeastlnlStations
l':mploy m.~nllrers.
~meln~n,Ollent~rs.
In,tllllalion Indmalnlo:mafll'~ m" DfGT lob' paylnr Utito 1.5.000 a year.
set Senleln,~paro time let Hl'Tkin!:" P3}'1 man.,l\. it. I. mf'n $200to U ,000 a Yetr.Ful( lime men mak&IS much .. $10.160, 115 • WeU.
MailCoupon
for
FREE64 PageBook
A DDIlESS , " ..
63
,CITy ST~TE •
•-..-. __ _ ~ ~..----
J. E. S).QT'H, PnildenlNational Radio ID!t1tu~
IDept. 4:-;'£9Washlnt(<>n, D. C.
II Dead.,. Smith: Wltboutobllalt
I,,".... _d f~_ book .!>t.",t.por.. if.... • nd r"n tim. ltadlor>PI"I"1\1n1llu .nd ho_ I can tniDfur u..... "t ho.... In .~re ti.....
(Plea. print pl.lnlJo)
R UDY VALLEE'S telephonic propCI1<:.ities have won him renown
along Radio Row. Before he marriedthe now embattlcd Fay \Vebb, his callswcre lcngthy and frequent when business brought him cast. and away fromher. As recently as Septcmber of 1933,when Fay packed her bags and returnedto the parental roof. he used the longdistance in an effort to mend matters_One of those calls. possibly a record forprotracted conversation at the rate thenprevailing between K ew York and Hollywood, lasted nillety-scnn minutes.
Kow Rudy's phone messages are concentrated on the beauteous blonde AliceFaye. There is an interesting bit ofRossip fro111 the movie Mecca concerning- Alice. \Vhen she was making 365:Viglzts fll I-!ol/'ywond she had an agreement with Fox producer Sol \\furzel by,....hich. in return for being on the setpromptly. and taking orders withoutquestion, she was permitted to be freefrom four to fj\'e each Thursdav afternOOI1. That is the hour that the Valleebroadcast reaches the coast and. according to Alice's intimates, at about five orsix minutes after five, she would usuallybe on the telel>hone in her dressing roomfor an unconscionable length of time,with a call from New York.
Perhaps the most devoted couple inshow business is Al Jolson and RubyKeeler. A1's radio contract keeps himin New York: Ruby was compelled to
rCoJltillllcd Ol~ page 64J
Love Laughs at Toll Calls[Co1ltiuued from page 27]
boys rode through the streets to theirhotel.
i\fter the triumphant first night inTyrone. his shoulders aching from theslapping of enthusiastic admirers. hiscars ringing with their cheers, Fred "..·enthome. There was something mis<;,ing.He couldn't just place what it was butsomething, he knew, was lacking. Mechanically. he turned to the telephone.He paused a momellt, and then askedthe operator to get him Mi~s E\'31)'1I~air in Eagle Rock, Cal. That was it.E\'ery night it had been his custom tochat with EvalYIl or the day's doing, andnow she ' ...·asn't here to chat with. Butthe telephone soh'ed the problem.
If you are at all a"tule, you can gues_"the rest. The lIext night he telephonedag-ain, and the next night, too. Nowwhcn Fred and Evalyn said good-byethat afternoon in Crand Central station,when she left for California, Fred didn'trealize he was in love with her. ).!or didE\'alyn realize that she loved the da~h·
iug- young bandsman. But those phonecalls did the trick. One night. Fred. overtwo thousand miles of wire, asked thequestion. E\'alyn hesitated about ten orfiiteen dollars worth, and then thrilleda "yc'S." There were a lot more callsbetween various Pennsylvania to'.... n,.; andEagle Rock to arrange the details of thewedding". for Fred is an impetuous youngman, but everything was finally con~
eluded. and the pair met in Chicago,whcre the ceremony was performed.
Fred's bill? \Vell. from that first callfrom Tyrone to the last call beforeEvalyn left to meet him for the wedding.the aggregate phone bills were $1,800hut have you ever Seen :lIrs. Fred \Variug?The Ideal
ChristmasGift
IMPLE
..... .. .
let me tell Yoo how IGot Rid of
.........
i·le.: ;1.'" . ;u·.·1i . ~..Ch~i;tm~j .;.;;:t . ~n'n'o'u"~r--i ~i:' 'It;",' .~1~1~:~ rlpllcn tn IIlr nnme, 1) lhe nlx.ve 3lhlrf'R1.
· , .·.. ..... . . . ..., . . . ..... . . , ..... . . . ... . ..... . ..... .
DECEMBER, 1934
· .
EyerybodylQHS Radio andenjoy" a thrill·in;.:- glimpse he-hind the fasci·
!lating scenes in the world of broadcasting.\Vhat more delightful ~llqlrise for a friendtban a !iUllScriptioll to RADIOLA:\'D drOI>Pedinlo Ihe Christmas stod:inR? It's a girt whichcarries a reminder of your thoughtfulnessevery monlh.A m~Al1TIFl-L CJlRIS1'?lIAS CARD anllOtulcing the sulJSCrilltioll gift will he sent tothe recipient in ~our lIallle to arrive just atChristmas time.SlIlJScrilition ratcs to UATUOLAND arc: Oue)'ear, $1.00; a tlVO year" two }'early sub.scriptions. $1.i5: olle three'year or three SClla.ratc "early !illhscri1Jtions. $2.25.••....••....••_-....._...RADIOlANO. :;29 S. Seventh Stred,Minnull.lis, Minn.Gl."urlf'mf'n:
I 1111 enclosing $ ..•..... In plSml."nt ror." .....run iub.erltlllon to IL\DIOI..\:"D, to LJe ~enL to
.. . . . ...
As Told By Your Starsl~~,:\\ WhAt i~ the romal\f'll 1n ~tore tor yoU ...,.. ,Ie,tlned (rom t1le day or your hlrth? 'Whom
shflutd "Oll m:lrl'}'~ Wild h your lurklpit, day? ~elld full birth-date with Dime alld~ i'tamped Ueturn ellvel"pe for 3'Our Chart It
't:-,~, on;e. THURSTON, Dept. G.34~ ""I:Q' 20 W. hck~1'l Blvd. Chin", HI.
STOP Your RuptureWorries!
Why worry and suffer with thatrupture any longer? Learn aboutmy perfected invention. It hasbrought ease. comfort and haDpi.ness to thousands by assisting inrelieving and curing many casesof reducible hernia. It has Automatic Air Cushions which bindand draw the broken partstocether as you would.broken 11mb. No obnoxious
C.E.BroM•• l • .....,.. springs or pads. ~o salves ~r
plasters. Durable, cheap, Sent on.trlal to prove It.Beware of imitations. Never sold m stores nor byagents. Write today for full information sent freein plain, sealed envelope. ~ u_t. II. Ml~'H. C. BROOKS. US Sute ..... .-:HIa W1l&M
letffletfillYotihowl GolRtd of
. V: AflER SUfF£RIN6^r!5 YEARS
1 know what ibis to suffer the
eTiibnrrnsyjTnent of- unsightly skin
onuseii l>y pinjpies. I, too; know
thht for j'GQra1 I tried-nearly every-
thjri^to get xid 'of them. 1 now know tHe joy of a-
d.(?hr '.Skill broilplit iibbut by an. easy-to-use homo treatment. ' ' ' . h , • .
A POSTGARD BRINGS THIS BOOK
Tells In plain ian^uago how this wander iTUiitrnent was discovered and how it
^vbrks 1' Simple to iippIy. The (1 rst appii- ItSSm't
cation usually stops tli'e pain and itohing. m , Send your name and address for complete L ,
information; Do this today" Address 'f^Y-U
2671 Southwest SIvd. // /'J
Kansas City, Mo. ' E.S.GlVEfiS
STOP Your Rupture
Worries!
Why worry and suffer with that
rupture any longer?.Learn about
my perfected invention. It haa
brought ease, comfort and happi-
ness1 to; thousands by assisting in
relieving and curing many cases
ot reducible hernia. It has Auto-
matic Air Cushions which' bind
and draw the broken parts
togrether as you would a
broken iimb. No obnoxious c.iy. spnngs or pads. No salves or
piasters. Durable, cheap. Sent on trial to prove it-
Beware of imitations. Never sold in stores nor by
agents. Write today for full information sent free
in plain, sealed envelope.
H. C. BROOKS, 139 State St, Marshall, Michigan
-c
As Told By Your Stars
^'lail ds flui rniuiitiuo In .^torc- for you . . .
dust'hjed fmm Llio diiy of :yoiiv blrlUV WUnm
shauld i'Oii insirry? _ Wlirit ij?' yyur- hinkldiiL dnj'Y" Send lull iJlrLh-ikito with Dhno arid
Stamped liulurn envelope for your Chart at
once;
THURSTOW, Dept. 0-34
20 W. Jackson Blvd. " Chicapo. ML
m
V-
\Q
rOC>.
10**
r-^ tr*z
The Ideal
Christmas
Gift
i? Ever y b.ody
loves Radio aiid
enjoys a thrill-
iiig .gHnipse l>e-
hmd the fasci-
naimg srenes in the world of broadcasting.
What more dehghtuil surprise for a friend
than a suhscrriition to RADIO LAND dropped
into the Ghristmas stocking? It's a .gift wliich
your t bough I fulness: carries a reinhidcr of
every months .
A BEAUTIFUL CHRTSTMAS CARD an-.
nonncing the sitfiscripiion gi{t: will he sent to
die incipient iii your name to- ar-rivo lust at'
Ghvistinas- tiipe.
Subscription rates la RArj^LAND nrt;: One
ryefir, . $1.00 ;. a_ .two-yoru' -TO two ' yearly- 's.uli-
■senptions,'S1.75; one three-year or Th i ee sopa-
m m B » m u ofv M M 'i! 'i6"*'
RADIO LAN 0, 523 S.-Smnlh Street.
Minneapolis; Minn.
Oeiuh'nicii:
I aiii Giielnslns in payment for.;
yoari subscription -lo RADTOLAN.D. to he sent (o
n * h h m m - » - ♦ - riciise mall a ChrhUms ourd anmumtiinK Ihe sub-
Rvrlrulori In my hnmc. lo lim iihrwo address.
Love Laughs at Toll Calls
[Confirmed from, page 27]
DECEMBER, 1934
boys, rode through the streets to their
ho tel.
After the triumphant first night in
Tyrone, His .shoulders aching from the
slapping of entitu.s.iastic admirers-, his.
ears ringing/with. their cheers, Fred went
home. There was something missing.
He couldn't just place what it was but
something, lie knew, was lacking. Me-
chanically. he turned to the telephone.
He paused a moment, and then asked
the operator to get him Miss Evalyn
Nair in Eagle Rock, Cal. That was it.
Every night it had been his custom to
chat with Eyab'.n of the day's doing, and
now she wasn't here to chat with. But
the telephone" solved the problem.
If .you age-at all aslule, you can guess
the rest. The next night he- telephoned
again, -and the next night, too. Now
when Fred and Evalyn said good-bye
that afternoQn .in Grand Central station,
when she left for California, Fred didn't
realise he was in love with her. Nor did
Evalyn realize that she loved the dash-
ing ydung bandsman. But those phone
calls did the trick. One night, Fred, over
two thousand miles of wire, asked tlie
question. Evalyn hesitated about ten or
fifteen dollars worth", and then thrilled
a "yes." There were a lot more calls
between various Pennsylvania towns- and
Eagle .Rock to arrange the details of the.
wedding, for Fred is an impetuous young
man. but everything was finally" eotG
eluded, and the pair met in Chicago,
where the ceremony was performed.
Fred's bill? Well. from that, first call
from Tyrone to the last call before
Evalyn left to meet him for the wedding,
the aggregate phone bills were $1,800—
but have you ever seen Mrs. Fred War-
ing?
RUDY, VALLEE'S telephonic pro-
pensities have won him renown
along Radio, Row. Before he married
the now embattled Fay Webb, his calls
were lengthy and frequent when busi-
ness brought him cast, and awav from
her. As recently as September of 1933,
when Fay packed her bags and. returned
to the parental roof, he used the long
an eitort to rneud matters.
One of those calls, possibly' a record for
protracted conversation at the rate then
prevailing between New York and Hol-
h-wood, lasted ninety-seven minutes.
Now Rudy's phone messages are con-
centrated on the beauteous blonde Alice
Fayg. There is an interesting bit pf
gossip from the movie Mecca eoncern-
ing Alice. When she was, making A55,
C'.ights In Mbllyxi'ood she, had ah agree-
ment with Fox producer Sol Wurzel by
which, in return for being on the se:t
promptly, and taking orders without
questiori, she was permitted to be free
from -four to five each Thursday after-
noon, That is the hour that the Vallee:
broadcast .rehGhes the coast and, accord-
ing to Alice's intimates, at about five or
six minutes after five, she would usually
be on the telephone in her dressing room
for an unconscionable length of time,
with a call from New York.
Perhaps, the most devoted couple in
show business is A[ Tolson, and Ruby
FCeeler Al's radio contract keeps him
in New York; Ruby was compelled to
[Coizfiiii/cd on page 641
-to MAKE
MORE MONEY
^ -
"di
you
are
and Full Time Jobs
in RADIO
Coupon
for
FREE
64 Page
Book
Set Servicing
Sparo llmo $ct serr-
ioinp pays ran ay
2s\ J. men $200
to 51,000 a yea.r.
Pall tlnio men inako
as much as $40,
5SO/ $75" •& Week,
Broadcasting
Stations
Employ mannKers.
cri^lncors. operators,
3 ns tu Ha t Ion and
niiilntcnanro m e a
for jobs paylnp up
to $5,000 e year.
?-T'
Loud Speakers
Instnllat-lan cmj
acrvlco work"Is >81)*'
.other,. c i' U' W 1 h g,
maucy-mil king field
for trained Kadio
ihen.
Mail r
mw/
Wliy sliivo your life-a way ..In a. no-
fuluro Job? Why skiinpj v.-hy Sorapo
trying lu l>uy your liiils?- I'll trniri yon fpikhly far a nold with ii fuCufb
—RADIO, 410. SCO. a wtiek—
that'll what in any . Radio, rhcouita
make. $5,.. $10. SI3 :i weak extra
is what many make, in sukii'd tjmer
uhilu lonraliib'. Mi* free huok. tclla
you' about Radio's spare t-lmd uiid
full time opportunities—alxiuc. . lay
tested trulnlns—^abom my SWderus
and pTntlinucs—xvhal they arc. daius
end makiinr. Get this free bcolt,
1*11 Train You for Jobs
Like These
Spsrc time and full time Radio
Servirirw:. Installing. OparaUnff,
SerridnB Rruadcasi, Aviation Radio,
Onmmorclal, Ship and TclwDlon
•autroit;, and. a. HndU) servieo husl-
nesa'of your own, I'll train yuu for
theso and ollior good jobs in Llio
mamiflicture, . sale .anrl sen-lco nC
•Ita'dio, Loud.- Srjeaker,. and Tole-
vi slon appar0tua." ily ITT1CK %. book
del Is you ubout.. tlieHmitny ntnnoy-
mnlting npporUiiiiLles. in Radio, Win.
S parti vent, 113 R roadway. Kowark,
N. ,T.. in ado $$.0011. in '2 depression
years. Bermirtl Costa, 150 Prmkliru
Street, Brooklyn/N. Y.. njakes'$:10
to $75 a week.
Many Radio Experts Make
$40, $"60, $75 a Week
Til train yon Quickly and Inex-
pensively rlfihl in your own Imnio and in your spar'- time. My practl-
.eel 50-50 method of train!eg mid'.es
learning: at Jmme easy, rascinitlru;,
.practical and rapid, 2tl*ny of-my succi'spfui graduates-didn't even iln-
ish grnde school.
Many Make $5, $10f SIS a Wook ' • 's • »
Extra in Spare Time While
Learning
My Courso Is famous; as ''flip ono
thai, puyii for itself." Thctlsy you
enroll I so rid yoii nmterlal which you
should, master Quickly for doing
spare lime jolts.- Eciw. H, TawcCLO,
L.'rdner, ft. C-, Oajinda;'writes that
hii Jircrogoj $500 a year csircj In
?pare time. W. ,Gibbs. 1320 Oak-
xyooij Are., Richcdend, Va,, irverc^es
about '$30 o month in spare Llrao.
Find Out What Radio
Offers You
Act lodny. Mall the coupon. Any
amblUaus fellow over la can get, it
free copy of my book. It tells about
Rndlo'y opportunities — Eboc 11 my
]\ro[iey Prnclc Agreement—-shows you-
wldit trradutitOB aid doin^ nml mak-
ing; .No -'ohligaLion' ARiU the 'coupon
now.
J. E... SMITH, Pros.
National RadioInstiliito
. Dopt. 4NE9Y
Washlnnton, D. C
PROOF
J. E. S^fTTS. Fresldont
National Radio Inscitulo
Dept. -jxeo:
Wash in cum, D. C-
Dear Mr. Smith: Withuutobli^nt- Im« mc. tjirnd free bonk nbniil syiiro liniti rmfl full limo EL«il;o op port uru ties nxid howj Fau tndn tw Dit-rii nc home ia spnrc tlmu.
I i
! G t I s I
I .1
S 1
S
2 ^ »■*»«*■ »■« ■ % p • | | 4 % ii ' 4 f » N % « i
! j
! ADDRESS J
J J
! CITY STATE J • - - .... i
(Pleftwu, print plainly)
v: >-
/
63
ONE of the most prodigal of allradio's long-distance fiends was
Jack Pearl, during Ihe absence of hiswiie \Vinnie this summer. \\'innie ac·companied George Burns and GracieAllen on their trip to Eur,ppe, and during the time she was away, Jack's telephone bills were staggering. There isnothing of the Baron Munchausen's exaggeration in that, either, for I saw thebills with my own eyes, and I can quoteyou actual figures.
The Baron, I know for a fact, talkedto Winnie in London, Paris, Budapest,Vienna. and Munich-not once at eachplace, but in some cases several time!'-.On one of the Budapest calls, on whichthe rate was $3..L50 for the initial thrceminutes, Jack chatted so long that theitem on the bill reached $69.20. Therates to Paris and London are $31.50,but Jack's chats with \Vinnie, or "Doll"as he calls her, reached $95 and $100 respectively. He caIled her wliile she andGeorge and Gracie were in Russia, too.
On one occasion, Jack put in a callone night for \Vinnie in the Lido, atVenice, where a cable he had just receivcd told him they were staying. Theoperator told him Mrs. Pearl was nolongcr there, but could be rcached atthe Excelsior Palace in Budapest. Jackrcfused to believe it, because of the cablehe had just received, but when he learnedthat the report charRcs would be $4.30anyhow. he instructed the operator to goahead and locate ~frs. Pearl wherevershe might he in Europe. The alert telcphone company finally made the connection between Jack's ~ew York apartment and 'Vinnie in the ExcelsiorPalace.
An amusing incident occurred whenJack called his wife in London. Afterthey had exchanged a few words. 'Vinnie told him Gracie Allen wanted tospeak to him to say "helIo_" I t tookGracie so tong to say "hello" that by thetime Jack got through with the call, thebill had run Ul) to $93, and he had onlymanag-cd to exchange a couple of word~
with 'Vinnie.
Love Laughs at Toll Calls[Contililled from raye 63)
remain in Hollywood where she wasworking on a picture last summer. ButeHry night at midnight, or eight o'clockin Hollywood, :\1 would call Ruby. Hewould ask her ii she was tired. Hadshe had a hard day on the lot? He wouldtell her how much he missed her. Briefly he ,vould recount the business of theday. Then: "Good night, sweetheart.Sleep well." Often he would awakenher the following morning. DuringRuby's absence, Jol50l1'5 monthly telephone bill ran in the neighborhood offive hundred dollars.
Incidenlally, there is one radio starwho broadcasts weekly from Radio City,and who has a girl friend in Hollywoodwho has the art of economizing on telephone call" highly specialized. He andIhe girl ha\'e a code which he weavesinto his broadcasts in the form of lovingmessages, and that one night, at least,there is no need for the regular call.
OFTEN the telephone serves only tofan the flame of love. That wa!'
the case last winter when Phil Bakercame to xr ew York from Chicago for
RADJOLAND
AJMuchfUSPoundu;WeeK
IREDUCEIWith Our
NewlyDis,overedSecret
MISCELLANEOUSSEND FOR ~lY excellent fonnulas. Rug and
p:aint cleaner, furniture polish, silver polish;10e coin each. Three for 25c. 11. Vollhaber,Dayport, MilinUota.
DETECTIVESDfo:TI':CTIVES EAR:S DIG MO!\EY. Excel·
lent 011portunity. Ex~riellce unnece"..ary.J)Jo:TECTIVfo; particulars free. Write George\Vagner, 2640-T, Broadway, N.,,_Y,-,-, _
PERSONALWE BUY LlNCOL:S HEAD PE:'olNlES. Will
I)ay up to $2,00 each if O\'er 10 ytars old,lndian Head pennies worth up to ~51.00 tach.S~lId 10c for lluying Catalog. Contlllental CoinCo., Incorporated, CK·1II. W. Jackson, Chicago.LI:-lCOL!\ Ai'\D T:-l'DIA:-l' IIE.\O Pennies
Wante-d. Will pay up 10 ~2 each if more than11 years old. Certain pennies WOrth $60. SendJOc for catalog, Box 7JIF, :-;rational Coin Co":\filwaukee, Wis.
ED UCfCCOA"'T"''''O''N''A''N''D''''NiiO'STTDR"U"'C"T"'''O''N':\fYSTIC CODE W1HTIXG and i'\ew l...anguage.
Both learned in week. lustruction Book, lOc.Zeu<ks. Hurhank~'-i'Ca"¥I;~'o~,~n~ia~.",,;n,,,... _
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PSYCHOANALYSISLET AN nXPf.o:RIEr-CED PsycholO$!'ist so!\'e
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POEM, SONG WRITERSWANTED: ORIGI:'olAL POE:\IS. SO!\GS for
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MAKE MONEY..At ?fOnte!
•air
OFF[r~:Cliln
1 once looked like thi.. Ualy hairVu'O "ed on face ... unloved ...di.eouraged.
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FEMALE HELP WANTEDTYPISTS--Earn money t)'ping manuscripts,
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CE A· P, BY OUR NEWAMAZING WAY
::~- "You can ,educe the same way Idid •.. without all of yourst,enuous exercising and dieting •••
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SNVDER TABLET COMPANYOcpl. 3S0·G, '.34 N, Wen. St,. ChIClIl', IllIn,ll.
ARTIFICIAL EYESReinforcement Pu.oents Easy Breakage.Properly fitted, precent Jdedion anJ
irritation . .• LOWER PRICE!\\'e send an assortment b)' mail to!'elect from in your home. 1\0 security required. Over 100,000 eyeson hand so we can suit anyone.Largest stock on earth. Over a quarter of a century in business. Eyesblown to order. Send us the name ofanyone you know that wears aneye, for free booklet that explainsall about how we fit by mail aroundthe world. This ad may not appearagain. so do it 1\O\\', and savemoney and trouble.
DENVER OPTIC COMPANY618 Quincy Bldg., Denver, Colo.
NOWdJouI&tit/tie.OF YOUR/.J/ueJz:eJt HOSE!
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PREVENT ILiSTERS AND INfECTIONSReeommended by doctol"l and cblropo(llatli to pruent painful. d.n~I"(lUblister'll. TheYl!Itop eh.llnK' and brina: 8oothInlr relief. Ask for Walk-Eze Stor:lrinlC PJ'otedon at SHOESTORES. and HOSIERY COU~"'ERS of DEPARTMENTSTORES. Made for men aDd .omen and dll1dl'll'n.U your loeallllOre la ..ou~ oJ'" Wa1Il-E~. lIend 25 ceDI!!A~D STOCKING SIZE to W.o\LK-EZEInpt.C.j, 242 Wolf Street,Syn.cuse. Xe'f York.
•
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STOCKINGS
P/iet/ettfs we&t.
at tieei.
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OF YO ^Aftee^edi hose !
STOCKINGS — tho biggest irem in oTotbcs expense—give.
DOUBLE, often TRU'LE wear when ^uimJed by V/ALK-
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PREVENT BLBSTERS AND INFECTIONS
Recommended by doctors and cbiropoiiiflta to prevent pain-
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If your local store is "out of" Walk-Esc. send 2,1 cout.i
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242 Wolf Street.
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25 ^ *"ILXpair
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Reinforcement Preoents Eosy Breakage,
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DENVER OPTIC COMPANY
6f8 Quincy Bldg.f Denver, Co7o.
. <r ^
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Vnloved
1 once looked like this. Ugly hnic
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NAMONAL ART SCHOOL. Inc.
5001 Mlchlaon Avenue, DcoL2ia9' Cfitcigo, HHnols
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MAKE S21 PER 10(1. Slhmping Names on Key-
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DETECTIVES EARN BIG MONEY. Excel-
lent opportunity. Experience unnecessary.
DETECTIVE particulars free. Write George
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WE -BUY LINCOLN HEAD PENNIES. Will
.pay tip to •§2.00 each if over 10 years old.
Tiuliau Head pennies worth up to $51.00 each.
Send 10c for Buying Catalog. Continental Coin
Co., Incorpornlcfh CK-HL W. Jackson, GhicagOi
LINCOLN AN T) IN D.T AN 11EA p Pennies
Wanted, Will pay up io §2 each if more than
11 years oUl, Cenaiix pennies worth $6'). Send
70c for catalog. Box 73IF, National Coin Co.,
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EDUCATION AND INSTRUCTION
MYSTIC CODE \\rIvIT3NG and New Language.
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PSYCHOANALYSIS
LET AN EXPERIENCED Psychologist solve
.your problems. Enclose §2.00. .Professor A.
I.aughammer, D. Ps., 14'\V. State, lieleyia. Mout.
POEM. SONG WRITERS
WANTED: ORIGINAL POEMS. SONGS for
immediate consideration. MMH Publishers,
Dept. FW, Stmiio Bldg., Port laud. ■ Oregon.
MISCELLANEOUS
SEND FOR" M.V excellent fomnilas. Rug and
paint cleaner,- furniture polish, silver polish;
lOc coin each. Three for 25c. M. Voiihaber,
Bay port, Minnesota.
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BY OUR NEW AMAZING WAY
''You can reduce the same way I
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Get rid of umcaiiicd fat, without teas, daoo,
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SNYDER TABLET COMPANY
Dopt. 350-G, 1434"N..Wells St., Chlcngo, Illinois:
REDUCE
With Our
hiewlij
Discovered
Secret:
As Much as.5
v^- p- v> p*
Love Laughs at Toll Calls
[ContiriHcd from page 63J
remain m Hollywood where she was
working on a picture last summer. But
every night at niidnight? or eight o'clock
in Hollywood, Al would call Ruby. He
would ask her if she was tired. Had
she had a hard day on the lot? He would
teU her how much lie missed, her. Brief-
ly he would recount the business of the
day. Then: "Good night, sweetheart.
Sleep well/0 Often he would awaken
Jicr the following morning. During
Ruby's absence, Jblson's monthly tele-
phone bill ran in the neighborhood of'
five luindr.ed dollars.
Incidentally, there- is one radio star
who broadcasts weekly from Radio City,
and who has a girl friend in Hollywood
who has the art ofi economizing on tele-
phone' calls highly specialized- He and
the girl have a code which he weaves
into his broadcasts in the form of loving
messages, and that one night, at least,
there is no need for the regular call.
%
ONE. of the most- prodigal of all
radio's long-distance fiends was
Jack Pearl, during the absence of his
wife Winnie this summer. Winnie ac-
companied George Burns and Gracie
Allen on their trip to Europe, and dur-
ing the time she was away. Jack's tele-
phone bills were staggering. There is
nothing of the Baron MuncHausen's ex-
aggeration in that, either, for I saw the
bills with my own eyes, and I can quote
you actual figures.
The Baron, I know for a fact, talked
to Winnie in London, Paris, Budapest.
Vienna, and Munich—not once at each A
place, but in some case's several times.
On one of the Budapest calls, on which
the rate was $34.50 for the initial three
minutes, Jack chatted so long that the
item on the bill reached $69.20. The
rates to Paris and London are $31.50,
but Jack's chats with Winnie, or "Doll"
as he calls her, reached $95 and $.100 re-
spectively, He called her while she and
George and Gracie were in Russia, too.
On one occasion. Jack put in a call
one night for Winnie in the Lido, at
Venice, where a cable he had just re-
ceived told him they were staying. The
operator told him Mrs. Pearl was no
longer there, but could be reached at
the Excelsior Palace in Budapest. Jack
refused to believe it, because of the cable
he had just received, but when he learned
that the report charges would be $4.50
anyhow, he instructed the operator to go
ahead and locate Mrs. Pearl wherever
she might be in Europe. The alert tele-
phone company finally made the connec-
tion between Tack's New York apart-
ment and Winnie in the Excelsior
Palace.
An amusing incident occurred when
Tack called his wife in London. After
they had exchanged a few words. Win-
nie told him Gracie Alien wanted to
speak to him to say "hello." It took
Gracie so long to say "hello" that by the
time Jack got through with the call, the
bill Had run up to $95. and he had only
managed to exchange a couple of words
with Winnie;
64
OFTEN the telephone serves only to
fan the. flanie' of love. That was'
the case last winter when Phil Baker
came to New York from Chicago for
RADIOLANP
65
Complete Course in RadioBroadcasting by flOYD
GIBBONS
phue or at: t u a I Bro=ada.!'tinl;_Now you can profit hy Floy.1 Gihlwon' yean of u:f\'f'rienee inOn. dcaqin!:'. Throtlj(h thi.. reomarkable coune. you can train rora j(ood pa)'in, Broadcuting I,oli·tion-right In )'our home-- in1·our pare time and wit.hout gi"1IIg' tip )'our pre!ent po It'OIl.
Send For Valuable FREE Booklet
A few or the subjects coveredarc: The Studio and How It\Vorks, Microrhone Technique
lHow to Control tbe Voiat anaMake It Expff'S!-ive. How toTrain a Sinf(inr Voi~ ror Broad·cauin", Tile Knack of Ikkrilinll:.11(1'1' to Wrilc Radio Plapl. Dramatic Broadcasts. How to Build
Correct Sp«ch Habits, How to pevelop a Ra,lioPersouality. S po r III Announcing, ],;dl1c:ltiOlHllllroadca!tlllK'. Radio Ilublicily, Advertising' Broa1.cast:!. Proa:ram l\l:InaKement, and dozeos of otbersubjects.
An interC""t:n~ bor kif'! leluid. I "II w to F, 1Your 1)lace in JlrQa(!raSlitu:" un.. )-oU tbe wh"leraccinatinft' 'lIor,. or the Floyd Cibhons School nfDroadc:l ting. l.et u~ sh<,w you hoW' to (IU:lIir~
for a. leadin" job in Broadca;sting. Lt't us s!towyou how to turn your unilt"\·el"ped t:alenl intllmonf'Y. Here is your chance to fin an importAlltrole in one or the 1110 t II'lamor()u~. powerful in,I' •tri~ in the worM. Stnd (nr "lIow to Fin.1 V,Place in Broadc.utinlt" tMay. St'e for )·'l\Ir.,-l£how complcle :lml practical the Floyd MAILGibbons Cntlrl'e in I1roadea.linR is.1\"0 cost or ohlilt:ltinn. Act now-semi coupon htlow loday. Floyd Gib- TH IShotl" School tI£ Drflo"!c3 tink. U, S.~:lvinlf"" B;onk RuiMilll-:". 2nflO 14th NOW'Street. N. W., Wubinl:ton. D. C •
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~I&rt tulntnl'... rOl"_ of 1_1lY ned PUlnl'DOtIUOOJ In Ihltfut-lr!"ollrin,lIel4.lh,ndredl ot liDtlo,tunlliel .1AnMuneerSIMI",ActlrMUllul Olr_1M'Pr..r.", ....uerAd.,erthluPublicityMwskl'n
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BroadcastingOFFERS YOU THESE
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RADIO
Rec:lu'c Rroadcuting is e:-:pandinj{ ~o fa I til:ltno one can \lrethct to wil:lt giK:ll1tic "ilte it will~l'hW ill the lIf'xt few years-Uro.ldc.,,,tilill offersunusual OPtlortllnitie~ ror fame and SIICcr:SS totho~ who c:ln qualify.
Think of It I IJroallcasting has I~en taking lurhrapid ~tridt". that tOilay fldt·rTfisru fllOtlt' arelromdinsr more tban a huodred milliolt doll" forad\frti"ina- o\'er the air. Think or tbe millionsthat ..ill he spent r.ext year. and the ycar aftf'ro\-er more than 60Q . tltlion"- --think of thf' Il'loriousoPfXlrtullilit' ror tholl and.! of ulf'ntt'd and prO(llefl~· traioled me-n and ...·omen.
Many Earn Good Money Quickly"'by not Itt"t )qlfr !'hare of tht"f' millirn ~ For
if Y(lUr Ipcakinl{ or "in:;ing \-oi~ show. promi!'e.if yon Sff' ,r«l at thillkinr up idf'a • if )'(lU can:lCI. ir you h:lve any hiddcn talent. that can l,roturnt'd to llrofit:lble Rroadc3stinR plirro.t •• f)f'rh3PSyou may ~\Ialiry f(lT a job before the micropholle.l,('t tbc Ilo)'d Gihh0l1S COtir e .hnw yuu hflw totum YOllr n.ttUl"2! at,ilit)" into r.'IOllt"~ ~ Uut 1~If'nt
alonle rn. or 1\01 hring you RtOQ,lca.linll: uC'Ct',,,.You mu t ha\'e a thorough and cc;mll ..t(' kno\\lt.J·eor the tr"Cbnique ('If thi!' new iod' tl'}. Yany a!Oin~r. ador. writM" or other tn~ of uti-t wit/)11:,,,.1 1--n ,urtt .bl in different lIntlll or f'flteTt::lin·mf'TIt w:a. & di!Om31 failure before thc microphone,Yet othcT'S. I"'I"3C1ically unknown a .hort time agfl.hll.\·e ri en to undreamed of £arne and fortune.Why? Uec::lu'Oc they were trained in Ilroa<lca<;tingtechni(lut'. while those others who failed were not.
Yet nroarlc.1~tinsr Itations h;l\'e not the time tolrain ~·ou. That is why the Flo~'d Gibbons SchoolIf Rroad('astinlf WaJ founded-to brin .. you thetrainin$:' th2t will t2ft )'ou on the road to Broad·ca tinrt \lccr!'., Thi!l new e;ny Course p\'es youa mo~t eomflkte and thorou~h tr:aining In Broad<::utinj( technique. It show! you how to IOh'ctvtrv r:ldio rroblem rrom the llt:lndpoint or theBroadC2~t-cl\'es you a complete tuiniol in ever,.
D o YOU, ttJG. want to ltttinto Broadcastinl--the hilt.fa.cin.:II1IY1I. g1:l.motOl.lS in·
dustry of today ~ Do Sma luntto earn rood money? 00 ~·"Myo'ant to h:l\'e ,·tntr ",(lice brou'ghtIIltO bumlr('(fs or thousands ofhomes :III over the land ~ If VOII
do. you'll rtad cvtry word or thisamazing orrortunit)·.
I;or no m:l.tfer \\-here ~'ou liveno maltf'r how 01,1 or how youngynu are--if ) u Illl\'f' talent-tbf'nhf'rle is 3 rem:lrkal,le new way tofleali~le your Iife'~ ambllion_ Broad·ca~ting' nrl'd$ ne\\' talent-in fact,thC' demand far C'xceeds the avail·al.1e supply.
YOU know the beautiful tenor \'oiceoi Robert ~immons. and you know.
too. if you've ever seen him, that he rejoice.:; in the distinction of being onc ofradio's handsomest males. Yet he islIenr scen with a girl. I1is intimatesknow. however, that every other nighthe sneaks off to a convenient telephonebooth. with a )ot of change. mo"tl}' quarter". clenched in hi", fist. and spcnds~c,"eral minutes in soft conversation witha young lady in )'farionsville. ~rissouri.
~rarionsville is "back home" to Simmons.
.\nother ~hy and uncommunicative) oun~ man of radio is band-leader Lennie Hayton. Remember the films Till!Ri_" RrMdros/ and Gror./fc Wlf;/r's SamtllIls! Did yOI1 notice a lovely. hi~-e)'cd
beauty named Dorothy Pulver? \Vell.if you did. )'Oll can uildcntand why Lcnnie calls Hollywood three or four timcs(,3ch week, and why it is that hi .. telephone bills will averap-e from a hundredand fifty to two hundred dollars eachmonth. Lennie met Dorothy on the lotwhile he was working in a picture withhi .. pal Bing Crosby. and e"er since hehas been a one-woman. although ..trictlynot a one-telephone-call man.
The people of show bU<i;inc"s and radioare an impetuouc;; lot. Letters are too... Iow for the swiftly moving' tcmpo oftheir lives, and teleRral1ls.~ufficiently
cxpre ...sivc for their natural volatility.So only the telephonc can sati ... fy theirur~e. and they make the best of it. Official ... of the telephone company estimatethat during the past four year..;, becauf;eof the lowering of rate~ and the increa ed !'peed with which catls may berOl11pleted, traffic between New York<lnd the coast has increa ..ed morc thanfqrty per cent-and wl1ile they blame theincrease on the lower rates and increasedefficiency, it takes no mathematical wi7ardry to figure out that radio has playedn little more than it's fair share, too.
'0 wonder A. T. & T. is selling uparound a hundred and ten!
DECEMBER, 1934
several weeks, during which his radio •pro~"Tams originated frolll the .N Be studio~ in Radio City. Baker'::. wife cameea'"t with him, and brought their youngLab)' daughtcr, The)' thought it mightbe good for the ba)' to bask in Miami's~un~hine while Pill I remained in NewYork, "'hen 1\lr5. Baker left New York,the .\rmour comic was very lonely, andevery night he called her in Florida. Onenight he lost his patience.
"~a)·. rye had enough of this telephoning, honey," he ~aid. "It's too tantalizing, I'm coming down."Th~re was no rehearsal of the Baker
. how until n ...·o day~ later, so the iollO\\"ing dar, Baker caught a !'outh boundplane at Xewark. ftew to ~liami, spentil f~w hours with hi!'> wife and baby, andthcn flew back to Manhattan in time forthe rchcarbal.
The tantalizing ncarnc~s yet farnessof the telephone worked in pretty muchthe . arne way with Ed Low C)'. Thecomedian and his wife. Teddy Prince,are extremeh' devoted. and have a 10\'elyhome in Beverly Hill"" in aliiornia.\\'hcn radio called Lowry to ~ew York,it wa" decided that Teddy !'Ihould remainbehind and keep the home fire..; burninJt,;to;; it were. Howcvcr. Ed called Teddylong distance every niRht. but after ju.:;tone week of that, neither one could standit any longer. so Teddy packed herthill~s. closed the hou.:;e. and hopped theflext plane for Newark and Ed's waitingarms.
several weeks, during which his radio
programs originated from the NBC stu-
dios in .Radio City. Baker's wife came
east with him. and brought their young
bah)' daughter. They thought it might
be good for the bay to bask in Miami's
sunshine while .Phil remained m New
York. When Mrs. Baker left New York,
the Armour comic was very lonely, and
every night he called her in .Florida. One
night he lost his patience.
"Say, I've had enough of this tele--
phoning, honey," he said, "it's too tan-
talizing. I'm coming down."
There was no rehearsal of the Baker
show until two days later, so the ioiiow-
ing da}'. Baker caught a south bound
plane at Newark. Hew to Miami, spent
n tew hours with his wife and baby, and
then flew back to Manhattan in time for mB£t u
the rehearsal.
The tantalizing nearness yet farness
of the telephone worked in pretty 'much
the same way with Ed Lowry, The
comedian and his wife. Teddy Prince,
are extremely devoted, and have a lovely
home in Beverly Hills, in California.
When radio called Lowry to New York,
It was decided that Teddy should remain
behind and keep the home fires burning,
as it were. However. Ed called Teddy
long distance every night, but after just
one week of that, neither one could stand
it any longer, so Teddy packed her
things, closed the- house, and happed the
next plane for Newark and Ed's wasting
arms.
"VTOU know the beautiful tenor voice
1 of Robert Simmons, and you know,
too. if you've ever seen him, that he re-
joices in the distinction of being one of
radio's handsomest males. Yet he is
never seen with a girl. His intimates
know, however, that every other night
he sneaks off to a convenient telephone
booth, with a lot of change, mostly quar-
ters, clenched in his fist, and spends
several minutes in soft conversation with
a young lady in Marionsville. Missouri.
MarionsviUc is "back home" to Sim-
mons,
Another shy and uncoinmuntcative
young man of radio is hand-leader Lcn-
nie Hayton. Remember the films The
Bifi ttroiidcMst and f/Von/e While's .>Vn«-
dtilsF Did you notice a lovely, big-eyed
beauty named Dorothy Pnlver? Well,
if you did, you can uiulcrstand why Len-
nic calls Hollywood three or four times
each week, and why It is that his tele-
phone bills will average from a hundred
and fifty to two hundred dollars each
month. Lennie met Dorothy on the lot
while he was working in a picture with
his pal Bing Crosby, ami ever since he
has been a one-woman, although strictly
not a one-tclephonc-call man.
The people of show business and radio
are an impetuous lot. Letters are too
slow for the swiftly moving tempo of
I heir lives, and telegrams ^.sufficiently
expressive for their natural volatility.
So only the telephone can satisfy their
urge, and they make the best of it. Offi-
cials of the telephone company estimate
that during the past four years, because
of the lowering of rales and the. in-
creased speed with which calls may be
completed, traffic between New York
and the coast has increased more than
f^rty per cent—and while they blame the
increase on the lower rates and increased
efficiency, it takes no mathematical wiz-
ardry to figure out that radio has played
a little more than it?s fair share, too.
No wonder A. T. & T, is selling up
around a hundred and ten!
DECEMBER, 1934
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Name Age.
Address
City .State
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Ans.-Lanny Ross is unmarried,despite rumors which recently appear to have become widespread. Hesays he has no one in mind.
Babe Ryan
Did Guy Lombardoalways play his typeoi music or did hecopy it frorn JanGarber?-R. G. L.,Beacon Falls, COlm.
Ans.-TheLombardo'stype of musichas alwaysbeen character-istic of the i r Jan Garberband. Many or-chestras areturning away from jazz treatmentsbecause of the present popularity ofsoft waltz music.
Ans.-Rudy handles his businessand personal correspondence fromSteinway Hall, 111 W. 57th Street,New York City. At present he isin Hollywood making the pictureSweet Music for Warners.
Please answer thefollowing questionsabout "Babs" Ryan,with \Varing's P(,IlI~
S)I I va If i a II s: Age,married (if so, towhom and how manychildren), presentaddress, where canI send for picturesof her ?-J. T. S.,Brookline, Mass.
Ans.-Babs isin her earlytwenties. She is unmarried. Corre·spondence and requests for picturesshould be addressed to her in careof Fred Waring's Pennsylvanians,53rd and Broadway, New YorkCity.
"That is Rudy Vallee's home and businessaddress? Is he appearing nightly in NewYork; if so, where?-H. 2\1. //., .11empllis,Tenn.
What has become of Eddie Duchin? [s hestill on the radio? If so. what time andstation?-M. Sa'w)'cr, ~V',iti/£g, VerI/lOll!.
Ans.-If you listen tc the new EdWynn programs you will learn thatEddie is decidedly still on the air.Every Tuesday evening over theNBC network, 9 :30 Eastern Time.
Please tell me if the Mitis Brothers arecolored or white? Is Cab Callowaycolored ?-E. O. S., Barstow, PIa.
Ans.-All four of the Mills Brothersand Cab Calloway are colored.
Ans.-Rubinoff was born in Russiain 1904 and came to this country atthe age of seven. This makes him31 years old. He is an unattachedbachelor. He is five feet seven inheight and his weight ranges around165 pounds.
Ans.-Gracie's hair is dark brownand her eyes are blue-green. Thevoice you hear is her ordinary oneexcept that Gracie is anything buta nit-wit in face-to-face conversa~
tion.
Kindly answer the following questionsabout Rubinoff. Age, date of birth. howlong has he been in the United States, ishe engaged to be married and to whom?\\-hat is his height and weight?-.!lI. L.,Indiana.
I thought James Wallington was married.Is be now divorced? \Vhy is he not on theair regularly now?-H. kl. F., OklahomaCity. Ok/a.
What do you want toknow about your favor-ite radio stars? Just []drop a line to Questions& Answers, RADIO-LAND, 52 VanderbiltAve., New York, N. Y., and theanswers will be printed as soon afterreceipt as possible in this column.
What do youwant to know
Ans.-Jimmy Wallington was recently divorced from his first wifeand is now married again. You hearhim daily as announcer of theLowell Thomas news program andhe will appear on many new fallprograms.
Ans.-Vera Van and all other artistsof the CBS circuit will receive mailaddressed to the Columbia Broadcasting Co., 485 Madison Ave., NewYork, N. Y.
\Vhat is the color of Gracie Allen's hairand eyes? Does she use her regular speaking voice over the air?-R. E~ M., Burlington, N. J.
Can you tell me the address of Vera Vanand how to get her photograph?-M.D.M.,Provide/Ice, R. I.
Kindly answer thefollowing questionsabout Lazy BillHug gin s. Are hisprograms popular?Is he in love or married? If so, who isthe girl ?-N. P. R.ol"irgillia Beach, Va.
\Vill you please tellme if Ruby Keeleris on the air, and ifso \\Ihat program?A. Hall, York, .Vebraska.
Ruby Keeler
Ans. - Duringhis CBS ap-
Bill Huggins pearances as asustaining art·ist L a z y Bill
Huggins won a large audience. Because of the press of sponsored programs, his hour r e c e n t 1 y wasdropped but he will probably beheal'"d from shortly. He is unmarried and tells us that he has no candidate in mind for the office.
Please tell me what has happened toSingin' Sam. I heard him from ChicagoJast summer but lately have been unableto find him.-B. Champiou, Fayetteville,Ark. •
Ans.-Singin' Sam (Harry Frankel)left the air following the conclusionof his summer program. At thiswriting no plans have been madefor his return.
Docs Red Davis play the part of BlickRogers in the latter program?
Ans.-Last season Curtis Arnallplayed both the Davis and theRogers roles. This season RedDa.vis is played by Burgess Meredith. Arnall still holds forth asBuck Rogers.
Ans.-R u b yKeeler has noradio contractbut appears occasionally asguest star onvarious pro-grams.
'Viii you kindly tell me if Lanny Ross ismarried, and if so to whom and how long?-A. D., New Or/ea/ls, La.
66
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Bill Huggins
Does Red' Davis .play the part of Buck
Rb'yers in the latter program?
Ans.—Last season Curtis Arnail
played both the Davis and the
Rogers roles. This, season. Red
Davis .Is played by Burgess Mere-
dith. Arnail still holds forth as
Buck Rogers.
Kindly answer the
following questions
"about Lazy Bill
H ugg i n s. Are his
programs popular ?
Is he in love or mar-
ried? If so, who is
the girl?—.V. P. R..
Virginia Beach, Vet:
Ans. — During
hi s C B S ap-
pearan.ces as a
sustaining art-
ist Lazy Bill:
Huggins won. a large audience. Be-
cause of the press of1 sponsored pro-
grams, his hour -recently was
dropped but. he will probably be
heard from shortly. He is unmar-
ried and tells us that-he has no can-
didate in. mind for the office.
Please tell me what has happened to
Singin' Sara. I heard him from Chicago
last summer but lately have been 'unable
to find him.—B. Chantpion, Payelteville,
Ark.
Ans.—Singin' Sam (Harry Frankel)
left the air following the conclusion
of ' his summer program. At this
writing no plans have been made
for his return.
Will you please fell
hie if Ruby Keeler
is on- the air, and if
sn what program ?—
A. Hall, York, Her
bmsk'a. fm J
Ans.—R u b y
Keeler has no
radio contract
but appears oc-
.casionaily as
guest star on.
various pro-
grams.
'..G, . J
Ruby Keeler
Will you kindly tel! me if I.aniiy Ross is
married, and if ;so. to whom and how long?
—A. D., Neiv Orleansy La.
Ans.—Lanny Ross is unrnarried,
despite rumors, which recently ap-
pear to have become widesprea.d. He
says-Re has ho one "in mind.
I thought Janies Wallihgton was .married;
Is- he hovv divbrced? Why is he not on the
air regularly now?-—H. M. P., Old dh on la
City, Okld.
Ans.—Jimmy Wallington. was re-
cently divorced from his first wife
and is-now married again. You hear
him daily as announcer of the
Lowell Thomas news program and
he will appear on many new fall
programs.
Kindly answer the following questions
about Rubinoff, Age, date of birth, how
long has he been in the United States, is
lie engaged to be -married and to whom?
What is his height and weight?—M. L.,
Indiana.
Ans.—Rubinoff was bom in. Russia,
in 1904 and came:'to this country at
the age of seven. This, makes him
31 -years old. He is an unattached
bachelor. He is five feet seven in
height'- and; his weight ranges around
165- pounds.
What do yon
want to know
What do you want to
know about your favor-
ite radio stars? Just
drop a line to Questions
& Answers, RADIO-
LAND, 52 Vanderbilt
Aye., New York, N. Y., and the
answers will be printed as soon after
receipt as possible in this column.
Gati you "tell me the address of Vera Van
and how to get her photograph ?—M, D. M.,
Providence, R. 1.
Ans.—Vera Van and all other artists
of the CBS circuit will receive mail
addressed to the Columbia Broad-
casting Co., 485 Madison Ave., New
York, N. Y.
What is the color of Grade Allen's hair
and eyes? Does she use her regular speak-
ing voice over the air?—R. B- M., Burling-
ton, N. J.
Ans,—Grade's hair .is dark brown
and her eyes are blue-green. The
voice you hear is her ordinary one
except that Gracie is anything but
a -nit-wit in face-to-face 'conversa-
tion.
Please' .tell me If the Mills Brothers arc 9 i
colored or white? Is. Gab Galloway
colored?—£. 0. S., Barsioio, Pla.
Ans.—All four of the' Mills Brothers
and Cab Calloway are colored.
Please answer the .■ ■' *
fol Ibwing questions
about "Babs" Ryan,
with Waringfs Pcnn-
sylvan iaus: Age-
marricd (if so, to
whpni and how many
.ch ildren ), p r e s e n t
address, where can
'I send for pictures
of her ?—J. T. S.,
Brook!tne, Mass,
* t
1
Babs Ryan
Ans.—Babs is
in her. early
twenties. She is unmarried. Gorre-
spondence and requests for pictures
should be addressed to her in care
of Fred Waring's Pennsylvanians,
53rd and Broadway, New York
City.
What is Rudy Vallee's home: and business
address? Is he appearing nightly in New
York; if so, where?—H. M. Memphis,
T enn.
Ans.—Rudy handles his business
and personal correspondence from
Steinway Hall, 111 W. S7th Street,
New York City. At present he is
■in Hollywood making the picture
Sweet Music for-Warners.
What has become of Eddie- Duchin ? Is he
still on the radio? If so. what time and
station ?—M. Sawyer, IVkiting, Vernwnt.
Ans,—If you listen tc the new Ed
Wynn programs you will learn that
Eddie is decidedly still on the air.
Every -Tuesday evening over the
NBC network, 9:30 Eastern Time.
Did Guy Lotnbardo
always play his type
of music or did he
copy it from Jan
Garber ?—7?. G, L-,
Beacon- Falls, Conn.
A n s. — T h e
L o m b ardo>s ■i ^
type of music
has always
been character-
istic of their
band. Many br-
chestras are
fi
Jan Garber
turning away from jazz treatments
because of the present popularity of
soft waltz music.
66
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NllIn~ :
II Slreff I
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HER is a lipstick thatis really different. You put it Ot:
... let it set ... then wipe itoff, NOthing temainson yourlips excepting truly (ranspar·em color in the most adven·turous hues ever seen. Nopastiness to come off when itshouldn't. And what indelibility!TATIOO stays on right thru ... (lIl)'lhil1g! No purplishcast either ... and instead of the usual dr)ling effect,TATTOO is so SOOthing, it will keep your lips softand smooch ... lastingly young ... forever desirable!Oh, so desirable. Test all four shades at rhe TartooColor Selecror displayed on all smarr roilet goodscoumers. TATTOO is I everywhere.
SEND COUPON FOR TRIALA miniature size of TATrOO (Lipsrick) ... a fulltwo weeks' s.upply , .. contained .in a clever blackand silver case will be sem upon receipt of thecoupon below togerher with IDc ro cover pardy theCOst of postage and packing. TATrOO your lips!
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lasting, pasteJess, trqnst-
pa rent color to gi ve them
the glamorous allure of
a South Sea Moon
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Eifk is a lipstick that
is really different. You put it or.
. .. let it set.... - then wipe it
off. NochiiVgremains onyour
lipsexcepting truly transpar-
enc color in the most adven- !
turous.hues ever seen. No
pastiness^ to,come off when it
shouldn't,. And what indelibility!
TATTOO stays on right thru ... auythhig/No purplish
cast either, . . and instead of the usual drying effect,
TATTOO is so soothing, it will keep your lips soft
and smooch . . . lastingly young . , . forever desirable!
Oh, so desirable. Test all four shades at the Tattoo
Color Selector displayed on all smart roller goods
counters. TATTOO is SI everywhere.
1. *
SEND COUPON FOR TRIAL
A miniature size of TATTOO (Lipstick) . , , a full
two weeks' s.upply , . . contained in .a clever black
and silver ease will be sent upon receipt of the
coupon below together with 10c to cover partly the
cost of postage and packing., TATTOO your lips!
w.
Jtilc
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FOUR RAVISHING SHADES
.
<CORAL has an exciting orangish pink cast. Rather'
.0' light. Ravishing on blondes and citian blondes.
EXOTIC is a truly exotic, new. shade, brilliant yet transpar-
ent. Somehow we just cannot find th^; right words to
describe it. but you'll find it very effective!
NATURAL is a medium shade. A true, rich blood color
that will be an asset to any brunette.
PASTEL is of the type char changes color when applied to
the lips. It gives an unusually transparent richness and a
depth of warm color chat is truly amazing-
TATfOO CHICHCO
TATTOO, Dept. 19 —li Hast Austin Avenue, Chicago I
10c enclosed.-Send mc Triul Size TATTOO (Lipstick) postpaid: \
□ CORAL □ EXOTIC □ NATURAL □ PASTEL D
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