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Value in the Clouds
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Centralized (utility), distributed, cloud
Now cloud 00’s web
90’s client server
70’s & 80’s mini computer
60’s mainframe
Now cloud
00’s Hosted PBX
90’s Key Systems and Small PBX
60’s & 70’s CENTREX
50’s Basic POTs
Computing
TELCO
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Cloud computing models
• Infrastructure– Amazon EC2, Grid– Raw computing resources
• Platform– S3, Azure– API based infrastructure
• SAAS (Application)– Salesforce.com– WEBx
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The Evolution of Telco?
First there were FACTELs
Then there were VIRTELs
The future is APPTELs
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FACTEL
• Facilities based carrier (any distributed facility)
• Provides dial-tone
• Significant investment in CAPX
• Relatively low margins, high volume
• Must keep applications (features) simple due to high customer volume
• Highly regulated
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VIRTEL
• Data center based TELCO
• Utilizes existing data infrastructure to transport calls
• Provides dial-tone
• Relatively low margins, high volume
• Must keep applications (features) simple due to high customer volume
• Limited current regulation
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APPTEL
• Does not provide dial tone
• Data center based and leverages FACTEL and VIRTEL call origination and termination facilities (often SIP trunked)
• Good margins due to value pricing
• Able to provide rich applications
• Limited regulation
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What is a Cloud Telephony
Application?
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How Will Customer’s Access the Cloud?
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Ifbyphone End User Applications
HTTP(s)/XML API
CALL
Initial CallInitial CallPlacedPlaced
User Dials an Ifbyphone
Provided Phone Number
Outbound Call Scheduled Via
Ifbyphone Customer Portal
YourYourWeb ServerWeb Server
APIAPI
IVR DIALOGIVR DIALOG
TRANSFERTRANSFER
Compatible with any phone and any web infrastructureRest style API usable from any programming language
IfbyphoneTelephony
Cloud
Click to CallVirtual Receptionist
Voice MailFind MeFull IVR
Call RoutingCall Queuing
RecordingBroadcast
ConferenceStore LocatorCustom APPS
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Cloudvox Open Application Support
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How Will Customer’s Access the Cloud?
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Integrated Architecture
Pre-Built Applications Asterisk CompatibleCustom Applications
IBP SIP NETWORK
PSTN/SIP/Skype Transport
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What‘s behind the
curtain?
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Ifbyphone Application Cloud
CALLSIGNALING DIALOG
CONTROLLER
BASIC CALLPROCESSING
(asterisk)
SMART CALLPROCESSING
(VoiceXML)
API CALL
Database SharedStorage
PSTN PhonesCustomer
WebServer
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Cloudvox Application Cloud
Asterisk Routing
Asterisk“instance servers”
CustomerAsterisk Instances
SIP Phones
AGI/AMIREST
HTTP (JSON)
Database SharedStorage
PSTN Phones
CustomerWeb
Server
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Integrated Architecture
Database SharedStorage
Pre-Built Applications Asterisk CompatibleCustom Applications
OpenSER (kamailio)
PSTN/Skype/SIP Phones
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What Else Do You Need?
Application Layer
Telephony Related Services
API’s
Ifbyphone Platform
Integrated Telephony / Communications
Proprietary and Patent Pending Technologies
Click to CallCall Routing / VRVirtual Phone #s
ACD/QueuingSimultaneous Find Me
Store LocatorVoice Broadcast
Call TrackingGoogle Analytics
IVR w/ASR & TTS
Post Call ProcessingIntegration API
Real Time ReportingCall Recording
Web Portal
Applications Developer Tools
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More Information
www.ifbyphone.com