Value Chain of Mango in Myanmar
Japanese Food Industry Tour
For Development Food Value Chain in ASEAN
MYANMAR TEAM
Yin Nyein Aye
Ei Mon Kyaw
Ami Aung
Yee Mon Phyo Hlaing
Background
Area - 67,659 million hectares
Population - 51.702 million (2015)
11.1
8.1
4.7
9.3 10.2 10.7
9.2 7.5
4.8 4.2 4
-3.2
-0.2
2.2 1.4 2.2
18.9
12.6 14
25.3
15.5
18.8
12.2 10.9 10.1
12.3
7.5 7.4 7.1 8.1 7.4
6.4
-10
0
10
20
30
40
50
Year
GDP Share and growth rate by sub-sector
GDP % Agriculture GDP % Livestock and Fishery Growth Rate Agriculture Growth Rate Livestock and Fishery
Pe
rce
nta
ge
Major Crops
Rice, Maize, Pulses and Beans – major export crops
Mango, watermelon, musk melon, grape, orange, pineapple, plum
Asparagus, chili, onions
Mango Production, Varieties and Use
0
100000
200000
300000
400000
500000
600000
Sown Area (ha)
arvested Area (ha)
Production Amount (,000)
kg
Sorting Processing
Packaging and
storage
Packaging Transportation
Marketing
Value Chain of Fruits
F
R
U
I
T
G
R
O
W
E
R
S
Export Import
Commission
Agents/ Assemblers
Wholesalers
Private Traders Processors
Super/
Hyper-
Markets
Small Retailers
Mobile Markets
C
O
N
S
U
M
E
R
S
Price Fluctuation of Mango
The seasonality of mango can cause price fluctuations throughout
the year
At the beginning of harvesting in March and April, the price is
high
The price goes down very sharply and reaches its lowest point in
May and June, after which it goes up again to the end of the
season in August and September because of scarcity
What we had learned……?????
Lessons learned from Japan
Technology
Innovation
System
Sustainability
Technology Innovation
System
Systematic structural function
good linkage of farming, trading and ecotourism
Formation of JA groups and working in linkage with the different
cooperative groups- that secure system drive the market chain
well and farmers
Different stakeholders work efficiently and cooperatively
Setting up of necessary laws and regulation for the smooth
linkages is excellent
Sustainability
AEON Mall
Distribution of eco-friendly products to the consumers
Promoting Organic product
Fair trade products
Mango quality
Disease and Pest management
Need to establish Packing house system like Ota market
Processing Factories
Create wholesale market
Value added product
Ways to improve Mango Market in Myanmar
Value added products of Mango
Agri- tourisms related with mango farms
To carry out the safety and secure of mango for consumers (GAP)
Environmental friendly agricultural practices
Fruit loss control
Research and Human Resource Development in all aspects
Lesson learned for Myanmar
THANK YOU!