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RE:IMAGINING The TabletCategory In-store 31st October 2012!
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THE BRIEF!
CROMA – tablet category strategy 31st October 2012!
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THE OPPORTUNITY!
CROMA – tablet category strategy 31st October 2012!Sources – Neilson, Bellwether, Deloitte!
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CONSUMER ADOPTION!
CROMA – tablet category strategy 31st October 2012!Sources – Neilson, Bellwether, Deloitte!
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BRANDPOSITION!
CROMA – tablet category strategy 31st October 2012!
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A CATEGORY IDEA!
CROMA – tablet category strategy 31st October 2012!
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Sources – Neilson, Bellwether, Deloitte! CROMA – tablet category strategy 31st October 2012!
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Sources – Neilson, Bellwether, Deloitte! CROMA – tablet category strategy 31st October 2012!
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Sources – Neilson, Bellwether, Deloitte! CROMA – tablet category strategy 31st October 2012!
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Sources – Neilson, Bellwether, Deloitte! CROMA – tablet category strategy 31st October 2012!
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Sources – Neilson, Bellwether, Deloitte! CROMA – tablet category strategy 31st October 2012!
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Sources – Neilson, Bellwether, Deloitte! CROMA – tablet category strategy 31st October 2012!
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Sources – Neilson, Bellwether, Deloitte! CROMA – tablet category strategy 31st October 2012!
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ON THE FLOOR!
CROMA – tablet category strategy 31st October 2012!
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SHOPPER COMMUNICATION!
CROMA – tablet category strategy 31st October 2012!
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THE SHOPPER INTENT!
Consider, the current tablet owners use up to 80 minutes a day on their tablet. This will increase to 125 minutes a day by 2014 as multi screen home media explodes.!
CROMA – tablet category strategy 31st October 2012!
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COMMUNICATION STRATEGY!
CROMA – tablet category strategy 31st October 2012!
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Sources – Neilson, Bellwether, Deloitte! CROMA – tablet category strategy 31st October 2012!
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Sources – Neilson, Bellwether, Deloitte! CROMA – tablet category strategy 31st October 2012!
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CROMA – tablet category strategy 31st October 2012!
THANK YOU.!
Hozefa AttariManaging Partner-Indiamobile + 91 9819675752 [email protected] www.thevalleygroup.com !