Download - UX for Marketers
Transcript
UXFOR MARKETERS
HI! I’M JON. !
MODEST UX !
@jonhrach !
#DSPHX14
EXPECTATIONS
CUSTOMER EXPERIENCE
USER EXPERIENCE
CUSTOMER EXPERIENCE
+ USER
EXPERIENCE
SERVICE DESIGN
THE EXPERIENCE
IS YOUR BRAND
WUT?
SO WH AT ARE WE DOING WRONG?
1. NOT TESTING
2. NOT PAYING ATTENTION
3. PURPOSELY CREATING BAD EXPERIENCES
DARK
PATTERNS
1. NOT TESTING
CONSEQUENCES
INFECTIVE & FRUSTRATING
TEST!
Cennydd Bowles http://cennydd.co.uk/2012/why-i-dont-wireframe-much
TESTING SERVICES
SILVERBACK
2. NOT PAYING ATTENTION
CONSEQUENCES
DISJOINTED & DISCONNECTED
SILOS
EXAMPLES
3. DARK
PATTERNS
CONSEQUENCES
USERS WILLHATE YOU
“ENHANCED”
THINK ABOUT YOUR USERS
TAKE THE HIGH ROAD
THINK ABOUT DESIGN
THANK YOU
Jon Hrach
ModestInc.com
@jonhrach
