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Using TOUT effectivelyDigital First Media/MediaNews Group
Presentation by Jason Halley/Chico-Enterprise-Record
Wednesday, December 4, 2013
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Introduction - Why Video?According to a 2013 Digital Diode YouTube video:
Over 90% of Internet traffic is video content
Video constitutes 50% of mobile wireless network traffic (rising to 66% by 2017)
An Internet user watches 186 videos on average each month
60% of visitors watch video content before reading text on the same webpage
Sources: ByteMobile Analytics, Comscore, Cisco, Aimclear, Forrester, Eyeviewdigital.com, YouTube
YOUTUBE: http://www.youtube.com/watch?v=4sVv9CHsY40
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Introduction - Short StatsAccording to SocialBreakers article in November 2013, YouTube videos under 2 minutes generate the most views
http://www.socialbakers.com/blog/1984-videos-under-two-minutes-generate-the-most-youtube-views
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TOUT - The Platform/DeviceBenefits include:
Real-time publishing, social media integration
Use multiple devices (iPhone, iPad, DLSR, etc)
Low production costs
Opportunity to monetize via pre-roll advertising units
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DFM/MNG - The Content
Driven by deep heritage in newspapers, MediaNews Group:Provides highest quality of news/media content
Be the leading provider of local news, information and services
Enhance content and integrate across all available distribution platforms
Focused on local news contentWednesday, December 4, 2013
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TOUT - The Breakdown of Tools
How it’s viewed:
Text ( words, # and @)Image (eyes, clicks)Connect (likes, shares)
How it works:
Supplemental, informative, timely, social, integrated http://www.tout.com/m/8u4t0g
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TOUT - Supplemental/Supportive
TOUTS provide ways for your stories to feature:
Motion: City of Chico leaf pickup crew works on
Downing Ave. Wednesday morning. http://www.tout.com/m/jir9bg
Sound: #SouthKorea #education delegation visits
@ChicoState to celebrate 25yrs of teacher training #highered #studyabroad http://www.tout.com/m/ho2f2w
Be sure that your TOUTs add to the story, not take away
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TOUT - Supplemental/VisualTOUT is acts as a video platform:
Keep it simple, exciting. Show people what they WANT to see
http://www.tout.com/m/0pgmiq http://www.tout.com/m/j3pt1whttp://www.tout.com/m/ofhvg6
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TOUT - Supplemental/PersonalAt its core, it’s social network:
Don’t be afraid to be personal, connect to your audience
Be professional, your reputation is at stake
http://www.tout.com/m/mu07jq http://www.tout.com/m/yw70ig
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TOUT - Informative
In the information, be sure to provide complete and useful information to elicit a click
Make it exciting!
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TOUT - Timely
Live Coverage: http://live.chicoer.com/Event/Butte_College_Game_Day_Live_Northern_Division_Championship
Same-Day Article: http://www.chicoer.com/sports/ci_24632388/butte-college-football-team-states-case-northern-division
http://www.chicoer.com/breakingnews/ci_23853157/plane-crashed-between-paradise-and-neal-road-dump
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TOUT - SocialLink to TOUT, Facebook profile/pages, Twitter, etc
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TOUT - IntegrationEmbed for articles
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TOUT - IntegrationLink for Mobile
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TOUT - IntegrationEdit TOUTs to link to stories, etc
edit post-posts, repost
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Why TOUT?
TOUT offers a perfect balance of rich content that users desire in real time with the efficiency of use content creators can produce
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Conclusion
“Life as is happens” in color, sound and motion!”
Q&A
QUOTE: http://www.movements.org/how-to/entry/how-to-use-tout-the-network-for-real-time-vides-status-updates-a.k.a.-touts/
Wednesday, December 4, 2013