Download - Using TouchPoints to Engage and Inspire
Using TouchPoints to Engage and Inspire
The Brief:
The Sun’s Multi Platform Offering
Under 35s Reading Behaviour
The Sun Newspaper
% o
f p
eop
le r
ead
ing
Sou
rce:
To
uch
poin
ts 2
014
Under 35s Reading Behaviour
The Sun Newspaper and iPad App
Sou
rce:
To
uch
poin
ts 2
014,
Ado
be A
d H
oc
An
alys
is J
uly
201
4
% o
f p
eop
le r
ead
ing
Under 35s Reading Behaviour
The Sun Multi-Platform
% o
f p
eop
le r
ead
ing
Sou
rce:
To
uch
poin
ts 2
014,
Ado
be A
d H
oc
An
alys
is J
uly
201
4
Opportunity 1: Early Birds
The Sun iPad App
Sou
rce:
To
uch
poin
ts 2
014,
Ado
be A
d H
oc
An
alys
is J
uly
201
4
% o
f p
eop
le r
ead
ing
Opportunity 2: Afternoon Digest
The Sun Newspaper
Sou
rce:
To
uch
poin
ts 2
014,
Ado
be A
d H
oc
An
alys
is J
uly
201
4
% o
f p
eop
le r
ead
ing
Opportunity 3: Evening Download
The Sun Website and Smartphone App
Sou
rce:
To
uch
poin
ts 2
014,
Ado
be A
d H
oc
An
alys
is J
uly
201
4
% o
f p
eop
le r
ead
ing
Under 35s Mood in the Morning
Sou
rce:
To
uch
poin
ts 2
014,
Ado
be A
d H
oc
An
alys
is J
uly
201
4
% o
f U
nd
er 3
5s e
xper
ien
cin
g m
oo
d
Under 35s Mood in the Afternoon
Sou
rce:
To
uch
poin
ts 2
014,
Ado
be A
d H
oc
An
alys
is J
uly
201
4
% o
f U
nd
er 3
5s e
xper
ien
cin
g m
oo
d
Under 35s Mood in the Evening
Sou
rce:
To
uch
poin
ts 2
014,
Ado
be A
d H
oc
An
alys
is J
uly
201
4
% o
f U
nd
er 3
5s e
xper
ien
cin
g m
oo
d
Creative Messaging: The Morning iPad
Using mood to inspire messaging and position
Creative Messaging: The Afternoon Newspaper
Using mood to inspire messaging and position
Creative Messaging: The Evening Website and Smartphone
Using mood to inspire messaging and position