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WHY: USE THE SOCIAL WEB
BECAUSE: TO INCREASE CITATION RATE & IMPACT
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The social web ... Huh?
80,000, 000 sites
Web 2.0widely read-write
1 Bill+ users
Web 1.0mostly read-only
250,000 sites
46 Mill users
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Altmetrics for a recent CEH paper
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Altmetrics for a recent CEH paper
Download and try the altmetrics.com bookmarklet to see a paper’s altmetric score on-the-go
This company is monitoring scientific output and giving it an score of 164
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Predicting citation count• 2002 – 14% variance in citation
number • Content, Venue, Author• 2012 – predict with >80%
accuracyPreprint access counts
General Social Media mentions
Scientific Social Media mentions
Sentiments in early mentions
Early download counts from services like ScienceDirect
Early citations of the article shown in services like Scopus
Lokker, C., McKibbon, K.A., McKinlay, R.J., Wilczynski, N.L. and Haynes, R.B. (2008) "Prediction of citation counts for clinical articles at two years using data available within three weeks of publication: retrospective cohort study", BMJ, Mar 22,
2008; Vol. 336, No. 7645, pp. 655–657. Available online: http://dx.doi.org/10.1136/bmj.39482.526713.BE
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Predicting citation counts
How and why scholars cite on Twitter (Priem and Costello, 2010)
• 1/3 of tweets sent by academics contain a hyperlink to a peer-reviewed resource• Lifespan is short but impact increases exponentially if retweeted (shared)
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Predicting citation counts
Can Tweets Predict Citations? Metrics of Social Impact Based (Eysenbach, 2011)
• Highly retweeted journal articles x11 more likely to be highly cited • Impact greatest if tweet in first 3 days from publication
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Predicting citation counts
Do Altmetrics Work? Twitter and Ten Other Social Web Services (Thelwall, 2013)
Statistically significant associations with altmetrics score and citations for •Twitter •Facebook posts •Research highlights •Blogs •Mainstream media and forums(Not for Google+, Linkedin Pintrest or Reddit)
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Tip 1 Tweet
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Publish n tweet- URL of paper- Within 3 days- Get retweeted by@CEHsciencenewsAdd Journal handleRelevant #hashtagInteresting Image
Good evidence of altmetric/citation
Conferences- discuss using hashtag - (even if not attending)
Ongoing- follow peers- follow journalists - follow relevant bloggers- retweet- get tweeting get started
http://bit.ly/LR7UsK
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Anatomy of a tweet
#hashtag
URL - shortened
Institute handleJournal handle
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Anatomy of a tweet
Profile pic
Shortened URL@ handle
Current conference hashtag
Content Video or email
Snappy text
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Tip 2 Reuse outputs
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Figshare
Repository for all research outputs
• Discoverable• Citable – DOI
• Posters• Presentations• Figures• Media – video /podcast• Include links to papers elsewhere
Upload and tweet
(Warning: NOT data – use the EIDC)
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Slideshare.net
Presentation viewer
Very high page authority
Link to papers
Shareable
Passively generates traffic & social signals to your paper
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NORA
Repository for publications and impacts
• NERC PI obligation• Discoverable
• Posters• Presentations• Figures
Needs to be as soon as work goes live
Focus on other platforms for social signals???
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Tip 3 Use the comms team
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Comms team
CEH blog
• 4,000 users
•Followed by academic societies and journalists
• Plain English accessible
• Link to papers
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Comms team
Media coverage
• Speak to Barnaby Smith • Speak to him well before publication date!!! •Not always a press release• Contact journalist for 1-2-1• SMC briefing •Advise on alternatives• Advise on social media • Blog • Podcast or video short !!
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Click on icon to insert your own image instead
Tools for monitoring academic impact
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Impactstory.org
Live CV of a variety of research outputs
Links to :•Google Scholar•Slideshare•Orchid ID•Figshare•Github
Show you how many times an article as been cited where, discussed, shared downloaded in once place
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Google Scholar
• Track citations
• Public profile on Google
• Makes your name linkable
• Easy to bulk upload
• It’s Google – it helps
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Learning points
1. Science publishing from paper to pixels2. Web native science immediately measureable3. Publishers use ‘social signals’ (aka altmetrics)
to determine article impact & influence 4. Higher altmetric scoring = Higher ranking = Greater visibility = More citations5. Monitor altmetric scores via impactstory etc.
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www.tweetyourscience
The role of twitter in the life cycle of a scientific publication (Darling et al, 2013) https://peerj.com/preprints/16.pdf
PlosOne Altmetrics collection http://bit.ly/1iBdhel
Resources
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@CEHSciencenewsPaul Fisher [email protected] Smith [email protected]