Download - Using testimonials
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Using TestimonialsHow third parties help boost customer
confidence.
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KOSalesCoach.net
What is a third party testimonial?
A positive experience one customer had with your product / service or company shared with another customer.
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KOSalesCoach.net
Why is it more convincing?
Your testimonial isn’t as convincing because you have something to gain.
Another customer has nothing to gain. They are more believable.
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KOSalesCoach.net
It’s effective marketing! Even big companies like Amazon and Apple use third party testimonials to help boost buyer confidence. Have you ever checked out the Amazon reviews before
purchasing a product?
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KOSalesCoach.net
Where do you get testimonials?
From customer conversations you have. From reviews left on your website.
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KOSalesCoach.net
Prepare
Read through testimonials often so you’re familiar with them and can relate them to your customers.
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KOSalesCoach.net
Use them
Use testimonials whenever you have a customer that needs some additional reassurance.
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KOSalesCoach.net
To Tell The Truth
Only use TRUE testimonials that you’ve learned about first hand.
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KOSalesCoach.net
Benefits of Using Testimonials
Increases customer confidence: - in the product- in the company
Helps the customer feel connected “they are not alone”
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KOSalesCoach.net
Share Your Experience
Have you helped a customer by sharing a testimonial?
Has a testimonial ever helped you make a decision to buy?
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KOSalesCoach.net
KO Sales Coach
For more tips, techniques and strategies to increase your sales visit KOSalesCoach.net and get your FREE copy of “54 Tips and Quotes to Punch Up Your Sales”