![Page 1: Using Social Media to Promote Research...Objectives Understand pervasiveness of social media Understand who uses social media Learn about the uses for different social media platforms](https://reader035.vdocuments.us/reader035/viewer/2022063021/5fe4a14a3342381d227e20b2/html5/thumbnails/1.jpg)
Using Social Media to Promote Research
27 May, 2015
![Page 2: Using Social Media to Promote Research...Objectives Understand pervasiveness of social media Understand who uses social media Learn about the uses for different social media platforms](https://reader035.vdocuments.us/reader035/viewer/2022063021/5fe4a14a3342381d227e20b2/html5/thumbnails/2.jpg)
Welcome
Welcome to the Webinar
Presenters Lindsey Willis, MSKTC Gretchen Carrougher, Northwest Regional BMS Carolann Murphy, Northern New Jersey SCIMS Elissa Flannery, New York TBIMS Karla McKenzie, MSKTC
![Page 3: Using Social Media to Promote Research...Objectives Understand pervasiveness of social media Understand who uses social media Learn about the uses for different social media platforms](https://reader035.vdocuments.us/reader035/viewer/2022063021/5fe4a14a3342381d227e20b2/html5/thumbnails/3.jpg)
Objectives
Understand pervasiveness of social media
Understand who uses social media
Learn about the uses for different social media platforms
Think about what you can do with social media
Learn about the steps needed to manage social media
See how a few model systems are effectively using social media
![Page 4: Using Social Media to Promote Research...Objectives Understand pervasiveness of social media Understand who uses social media Learn about the uses for different social media platforms](https://reader035.vdocuments.us/reader035/viewer/2022063021/5fe4a14a3342381d227e20b2/html5/thumbnails/4.jpg)
Social Media?
Why Should I Care?
![Page 5: Using Social Media to Promote Research...Objectives Understand pervasiveness of social media Understand who uses social media Learn about the uses for different social media platforms](https://reader035.vdocuments.us/reader035/viewer/2022063021/5fe4a14a3342381d227e20b2/html5/thumbnails/5.jpg)
People Want Digital Health Info
• 90% of all media interactions are screen-based
• 72% of internet users look online for health information
• Half of online health research is on behalf of someone else
![Page 6: Using Social Media to Promote Research...Objectives Understand pervasiveness of social media Understand who uses social media Learn about the uses for different social media platforms](https://reader035.vdocuments.us/reader035/viewer/2022063021/5fe4a14a3342381d227e20b2/html5/thumbnails/6.jpg)
#ICYMI
![Page 7: Using Social Media to Promote Research...Objectives Understand pervasiveness of social media Understand who uses social media Learn about the uses for different social media platforms](https://reader035.vdocuments.us/reader035/viewer/2022063021/5fe4a14a3342381d227e20b2/html5/thumbnails/7.jpg)
Who Uses Social Media?
![Page 8: Using Social Media to Promote Research...Objectives Understand pervasiveness of social media Understand who uses social media Learn about the uses for different social media platforms](https://reader035.vdocuments.us/reader035/viewer/2022063021/5fe4a14a3342381d227e20b2/html5/thumbnails/8.jpg)
Social Media Explained
Twitter I am eating a #donut Facebook I like donuts. Foursquare This is where I eat donuts Instagram Here's a vintage photo of my donut YouTube Watch me eat a donut. LinkedIn My skills include donut-eating. Pinterest Here's a donut recipe Google+ I've joined a circle of donut-eating enthusiasts.
![Page 9: Using Social Media to Promote Research...Objectives Understand pervasiveness of social media Understand who uses social media Learn about the uses for different social media platforms](https://reader035.vdocuments.us/reader035/viewer/2022063021/5fe4a14a3342381d227e20b2/html5/thumbnails/9.jpg)
#TMI
![Page 10: Using Social Media to Promote Research...Objectives Understand pervasiveness of social media Understand who uses social media Learn about the uses for different social media platforms](https://reader035.vdocuments.us/reader035/viewer/2022063021/5fe4a14a3342381d227e20b2/html5/thumbnails/10.jpg)
Pathway to News
![Page 11: Using Social Media to Promote Research...Objectives Understand pervasiveness of social media Understand who uses social media Learn about the uses for different social media platforms](https://reader035.vdocuments.us/reader035/viewer/2022063021/5fe4a14a3342381d227e20b2/html5/thumbnails/11.jpg)
![Page 12: Using Social Media to Promote Research...Objectives Understand pervasiveness of social media Understand who uses social media Learn about the uses for different social media platforms](https://reader035.vdocuments.us/reader035/viewer/2022063021/5fe4a14a3342381d227e20b2/html5/thumbnails/12.jpg)
![Page 13: Using Social Media to Promote Research...Objectives Understand pervasiveness of social media Understand who uses social media Learn about the uses for different social media platforms](https://reader035.vdocuments.us/reader035/viewer/2022063021/5fe4a14a3342381d227e20b2/html5/thumbnails/13.jpg)
YouTube
![Page 14: Using Social Media to Promote Research...Objectives Understand pervasiveness of social media Understand who uses social media Learn about the uses for different social media platforms](https://reader035.vdocuments.us/reader035/viewer/2022063021/5fe4a14a3342381d227e20b2/html5/thumbnails/14.jpg)
Scientists on Social Media
• 79% of people believe news reports don’t distinguish between well-founded and not well-founded scientific findings
• 47% of scientists use social media to
communicate about science;
![Page 15: Using Social Media to Promote Research...Objectives Understand pervasiveness of social media Understand who uses social media Learn about the uses for different social media platforms](https://reader035.vdocuments.us/reader035/viewer/2022063021/5fe4a14a3342381d227e20b2/html5/thumbnails/15.jpg)
Sounds Great…
…But How Do I Do This?
![Page 16: Using Social Media to Promote Research...Objectives Understand pervasiveness of social media Understand who uses social media Learn about the uses for different social media platforms](https://reader035.vdocuments.us/reader035/viewer/2022063021/5fe4a14a3342381d227e20b2/html5/thumbnails/16.jpg)
What Do You Have to Say?
![Page 17: Using Social Media to Promote Research...Objectives Understand pervasiveness of social media Understand who uses social media Learn about the uses for different social media platforms](https://reader035.vdocuments.us/reader035/viewer/2022063021/5fe4a14a3342381d227e20b2/html5/thumbnails/17.jpg)
Social Media Management
![Page 18: Using Social Media to Promote Research...Objectives Understand pervasiveness of social media Understand who uses social media Learn about the uses for different social media platforms](https://reader035.vdocuments.us/reader035/viewer/2022063021/5fe4a14a3342381d227e20b2/html5/thumbnails/18.jpg)
Strategic Planning
![Page 19: Using Social Media to Promote Research...Objectives Understand pervasiveness of social media Understand who uses social media Learn about the uses for different social media platforms](https://reader035.vdocuments.us/reader035/viewer/2022063021/5fe4a14a3342381d227e20b2/html5/thumbnails/19.jpg)
Implementation and Launch
![Page 20: Using Social Media to Promote Research...Objectives Understand pervasiveness of social media Understand who uses social media Learn about the uses for different social media platforms](https://reader035.vdocuments.us/reader035/viewer/2022063021/5fe4a14a3342381d227e20b2/html5/thumbnails/20.jpg)
Content Development and Publishing
![Page 21: Using Social Media to Promote Research...Objectives Understand pervasiveness of social media Understand who uses social media Learn about the uses for different social media platforms](https://reader035.vdocuments.us/reader035/viewer/2022063021/5fe4a14a3342381d227e20b2/html5/thumbnails/21.jpg)
Monitoring and Dialoguing
![Page 22: Using Social Media to Promote Research...Objectives Understand pervasiveness of social media Understand who uses social media Learn about the uses for different social media platforms](https://reader035.vdocuments.us/reader035/viewer/2022063021/5fe4a14a3342381d227e20b2/html5/thumbnails/22.jpg)
Evaluation
![Page 23: Using Social Media to Promote Research...Objectives Understand pervasiveness of social media Understand who uses social media Learn about the uses for different social media platforms](https://reader035.vdocuments.us/reader035/viewer/2022063021/5fe4a14a3342381d227e20b2/html5/thumbnails/23.jpg)
Case Studies
![Page 24: Using Social Media to Promote Research...Objectives Understand pervasiveness of social media Understand who uses social media Learn about the uses for different social media platforms](https://reader035.vdocuments.us/reader035/viewer/2022063021/5fe4a14a3342381d227e20b2/html5/thumbnails/24.jpg)
Elissa Flannery Senior Clinical Research Coordinator
NY Traumatic Brain Injury Model
System: Brain Injury Research Center (BIRC), Icahn School of
Medicine at Mount Sinai
![Page 25: Using Social Media to Promote Research...Objectives Understand pervasiveness of social media Understand who uses social media Learn about the uses for different social media platforms](https://reader035.vdocuments.us/reader035/viewer/2022063021/5fe4a14a3342381d227e20b2/html5/thumbnails/25.jpg)
Facebook.com/braininjuryresearchcenter YouTube @ BIRCMTSINAI
![Page 26: Using Social Media to Promote Research...Objectives Understand pervasiveness of social media Understand who uses social media Learn about the uses for different social media platforms](https://reader035.vdocuments.us/reader035/viewer/2022063021/5fe4a14a3342381d227e20b2/html5/thumbnails/26.jpg)
Facebook.com/braininjuryresearchcenter
![Page 27: Using Social Media to Promote Research...Objectives Understand pervasiveness of social media Understand who uses social media Learn about the uses for different social media platforms](https://reader035.vdocuments.us/reader035/viewer/2022063021/5fe4a14a3342381d227e20b2/html5/thumbnails/27.jpg)
Account Usage Audience:
Individuals with TBI Family & friends Healthcare providers Researchers Students
FACEBOOK (915 likes): https://www.facebook.com/BrainInjuryResearchCenter
E-Newsletter (605 subscribers): http://fusion.mssm.edu/tbicentral/
![Page 28: Using Social Media to Promote Research...Objectives Understand pervasiveness of social media Understand who uses social media Learn about the uses for different social media platforms](https://reader035.vdocuments.us/reader035/viewer/2022063021/5fe4a14a3342381d227e20b2/html5/thumbnails/28.jpg)
Recent Posts
![Page 29: Using Social Media to Promote Research...Objectives Understand pervasiveness of social media Understand who uses social media Learn about the uses for different social media platforms](https://reader035.vdocuments.us/reader035/viewer/2022063021/5fe4a14a3342381d227e20b2/html5/thumbnails/29.jpg)
Account Activity
![Page 30: Using Social Media to Promote Research...Objectives Understand pervasiveness of social media Understand who uses social media Learn about the uses for different social media platforms](https://reader035.vdocuments.us/reader035/viewer/2022063021/5fe4a14a3342381d227e20b2/html5/thumbnails/30.jpg)
Member of BIANYS NYC TBI Chapter
![Page 31: Using Social Media to Promote Research...Objectives Understand pervasiveness of social media Understand who uses social media Learn about the uses for different social media platforms](https://reader035.vdocuments.us/reader035/viewer/2022063021/5fe4a14a3342381d227e20b2/html5/thumbnails/31.jpg)
YouTube
YouTube @ BIRCMTSINAI
![Page 32: Using Social Media to Promote Research...Objectives Understand pervasiveness of social media Understand who uses social media Learn about the uses for different social media platforms](https://reader035.vdocuments.us/reader035/viewer/2022063021/5fe4a14a3342381d227e20b2/html5/thumbnails/32.jpg)
![Page 33: Using Social Media to Promote Research...Objectives Understand pervasiveness of social media Understand who uses social media Learn about the uses for different social media platforms](https://reader035.vdocuments.us/reader035/viewer/2022063021/5fe4a14a3342381d227e20b2/html5/thumbnails/33.jpg)
Website: tbicentral.org