Using Social Media to Communicate about Physiology and You
American Physiology Society at Experimental Biology ConferenceApril 21-25, 2012
San Diego, California
Using Social Media to Chronicle Your Science Activities: Research, Teaching, and Outreach
Danielle N. Lee, Ph.D.Scientific American Blog Network
Oklahoma State University
Social Media Landscape
• Blogs• Twitter• Google+• Flickr• Facebook• Klout• LinkedIn• Tumblr
My Social Media Experiences
• Blogs– The Urban Scientist at Scientific American– Everyday Citizen– Young Black Professional Guide– Blogging While Brown Social Media Conference
My Social Media experiences
• Twitter– @DNLee5
• Google+• Flickr• Facebook Fan Page for my original science blog– Urban Science Adventures! ©
• Klout• LinkedIn• Evernote
Research Activities
• Shared my dissertation research• Demystify the graduate school experience
Teaching & Outreach Activities
• Share lesson ideas/activities with others• Get feedback from other instructors as well as
students about lessons/activities
• Informal science education in out of school time
• Mentoring• Authentic science and research opportunities
Social media and your science career
• Make science accessible• Organize your thoughts, research
• Build a community– Assistance from experts, others– Create new mentoring
opportunities
Professional Development
• Discussing my career metamorphosis• Chronicling my Postdoc experiences• Alliances and support-group in academia• “Office Hours”– Google + hangouts– Skype
Why social media in science matters
• Searchable resource for interested individuals• Broader Impact• Open Access• Raises the visibility of individuals from under-
represented groups who study/work in STEM disciplines
Welding the Weapon
• Branding and personal marketing– Promoting self for new opportunities
• Dynamic Portfolio of your science activity• Network, Share your CV– LinkedIn– MinorityPostdoc.org
• Communicating science better and wider– Alternative science career paths
Manage Your Social Media Presence
• Google yourself• Claim professional cyber-real estate
About.me Google +LinkedIn ScribdSlideshare Tumblr
• Manage your privacy settings for personal social media– Facebook– Flickr
What’s Next?
• Syncing up online and physical materials and as well as online and real life contacts– Q-R codes– Mobile Apps
• Dynamic data sharing and creative presentation of research– Infographics– Science Scribing
Resources
• Blogs that share personal research experiences– SEAPLEX– On Being a Domestic & Laboratory Goddess
• Blogs that share teaching experiences– Doing Good Science– Discovering Biology in a Digital World
• Websites that facilitate outreach experiences– 1000 Scientists 1000 Days– National Laboratory Day
