Download - Using Personalisation To Reduce The Friction
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#digitalmarketing #travel @SagittariusMktg
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Paul Stephen, Sagittarius Marketingcustomer lifecycles and conversion
Miranda Hobbs, iAdvizereal-time customer service
Dee Edwards, Tell Tale Traveltales from a specialist tour operator
Tim Gunstone, Eye For Travelthe new always-connected travel consumer
Fasil Shah, Sitecorecustomer engagement workshop
Q&A Panel
#digitalmarketing #travel @SagittariusMktg
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#digitalmarketing #travel @SagittariusMktg
customer lifetime value.(CLV)
def: Customer revenue less the cost to acquire and then serve the customer
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value to relationships.calculate profitability.guides marketing decisions.focus and loyalty.
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customer maturity model.
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consumer digital ecosphere.
commerce
content
community
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Mary Meeker, internet trends 2014
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#digitalmarketing #retail @SagittariusMktg
reducing the frictionmake it easier for the customer.
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#digitalmarketing #travel @SagittariusMktg
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200,000
visits
2,000
bookings
1%
conversion
#digitalmarketing #travel @SagittariusMktg
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#digitalmarketing #retail @SagittariusMktg
reducing the friction.
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22%lower
bounce rate
7%increase holiday searches
#digitalmarketing #travel @SagittariusMktg
32%increasehotel &
packages
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107%
improvement in sign ups
#digitalmarketing #travel @SagittariusMktg
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55%increaseonline
booking
16%growth
in business
#digitalmarketing #travel @SagittariusMktg
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learned, explicit& implied data.
#digitalmarketing #travel @SagittariusMktg
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add more.
#digitalmarketing #travel @SagittariusMktg
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the human API
#digitalmarketing #travel @SagittariusMktg
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#digitalmarketing #travel @SagittariusMktg
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#digitalmarketing #travel @SagittariusMktg
the human API
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what next?#digitalmarketing #travel @SagittariusMktg
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#digitalmarketing #travel @SagittariusMktg
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#digitalmarketing #travel @SagittariusMktg
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top tips.
#digitalmarketing #travel @SagittariusMktg
know your customerthink about their journeyreduce the frictionwhat can you learn what can you add?