Using Patent Competitive Intelligence to Help Immigrants Explore the Hidden Job Market
- Region of Peel’s Experience
Muchiu (Henry) Chang, PhD. CantabPatent Research Specialist
Department of Human ServicesRegion of Peel
Tel: 905-791-7800, Ext. 8290Cell: 416-828-5676
E-mail: [email protected]
March 3, 2012
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14th National Metropolis Conference, Toronto, Canada
Common Cause to diverse social Issues
“Jobs, jobs, jobs” - Region of Peel Council Report
Root cause of poverty, income polarization, homelessness, etc.;
Stringent to highly-educated immigrants,
account for ¼ of Peel’s working population.
Muchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada
Employment Reality
Lack of up-to-date information for hidden job market exploration.
Muchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada
Immigrants generally face
unfavourable employment condition;
Most jobs are not published, i.e., they are in the so-called hidden job market;
Background – Our Work
Top 20 employers in Toronto who are
likely to hire highly-educated immigrants;
Value of highly-educated
immigrants’ knowledge;
Knowledge based corporate competitive
advantages in the global market;
reveals technical competences publicly
with standardized classification.Muchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada
Our Initiatives
Apple-to-Apple match information to
pinpoint target employers for cold calling;
Baseline for cross-discipline talent utilization and policy harmonization.
•Using patent intelligence to provide:
No-older-than-7-day information for
hidden job market exploration;
Muchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada
“Canada's Knowledge Advantage will create the best-educated, most-skilled and most flexible workforce in the world.”
- “Advantage Canada”
Federal vision and mandate
Transform highly educated immigrants’
professional expertise into Canadian
knowledge advantage.
Muchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada
Strength
Weakness
Opportunity
Threat
Internal External
Pos
itive
Neg
ativ
e
Arranged by Muchiu (Henry) Chang
Patent mapping/
landscape
Other market information,
e.g. finance, risk
Competitive intelligence (CI)
Patent Mapping Competitive Intelligence (CI)
Identifies the market’s big picture:
e.g., competitors, strengths, etc;
Answers the key questions, i.e.
who, what, when,
where, why and how;
Muchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada
Innovative Applications of Patent Mapping
Job market
intelligence
CI for decision
making
Labour market Talent market
Job seeker’s
expertise
Employer’s
patent competence
Peel Smart Employment Match (PSEM)
Patent mapping
Patent scheme
Arranged by Muchiu (Henry) Chang
Our Achievements (1)
Peel Smart Employment Match
(PSEM) validated by a case study
of 9 Ontario Works (OW) clients;
A miniature Peel Talent Market
Survey (PTMS) on immigrants’
intellectual capital diversity.
Muchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada
Our Achievements (2)
Patent landscape helped to save
the Region $3.77M on bond
interest costs;$3.77M
Standard & Poor’s AAA Credit Rating backed by Peel’s intangible asset analysis;
Peel’s patent landscape analysis in technology competence in the US market.
Muchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada
Conclusion - Potential Benefits of our Work
No-older-than-7-day market intelligence
in newcomer settlement, B2B and
strategic development planning;
Common ground in policy harmonization
and building knowledge advantages
from diversity.
Muchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada
Appendix
Muchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada
Miniature PTMS from PSEM
All the 9 OW cases are highly
educated, as in Figure 1;
R&D and management experience
are the top 1 & 2 intellectual
capabilities, respectively as in Figure 2;
Many of them faced un- or under-
employment, as in our past
experience.
Muchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada
Figure 1: Education Credential Distribution among the OW Cases we studied
Source: this research
Muchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada
Figure 2: Intellectual Capacities owned by the studied OW Cases
Source: this research
R&D
experience
Management
experience
Muchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada
Figure 3: CI - Canada’s US Patent Holding Trend
(by Province)Muchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada
Figure 4: CI - Canada’s US Patent Holding Trend
(by Geographical Area)Muchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada
AcknowledgementWe would like to thank the following colleagues who have provided great help and support in conducting this work (in alphabetical order):
Dualeh, Mohamed Oswald, NicoleMcIlroy, Geoff Laureen Rennie
McLeod, Norm Rhoden, MalikaMcWhinney, Judith Vartolas, IlonaMistry, Khajal Welch, SandraMoreau, Ginette
Muchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada
Thank you for your attention
Q&A
Muchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada
