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Using Multimedia to Advance Your Research
byDennis Meredith
Presented at AAAS meeting February 21, 2010
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References and resources available atwww.ExplainingResearch.com
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Value of scientific visualization
Click here to view the animations
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“Say cow, see cow”
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Cow
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“Presenting Effective Presentations with Visual Aids”OSHA, 1996
Heard Seen Heard & Seen0
10
20
30
40
50
60
70
Retention of Information
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“Presenting Effective Presentations with Visual Aids”OSHA, 1996
Heard Seen Heard & Seen0
10
20
30
40
50
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70
10%
35%
65%Percent of Information Retained
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Hazards of being monotextual
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Use short text
• OK for talking points• Reads quickly• Seven items or less• “Parallel recognition” reading model
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The plraaell lteter rgctenooiin mdeol eplxnais why you can raed tihs stnecene slrsrginupiy wlel, eevn tguhohg olny the fsirt and lsat leertts of the lgnoer wdros are in oderr.
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But longer text creates a logical problem and a distraction: logically It is unnecessary for me to read this text to you, because you’re perfectly capable of reading it yourself. Right?
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On the other hand, if I’m saying something else while you’re trying to read a substantive amount of text on a screen, there’s a perceptual left-brain overload that compromises communication.
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Employers want communicators*
1. Communication skills (“verbal and written”)
2. Strong work ethic3. Teamwork skills4. Initiative5. Analytical skills
*Job Outlook 2009, National Association of Colleges and Employers
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Credit: Felice Frankel, from “Envisioning Science”
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Credit: Luc Benard
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Credit: Luc Benard
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Is Blogging for You?
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Why not to blog
• Takes time• Makes you a public figure• Could compromise advancement• Outdated opinions persist• Premature publication danger
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Why to blog• Teaches accessible writing style• Gives instant feedback on ideas• Raises professional profile• Creates community• Broadens contacts• Documents discussions• Encourages participation
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Is Twitter twaddle? Is Facebook frivolous?
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Science centers: What’s in it for you?
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Teaches you communication technologies
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Teaches you two-way communication with new audiences
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Synergizes your research communications
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Gives you positive public exposure
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It’s fun!
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Science video syndicators
Click on images to visit sites