Introduction To Using Google AdWords

What Is AdWords?

Pay Per Click

Search Engine Market Share

Search Network

Display Network

Remarketing

Search

Account Structure

Sales Process

Keywords

Keywords

Keywords

Keywords

Campaign

AdGroup

AdWords Ads

Landing Page

Landing Page

Measuring Success

What To Look For

Clickthrough Rate (CTR)

Keyword Status

Average Position

First Page Bids

Quality Score

Any Questions?