Download - User experience utopia - interact seattle
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Interact Seattle - Seattle, WA
User Experience UtopiaNick FinckJune 16, 2010
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Use this when you comment on Twitter about this talk
#UXutopia
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?Who the f#@k is this dude?
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‣ Principal & Director of User Experience
‣ Over 15 years of experience working in the web field
‣ Has worked with Adobe, Boeing, CBS, Cisco, CitiGroup, Comcast, FDIC, HP, IBM, and Microsoft
‣ Co-organized and curated more than 10 national and international web conferences & events
‣ Judged the Webby’s and several other web awards
‣ Former publisher of Digital Web Magazine
‣ Expertise in information architecture, interaction design, and user research
Blue FlavorNick Finck
‣ BlueFlavor.com
‣ NickFinck.com
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Outline‣ Some bullshit about me
‣What the hell is UX
‣ Facets of UX
‣ Devices & context
‣ Really cool shit
‣Milestones
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?What is theuser experience?
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“User Experience is a focus, a thread that runs through all of our disciplines, and which no discipline owns or controls.”
- The UXsters Explain UX
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• Accessibility (GAWDs)
• Content Strategy (none)
• Information Architecture (IAI)
• Information Design (IDA)
• Interaction Design (IxDA)
• Product Management (PDMA)
• Project Management (PMI)
• Technical Writing (STC)
• Usability Engineering (UPA)
• User Research (HFES)
• Visual Design (AIGA)
• Web Analytics (WAA)
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?What makes a gooduser experience?
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Peter Morville, Semantic Studios, June 21st, 2004
Facets of User Experience
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Usable
WellsFargo.com WaMu.com
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Findable
Wikipedia.org search Target.com help search
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CredibleFrys.comBestBuy.com
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Accessible
Costco.comSafeway.com
$6 Million loss
Target Settles Accessibility Lawsuit for $6 Million
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Desirable
CFI Group, September 30th, 2009
Apple iPhone
Google Android
28% of SmartPhone Market Share
54% of SmartPhoneWeb Traffic
83/100 customer sat
9% of SmartPhone Market Share
27% of SmartPhoneWeb Traffic
77/100 customer sat
Gartner, February 23rd, 2010 Nielsen, June 4th, 2010
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UsefulCrumplerBags.com
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UsefulTimbuk2.com
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Valuable
Jared Spool, UIE, The $300 Million Button, January 14th 2009.
Macys.com
Zappos.com
$300 Million increase in sales
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?What about devices?
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Pedometer Nike+
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?What is ahead for devices?
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?What is ahead for UX?
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LegoAugmented Reality Kiosk
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ToyotaAugmented Reality Advertisement
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ARhrrrrAugmented Reality Game
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InsqribeLocation Based Augmented Reality
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Nintendo WiiMotion based gaming
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Microsoft SurfaceSurface-based computing
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Microsoft’s Project NatalController-less Interface
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Minority Report20th Century Fox
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Oblong's g-speakSpatial Operating Environment
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Sixth SenseWearable Gestural Interface
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UX isn’t a means to an end, it is only the
beginning
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?What milestones must we pass?
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We need to fail more
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Failure is not falling down, failure is not getting up.
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!Michael Jordan failed to make
his varsity basketball team
Albert Einstein's teacher described him as "mentally slow"
Walt Disney went bankrupt several times
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Coming together
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It is not about us, it is about the users!
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Photo by Dirk Borchershttp://www.flickr.com/photos/dirkborchers/495659224/
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Photo by Jenny Morroshttp://www.flickr.com/photos/13799732@N08/1411680967/
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Photo by Rion Nakayahttp://www.flickr.com/photos/rion/47437262/
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Thank you!
Remember, comment on twitter with #UXutopia
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?Questions?
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Interact Seattle - Seattle, WA
User Experience Utopia‣ @nickf
‣ BlueFlavor.com
‣ NickFinck.com