User Experience Lessons Learned
from a Pickup ArtistPresented by: Richard Bourgault
@AlreadyRich
Slides & Content by: Brie Anne Demkiw - @breezyskiesRichard Bourgault - @AlreadyRich
What is UX?
Credit: Information Architects Inc.
Technology
Corporate Communications
Know Your Target
"Tattoo on the lower back. Might as well be a bullseye."
Know Your Target
Understand & Use the Context
Understand & Use the Context
Test Early & Often
Test Early & Often
Photo Credit: Wireframes Magazine
Use Failure as a Tool
Use Failure as a Tool
“Peacocking”
“Peacocking”
Social Proof“Pivot”
Social Proof
Persuasion Techniques:Scarcity & Time Constraints
Persuasion Techniques:Scarcity & Time Constraints
Trivialities Are NOT Trivial
“Your eyes are beautiful… what color are they naturally?”
Confidence :Congruency between actions
and words
“NEG”
Trivialities Are NOT Trivial
For More Information...
• Presenter: @AlreadyRich
• Slides & Content: @breezyskies, @AlreadyRich
• Realskies UX Engineering: @Realskies or www.realskies.com
