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Online Editorial StrategyCommunity animation
Twitter opportunitiesCase Study mobile app
Monitoring Social mediaGeo-localization
Innovative mash-upsScrum : tips & tricks
Career mgt 2.0BasecampWebwriting
DYNAMIC INSOURCINGFRIDAY SESSIONSToday’s session
Muriel Vandermeulen
Presenting
““User + Content =
Media ”
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WHO’S ?
Web Content Strategy Web Content Providing Cross-Media Planning Information Architecture Seminars & Conferences
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WHAT IS WEB CONTENT STRATEGY?
WHAT ABOUT THE “WEB” ? WHAT ABOUT THE “CONTENT”?
– WHAT ABOUT THE USER? WHAT ABOUT THE “STRATEGY” ?
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WHAT IS WEB CONTENT STRATEGY?
“Getting better at publishing is the only way you’re going to get better at content”
Gerry McGovern, Content Critical
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WHAT ABOUT THE “WEB”?
WEB 1.0 ➜ support - élément dans/sur lequel s’incorpore et se stocke l’information à transmettre
WEB 2.0 ➜ media - moyen de diffusion, de
transmission et de communication
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WHAT ABOUT THE “WEB”?
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WHAT ABOUT THE “CONTENT”
Collective intelligence Crowdsourcing Folksonomie Social bookmarking & networking
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WHAT ABOUT THE “CONTENT”?
Text, images, sounds, videos & animations
Part of the user experience
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WHAT ABOUT THE USER
Visitor - curious, walker Reader - reads on screen & scrolls or downloads &
prints Audiovisual - multimedia freak or... impaired User - seaks for usable information & interaction
with added value content.
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WHAT ABOUT THE USER?
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USER CONTENT = MEDIA
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CONTENT IS CONTENT
http://tv.atelier.fr/jtsemaine/51/291.html
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USER CONTENT = MEDIA
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Be th
e nex
t one
to
organ
ize a
FAS!
+32 (0) 2
888 7
9 34
Cleverwood is a trademark of Fair Wood Ventures sprl/bvba
Cleverwood is your New Media Consulting partner, providing
expertise, knowledge and consulting services for Web, Mobile, Interactive Television
and emerging channels.
Slides will up be there
Pic’s will be here
Summary over here
And tweets down here
Thank You
Muriel Vandermeulen@ecrirepourleweb
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USER (CONTENT) = MEDIA
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USER + CONTENT = MEDIA
Eté 2007. Un américain achète le dernier jeu vidéo de EA Sports: Tiger Woods PGA Tour 08, LA référence du jeu vidéo de golf. Après quelques parties, le gamer est déçu du manque de réalisme du jeu: Tiger Woods lance une balle dans une mare, puis marche sur l’eau... “Levinator25” décide de le faire savoir à tout le monde et dénonce le bug dans une vidéo qu’il diffuse sur Youtube.
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USER CONTENT = MEDIA
Sept. 2008. Pour célébrer ses 10 ans, Google lance le plus grand concours de bonnes idées au monde: un brainstorming sur l’innovation, ouvert à tous.
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USER CONTENT = MEDIA
Sept. 2009. Le délai de dépôt touche à sa fin et les résultats sont plutôt satisfaisants. Google à reçu près de 150000 idées venant de 170 pays différents! Les 5 idées les plus plébiscitées par les internautes du monde se verront octroyer un budget de 10 millions d’euros pour leur réalisation et un appel d’offres sera lancé pour trouver les structures les plus à même de les réaliser
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USER CONTENT = MEDIA
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USER + CONTENT = MEDIA
Eté 2008. EA Sports dépose une vidéo sur Youtube en s’adressant directement à Levinator25 : ” Levinator25, vous pensez qu’il y a un bug dans le jeu, et bien non Tiger woods est vraiment aussi doué”. Le vrai Tiger Woods apparait alors. Il marche sur l’eau et rejoue exactement la scène critiquée par Levinator25.
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USER + CONTENT = MEDIA
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Le particulier devient le média
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USER + CONTENT = MEDIA
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USER + CONTENT = MEDIA
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WHAT ABOUT THE “STRATEGY”?
Effective web content ➜ user experience,
traffic, conversion, brand.
Succe
ss
Relevancy
AwesomenessUsability &
Ux
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USER + CONTENT = MEDIA
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USER (CONTENT) = MEDIA
http://www.prototype-experience.com
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USER (CONTENT) = MEDIA
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USER (CONTENT) = MEDIA
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USER (CONTENT) = MEDIA