Download - Use WordPress to become a social proprietor
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USING WORDPRESS TO BECOME A SOCIAL PROPRIETORPresented by Terry Heenan, Context Canada
Word Camp Toronto 2013
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LESSONS LEARNED
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THAT WAS HOW YOU DID IT, BACK IN THE DAY!
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YOUR FIRST WORDPRESS WEBSITE
Take control! Do not rely on your cousins best friends’
girlfriend! Google is your friend .ca shows you are Canadian, eh
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WORDPRESS.ORG VS WORDPRESS.COM
• Wordpress.com is free but you don’t control your url
• Wordpress.org costs money but you do control your url
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REGISTER YOUR DOMAIN NAME
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REQUIREMENTS FOR SELF HOSTING
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REQUIREMENTS FOR SELF HOSTING
1 click install What is MYSQL ? Mozilla Firefox (recommended browser)
http://www.mozilla.org/en-US/firefox/all/ FileZilla (recommended FTP program)
https://filezilla-project.org/download.php Notepad++ (recommended text editor)
http://notepad-plus-plus.org/download/v6.4.5.html
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INSTALLING WORDPRESS
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INSTALLING WORDPRESS
Then type http://yourbusinessurl/wp-admin/ into Firefox and you are ready to start using WordPress.
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INSTALLING WORDPRESS
Setup site security Implement a back up-strategy Choose a theme Create new Users Verify your site
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INSTALLING WORDPRESS
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INSTALLING WORDPRESS
Choose a Theme Use a responsive design Utilize the Child theme capability of
WordPress Google search will help you find a variety of
themes
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ANOTHER LESSON LEARNED
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ANOTHER LESSON LEARNED
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ANOTHER LESSON LEARNED
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ANOTHER LESSON LEARNED
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ANOTHER LESSON LEARNED
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BRANDING YOUR WEBSITE
Build your brand Link to your business partners Optimize your content Set up Google Analytics
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BRANDING YOUR WEBSITE
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CREATE QUALITY CONTENT
Try not to become a man of success, but rather try to become a man of value.
Albert Einstein
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WORDPRESS BUILDING BLOCKS
Permalinks Categories and Tags Meta data Alt tags Links
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PERMALINKS
WordPress SEO by Yoast http://yoast.com/
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USING WORDPRESS SEO BY YOAST
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USING WORDPRESS SEO BY YOAST
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USING WORDPRESS SEO BY YOAST
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USING WORDPRESS SEO BY YOAST
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USING WORDPRESS SEO BY YOAST
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PERMALINKS IN THE URL
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POSTS: CATEGORIES AND TAGS
Categories allow for a broad grouping of post topics,
Tags can be used to describe a post in more specific terms
Each post must be attached to at least one category
The use of tags is entirely optional
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CATEGORIES AND TAGS
If you publish a post attached to a category “food,” the URL will look like this:http://yourbusinessname.ca/category/food/
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CATEGORIES AND TAGS
The same post using the tag “food” will look like this:http://yourbusinessname.ca/tag/food/
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CATEGORIES AND TAGS
If you publish a post attached to a category “food” and with the tag “rice”, the URLs will look like this:http://yourbusinessname.ca/category/food/http://yourbusinessname.ca/tag/rice/
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CATEGORIES AND TAGS
Categories can have a hierarchy You can have Child categories
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CATEGORIES
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TAGS
Tags, however, exist in their own right Tags have no set relationship to anything
else Categories can be changed to Tags No limit to the number of tags
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ADDING TAGS
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ADDING TAGS
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ADDING TAGS
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USING WORDPRESS QUICK EDITOR
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USING LINKS WITH WORDPRESS
Create custom links Improve your SEO score with links Hyperlink to other web pages Link to internal content (Posts/Pages) TEST your links
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USING LINKS WITH WORDPRESS
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USING LINKS WITH WORDPRESS
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USING WORDPRESS FOR SEO
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WORDPRESS SEO: FINAL STEPS
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WORDPRESS SEO: FINAL STEPS
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WORDPRESS SEO: FINAL STEPS
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WORDPRESS SEO: FINAL STEPS
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WORDPRESS SEO: FINAL STEPS
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WORDPRESS SEO: FINAL STEPS
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WORDPRESS SEO: FOCUS
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BE A SOCIAL PROPRIETOR
Engage your audience Write content that reflects your business Provide insights into your operations Become the “RELIABLE SOURCE’ for your
product
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BE A SOCIAL PROPRIETOR
Find ways to tell your story Use example of customer service issues Provide product applications Publish manuals Brag about your accomplishments
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BE A SOCIAL PROPRIETOR
Build up your Links Use Social Media to share Add connections to LinkedIn profiles, Twitter
and Facebook feeds Collect email addresses Use the Comment feature in WordPress
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BE A SOCIAL PROPRIETOR
Monitor your Social conversations Reply to Comments Use Google Analytics Keep your site updated
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BE A SOCIAL PROPRIETOR
Google Places Yelp and Foursquare YouTube Webmaster tools
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WORDPRESS: A LESSON TO REMEMBER
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WORDPRESS: A LESSON TO REMEMBER
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WORDPRESS: A LESSON TO REMEMBER
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WORDPRESS: A LESSON TO REMEMBER
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WORDPRESS: A LESSON TO REMEMBER
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WORDPRESS: A LESSON TO REMEMBER
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WORDPRESS: A LESSON TO REMEMBER
"Publish or perish“ Harold Jefferson Coolidge
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USE WORDPRESS TO BECOME A SOCIAL PROPRIETOR
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USE WORDPRESS TO BECOME A SOCIAL PROPRIETOR
Presented by Terry Heenan www.contextcanada.ca