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USA Raspberry Industry:
Trends
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Primary Production
Areas
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2013 US Raspberry Productionmetric tonnes
Washington (frozen) 31,016 California (fresh) est. 44,000 Oregon (frozen) 2,428 All Other (fresh) 1,000USA TOTAL 78,444
metric tonnes = 2,204.6 pounds
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Land in Raspberry Productionin hectares
hectare = 2.48 acres
Washington (98% frozen) 4,050 California (95% fresh) 2,100 Oregon (80% frozen) 540 All Other (99% fresh) 350
USA TOTAL 7,040
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Growing RegionsProcessed Market
Whatcom County
• Whatcom County • July – Mid August• 66 mil lbs/30,000 mt
• Skagit/Snohomish• Late June – Mid August• 2.2 mil lbs/1,000 mt
• SW Washington• Mid June - August• 3.4 mil lbs/1,545 mt
• Oregon• Mid June - August• 5.0 mil lbs/2,272 mt
Skagit County
SW Washington
Oregon
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Machine Harvest
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The Northwest is unique…
99% of raspberries going into the processed market are
machine harvested.
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Plantings are set up for machine harvest
• Majority of raspberries are planted on raised beds
• 10 foot row spacing with a side wire trellising system
• One machine picks 20-25 acres
• 2-3 day picking rotations (depending on variety)
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Trends and Projections
Major Cultivars (based on 2013 plant sales in PNW)
Meeker 41%Wakefield 25% Chemainus 10%Others 17%Fresh Market
Cascade Delight 3%Tulameen 4%
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Breeding Program Priority emphases• Winter hardiness• Processing canning/freezing• Root rot tolerance• Machine harvesting• Fresh market• Virus tolerance
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Raspberry Breeding Goals
Flavor, Firmness, Size, Color
High yield RBDV resistant Root Rot tolerant Machine harvestable Aphid resistant Fruit rot resistant Winter hardy
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Selection Evaluation
Evaluate two years after planting Evaluate all fruiting seedlings at least
once a week Select ≈ 1% of seedlings
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Plant selections with cooperating grower Evaluate as harvested year 6/7 Discard 80-90% Then, test for yield, disease resistance, fruit quality and in
grower trials
Machine harvest evaluation
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Plant Sale Trend by Variety
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Total Raspberry Plant Sales
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2012-13 PNW Raspberry Plant Sales
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Meeker 1967 WSU release
Willamette remained the dominant cultivar until replaced by Meeker in late 1980s – early 1990s. Was 70% of plantings, now 42% Meeker
lighter coloredExcellent flavor More productiveLong fruiting lateralsMachine harvesters improved to accommodate longer laterals
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Wakefield 2008 Plant and Food Research, Ltd, NZ
Plant and Food Research, Ltd
• Tested in NZ in 1996-98 and in Washington in 2009-10
• High yield• High percentage of
IQF fruit• Recent release, but
appears to be durable plant.
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Chemainus• 2003 Agriculture and
Agri-Food Canada release
• Mid season• Excellent fruit quality• Large• Very good yield
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Rudi2009 Agriculture and Agri-Food Canada release • Early season• Medium size• Machine harvests
well• Good yield• For processing
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Tulameen1989 Agriculture and Agri-Food Canada release • Very large fruit• Excellent fresh
flavor• Long, late
season
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Santa Maria May - Nov
Watsonville May – Nov
Oxnard Year Round
Main Fresh Raspberry Growing Areas
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• Roughly 2,000 acres are planted for fresh market each year
• 75 fresh market growers in the state (estimate)
• Top Varieties1. Driscolls proprietary varieties2. Plant Sciences proprietary varieties3. NaturRipe proprietary varieties4. Public Varieties (very little)
California Fresh Raspberry Production
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• Commercial plantings usually stay in ground for 2 – 3 years, usually achieving between 2 – 4 harvest cycles
• Average price to grower over past few years is $2.45/lb.
• 5% – 10% of fresh production ends up in processed market
California Fresh Raspberry Production
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US Fresh Berry Consumption
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1 2 3 4 5 6 7 8 9 10111213141516171819202122232425262728293031323334353637383940414243444546474849505152Q1 Q2 Q3 Q4
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
2011 Industry 2011 CA
2011 California Volume vs. Industry Volume (lbs)
(source: USDA)
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$1.15$1.65
$1.19$0.86
$1.21
$4.12
$2.16$1.71
$1.31
$4.59 $4.61 $4.39$4.74
$6.35$6.62 $6.39
$5.45 $5.35
$0.00
$1.00
$2.00
$3.00
$4.00
$5.00
$6.00
$7.00
2003 2004 2005 2006 2007 2008 2009 2010 2011
Frozen
Fresh
Raspberry Price to GrowersUS $/kg.
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Trends and Projections
• Cost of Production• Avg. $1.25 per kg. for processed raspberries• IQF quality increases costs
• Processing Plants in PNW• 10 IQF plants – 2 new in 2011• 18 Block Frozen • 4 Juice Concentrators
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Ongoing Challenges
• New cultivar development• Pest management tools
– International maximum residue limits (mrl)– Buffers for endangered species protection– Spotted wing drosophila
• New product development leading to increased demand
• Increased grower acceptance of Good Agricultural Practices (GAP) – food safety, traceability
• Labor Supply
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Thank you for your attention! We look forward to another productive IRO meeting!