Download - U.S. Global Business
-
8/11/2019 U.S. Global Business
1/76
STEVEN L. ROSEN
Global Business English
The Main Features of American
Business Culture and Customs
-
8/11/2019 U.S. Global Business
2/76
GLOBAL- BUT NATIONS ARE STILLIMPORTANT
Even though we live in globalized economy, nationsand cultures are very different:
American, Japanese, Russian, Chinese, Frenchbusinesses are all quite different:
management systems and governance
national laws and regulations about commerce
business culture
-
8/11/2019 U.S. Global Business
3/76
THE (GLOBAL) ENTREPRENEUR
Important idea in (global) businessvery American
Entrepreneurship
-
8/11/2019 U.S. Global Business
4/76
Especially America
The U.S.A. has a long business
history with many great
entrepreneurs.
-
8/11/2019 U.S. Global Business
5/76
Thomas Edison
-
8/11/2019 U.S. Global Business
6/76
Henry Ford
-
8/11/2019 U.S. Global Business
7/76
BUSINESS LEADERSHIP: THE ENTREPRENEUR
Entrepreneurial spirit---
What is it???
-
8/11/2019 U.S. Global Business
8/76
WHAT IS AN ENTREPRENEUR?
Avisionary:hasinnovativeideas
Takesrisks(riskshisorherowncapital)
Guts/courage/motivationsnevergiveup
-
8/11/2019 U.S. Global Business
9/76
Who is he?
-
8/11/2019 U.S. Global Business
10/76
University of Texas, Austin student
As a young man at the
University of Texas hedesigned a high quality PC
-
8/11/2019 U.S. Global Business
11/76
Michael Dell
-
8/11/2019 U.S. Global Business
12/76
He successfully used global supply-
chains to build one of the mostsuccessful companies in America.
Supply chain-
In 1984, Dell's first full year inbusiness, he had $6 million insales.
-
8/11/2019 U.S. Global Business
13/76
Its all about cuttingcosts.
Why are global supply chainsimportant???
-
8/11/2019 U.S. Global Business
14/76
KEY POINT: MAIN ECONOMIC
FEATURE OF GLOBALIZED
ECONOMY
CUTTING COSTS
-
8/11/2019 U.S. Global Business
15/76
WHO IS THIS WOMAN?
-
8/11/2019 U.S. Global Business
16/76
She started a new type ofcompany: based on fair trade and
sustainability.
-
8/11/2019 U.S. Global Business
17/76
A new type of global business
Green business
Fair trade (trade not aid)
Corporate social responsibility (CSR)
-
8/11/2019 U.S. Global Business
18/76
STARTED IN THE UK, BUT AMERICAN
BUSINESS SCHOOLS STUDY THE BODY
SHOP
1980s under the brand name Body
Shop
Grew 50% annually
Stock grew 500% on the London StockExchange
-
8/11/2019 U.S. Global Business
19/76
A new approach to business in America?/stakeholder
The old style American
corporation: profits overpeople
Concerned only with
stock price, stockholderprofits
-
8/11/2019 U.S. Global Business
20/76
New business model in the USA
New approach for modern
globalized business:stakeholder profits
-
8/11/2019 U.S. Global Business
21/76
Anita RoddickThe business has existed for one
reason onlyto allow us to use our
success to act as a force ofchange
..to help protect people andthe environment.
-
8/11/2019 U.S. Global Business
22/76
IN BOTH BRITAIN AND AMERICA
And other countries, too:
Companies now must give value,
not just to the customer or the
stockholder, but to society.
-
8/11/2019 U.S. Global Business
23/76
American entrepreneur: SteveJobs
-
8/11/2019 U.S. Global Business
24/76
Desktop PC with graphical interface: thismachine changed the world!
Small businesses and homes and schools couldnow have a computer!
-
8/11/2019 U.S. Global Business
25/76
He saw the next wave of computing was
music.
Steve Jobs was a visionary.
-
8/11/2019 U.S. Global Business
26/76
The iTunes music library
Now: in terms of revenue,
Apple changed frombeing a computer
company to a musicentertainment company!
-
8/11/2019 U.S. Global Business
27/76
iPhone: June, 2007
-
8/11/2019 U.S. Global Business
28/76
Market capitalization :
$623 billion one of the
highest ever by publically
traded corporation.
A company with innovation
and value
-
8/11/2019 U.S. Global Business
29/76
SAM WALTON: AMERICAN RETAILGENIUS
What company did he start?
-
8/11/2019 U.S. Global Business
30/76
The Worlds third largest
corporation according to the
Fortune 500 list
The biggest private employer in
the world with over 2 millionemployees
-
8/11/2019 U.S. Global Business
31/76
American retail giant
-
8/11/2019 U.S. Global Business
32/76
2.5% OF U.S. GDP IS WAL-MART
-- 70% of merchandiseisimported from China!....
11% of U.S. trade deficit
with China is because ofWal-Mart!
-
8/11/2019 U.S. Global Business
33/76
Customer service/ customer first
Conservative corporate culture
Effective Strategiesto dominate the retail
market
-
8/11/2019 U.S. Global Business
34/76
AND: EFFICIENT GLOBAL SUPPLY
CHAINS
Very efficientmanufacturing operations
in China with strictinventorycontrol
-
8/11/2019 U.S. Global Business
35/76
IN THE 1980S..
Sam Walton was the
richest man in the world
Company operates in 15international markets
-
8/11/2019 U.S. Global Business
36/76
NEGATIVE SIDE
The loss of U.S. jobs
Manufacturing is done in China but sales
are mostly in the U.S.
SO..
-
8/11/2019 U.S. Global Business
37/76
American dollarsand jobs flow toChina.
-
8/11/2019 U.S. Global Business
38/76
The American consumer is
helping China.
-
8/11/2019 U.S. Global Business
39/76
But this is the natureof global business today
-
8/11/2019 U.S. Global Business
40/76
What global company did he start?
What global brand did he make?
-
8/11/2019 U.S. Global Business
41/76
A truly global brand
-
8/11/2019 U.S. Global Business
42/76
Unique marketing mix
Unique management structure
Unique product line
Unique corporate philosophy
-
8/11/2019 U.S. Global Business
43/76
Companies like Starbucks
and Apple and othershave changed the way wedo business, the way we
think about business.
These entrepreneurs and their companies have changeour lives.
-
8/11/2019 U.S. Global Business
44/76
In America-
The MBA is still the foundation formost business practices.
-
8/11/2019 U.S. Global Business
45/76
The MBA gives you the toolsyou need to operate in thebusiness world.
An executive degree
-
8/11/2019 U.S. Global Business
46/76
Now you can even do it online!
Would you like to get an MBA?
-
8/11/2019 U.S. Global Business
47/76
-marketing
-operations
-accounting
-economics-finance
- human resource management
- leadership-quantitative analysis
-
8/11/2019 U.S. Global Business
48/76
Leadership is important
In business schools this course
is called OrganizationalBehavior.
-
8/11/2019 U.S. Global Business
49/76
OB classes help deal with the humanchallenges. ..
..Good managers need to be goodleaders..how to set goals and reach
people, motivate them.
*Organizational behavior
-
8/11/2019 U.S. Global Business
50/76
Most MBA courseuse the case study
method--
The case study method:
-
8/11/2019 U.S. Global Business
51/76
Using specific cases to study
such things as
Supply-chain management (Wal-Mart, Dell)
Marketing (Coca Cola, Starbucks)
Management strategy (Google)
Finance (Enron, Bear Stearns)
-
8/11/2019 U.S. Global Business
52/76
Students of business English Should also study business cases of modern
global businesses.
With special focus on innovation
-
8/11/2019 U.S. Global Business
53/76
AMERICAN BUSINESS EDUCATION:ENTREPRENEURSHIP
Exploring new opportunities in
business
New markets, new
products.how to develop
-
8/11/2019 U.S. Global Business
54/76
ENTREPRENEURIAL SKILLS
Passion (motivation)
Intensity (mental focus)
Fearlessness (risk taker)
Vision (creativity)
-
8/11/2019 U.S. Global Business
55/76
In the global economy,
the American model is
changing.. Becoming
more international,more global
The business world ischanging.
-
8/11/2019 U.S. Global Business
56/76
Leadershiprather thanmanagement!
[what does this mean?]
A new world!
-
8/11/2019 U.S. Global Business
57/76
A quiet revolution in business
New models like systems thinking,
New philosophy like sustainability,
New ideas about leadership andentrepreneurship
Corporate social responsibility (CSR)
-
8/11/2019 U.S. Global Business
58/76
Knowledge-basedenterprises.
Silicon Valley and the digitalrevolution
-
8/11/2019 U.S. Global Business
59/76
Systems thinking focuseson the whole, not theparts, of a complex system.
Systems thinking
-
8/11/2019 U.S. Global Business
60/76
OLD STYLE BUSINESS ORIENTATION
Focus on profit maximization:making as much money aspossible for shareholders
-
8/11/2019 U.S. Global Business
61/76
The modern global economy
Communication is much more important-cross-cultural communication
And of course, English language ability iskey- from Singapore to Dubai, fromLondon to NY to Tokyo-- the language of
business is English.
-
8/11/2019 U.S. Global Business
62/76
How to study: There are many good website for business
case studies and business studies in
general
-
8/11/2019 U.S. Global Business
63/76
Many online resources.
-
8/11/2019 U.S. Global Business
64/76
Aegis global
http://www.aegisglobal.com/ -
8/11/2019 U.S. Global Business
65/76
www.bized.co.uk
U.K. business
http://www.bized.co.uk/http://www.bized.co.uk/ -
8/11/2019 U.S. Global Business
66/76
BBC Learning (business)
-
8/11/2019 U.S. Global Business
67/76
Who is this man? (1984)
-
8/11/2019 U.S. Global Business
68/76
Sir Richard Branson (1984)
-
8/11/2019 U.S. Global Business
69/76
Virgin Records Branson started a successful music
companyrecording new artists
Then, in the early 1980s he decided he
wanted to start an airline!
-
8/11/2019 U.S. Global Business
70/76
-
8/11/2019 U.S. Global Business
71/76
No experience running and airline!
Also, it was almost impossible toget hangers () or runwaysat Heathrow Airport.
-
8/11/2019 U.S. Global Business
72/76
Virgin Atlantic Limited
-
8/11/2019 U.S. Global Business
73/76
He breaks all the rules.
-
8/11/2019 U.S. Global Business
74/76
Virgin spaceship Do you want to reserve a seat?
-
8/11/2019 U.S. Global Business
75/76
A truly global entrepreneur Today over 250 companies under theVirgin brand with over $8 billion a year inrevenue ()
He challenged the tradition in businessschools that a business should focus onone thing only.
-
8/11/2019 U.S. Global Business
76/76