Joshua Konowe & Gregg Smith

The solution Uppidy is trying to solve was one of the thorniest and most difficult security issues my enterprise mobile teams were trying to tackle for many years… Former VP of Mobile at JP Morgan Chase

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Bad Actors can cause a lot of damage for a enterprise, government or family.

Problem?

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Uppidy Relieves the Pain in the Enterprise and Its Employees

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Mobile Messaging Volume and Revenue Over 7 Trillion texts/sms/mms messages

will be sent in 2011 world wide from 4.8 billion phones.

- (MobileMarketer.com & ABI research)

“Ninety-seven percent of students use text

messages as their main form of communication,

as opposed to 30 percent for e-mail and 25 percent

for instant messaging.”

– (Chronicle.com June 2010)

100 Billion USD in current revenue projected to

grow 50% in the next 5 years for SMS alone.

– (Informa Telecoms & Media 2010)

The Solution

Microsoft Exchange/Outlook for SMS,and Mobile Messaging

Safe, Secure and Compliant

Text/SMS App on Mobile Posts to Web Page

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Gregg Smith◦ CEO, Acuity Mobile (Acquired by NAVTEQ/Nokia 2009) ◦ President, Aether Systems (NASDAQ: AETH)

Grew Revenue from $3M to $100MSold to TeleCommunications Systems

◦ SVP, TeleCommunications Systems (NASDAQ: TSYS) ◦ Led 7 exits; Transaction Value of $500M

Joshua Konowe ◦ Founder/CEO Brandclick (Acquired by FraZoo; TrafficEngine)◦ Founder/CEO eAgent.com

Francis Knott◦ SVP, Inflection Point◦ VP, Aether Systems/BlackBerry GM

Rick Kohr, CFO◦ CFO of Acuity Mobile◦ CEO of Evergreen Capital (Outsourced CFO Service)

Team

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Competition

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Channel BB Resellers

Computer VARS

Direct Financial F-500

OEM, Other Device MFG’s

DMC, SI, TEM

Go to Market

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Financial Summary

SaaS Based Revenue Model

Capital Efficient

Multiple Revenue Streams

85% Gross Margins

Breakeven in Month 18Year 1 Year 2 Year 3 Year 4 Year 5

0

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

30,000,000

35,000,000

40,000,000

Set UpRecurringDataTotal

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The “Ask”

$500,000 Convertible Note

Product Platform Expansion

Sales and Marketing

Channel Development

Operating Expense

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Summary

Significant Market Need

Positive Market Momentum

Experienced Management Team

Established Channels

Capital Efficient

Recurring Revenue

Saves and Stores all Mobile Conversations to the Uppidy Cloud

Allows for Search Through a Simple Dashboard Interface

How Does It Work?

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Uppidy Cloud

Mobile SMS/Text

IM/Chat Client

Social Network

Uppidy.com

Search: “Buy 100 GE”

Uppidy.com

Results: 1 of 381. Sell GE asap2. Sold at 24.53

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Status of the Offering