Download - UP21 Alexis Mavrommatis-Green Retailing
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Romanticism vs. Realism
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ExperienceMemorable events or actionsthat personally compromise or
involve consumers
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The evolution of shopping
experience is highly related to theeconomic value
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An economy based on commodities andavailability
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To an economy based on production
and assortment
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To an economy based on services
and quality
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but in 1998 someone at Harvard said
our global economy is based on experiences whileservices and products become commodities, without anyposs y o eren a e, e exper ence compan es woffer to their clients, they will become decisive when it
comes to chose them versus competitors
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Best example
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But everything will change
Until today the Human race has witnessed 2 major revolutionsThe industrial
The technological
And we are about to witness 1 more ..
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Climate Change
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Ecological Footprint
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Ecological Footprint
The equation is simple
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Humans + Products= Resources
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Ecological Footprint
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Ecological Footprint
The equation is simple
Ban Ki-moon: World's economic model is' '
Davos 2011
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UK Campaine
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Producir botellas del agua
se necesitan 17 millonesbarriles de petrleoanual
ltimos Avances
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Tesco Philosophy
The CEO of Tesco Sir Terry Leahy said: Food Retailers arein the centre of society and the consumer process. We cantdeny it we have to assume it! We cant have less
have less growth but we need to have a different growth. Ithas to be a Green Growth". June 2009
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So what is Green Retailing
StoreEnvironment(construction &
operations)
EducateConsumer
(developattitude)
GREENRETAILER
Supply ChainManagement
Influence &Change
ConsumerBehaviour
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ltimos AvancesSo what is Green Retailing
New ways of selling
S h i G R ili
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Recyclable Biodegradable Compostable
PackagingSo what is Green Retailing
New packing
Arigato Cat Litter, MexicoBrightwhite Wine,Portugal
Marcal Small Steps Toilet Paper, USA Natrels Milk, Canada
Coccodi Green Fresh Eggs,Italy
Youll Love Coles BabyMediterranean Style Salad,Australia
S h t i G R t ili
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Reduce
PackagingSo what is Green Retailing
New packing
Adnams East
Green Beer, UK
Reuse
Nissin Cup Noodle Starter Pack,Japan
Kool-Aid SinglesSoft Drink Mix, USA
Static Eliminator Reusable Dryer SheetSystem, Canada
Natures Path Kamut
Krisp Flakes, Australia
Breeze Small & Mighty
Concentrated LiquidDetergent, Malaysia
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TerraCycle bags
Put to othert Use / Up - cycling
Packaging
Cargo Plant Love Lipstick, USA
San MaicaMineral Water,
Venezuela
New addition to the repurpose
lexicon:Upcycling
Source: Mintel GNPD
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Coca-Cola launches PlantBottle,
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M&S Plantic Plastic
So what is Green Retailing
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Formar y cambiar comportamiento de
compra y consumo
So what is Green Retailing
New ways of doing business
So what is Green Retailing
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Formar y cambiar comportamiento de
compra y consumo
So what is Green Retailing
New Retail Brands
So what is Green Retailing
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Etiquetas en los linealesSo what is Green Retailing
New labels
So what is Green Retailing
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Etiquetas en los linealesSo what is Green Retailing
New labels
So what is Green Retailing
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Tarjeta de fidelizacionSo what is Green Retailing
New CRM programs
So what is Green Retailing
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Comunicacin: Formar y cambiarcomportamiento de compra y consumo
So what is Green Retailing
New positionings
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ConclusionesQ es Green Retailing?So what is Green Retailing
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ConclusionesQu es Green Retailing?So what is Green Retailing
New Requirments
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Romanticism vs. Realism
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SO IF YOU WANT TO BEUP21
You need to be
UP21 IN THINKING GREEN
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Thank you for you attention
Dr. Alexis Mavrommatis
Tel: +34 661640764