Provide Stats Models in your SEO Monitoring Activities Encourage a Data-driven Mindset among SEOs
Answer the Questions
How many quality links do I need to beat the competitor? Is my link distribution normal? Am I prone to Penguin Dampening Algorithm? How many months will I see significant results? Is my organic traffic getting traction for real?
Have a Chance to Educate your Boss/Client
Excel Tip Go to Options > Add-ins > Analysis ToolPak
Map Out Your Link Acquisitions (DA/PA)
Apply Chi-Square Test
Use 0.05 probability level as critical value
Commercial Anchor Texts
Brand Anchor Texts
Picture of A Penalty Stricken Client
Nuisance
Mean, SD, Upper & Lower Limits
Remove the Outliers
Use Moving Average
Use Moving Average
3 Data points 7-day graph reacts to almost every major change 30-day graph requires more time to change direction
Rule of Thumb (Intersection)
At the intersection of the two lines, major change in traffic will occur.
Use Moving Average
To know when to panic or not.
Use Moving Average
Forecasting
Your not-so-secret Crystal Ball
Forecasting
Trend line
Do you remember, y = mx + b?
Trend line
Trend line
We are 42% confident that every other day that passes by, our number of visitors increases with one new visitor.
Learn more about
Standard Deviation
Regression
Customer Lifetime Value
Other Statistical Analysis
Key Takeaways
It is imperative to know Statistical Analysis.
Key Takeaways
Data-driven Mindset is your Ingredient to SEO Success.