![Page 1: Unleash your social media kungfu: Techniques and tools everyone should know - Ben Teoh](https://reader033.vdocuments.us/reader033/viewer/2022051818/54be470f4a79591a2e8b4665/html5/thumbnails/1.jpg)
#13CU #13CUCOMMS @hellobenteoh @connectingup
Techniques and tools everyone should know
![Page 2: Unleash your social media kungfu: Techniques and tools everyone should know - Ben Teoh](https://reader033.vdocuments.us/reader033/viewer/2022051818/54be470f4a79591a2e8b4665/html5/thumbnails/2.jpg)
#13CU #13CUCOMMS @hellobenteoh @connectingup
![Page 3: Unleash your social media kungfu: Techniques and tools everyone should know - Ben Teoh](https://reader033.vdocuments.us/reader033/viewer/2022051818/54be470f4a79591a2e8b4665/html5/thumbnails/3.jpg)
#13CU #13CUCOMMS @hellobenteoh @connectingup
Engage the right audience Boards don’t hit back
![Page 4: Unleash your social media kungfu: Techniques and tools everyone should know - Ben Teoh](https://reader033.vdocuments.us/reader033/viewer/2022051818/54be470f4a79591a2e8b4665/html5/thumbnails/4.jpg)
#13CU #13CUCOMMS @hellobenteoh @connectingup
![Page 5: Unleash your social media kungfu: Techniques and tools everyone should know - Ben Teoh](https://reader033.vdocuments.us/reader033/viewer/2022051818/54be470f4a79591a2e8b4665/html5/thumbnails/5.jpg)
#13CU #13CUCOMMS @hellobenteoh @connectingup
Engage your audience
Why? Why does your NFP
exist?
Tell a story
Who? Who are
your audiences?
Use personas
What? What are
they looking for?
Ask, monitor
How? How do they
want it delivered?
Measure your
channels
![Page 6: Unleash your social media kungfu: Techniques and tools everyone should know - Ben Teoh](https://reader033.vdocuments.us/reader033/viewer/2022051818/54be470f4a79591a2e8b4665/html5/thumbnails/6.jpg)
#13CU #13CUCOMMS @hellobenteoh @connectingup
Content combos Cowabunga!
![Page 7: Unleash your social media kungfu: Techniques and tools everyone should know - Ben Teoh](https://reader033.vdocuments.us/reader033/viewer/2022051818/54be470f4a79591a2e8b4665/html5/thumbnails/7.jpg)
#13CU #13CUCOMMS @hellobenteoh @connectingup
![Page 8: Unleash your social media kungfu: Techniques and tools everyone should know - Ben Teoh](https://reader033.vdocuments.us/reader033/viewer/2022051818/54be470f4a79591a2e8b4665/html5/thumbnails/8.jpg)
#13CU #13CUCOMMS @hellobenteoh @connectingup
Super content combo
Catchy title with keyword
Sub headings & bullet points
Strong visuals
Engaging copy
Social media
enabled
![Page 9: Unleash your social media kungfu: Techniques and tools everyone should know - Ben Teoh](https://reader033.vdocuments.us/reader033/viewer/2022051818/54be470f4a79591a2e8b4665/html5/thumbnails/9.jpg)
#13CU #13CUCOMMS @hellobenteoh @connectingup
![Page 10: Unleash your social media kungfu: Techniques and tools everyone should know - Ben Teoh](https://reader033.vdocuments.us/reader033/viewer/2022051818/54be470f4a79591a2e8b4665/html5/thumbnails/10.jpg)
#13CU #13CUCOMMS @hellobenteoh @connectingup
Time it right Find your rhythm
![Page 11: Unleash your social media kungfu: Techniques and tools everyone should know - Ben Teoh](https://reader033.vdocuments.us/reader033/viewer/2022051818/54be470f4a79591a2e8b4665/html5/thumbnails/11.jpg)
#13CU #13CUCOMMS @hellobenteoh @connectingup
![Page 12: Unleash your social media kungfu: Techniques and tools everyone should know - Ben Teoh](https://reader033.vdocuments.us/reader033/viewer/2022051818/54be470f4a79591a2e8b4665/html5/thumbnails/12.jpg)
#13CU #13CUCOMMS @hellobenteoh @connectingup
![Page 13: Unleash your social media kungfu: Techniques and tools everyone should know - Ben Teoh](https://reader033.vdocuments.us/reader033/viewer/2022051818/54be470f4a79591a2e8b4665/html5/thumbnails/13.jpg)
#13CU #13CUCOMMS @hellobenteoh @connectingup
Scheduling your posts
• Bulk scheduler
• Week/Month
• Campaigns Long term
• Auto scheduler
• Daily posts
• News Short term
• Replies
• Thanks
• Retweets Immediate
![Page 14: Unleash your social media kungfu: Techniques and tools everyone should know - Ben Teoh](https://reader033.vdocuments.us/reader033/viewer/2022051818/54be470f4a79591a2e8b4665/html5/thumbnails/14.jpg)
#13CU #13CUCOMMS @hellobenteoh @connectingup
All in the timing
![Page 15: Unleash your social media kungfu: Techniques and tools everyone should know - Ben Teoh](https://reader033.vdocuments.us/reader033/viewer/2022051818/54be470f4a79591a2e8b4665/html5/thumbnails/15.jpg)
#13CU #13CUCOMMS @hellobenteoh @connectingup
Scheduling in Facebook
![Page 16: Unleash your social media kungfu: Techniques and tools everyone should know - Ben Teoh](https://reader033.vdocuments.us/reader033/viewer/2022051818/54be470f4a79591a2e8b4665/html5/thumbnails/16.jpg)
#13CU #13CUCOMMS @hellobenteoh @connectingup
The tool kit Even batman uses tools
![Page 17: Unleash your social media kungfu: Techniques and tools everyone should know - Ben Teoh](https://reader033.vdocuments.us/reader033/viewer/2022051818/54be470f4a79591a2e8b4665/html5/thumbnails/17.jpg)
#13CU #13CUCOMMS @hellobenteoh @connectingup
![Page 18: Unleash your social media kungfu: Techniques and tools everyone should know - Ben Teoh](https://reader033.vdocuments.us/reader033/viewer/2022051818/54be470f4a79591a2e8b4665/html5/thumbnails/18.jpg)
#13CU #13CUCOMMS @hellobenteoh @connectingup
Content tools
CMS
Wordpress
Drupal
Joomla
Content Calendar
Excel
Calendar (Google/Outlook)
Podio/Basecamp
Image editor
GIMP/Paint.NET
Adobe
Fotor
Image sources
Stock.xchng
Flickr Creative Commons
Incommon Images
![Page 19: Unleash your social media kungfu: Techniques and tools everyone should know - Ben Teoh](https://reader033.vdocuments.us/reader033/viewer/2022051818/54be470f4a79591a2e8b4665/html5/thumbnails/19.jpg)
#13CU #13CUCOMMS @hellobenteoh @connectingup
Social media tools
Management (all-in-one)
HootSuite
Sprout Social
Radian 6
Monitoring
Google Alerts
Social Mention
Measurement
Twenty Feet
Facebook Insights
Google Analytics
![Page 20: Unleash your social media kungfu: Techniques and tools everyone should know - Ben Teoh](https://reader033.vdocuments.us/reader033/viewer/2022051818/54be470f4a79591a2e8b4665/html5/thumbnails/20.jpg)
#13CU #13CUCOMMS @hellobenteoh @connectingup
http://www.connectingup.org/learn