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The Power of a Communities Mobile App
Unleash Your Community
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Get maximum value and insights from your online community by making use of an app for your community.
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● Think about your members
● Top of mind awareness
● Ease of use
● Benefits of an app
● Examples of studies
Agenda
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Think about your members
● Apps make our lives easier and make us more efficient.
● Research shows that 90% of our time on a mobile phone is spent on apps.
● Apps are commonplace in our lives.
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Top of mind awareness● Top of mind - members see the app
everyday. ● Helps create an awareness of the
community and your brand. ● Creates a presence on the app store.
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Ease of use
● Provides a better user experience. ● Speed of accessing information
increases.● Paramount to making it as easy as
possible to access the community.
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Benefits of a communities app
● Push notifications - Ensures the members see messages right away.
● Mobile Diary Studies - Turn research into fun activities, rather than just survey questions.
● Geolocation studies - Track members and push out surveys based on location.
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Mobile Diary Studies
● Members can post photos and videos to let you know their experience with a product or service.
● Makes the process simple by utilizing the camera of the phone.
● Use cases can range from media, finance, food or other product testing.
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Case Study - Mobile Diary Study● Large consumer packaged goods company uses
their community of 2K members.● Members that fit a specific profile get sent the
actual product and are asked to use it. ● Give feedback by taking pictures and video of
them using the product in their environment. ● Get not only usage data recorded but also good
emotional responses. ● Helps capture the results in real-time.
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Geolocation Tracking & Surveys
● Select a predefined area and track whether the members entered that boundary or not.
● A survey can also be pushed based on entering and exiting a boundary.
● Use cases range from ad recall, customer satisfaction, exit polling, etc.
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Case Study - Geolocation Survey● Government agency tracks ad effectiveness and
changes in behavior as a result of the ads. ● Set number of stores are the ‘control’ group and
then a set number of stores are the ‘treatment’ group.
● Stores are mapped using shape files (.KMZ files).● App tracks when members enter and exit the store.● Frequent surveys are pushed out to collect
additional data.
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Get maximum value and insights from your online community by making use of an app.
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Thank you!
Now, go and unleash your community with the power of a communities app!