Download - Unleash Site Search TO DRIVE EFFECTIVE ONLINE MERCHANDISING Marcel Muñoz CTO, Thanx Media
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Unleash Site SearchTO DRIVE EFFECTIVEONLINE MERCHANDISING
Marcel MuñozCTO, Thanx Media
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CONTENT
ISKING
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What % of Users Prefer Site Search Versus Navigation
E-COMMERCE TIMES SAID
50%
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Site Search Users Are
More Likely To Convert
MARKETINGSHERPA SAID
3 TIMES
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Good Site Search Can Easily Increase Conversions By
PRACTICAL E-COMMERCE SAID
100%
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YOUR CURRENTSITE SEARCH ENGINE
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POTENTIALUNTAPPED
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SITE SEARCH TIPS FROM
YESTERDAY
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retractable pens
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Match What You Can
Sparse Results Versus Comprehensive Results
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Rank Based On Relevance
Readily Available Business Metrics
Keyword Algorithms
Analytics
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Users spend an average of
deciding to stay on a site
MARKETINGSHERPA SAID
8 secs
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Provide Useful Refinements
Facet Search
Sliders
Multi-Selects &Dynamic Display
Single Select
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MORELESS IS
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Break Out The Tylenol
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100%?IS THE COVERAGE
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STANDARDIZED /
NORMALIZED?
ARE THE VALUES
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Yesterday Content Required1. Web-Ready Product
Content2. Business Metrics3. Standardized /
Normalized Facets
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SITE SEARCH TIPS TO DO
TODAY
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KEYWORDSTAKE ADVANTAGE OF
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Synonyms
Cross Reference Data
Taxonomy Optimization
Exploit Subject Matter Expertise
Increase Match Reach
Improve Matching and Navigation
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TOUCHPOINTS
INCREASE THE
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Search As You Type
Power Keyword Redirects
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Search As You TypeCANDY
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RECOMMENDATIONS
DRIVE PRODUCT