Download - Uniting TV and Video
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Uniting TV and Video
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Audiences Are Hard To Gather
?
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VideoAmp is an integrated TV operating
system for advertising.
Our mission is to truly unite TV and Digital into a single market
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The Google and Facebook duopoly
Its real.
It’s accelerating the entire business cycle.
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Focus on business outcomes
automate the upfronts
Software not transactions
Efficient data driven markets
TV OS StrategyX Screen
First
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It all relies on a new common demoniator
ACHIEVE DE-DUPLICATED REACH AND FREQUENCY
DIGITAL SEGMENT
MUST BE ABLE TO FORECAST BASED ON ANY 1:1 HIGH QUALITY SEGMENT !
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Portfolio Allocation from the upfronts
Data driven Linear Scatter PMPs Cross-Screen Incremental
Brand building in a new TV age
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A united market
LINEAR ENVIRONMENT 1:1 Targeting
WEB Cookies
APP Device ID
OTT Device ID
ADDRESSABLELINEAR
Household
STB, VOD
LINEAR Household
Household
DIGITAL ENVIRONMENT 1:1 Targeting
LINEAR ENVIRONMENT Index Targeting
DIGITAL SEGMENT +
Single UI
Focus on verified and 1st party data
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Simple yet Complex
Consumer/Viewer Advertiser Programmer
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Information asymmetry will be the undoing
Non Efficient markets. opaqueness. Adblocking.
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Setting up for the consumer age of media
Media Ecosystem that rewards attention properly.
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Change your thinking, then your teams
Evolve or……Leave Tahoe with?
Yes it’s competitive, but this room is full of allies