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Unit Two Virtual LectureCommunication and Culture
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What is Culture?• Culture is the language, values, beliefs
and customs people share and learn. (Samovar and Porter, 2004)
• Culture influences your beliefs, values, and world views, and is reflected in your language, non-verbal behavior and how you relate to others.
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What is Intercultural Communication?• Intercultural communication is the
process that occurs when members of two or more cultures exchange messages in a manner that is influenced by their different cultural perceptions and symbol systems, both verbal and non-verbal (Samovar & Porter,
2004)
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Concept of Subculture (Co-culture)
• Subcultures or Co-cultures are groups which exists which are slightly different from the dominant culture which can tend to exhibit certain characteristics of their own.
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Why is Intercultural Communication Important?
• The world is now a global village
• New technologies
• Economic Integration
• Social Dynamics
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Cultural Values and Norms• High Versus Low Context Cultures
• Individualism vs. Collectivism
• Power Distance
• Achievement vs. Nurturing
• Uncertainty Avoidance
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Language and Identity• Verbal Codes
• Verbal Communication styles
• Non verbal differences
• Idioms and translations
• Patterns of Thought
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Developing Intercultural Communication
• The Motivation to Understand, with a
positive attitude
• Tolerance towards ambiguity
• Open Mindedness
• Knowledge and willingness to understand
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