Oxford Cambridge and RSA
Level 3 Cambridge Technical in Digital Media05843/05844/05845/05846/05875
Unit 2: Pre-production and planningTuesday 23 May 2017 – Afternoon
Time allowed: 2 hours
You must have:• theInsert(C363)
First Name Last Name
CentreNumber
CandidateNumber
Date of Birth D D M M Y Y Y Y
INSTRUCTIONS• Useblackink.• Completetheboxesabovewithyourname,centrenumber,candidate
numberanddateofbirth.• Answerallthequestions.• Writeyouranswertoeachquestioninthespaceprovided.• Ifadditionalspaceisrequired,youshouldusethelinedpage(s)attheend
ofthisbooklet.Thequestionnumber(s)mustbeclearlyshown.
INFORMATION• Refertotheinsertprovidedwhenansweringallthequestions.• Thetotalmarkforthispaperis80.• Themarksforeachquestionareshowninbrackets[ ].• Qualityofextendedresponsewillbeassessedinquestionsmarkedwithan
asterisk(*).• Thisdocumentconsistsof16pages.
©OCR2017[601/7258/7,601/7259/9,601/7260/5,601/7261/7,603/0318/9]
C362/1706/6 OCRisanexemptCharity Turn over
FOR EXAMINER USE ONLY
Question No Mark
1 /52 /83 /74 /65 /66 /37 /98 /109 /1010 /16
Total /80
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Answerallthequestions.
1 (a) Identifytwopersonalskillsthatthemarketingdepartmentpersonnelhavethatwillbebeneficialwhenplanningthepromotionalvideo.
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(b) Identifyoneclientrequirementfromtheinsertandexplainhowthismightimpactonthepre-productionprocess.
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2 ExplainhowIsmailmightusedifferentprojectmanagementtoolstohelphimplanthecreationofthepromotionalmaterials.
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3 (a) Identifyandexplaintwohealthandsafetyissuesthatneedtobeconsideredwhencreatingthepromotionalvideo.
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(b) Identifyonelegalissuewhichmightberelevantwhenplanningtheuseofassetsforthepromotionalbrochure.
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4 MichellehasbeenthinkingabouthowRavencouldusethepromotionalvideoand/orbrochuretogeneratefurtherrevenueforthecompany.
Identifytwopotentialrevenuestreamsthatcouldbeexploredandexplainwhythesewouldbesuitable.
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5 Identifyandexplaintworeasonswhythewidetargetagerangemightcauseproblemswhenplanningpromotionalmaterials.
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6 Duringthepre-productionforthepromotionalvideo,thesuitabilityoftheplannedvideoneedstobecheckedwiththetargetaudience.
Identifyandexplainoneway,thatthemarketingdepartmentcouldcheckthesuitabilityoftheplannedcontentsbeforethevideogoesintofullproduction.
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7 Themarketingdepartmentwillneedtocompleteanumberofseparateactivitiesduringthedesignanddevelopmentofthebrochure.
(a) IdentifyoneactivitythatDavidwillneedtocarryoutandoneactivitythatMichellewillneedtocarryoutandexplaintheimportanceofeach.
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(b) Explainhowduringyourplacement,youcouldhelpDavidorMichellecarryoutoneoftheactivitiesabove.
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8 YouhavebeenaskedbyDavidtocreateavisualisationdiagramforoneofthenewservicesthatwillbeinthebrochure.
Inthespaceprovided,createthefirstdraftofoneofthebrochurepagesprovidinginformationaboutoneofthenewservicesonoffer.
Markswillbeawardedfor:
• content• fitnessforpurpose• useofannotationsandnotestojustifyyourdecisions.
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9 Thepromotionalvideoneedstobecreated.DavidandMichellehaveaskedyoutohelpthemwritethescriptforthis.
Inthespaceprovided,createadraftscriptforthefirst20secondsofthevideo,takingtheclientrequirementsintoconsideration.
Markswillbeawardedfor:
• content• layout• fitnessforpurpose
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10* Thepromotionalvideowillneedastoryboardcreatingbeforeproductioncanbegin.
Evaluatetheeffectivenessofusingastoryboardaspartoftheplanningprocessforthepromotionalvideo.
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END OF QUESTION PAPER
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ADDITIONAL ANSWER SPACE
Ifadditionalspaceisrequired,youshouldusethefollowinglinedpage(s).Thequestionnumber(s)mustbeclearlyshowninthemargin(s).
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Oxford Cambridge and RSA
CopyrightInformation:OCRiscommittedtoseekingpermissiontoreproduceallthird-partycontentthatitusesinitsassessmentmaterials.OCRhasattemptedtoidentifyandcontactallcopyrightholderswhoseworkisusedinthispaper.Toavoidtheissueofdisclosureofanswer-relatedinformationtocandidates,allcopyrightacknowledgementsarereproducedintheOCRCopyrightAcknowledgementsBooklet.Thisisproducedforeachseriesofexaminationsandisfreelyavailabletodownloadfromourpublicwebsite(www.ocr.org.uk)aftertheliveexaminationseries.IfOCRhasunwittinglyfailedtocorrectlyacknowledgeorclearanythird-partycontentinthisassessmentmaterialOCRwillbehappytocorrectitsmistakeattheearliestpossibleopportunity.ForqueriesorfurtherinformationpleasecontacttheCopyrightTeam,FirstFloor,9HillsRoad,CambridgeCB21GE.OCRispartoftheCambridgeAssessmentGroup.CambridgeAssessmentisthebrandnameofUniversityofCambridgeLocalExaminationsSyndicate(UCLES),whichisitselfadepartmentoftheUniversityofCambridge.
©OCR2017
C362/1706
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