Download - Understanding Social Media for Business - Asnuntuck Community College

© 2010 Site-Seeker, Inc.www.site-seeker.com

Social Media for BusinessAsnuntuck

Community College

April 19, 2011

http://www.site-seeker.com/


• Founded in 2003

• Corporate Office in New Hartford NY• Satellite offices in Bloomfield CT, Rochester NY, New

Jersey

• 20 Employees

• Full Service Internet Marketing Agency• Search Engine Optimization Services• Pay-Per-Click Management Services• Social Media Implementation and Mgmt• Web Design, Development, Applications & Testing• Analytics

Who are we?



Socialnomics by Eric Qualmann

[email protected]

www.socialnomics.com


mailto:[email protected]


Before you start . . .



Who

What

When

Why

How



It is all about your community . . .



• Facebook

• Twitter

• Linkedin

• YouTube

• Slideshare

So many choices . . .



Top Insights:

1) The 35-54 year old demographic is growing fastest• 276.4% growth rate

2) The 55+ demographic is the second fastest• 194.3% growth rate

3) The 25-34 year old demographic doubles every 6 months

4) There are more females (55.7%) than males (42.2%) on Facebook • 2.2% are of unknown gender.

5) College crowd 18-24 year olds remains largest • at 40.8% • down from 53.8% six months ago.



Your Facebook page:

• Engage

• Interact

• Comment

• Share

• Link

• Be a voice of VALUE



Your Linkedin Profile

• Create your account

• Build your online profile - Completely

• Summarize your expertise

• Build your community

• Request Recommendations

• Give Recommendations

• Integrate blog

• Upload presentations

• Join and engage in relevant groups



• 1 Billion Tweets Per Week

• 456 TPS on June 25, 2009

• 6,939 TPS on New Years Day 2011

• 572,000 NEW accounts created 3/12/2011



SocialnomicsBy Eric Qualman

www.socialnomics.com



• Exceeds 2 billion views a day

• 24 hour of video uploaded every minute

• Average person spends 15 minutes a day on YouTube



Monitor Successes



Monitor Successes

Is this your target audience?



Blogging



Ways to measure?



Google Alerts . . .



So what does a consistent online brand look like?



This presentation is available at

www.slideshare.net/katiehoke



Kathy Hokunson

Vice President Sales and Marketing

Site-Seeker, Inc. \\

[email protected]

Thank You!


Download - Understanding Social Media for Business - Asnuntuck Community College

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