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UNDERSTANDING FACEBOOK ADS MANAGER
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WHAT YOU’LL LEARN… What Is Facebook Ads Manager? Navigating Facebook Ads Manager
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WHAT IS FACEBOOK ADS MANAGER? Advertising Platform For You To Create and
Manage Ads, Access Reports, and Optimize Campaigns
To Find Ads Manager, Go To www.Facebook.com/ads/manager OR Click On The Drop Down Arrow At The Top Navigation Bar Of Your Page And Select “Manage Ads”
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NAVIGATING ADS MANAGER This Is Your Ads Manager Interface
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NAVIGATING ADS MANAGER Manage Ads 1. Daily Ad Spend: Total Ad Account Spend Per Day For
The Last 7 Days (Look For Trends – Are You Reaching Cap Every Day, Do You Need To Increase Budget To Maximize Reach?)
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NAVIGATING ADS MANAGER Manage Ads 2. Account Levels: Click On The
Drop-Down Menu To Switch Between Ad Levels To Access Data. Select Account History To View Past Activities On The Account Such As Budget Changes, Audience Creation Etc.
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NAVIGATING ADS MANAGER Manage Ads 3. Create Ad Button: Access The Ads Create Tool To
Create Your Ad Campaign. You May Also Click On The “+ Campaign” Button As Well.
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NAVIGATING ADS MANAGER Manage Ads 4. Filters: Segment Your
Campaigns, Ad Sets, and Ads By Delivery Type, Ad Objective, Metrics, Or Settings. You Can Also Create A New Filter Tailored To Your Needs
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NAVIGATING ADS MANAGER Manage Ads 5. Date Range: View Campaign Data By Different Date
Range
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NAVIGATING ADS MANAGER Manage Ads 6. Columns: Select The Metrics
You Want To View. Facebook Has Pre-Set Columns Or You Can Choose Your Own.
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NAVIGATING ADS MANAGER Manage Ads 7. Breakdown: Segment
Data By Delivery, Action, And Time To See Which Targeting Criteria Performs The Best
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NAVIGATING ADS MANAGER Manage Ads 8. Reporting: To Create A
Custom Report, Customize The Metrics That Matter To You, Then Click On The Reporting Button To Save a Report
Check The “Schedule Email” Box To Send The Report Directly To Your Inbox. Set The Frequency Of Delivery (Daily, Weekly, Or the 1st Of Each Month)
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NAVIGATING ADS MANAGER Account Settings
Manage Account Information, Ad Account Roles,
Account Notification, Ads Email Notification And Ads Notifications On Facebook
Remember To Turn On Notifications So You Get Alerts When Your Ads Approve/Disapprove!
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NAVIGATING ADS MANAGER Billing
Set Billing Preferences, Add/Edit Payment Method,
Set Account Spending Limit, View Billing Transactions
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NAVIGATING ADS MANAGER Billing Threshold Determines How Often You Will Be Charged If Your Ad Account Is In USD/Euros And You’re Paying By
Credit/Debit/PayPal, You Have A Billing Threshold You Will Be Charged Each Time $25 USD Is Spent Billing Threshold Will Increase After Each Successful Charge ($50,
$250, $500, $750 – Max.) You May Change Your Billing Threshold Once You Have
Entered Your Payment Method.
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NAVIGATING ADS MANAGER To Change Billing Threshold: Go To Ads Manager Click Billing Manage Billing Preferences
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NAVIGATING ADS MANAGER Account Spending Limit Determines How Much Your Ad Account Can Spend
Set A Limit To Keep Track Of Your Advertising Spend However It Is Not Required
No Minimum Or Maximum You May Update Your Spending Limit But The Amount You
Have Already Spent Will Be Applied To Your New Spending Limit E.g., Say Your Spending Limit Is $200, And You’ve Already Spent
$50. If You Change Your Limit To $300, You’ll Only Be Able To Spend $250 More.
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NAVIGATING ADS MANAGER To Set OR Update An Account Spending Limit: Go To Ads Manager Click Billing Account Spending Set Limit
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NAVIGATING ADS MANAGER Power Editor
Facebook’s Bulk Ad Creation and Management
Tool Will Talk More About It In Later Videos
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NAVIGATING ADS MANAGER Tools Use Audience Insights,
Image Library, Advertiser Support
Access Custom Audiences You Have Created
Where You’ll Create Your Facebook Pixel, Custom Conversions
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NAVIGATING ADS MANAGER Tools > Pixels Once You Have Created Your
Pixel, You Can View The Pixel Activity On The Pixels Page
The Activity Includes Traffic Off Of Facebook As Well
If You Added Standard Events, Or Created Pixel Based On URLs, You Can Also View The Data For The Past 7 Days
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IPRO’S RECOMMENDATIONS Your Ads Manager Interface Is Also Your Reporting
View – Customize Columns To Show Metrics That Matter To Your Business!