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Glassdoor, Inc. 2008-2016
Understanding Data and theCandidate Experience
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Glassdoor, Inc. 2008-2016
Your Host for the Day
David SoraghanClient Relationship Director, [email protected]@DavidSoraghan
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Glassdoor, Inc. 2008-2016
Glassdoor Data – An Economist’s Playground
companies on Glassdoor580,000+
countries190
monthly UUs
~30MGlassdoor Internal Data, July 2016
Mobile50+%
Reviews13M
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Glassdoor, Inc. 2008-2016
Data Available to Employers
Brand Awareness Job Seeker Demographics
Competitor ComparisonEmployer Feedback
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Glassdoor, Inc. 2008-2016
How Can YOU Leverage This Data?
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Glassdoor, Inc. 2008-2016
Leverage Data to Improve the Candidate Journey• Measure the strength of your employer brand• Create an flawless interview process • Keep your employees engaged
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Glassdoor, Inc. 2008-2016
Let’s Start With Branding
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Glassdoor, Inc. 2008-2016
Your employer brand is your reputation,and if you don’t define it, someone else will!
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Glassdoor, Inc. 2008-2016
Improved hiring
Improved productivity
Improved business results
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Glassdoor, Inc. 2008-2016
CANDIDATE AWARENESSAnalyse visits to your company page
QUALITY-OF-HIREDetermine how many job applications it takes to source a candidate worthy of being interviewed.
COST-PER-HIREDivide how much you spend on recruiting by the number of hires you make. Also note cost‐per‐hire by recruitment channel (for example, job boards) to analyse which recruiting strategies work best.
TIME-TO-HIRELog how long it takes to fill roles across the company to see whether changes in the company’s reputation lead to better or worse time‐to‐hire efficiency.
Measure Your Talent Attraction1
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2
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Glassdoor, Inc. 2008-2016
Understand Your Cost Per Hire
Companies with strong employer brands
see a 43% decrease in cost-per-hire
LinkedIn Whitepaper “Why Your Employer Brand Matters” 2016
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Glassdoor, Inc. 2008-2016
The Interview Experience
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Glassdoor, Inc. 2008-2016
Source Really Matters
Note: Based on a sample of more than 440,000 job interview reviews from Glassdoor.Source: Andrew Chamberlain, “Why Interview Sources Matter in Hiring,” Glassdoor Economic Research, August 2015
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Glassdoor, Inc. 2008-2016
Does Interview Difficulty Matter?
Note: All estimates statistically significant. Based on regression analysis of more than 154,000 paired interview and company reviews left by the same users on Glassdoor.Source: Andrew Chamberlain, “Do Difficult Interviews Lead to More Satisfied Workers,” Glassdoor Economic Research, October 2015
Impact of Interview Difficulty on Job Satisfaction in Six Countries
Effec
t of a
10
Perc
ent H
arde
r In
terv
iew
on E
mpl
oym
ent S
atisf
actio
n La
ter O
n
U.S. UK Canada Australia France Germany
4.0%
3.0%
2.0%
1.0%
0.0%
+2.5%
+2.9%
+3.0%
+3.6%
+1.5%
+2.4%
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Glassdoor, Inc. 2008-2016
Leverage Data on Glassdoor
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Glassdoor, Inc. 2008-2016
Understand Your Audience andEngage Them
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Glassdoor, Inc. 2008-2016
Brand Awareness
Use Analytics to Understand Engagement
• Measure Brand Awareness: Track candidate interest in your brand over time.
• Analyse Employee and Candidate Feedback: Segment reviews by department, location, and employee type.
• Benchmark Against Competitors: Rank against similar organizations across every ratings category.
OPTIMISE YOUR STRATEGY
Job Seeker Demographics Competitor ComparisonEmployer Feedback
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Glassdoor, Inc. 2008-2016
Employee Engagement ResourcesEmployer Branding
Summit VideoseBooks on
Employer Branding Blog with the Latest Trends
in Employer Branding
www.glassdoor.co.uk/employers/resources
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Glassdoor, Inc. 2008-2016
Investing in EmployeesBoosts Productivity
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Glassdoor, Inc. 2008-2016
3 Ways to Invest in Your Employees
Promote From Within
Give Out Company Stock to Employees
Invest in Onboarding and Training Programs
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Glassdoor, Inc. 2008-2016
Power to the People: Kantar Worldpanel
“Focus on people and put yourselves in their shoes before making any changes, decisions or communication and you will get it right.”
- Suzannah Rowland, Senior Communications Manager, Kantar Worldpanel
#24 2016 Glassdoor Best Places to Work UK
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Glassdoor, Inc. 2008-2016
Key Takeaways
Project your brand to candidates
Understand and fine tune your interview process
Use granular metrics to make better decisions for your business
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Glassdoor, Inc. 2008-2016
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Glassdoor, Inc. 2008-2016