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Understanding and Reaching the YA Market
Digital Book World 2014January 14th, 2014
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Kristen McLeanFounder & CEO, Bookigee@BKGKristen
Marianna RicciutoDigital Commerce Manager, Harlequin Teen@MariannaR80
Jean FeiwellPublisher, Swoon Reads, Macmillan@SwoonReads
Sean MossDigital Marketing Officer, Walker Books@seanpmoss
Alvina LingExecutive Editorial Director, LLBYR@planetalvina
Teens who have not read a book for fun A disturbing trend!
Fall 11 Spring 12
Fall 12 Spring 13
Fall 130%
5%
10%
15%
20%
25%
30%
35%
40%
45%
21%19%
22%
30%
41%
Boys Girls
46%
36%
By gender Fall 13
+Teens adoption of eBooks still lagsebook units purchased by age
2009
(Jan
-Sep
)
2010
(Jan
-Sep
)
2011
(Jan
-Sep
)
2012
(Jan
-Sep
)
2013
(Jan
-Sep
)0%
5%
10%
15%
20%
25%
30%
Teens18 -2930-4445-5455-6465+
+eBook Trends: Major Categories (units)
Source: Nielsen Books & Consumers US
0%
5%
10%
15%
20%
25%
30%
35%
2% 3%
13%
21% 22%
2%
6%
19%
30%32%
2% 2%
10%
15%17%
1%3%
13%
26% 26%
0% 1% 2%4%
7%
Base
Fiction
Non-Fic-tion
YA
Chldren's (excl YA)
+
+
Kristen McLeanFounder & CEO, Bookigee@BKGKristen
Marianna RicciutoDigital Commerce Manager, Harlequin Teen@MariannaR80
Jean FeiwellPublisher, Swoon Reads, Macmillan@SwoonReads
Sean MossDigital Marketing Officer, Walker Books@seanpmoss
Alvina LingExecutive Editorial Director, LLBYR@planetalvina
