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Understanding and Reaching America’s Family Forest Owners
Brett J. Butler USDA Forest Service
August 5, 2015
Findings from the US Forest Service’s National Woodland Owner Survey
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Five Fun Family Forest Facts
1. Family Forest Owners Dominate!
2. Size of Holdings Make a Difference
3. Beauty, Wildlife, and Nature Matter
4. Love of the Land, but tnot Engaged
5. They are Old(er)
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NATIONAL WOODLAND OWNER SURVEY
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Objectives
Help answer: • Who owns America’s
forests? • Why do they own it? • How have they used it
in the past? • How do they intend to
use it in the future?
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Methods
“The NWOS sampling design can be described as spatially tessellated and temporally systematic, disproportionately stratified, with-replacement, and probability proportional to size.” - Dickinson and Butler 2013 J. For. 111(5): 319–325
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Methods
• Part of FIA • Probability proportional to
size sample design • Self-administered, mail-
based paper questionnaire with online option and telephone follow-up
• Most recent data collection: 2011-2013
Cooperation Rate
Number of Responses
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FAMILY FOREST OWNERS RULE!
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Forest Land by Ownership Class United States, 2013
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Private and Public Forestland, 2011
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Private
Public
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Family Forestland, 2011
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Family
Other forestland
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Size of Forest Holdings (Acres) Family Forests (1+ ac), US, 2013
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Family Forests (10+ ac) US, 2013
• 265 million acres • 4 million ownerships • 10 million owners • Average holding size
66 acres/ownership • Average land tenure
24 years/ownership
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SIZE OF HOLDINGS MAKE A DIFFERENCE
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Size of Forest Holdings (Acres) Family Forests (10+ ac), US, 2013
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Selected Reasons for Owning by Size of Holdings
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Selected Forest Activities by Size of Holdings
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Selected Forest Management Programs/Activities by Size of Holdings
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BEAUTY, WILDLIFE, AND NATURE MATTER
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Part of Home/Farm Family Forests (10+ ac), US, 2013
• Part of home 63%
• Part of cabin 16%
• Part of farm 32%
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Reasons for Owning (1 of 3) Family Forests (10+ ac), US, 2013
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Reasons for Owning (2 of 3) Family Forests (10+ ac), US, 2013
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Reasons for Owning (3 of 3) Family Forests (10+ ac), US, 2013
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Reasons for Owning Family Forests (10+ ac), US
2006 1. Beauty 2. Privacy 3. Nature 4. Legacy 5. Investment 6. Hunting 7. Recreation 8. Timber 9. Firewood 10. NTFPs
2013 1. Beauty 2. Privacy 3. Nature 4. Legacy 5. Investment 6. Hunting 7. Recreation 8. Firewood 9. Timber 10. NTFPs
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LOVE OF THE LAND, BUT NOT ENGAGED
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“I want my wooded land to stay wooded”
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Forest Management Family Forests (10+ ac), US, 2013
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Activities in the Past Five Years (1 of 2) Family Forests (10+ ac), US, 2013
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Activities in the Past Five Years (2 of 2) Family Forests (10+ ac), US, 2013
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THEY ARE OLD(ER)
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Demographics Family Forests (10+ ac), US, 2013
• Age (65+) 43%
• Gender (male) 79%
• Education (college) 40%
• Income (+$100k/yr) 25%
• Minority 5%
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NWOS 2011-2013: Basic Products
• Brochure • Tables • NWOS Table Maker • Journal article • Documentation • Two-page summaries • Articles for landowner
publications • Data wheel • Presentations
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NWOS 2017-2019: New Modules
• Corporate • Urban • Public (?)
• State
- Intensifications - Add-ons
• Science modules - Climate change - Invasive species - Wildfire - Engagement - Decision making
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A Tale of Four Owners
Family Forest Owner Segmentation
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Wendy & Ralph Woodland Retreat
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Walter Landus
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Working the Land
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Samuel Ingus III
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Supplemental Income
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Eunice (& Oscar)
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Uninvolved Owner
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Attitudinal Segmentation Family Forests (10+ ac), US, 2013
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Five Fun Family Forest Facts
1. Family Forest Owners Dominate!
2. Size of Holdings Make a Difference
3. Beauty, Wildlife, and Nature Matter
4. Love of the Land, but tnot Engaged
5. They are Old(er)
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Credits The Family Forest Research Center: • Jake Hewes • Brent Dickinson • Kyle Andrejczyk • Marla Lindsay • Sarah Butler Sustaining Family Forests Initiative • Mary Tyrrell • Purnima Chawla • Emma Kravet • Ravi Singh
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Comments or Questions?
Brett Butler U.S. Forest Service, Amherst, MA
[email protected]; 413.545.1387
www.fia.fs.fed.us/nwos www.FamilyForestResearchCenter.org
www.engaginglandowners.org