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Ukraine and CEE in international technology media:
Problems and fixes
Andrii Degeler [email protected]
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Who am I?
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What is ProCEEd > Newsletter?
• CEE tech news
• 1,500+ headlines
• English and local
languages
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Lots of stories in English
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Put into perspectiveMainstream:
The Next Web TechCrunch Ars Technica
Tech.eu Wired
etc.
Niche:
UADN Kyiv Post
Arctic Startup Bitspiration
EWDN
etc.
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Mainstream media and CEE tech news
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Mainstream media and CEE tech news
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What are they writing about?
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Who’s interested in CEE?
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Who writes about Ukraine?
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What’s interesting in Ukraine?
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You can do better
• Typical story: a feature/report or a startup news piece covered by TechCrunch or The Next Web
• Two stories per month, really?
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Three things to know
• Know your media • Know your strengths • Know your audience
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Pitch away!
Image credit: Dan Govan / Flickr
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Niche English-language media are your friends!