WORDSTim Caynes
Writer of words @timcaynes
WORDS
WRITING
words Become
OPINION
writing your
MESSAGE
writing your
AUDIENCES
writing for
NETWORKS
writing for
A REASON
writing for
A REASON SUCH AS
VISIBILITY
VISIBILITY DIFFERENTIATION
VISIBILITY DIFFERENTIATION
OPPORTUNITY
WORDS
CONTENT
words are
CONSUMERS
content for
CONSUMERS that you know
that you don’t know that you need
CONSUMERS ARE
VISIBILITY
CONSUMERS NEED
CONTENT
CONTENT NEEDS
STRATEGY
CONTENT NEEDS TONE
CONTENT NEEDS VALUE
CONTENT DEFINES BRAND
BRAND EQUALS
DIFFERENTIATION
(YOU’RE THE BRAND)
CONTENT
OUTLETS
content needs
OUTLETS microform shortform longform formless
bodyform
PLATFORMS
outlets need
PLATFORMS author/publish
tag/share distribute/syndicate
optimise/die
CONTENT NEEDS
OUTLETS
OUTLETS NEED
PLATFORMS
OUTLETS +
PLATFORMS
OPPORTUNITY
VISIBILITY +
DIFFERENTIATION +
OPPORTUNITY
FUTURE WRITING ONLINE
FUTURE WRITING ONLINE
