AGENDAENGAGEMENT WITH A PURPOSE
What is Udemy and who are Udemy Instructors? Developing the Udemy Community:
Collaboration Commitment
Tracking Engagement The Different Metrics of Community Interactions
Udemy is the Global Marketplace for Education
6,000,000+Students
190+Countries
14,000+Published
Instructors
25,000+Courses
80+Languages
Who are Udemy Instructors?
“Joe Udemy”
CONTEXT• Working professional w/ a bachelors degree• Middle age, mid-level income, DIY mentality• Earns ~$7K teaching on Udemy
OBJECTIVES1. Revenue2. Reach3. Impact
NEEDS4. Community Motivation5. Technical Support6. Instructional Support
MISSIONCreate a global community of
instructors helping each other teach the world
VISIONEngagement with a Purpose
COMMUNITY14,000+ instructors with a published course, thousands of new
instructors every month
STUDIO27K+ Instructors working
on their first course
Udemy Community: An Overview
FACULTY LOUNGE2K+ Published + Approved
instructors
HOW-TO COURSE100K instructors enrolled
(course + discussion board)
MISSIONCreate a global community of
instructors helping each other teach the world
VISIONEngagement with a Purpose
COMMUNITY14,000+ instructors with a published course, ~10,000 new instructors
every month
STUDIO27K+ Instructors working
on their first course
Udemy Community: An Overview
FACULTY LOUNGE2K+ Approved instructors
(1+ HQ course)
HOW-TO COURSE100K instructors enrolled
(course + discussion board)
INTERACTION DATA TOLD US: We bucketed interaction data into groups
0 interactions 1 interaction 2-10 interactions 10+ interactions
Smallest group = 1 interaction Instructors with > 1 interaction converted at
4x
REVIEW DATA TOLD US: #1 reason courses do not get approved =
Audio/Visual Issues
ANECDOTAL INFORMATION TOLD US: Creating a course is hard! Conversations in the Studio revolved around
A/V help
#1: COLLABORATION FEEDBACK
SOLUTIONS
COMMUNITY INSIGHTS: Engagement is important 1 interaction is all you need Instructors need Audio/Video help
WE IMPLEMENTED:• Instructor Welcome Posts
• @tagging instructor’s names• Hack that first interaction
• Test Videos• Test Videos were 10x more likely to
convert• Eventually added into Udemy
product
DATA TOLD US: Engagement was increasing 10-20% month-
over-month in the Community
How can we move the Community from nice-to-have to a need-to-have?
How can we take what we focused on in Phase 1 and amplify it?
active engagement, collaboration, feedback)
#2: COMMITMENT
SOLUTIONS
COMMUNITY INSIGHTS: Instructors want change to happen with
them, not to them More types of engagement
WE IMPLEMENTED: Instructor Council
Select group of ~200 Feedback on policies + products
Udemy Local World wide meet-up program Organized by Instructors,
supported by Udemy
Engagement Must track
Community Site Community
engagement = Site success
Community = Partners Transparency +
Collaboration