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Value PropositionsLean Launchpad: Digital Health
UCSF Entrepreneurship CenterOctober 1, 2013
Abhas Gupta, MDMohr Davidow Ventures
@abhasguptamd
Value Proposi-ons: “Key features of your MVP”
Lean Launchpad: Therapeu-cs
UCSF Entrepreneurship Center October 1, 2013
Karl Handelsman Codon Capital
Value PropositionsLean Launchpad: Digital Health
UCSF Entrepreneurship CenterOctober 1, 2013
Abhas Gupta, MDMohr Davidow Ventures
@abhasguptamd
Weekly Office Hours: 4:30-‐5:30 before class
Value PropositionsLean Launchpad: Digital Health
UCSF Entrepreneurship CenterOctober 1, 2013
Abhas Gupta, MDMohr Davidow Ventures
@abhasguptamd
CONTEXT Why Lean Launch Process Now?
Value PropositionsLean Launchpad: Digital Health
UCSF Entrepreneurship CenterOctober 1, 2013
Abhas Gupta, MDMohr Davidow Ventures
@abhasguptamd
Innova-on Opportunity
Value PropositionsLean Launchpad: Digital Health
UCSF Entrepreneurship CenterOctober 1, 2013
Abhas Gupta, MDMohr Davidow Ventures
@abhasguptamd
Standard View
Value PropositionsLean Launchpad: Digital Health
UCSF Entrepreneurship CenterOctober 1, 2013
Abhas Gupta, MDMohr Davidow Ventures
@abhasguptamd
Alternate View
Value PropositionsLean Launchpad: Digital Health
UCSF Entrepreneurship CenterOctober 1, 2013
Abhas Gupta, MDMohr Davidow Ventures
@abhasguptamd
Typical Launch Plan
Value PropositionsLean Launchpad: Digital Health
UCSF Entrepreneurship CenterOctober 1, 2013
Abhas Gupta, MDMohr Davidow Ventures
@abhasguptamd
Capital Efficient: Lean Launch Process
Value PropositionsLean Launchpad: Digital Health
UCSF Entrepreneurship CenterOctober 1, 2013
Abhas Gupta, MDMohr Davidow Ventures
@abhasguptamd
understand your star-ng posi-on and where you need to go: key criteria
Value PropositionsLean Launchpad: Digital Health
UCSF Entrepreneurship CenterOctober 1, 2013
Abhas Gupta, MDMohr Davidow Ventures
@abhasguptamd
Why Now?
Value PropositionsLean Launchpad: Digital Health
UCSF Entrepreneurship CenterOctober 1, 2013
Abhas Gupta, MDMohr Davidow Ventures
@abhasguptamd
Value Proposi-ons Value Propositions
This Week
Next Week
Value PropositionsLean Launchpad: Digital Health
UCSF Entrepreneurship CenterOctober 1, 2013
Abhas Gupta, MDMohr Davidow Ventures
@abhasguptamd
Mistakes to Avoid
• You do not have the solu-on to global/system macro problems – Example: I have the solu-on to increase your total research produc-vity
• I can relieve your high cost to develop drugs pain • Our approach offers a broad approach to treat many diseases
• MVP is the goal not Target Product Profile • Your innova-on has no value as a “great” idea
Value PropositionsLean Launchpad: Digital Health
UCSF Entrepreneurship CenterOctober 1, 2013
Abhas Gupta, MDMohr Davidow Ventures
@abhasguptamd
Star-ng Point of Your Customers
• Need to engage at right level of your features – Know your stage: is this high or low poten-al, is this an approach that has previously failed
– What makes it a\rac-ve – What makes it risky
• What must I demonstrate to be viable – Liabili-es to avoid – Features and data that are compelling
Value PropositionsLean Launchpad: Digital Health
UCSF Entrepreneurship CenterOctober 1, 2013
Abhas Gupta, MDMohr Davidow Ventures
@abhasguptamd
Understand your customers • Engagement (monitors your progress) • Early Adopters (interested in data) • Late Adopters (wants stage status update) • What is the compe--on (new entrants) • What are the alterna-ves • Why is this problem so hard to solve
Value PropositionsLean Launchpad: Digital Health
UCSF Entrepreneurship CenterOctober 1, 2013
Abhas Gupta, MDMohr Davidow Ventures
@abhasguptamd
Criteria: specifics are crucial • Milestones and data that create value • Need to benchmark to “out of the building” alterna-ves
– Alternate approaches – Compe-ng approaches – Direct compe--on (external and internal programs)
• If you have a general high level criteria, ask yourself, is this testable? How would I prove it?
• The specifics help you form your opera-onal plan, understand the value you deliver, and develop a capital efficient path
• This helps you define the key resources, ac-vi-es and partnerships
Value PropositionsLean Launchpad: Digital Health
UCSF Entrepreneurship CenterOctober 1, 2013
Abhas Gupta, MDMohr Davidow Ventures
@abhasguptamd
This Weeks Big Idea
Strength of Value Proposi3on
is criteria of key data required to displace
compe-ng and internal programs at every stage
Value PropositionsLean Launchpad: Digital Health
UCSF Entrepreneurship CenterOctober 1, 2013
Abhas Gupta, MDMohr Davidow Ventures
@abhasguptamd
Put the work in upfront
Value PropositionsLean Launchpad: Digital Health
UCSF Entrepreneurship CenterOctober 1, 2013
Abhas Gupta, MDMohr Davidow Ventures
@abhasguptamd
Looking Ahead Looking Ahead
This Week
Next Week
Product & MVP:10-20 interviews with key customers/users
Sample Customers:Breadth is important right now
In 2 weeks, you should have product/market fit down cold!
Become Your Own Expert!
Value PropositionsLean Launchpad: Digital Health
UCSF Entrepreneurship CenterOctober 1, 2013
Abhas Gupta, MDMohr Davidow Ventures
@abhasguptamd
[email protected] My Contact: Put LLP in Subject Line for extra points