Download - Uber - Managing Information Systems
Ajoy Infant Raj
Anish Charles
Antoinette Monisha Paiva
Quick Introduction of Uber
Emergence of Braintree
Bitcoin-Braintree
Surge Pricing Model
M- commerce Mapping
Uber- Safetipin
Uber- Self Driving car
CONTENT
UberCab 2009: CEO Travis Kalanick & Garrett Camp
2010 : iOS & Android app released
2011: raised $50M from investors
Menlo Ventures, Goldman Sachs, Bezos Expeditions
2012: experimental UberTaxi in Chicago
Early 2013: experimental UberChopper ($3000 !!)
Sept 4, 2013: First Sports Deal – NFL Partnership
Reach a more mainstream audience
From San Fran in 2010 to 19 countries (35 cities)
NYC, DC, Baltimore, Detroit, UK, France, Singapore, New Delhi, Taipei
UBER HISTORY
As of Dec 2014, valued at $40B
Including Google Ventures’ $258M investment
Estimated 2013 Revenue: $125M
Expected to hit an annual revenue run rate of $10 billion by the end of 2015
Uber is expected to generate $10 billion of which it keeps $2 billion in the next year or two.
Uber is now in 60 cities around the world
~300 Employees (not including drivers)
CURRENT STATUS OF UBER
Kalanick's close friend and Uber investor Shervin Pishevar explained Uber's grand vision to Inc: "Uber is building a digital mesh - a grid that goes over the cities. Once you
have that grid running, in everyone's pockets, there is a lot of potential for what you can build as a platform. Uber is in
the empire-building phase."
UBER'S GRAND VISION TO INC
One thing: RIDES!
Hottest: UberBlack
WHAT’S HOT?
“Everyone’s private driver”
One thing, and doing it well.
Constant Customer interaction for improvements
Focus on experience: Consumer willing to pay premium
Uber has no drivers natively
Drivers join the network, get paid and Uber takes a commission (20%)
HOW IT WORKS?
Uber before Braintree – Authorize.net
Uber switched to Braintree in February 2011 for all of its international and U.S. based payments.
Data portability
Client side encryption
Bump in sales
July 2011 to July 2012 – 26% increase monthly
16 times larger revenue over the previous year
BRAINTREE - UBER
Surge pricing
Before heading to Dynamic Pricing, there are certain specifics on UBER
Uber is a marketplace and Uber’s drivers are all independent agents.
The majority of Uber fares go to these independent drivers
Committed to being a low-price leader
Uber’s dynamic pricing (“surge pricing”) affects a tiny minority of all Uber rides, less than 10% of trips
Uber is remarkably transparent about its dynamic rates
Fares have increased to encourage more drivers to come online & pick up passengers in the area
DYNAMIC PRICING MODEL