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UB GROUP - UNITED BREWERIES LIMITED UB GROUP - UNITED BREWERIES LIMITED (Kingfisher beer)(Kingfisher beer)
Mayur PatelUmesh GajraAjay Rathi
ContentContent
• Introduction
• Industry and markets
• Organization and products
• Promotional strategies
• Challenges
• Learning from the project
Industry OverviewIndustry Overview
• Globally, over 133 billion litres of beer is sold each year.
• In comparison, the Indian beer Industry contributes a meagre 2% of the global sales.
Market share in IndiaMarket share in India
FY 08-09 Q1 FY 08-09 Q2 FY 08-09 Q3Industry growth 3% 9% 14%
Firm growth 48% 49% 50%
BCG Model of beer industryBCG Model of beer industry
UB GroupUB Group
• The UB GROUP was founded by Scottish gentleman Thomas Leishman in 1915.
• The group started manufacturing beer from south Indian based British breweries and elected its first Indian Director, Mr. Vittal Mallya in 1947.
• Kingfisher the most visible and modest brand made its entry in 1960.
• Later on Mr. Vijay Mallya became the chairman of UB GROUP.
Mission & Quality StatementMission & Quality Statement
• We are focused on assuming leadership in all our target markets.
• We seek to be the most preferred employer wherever we operate.
• We recognize that our org. is built around people who are most valuable asset.
• We will always be the partner of choice for customers, suppliers and other creators of innovative concepts.
• We will operate as decentralized org. and allow each business within our stated values.
• We will be major contributor to our national economy and take full advantage of our strong resource base.
Share holding pattern - Kingfisher BeerShare holding pattern - Kingfisher Beer
Capacity and Sales TurnoverCapacity and Sales Turnover
Capacity: 60,25,000 hecto litre/annum.
Produce: 31,33,684 hecto litre/annum.
Sales revenue increased: Rs.452 million to Rs.17,475 million (from 2004-2009).
Net profit grew from Rs.2.77 crore to Rs.62.47 crore (from 2004-2009).
Mar ' 09 Mar ' 08 Mar ' 07 Mar ' 06 Mar ' 05
1,747.50 1,370.47 1,046.24 679.72 515.76
Last Five year’s performance (Rupees In million)
Major Products of Kingfisher BeerMajor Products of Kingfisher Beer
Kingfisher Premium Lager beer. Pack size: 650ml; Load ability: 24*650 ml
Kingfisher Strong beer. Pack size: 650 ml; Load ability: 24*650 ml
Kingfisher Taj mahal beer. Pack size: 330ml; Load ability: 12*330 ml
Maharaja Premium Pilsner beer. Pack size: 330ml; Load ability: 12*330 ml
Kingfisher Horse Royal Lager beer. Pack size: 650ml; Load ability: 12*650ml.
Kalyani Black Label Strong Premium beer. Pack size: 650ml; Load ability: 12*650ml.
SWOT analysis of Kingfisher BeerSWOT analysis of Kingfisher Beer
Strengths Weaknesses
Strong brand image.Global presenceAggressive advertising.Market leader.Quality & innovation.
Expensive brand.Maintenance.Relatively static market.Long development.
Demographic changes.Changing societal behavior.Attitude.Consumer brand.
New competitors.Economic downturn.Growth in substitutes.Increasing buyer power.
Opportunities Threats
Porter’s 5 Force model – Kingfisher Beer Porter’s 5 Force model – Kingfisher Beer
Industry competitors -Strong image, brand loyalty,
Innovation & R&D.
Barriers to entry -High set up cost,Customer loyalty.
Supplier - GlobalEconomies of scale keep supplier price
Low.
Buyers -Retailers power
increasing.
Substitutes -Other emerging brands.
Promotional StrategiesPromotional Strategies
Online facility.
IPL as a good time partner.
Force India formula one team.
Sports bar at New Delhi & Bangalore airport.
Efficient & friendly services.
Social awareness programs.
Strengthening its core business.
ChallengesChallenges
Taxes & Levies
Government control
Advertising & licensing
Learning from the ProjectLearning from the Project
Question for the audience:
Suppose you and your friend are stuck on a windy island. There are few sticks, ropes and tin sheets around you.
Then what would you do?
BibliographyBibliography
*Thank You*
Annual Report 08-09 of UB GroupPress releasesFinancial Express
Websites:• www.theubgroup.com• www.wikipedia.com