Download - Týrsday - Sports Interactive Europe 2016
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October 6th 2016
Sports interactive Europe
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todaySports interactive europe 16
1. Týrsday
2. Content Olympics
3. Win or lose?
4. Take Aways
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TÝRSDAYABOUT US
By combining the best of content and technology Týrsday
helps her clients with building daily traffic on their owned
online platform.
In a natural and seamless way prominent visibility is
gained within their target demographic and trust is built.
Týrsday services
✦ Feasibility studies
✦ Strategy and concepting
✦ Publishing, distribution and aggregation technology
✦ Content and Community management
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TÝRSDAYABOUT US
With over 20 years experience in digital strategy, content
and technology, we have worked for many brands.. We
know everything about:
✦ (sports) content;
✦ marketing strategy & branding;
✦ technology with global impact.
Týrsday combines the best of both worlds content and
technology.
TECH meets CONTENT
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Arie Boomsmaour clients
Dutch celeb with big TV audience. Writes, plays and owns
a series of gyms.
Partnership with Arie Boomsma & VondelGym.
Týrsday
✦ strategy
✦ two platforms
✦ arieboomsma.nl
✦ vondelgym.nl
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Ferry Weertmanour clients
Týrsday launched Team Týrsday supporting ten athletes
on their way to Rio de Janeiro. Athletes in “small sports”
lik: judo, track and field, swimming, sailing and
beachvolleybal.
Ferry Weertman and Sharon van Rouwendaal
✦ website and social media
✦ content strategy
✦ content and support / coaching
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ROEIEN.NLour clients
Týrsday worked closely with the nationaal rowing
association and its sponsor Aegon and developed a
concept for their platform: roeien.nl.
Total project ownership.
Tyrsday is responsible for:
✦ strategy
✦ three platforms
✦ editor in chief
✦ content creation
✦ community management
✦ seeding of content
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ruiters in oranjeour clients
Týrsday worked closely with the nationaal equestrian
association and its sponsor Rabobank and developed a
concept for their platform.
Tyrsday is responsible for:
✦ strategy and concept
✦ 1 platform and activation pages
✦ education team of KNHS
✦ format development
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Rabo livour clients
Týrsday worked closely with the team of Marianne Vos
and its sponsor Rabobank and developed a concept for
their platform.
Tyrsday is responsible for:
✦ strategy and concept
✦ 1 platform and activation pages
✦ forming editorial team
✦ educating the athletes
✦ format development
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content olympics
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StrategyCases: when you don’t win
Who is Churandy
Story lines
Ambitions
Personal brand
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platformCases: when you don’t win
Guinee pig
Permanent development
Perfect integration of social media and branded platforms
Leverage different types of content
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contentCases: when you don’t win
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Cases: when you don’t win
partnersImplicitly
Explicitly
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Cases: when you don’t win
results
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Who is Anna
Story lines
Ambitions
Personal brand
Strategywhen you win
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platformwhen you win
Personal platform # 20
Permanent development
Perfect integration of social media and branded platforms
Leverage different types of content
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contentwhen you win
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partnerswhen you win
Implicitly
Explicitly
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resultswhen you win
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Take aways
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strategy leadsTakeaways
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This is not a interns job, it takes resources:
✦ money
✦ people
✦ energie
✦ technology
Start with your ambitions!
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start earlyTakeaways
Be prepared for when the busy times come.
Take time to
✦ build an audience
✦ get to know the technology and the content
✦ be happy sharing
✦ most of all: create trust
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invest in your communityTakeaways
Your fans or amateurs are out there.
Invite the closer to you by:
✦ finding the influencers
✦ exploring who already shares content
✦ offering them value
✦ listening to them
Embrace your fans.
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“Any place, any where, any time”
24/7
Most of the time there is no news, so make sure
that when there is something to share, you do
share it.
Use a ontent planning.
always onTakeaways
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let technology work for youTakeaways
So much technology is already out there.
✦ use social media (and google) for the start of the
connection (funnel)
✦ get people to your website (and your database)
✦ facilitate sharing of content (to social media)
✦ facilitate “cross selling” to other content or to your
(commercial) partners
Create extra value on your own platform.
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Where is the love?Takeaways
Don’t be boring and don’t make business like content.
Share the fun.
Embrace your fans.
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create valueTakeaways
The value that will be created can come in different
forms:
✦ new fans of happier fans
✦ more engagement
✦ sponsoring (new ones or better deals)
✦ subsidies
✦ ideas
✦ relationships / influence
✦ post career.
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change of sports - eventsnext steps
Sponsors change.
Business models change.
Leverage the new reality of sports.
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change of sports - clubsnext steps
Sponsors change.
Business models change.
Leverage the new reality of sports.
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a
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ContactTÝRSDAY
Gijsbregt Brouwer
+31 650853625
www.tyrsday.com
Mathys van Abbe
+31 650637735
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