Download - Type of Bussiness Fitness Center Recreation center © Copyright 2015 - The Rolling Capstones, Inc
Type of Bussiness
• Fitness Center • Recreation center
© Copyright 2015 - The Rolling Capstones, Inc
© Copyright 2015 - The Rolling Capstones, Inc
Assessment Request• The company has done well we are trying to
do an international expansion. • If the supercenter approach is successful, it
will become the model for personal trainer future growth.
© Copyright 2015 - The Rolling Capstones, Inc
Contact
• Cassia Umi: president • Gray Lewis: will run the new facility
© Copyright 2015 - The Rolling Capstones, Inc
Business History • Personal fitness Inc. owns and operates
fitness centers in a dozen cities. • The centers have done well, and the
company is planning an international expansion by opening a new “supercenter” in the Toronto area.
© Copyright 2015 - The Rolling Capstones, Inc
Membership • Silver membership: can use all the basic
service, but will pay additional fees for some special programs, such as child fitness.
• Gold membership: will have unlimited use of all services.
© Copyright 2015 - The Rolling Capstones, Inc
Supercenter Fitness Function
• Large exercise area with state-of-the-art equipment• A swimming pool• A sporting good shop• A health food store, and snack bar • Child care, with special program for various ages • Online access to training program and progress
reports
© Copyright 2015 - The Rolling Capstones, Inc
Processes • Keep all the equipment running at the best level.• Keep the swimming pool clean • Keeping merchandise at the shop • Affordable nutritious food • Having the adequate staff for the child care • Maintenance the online training and progress
website
© Copyright 2015 - The Rolling Capstones, Inc
Should they use any of the following systems?
• Enterprise Resource Planning (ERP)• Transaction Processing • Business Support• Knowledge Management• User Productivity
© Copyright 2015 - The Rolling Capstones, Inc
Enterprise Resource Planning (ERP)
Using an ERP system Personal Trainer could create a company wide computing environment that could track sales, orders, revenue and that can keep data organized and accessible from anywhere.
© Copyright 2015 - The Rolling Capstones, Inc
Transaction Processing
It should be implemented to allow processing of credit cards on site for membership, sporting good shop, and snack bar purchases.
© Copyright 2015 - The Rolling Capstones, Inc
Business SupportIt could be used at all levels of company to analyze data and generate information that can allow better decision making
© Copyright 2015 - The Rolling Capstones, Inc
Knowledge Management
It could be implemented with the 24/7 web based access allowing members and non-members to ask questions about diet, training, costs etc.
© Copyright 2015 - The Rolling Capstones, Inc
User ProductivityThere is no need to add another because everyone uses Microsoft office. There is already a user productivity system.
© Copyright 2015 - The Rolling Capstones, Inc
Opportunities with B2C transactions
Personal Trainer could potentially generate more profit by allowing consumers to purchase memberships, sporting good items, gift cards and other specialized goods or services Personal Trainer uses in the future. Web-based B2C transactions could potentially change Personal Trainers business model making them focus more on web-based sales if it were to become successful.
© Copyright 2015 - The Rolling Capstones, Inc
Opportunities with B2B transactions
• With the inclusion of web-based B2B transactions Personal Trainer could include corporate fitness plans and daycare services. Through EDI implementations, daycare and fitness center facilities can transfer transactions on-line through their perspective accounting systems.
© Copyright 2015 - The Rolling Capstones, Inc
Personal Trainer, Inc. SWOT Analysis
StrengthsOperates 12
successful fitness centers
Provide state-of-the-art equipment
On-site sporting goods shop, health-
food store, and snack bar
Offers tiered, level memberships
Weaknesses
First time operating outside of the U.S.
Accounting system is not integrated with
the membership system
Lack a high-traffic web site to sell
products and services
Opportunities
Access to international markets
Update old accounting system
Create programs for member’s childrenIncrease revenues
from in-house storesCreate a brand as the
one-stop physical fitness super-center
ThreatsCompetition from other, established
gymsBusiness laws and
regulations operating in a foreign country
Unexpected downturn in the
Canadian economy
© Copyright 2015 - The Rolling Capstones, Inc
This proposal is a strong business case• First international venture
• First supercenter to offer a wide variety of fitness products and services
• Current system does not integrate the accounting and membership systems
• Lack of a company-wide information system• Need to create an online presence• Need to get ahead of the competition • Success could lead to more growth and increased profits
© Copyright 2015 - The Rolling Capstones, Inc
Preliminary Fact-Finding• Analyze organization charts• Observe operations• Conduct a user survey:– How long have you been using the current system?– What do you like about the current system?– What would you like to see implemented in a new system?
© Copyright 2015 - The Rolling Capstones, Inc
Operational Feasibility• Will the implementation of this new system result in
workforce reduction? If so, What will happen to the employees affected by this?
• Will the new system require training for employees? If so, is the company prepared to train employees?
© Copyright 2015 - The Rolling Capstones, Inc
Technical Feasibility• Does the company have the necessary technical
expertise?• Does this proposed system have what the company
needs to meet future needs?
© Copyright 2015 - The Rolling Capstones, Inc
Economic Feasibility
• Employees – Will specialized employees be needed?
• Morale – Will the system be user-friendly?
© Copyright 2015 - The Rolling Capstones, Inc
Schedule Feasibility
• Has or will a firm timetable be set?
• Will a project manager be appointed?