Download - Txtg4 Health: Sociality Inside
Sociality Inside:
(the power of private peer to peer connectivity & coordination)Estee Solomon Gray, CEO of
Lessons from the Everyday Lives of Women 40+
© 2008 ST3, Inc. January 2008
“WELLTHY” LIFESTYLE UTILITY
While
In the
In the
Online
World
Studio
SM
© 2008 ST3, Inc. January 2008
new knowledge: aging, wellness, exercise neurobiology, gender differences over-abundant online health information
new choices: medical care options, decisions responsibility for ‘preventive’ and ‘chronic care’ “complementary” & “alternative” modalities
new norms: Mind AND Body something active, almost every day Caring for self, children, spouse, parents, friends, community
HIGH IMPACTas chief wellness officer/ chief purchasing officer she expects herself to live up to:
© 2008 ST3, Inc. January 2008
WOMEN ARE DIFFERENT
Natural, continual information seeking & sharing
Helical decision making
People over Things & Theorems
“Don’t think pink, think link!”
“Present products in suites, not bins”
“There are no unbusy women”
mult-minding
Maximize, rather than optimize
Always “improving”
And, not Or
© 2008 ST3, Inc. January 2008
READY AND WILLING
Source: www.imagocreative.com, & their book: Boom: Marketing to the Ultimate Power Consumer by Mary Brown and Carol Orsborn, Ph.D.
© 2008 ST3, Inc. January 2008
READY AND WILLING
Source: www.imagocreative.com, & their book: Boom: Marketing to the Ultimate Power Consumer by Mary Brown and Carol Orsborn, Ph.D.
redefining fitness
Body & Soul 40-50
digital divaTechnology 50-60+
Technology 40-50
cyber savvy sophisticate
fitness as the foundation of a well-lived lifeBody & Soul 50-60+
© 2008 ST3, Inc. January 2008
AN UNMET CORE NEED
“ Whenever I do what I want and need to do to take care of myself and my family, it begins to feel like a third job... ”
© 2008 ST3, Inc. January 2008
SOCIALITY INSIDE
“Network phenomena appear to be relevant to the biologic and behavioral trait of obesity, and obesity appears to spread through social ties.”
© 2008 ST3, Inc. January 2008
SOCIALITY INSIDE
“We found that men often react to stress with a fight-or-flight response,but women are more likely to manage their stress with a tend-and-befriend response by nurturing their children or seeking social contact, especially with other women.”
Shelly E. Taylor, UCLA, author Biobehavioral Responses to Stress in Females: Tend-and-Befriend, Not Fight-or-Flight.
© 2008 ST3, Inc. January 2008
SOCIALITY INSIDE
“Studies show girls take turns twenty times more often than boys…Girl’s social agenda, expressed in play and determined by their brain development, is to form close, one-on-one relationships. Boy’s play, by contrast, is usually .... about the game or the toy itself as well as social rank, power, defense of territory, and physical strength.”- Louann Brizendine, MD. The Female Brain
“Many women find biological comfort in one another’s company, and language is the glue that connects one female to another....some verbal areas of the brain are larger in women .. women, on average talk and listen a lot more than men.”
© 2008 ST3, Inc. January 2008
NatalieFull-time volunteer
3 children
Claire
LeahAttorney
2 children
Flex-time consultantSits on 2 non-profit boards
lives daily
arranges weekly
pre-plannedand on the fly
ping to meet @ B! 1-2x wkly
issues...networksextended family kidshome friendswork community
SCAFFOLDING THE THIRD JOB
schedule wkly pilates duet w/ Teresa, coffee after if possble
like same yoga teacher
walk The Dish every Saturday!
© 2008 ST3, Inc. January 2008
IT TAKES A ‘NETLET’
trusted conversation private peer counselpersistent connection on-the fly coordinationmutual commitment
© 2008 ST3, Inc. January 2008
B! NET
ANGEL INVESTORS
ADVISORS
B! TEAM
Sara KaderlanAnne Shannon
Emily Albinski
Misha Fiksel
Marijke Rijsberman
Miriam Anton
Teddy Zmrhal
Karen Joy
Estee Solomon GrayBridget Gleason
Teresa MaldonadoMarchok
Heidi Kromat Rose Nolen V Shelton Stella Lorvan
Al Chan
Hillary BillingsJill Stevens
Rael Isacowitz
Jan Scholes
Myron Scholes John Hummer Diane Christiansen
John Seeley Brown
Susan HavilanTerry WinogradCarol Winograd
Judith Estrin
Esther DysonNancy Glaser Andrew Newman
Jory Desjardins David Giampalo
© 2008 ST3, Inc. January 2008
THANK YOU