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TWITTERHow to use as a marketingtool
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Introduction• Students
Ilona Grondman Tessa Neplenbroek Johan Makaske Erik Westerlaken Wilco van het Kamp Wessel Boukema
• Windesheim University of Applied Sciences, Zwolle, The
Netherlands
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What is Twitter ?
• Communicate
• Stay in touch
• Main question: what are you doing?
• 140 characters
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How to use Twitter ?
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Why use Twitter ?
• Updates about yourself
• Examples Eating soup Party Traffic jam Holiday Sharing hot news
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History of Twitter
• Idea: Jack Dorsey What are my friends doing? Simple
Twitter found by Obvious Launched august 2006 May 2007 Twitter Incorp. found
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Why is Twitter successful ?
• Simplicity
• Possibility of sending messages via different channels For example via SMS, Internetbrowser, Twitter Mobile and the
• Constantly developing new features: Applications for computers Twitter Mobile
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Ways to Tweet
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TwitPic
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Twitter in plain English
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Twitter as a marketingtool
• Spreading of offers
• Spreading of news
• Customer services
• Learning about the customer
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Developments
• Small businesses find big value in Twitter
• Multinationals are getting more interested CoTweet.com Salesforce.com
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(Dis)advantages • Advantages
Reaching the right people (target group) Direct and short communication Cheap High amount of potential receivers (followers)
• Disadvantages Only interested people are following the company Just a small group of people is using Twitter
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Twitter users• Telfort (Dutch telecom company)• Heineken• Microsoft• Ford• Pepsi• Barrack Obama• Lance Armstrong (Livestrong)
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Heineken
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Barack Obama
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Ford Automobile Comp.Friday, 24 April 2009Monday, 27 April
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The End
Are there any questions ?
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Thank you very much for your attention !