Twitter For Your Business:Getting Started

Ellery Long @ellerylong & Jill Bastian @jillieb3@VR4SmallBiz

Facebook.com/VerticalResponse

Twitter: Fast, Furious & Fun!• Communication tool for big brands, small biz and you! • Real-time, up to the minute• Facilitates word of mouth marketing, brand advocacy, and viral sharing• Enables quick reactions to customer-driven messages about your brand, both negative and positive• Your opportunity to shape the conversation

• Effective way to track competitor strategies and buzz

Twitter Tips:• Repurpose content whenever possible:• Tweet your emails via the Social Sharing feature• Provide value - blog posts, company news, contests,

sales, etc…• Share media that you consume as well

• Industry trends and studies • Relevant blog posts and articles

• Follow people and brands you like for good content, and retweet (RT) them often

• Thank people for mentioning your brand & RT positive mentions!

• Thank followers when they RT you - @ Reply• People love to be acknowledged

@ Mentions

@ Mentions

@ Replies

@ Mentions

RT Classic vs RT New

RT Classic vs RT New

Via

#hashtags

Tips To Increase Engagement• Be consistent

• Customers don’t follow if you don’t update• Make the most out of every tweet:

• Use hashtags (#)• Be relevant & timely • Ask for RT’s • Make it sharable

• Ask questions and initiate a dialogue• Search for conversations you can add value to • Respond to customer questions & support issues

openly

Twitter Tools For Success:• Measure engagement

• RT’s, mentions, follower retention - not just follower count• Hootsuite, Tweetdeck, Seesmic:

• Search for brand name, mentions, keywords & hashtags• Schedule tweets & have members of your team collaborate• Update multiple social media platforms in one place

• Tweet Meme, Trendistic, Twitscoop • Find useful Twitter trends and hashtags

• WeFollow, Twellow• Twitter account directories

• Klout, Twitter Grader, Twitter Counter, Tweetstats• Measure engagement metrics & your own Twitter activity

• Google Analytics• Measure traffic related to sales/acquisitions - ROI

Q & A