Download - Twitter & Facebook: A Strategic Approach
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New Jersey Conference on Tourism
Atlantic City, NJMarch 15, 2012
Twitter & Facebook:A Strategic Approach
Presented ByDave Serino
Strategist & Educator
Think! Social Media
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MY CARD
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WORDS OF WISDOM
“We lived on farms, we lived in cities, now we’re going to live on the internet.”
Sean Parker
The Social Network
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THE STATE OF THE AMERICAN TRAVELER
• Average consumer has taken 4.8 trips in the past year with 33% saying they plan to increase spending on travel in the next year.
• 55% of the consumers are looking for discounts or bargins
• 26% will travel to less expensive destinations
• 39% took a laptop on a leisure trip
• 11% used an iPad or tablet to view travel info
January 2012www.destinationanalysists.com
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#1 – Establish Yourself as Expert, Authority or Advocate
• Before you begin decide on your brand, content and strategy
70% - “I want to be a credible source for content and information on the travel, tourism, hospitality & meeting industry in the areas of online marketing and social media”
30% - “I want to relay my passion for my hobbies and interests: an active life style, family, sports and craft micro brews”
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#2 – Define Who You are via Your Profile and Avatar
• Utilize the location, entire profile, and link for more information
• Build brand with your background - Use link URL’s not icons for Twitter, Facebook or
blog
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#3 – Developing a Content Strategy that is Engaging, Relevant and Random
• Reflect your tweets back to your goals• Use keyword that are industry or trend specific:
- travel, tourism, beaches, casinos, etc. • Bring current events and activities into your
content • Keep tweets at about 100 characters for • “re-tweetablitity”• Program tweets to be more efficient • Engage with other via @Replies and Re-tweets
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#4 – Monitor Keyword Content and Hash Tags with Third Party Applications
• There are several – pick which one is best for you:
- Seesmic, TweetDeck & HootSuite are the most popular
• It also gives you the ability to easily join the conversation quickly
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TWITTER – WHAT WE LEARNED
• Be sure your bio is complete & keyword rich
• Use your background image to provide additional info, paint a picture and humanize your brand
• Listening is the key to a successful voice• Use a third party Twitter application to
monitor the conversation and track relevant keywords/hash tags
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MORE THAN A SOCIAL NETWORK….
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#1 – Use the Cover Photo to Capture the Visitor
• A showcase image to represent your destination, property, or attraction.
• It should be consistent with your marketing strategy and brand.
• Crowd source for a unique image through sites like Flickr or invite fans to submit their own
• Remember: It should be 850px by 315px and can not include price info, contact info, web addresses or references to “Like” the page.
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#2 – Capitalize on the Timeline • Use an image or logo for the profile picture
that represents your brand and ties in well with your cover photo.
• Complete your “About Us” section and include links, background info and hours of operation.
• Use the timeline feature to highlight the history of your organization/destination.
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FACEBOOK CONTENT TIPS
• When developing your posts, keep your marketing objectives in mind and focus your content around that subject matter.- Be flexible and prepare for
“randomness” and remember, you post lasts between :45 mins-3hrs.
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CREATING DEMAND WITH ADS
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FACEBOOK ADS
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FACEBOOK ADS
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FACEBOOK ADS
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Testing: A or B?
Customized Text in Targeted Ads
FACEBOOK ADS
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@DaveSerino
http://44d.me/DaveSerino
Dave SerinoStrategist & Educator
Think! Social Media USA3389 Habitat Trail
Pinckney, Michigan 48169www.ThinkSocialMedia.com
Voice: 734-878-8800Cell: 810-623-1505Skype: dave.serino
www.Twitter.com/DaveSerinowww.FaceBook.com/ThinkSocialMedia
www.DaveSerinoBlogs.com