Download - Twitter Campaign - Retail Client
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LAXMI TERE ANGAN KI
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First year
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#LaxmiTereAnganKi Twitter#LaxmiTereAnganKi Contest
Grand Housie on twitter:
• Release 5 numbers, lucky number every hour. • User has to check if all the 5 numbers are present in his housie ticket
(Mobile Number).• Users who have all the 5 numbers & register first on our app gets Gift
vouchers
Special bonus rounds for lucky numbers:
The idea:
Play E-Housie with Inorbit & welcome Laxmi in your angan this Diwali
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#LaxmiTereAnganKi#LaxmiTereAnganKi Contest
Lucky Numbers Announced on twitter one by one
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#LaxmiTereAnganKi Twitter#LaxmiTereAnganKi Contest
Contests Promoted on Facebook
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#LaxmiTereAnganKiGreat Response from Followers
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#LaxmiTereAnganKi TwitterGreat Response from Followers
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#LaxmiTereAnganKi Twitter
Contest Trended TOP on Twitter at India Level
Campaign Reached More than 8,00,000 twitter users
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#LaxmiTereAnganKi TwitterContest Trended TOP on Twitter at India Level
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Second Year
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Pre- Production: Complete Analysis of @Inorbitmall followers by location
*A total of 5300 twitter followers were manually analyzed for tweet quality, follower count, Inorbit brand affinity & Influence [capability to add to the tweet velocity]
*participants & winners of previous contests were marked as ‘high affinity’ individuals
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Pre Production: We sent DMs to our last year’s #LakshmiTereAanganKi contest winners to announce the contest.
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Pre- Production: We also reached out to select followers through ‘Direct Message’
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We Sent them the contest creative to tweet.
Pre- Production:
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Launch: Our Fans took over the announcement of the contest!
A fan’s tweet, announcing the contest, tagging @Inorbitmall.
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Launch: It worked! A fan’s tweet announcing the contest got 2,300+ retweets
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Launch: Inorbit fans tagged & invited their friends to participate in the contest
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Launch : We tweeted before the contest began to build up the excitement.
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Launch: As word spread, We got new followers..
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LakshmiTereAanganKi: and it begins, within hours, It started raining Retweets and Favorites (to our tweets)…
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Mid way, we keep tweeting and asked participants to download our appand join us on Facebook
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Participants actively responded to all our tweets
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Participants actively responded to all our tweets …
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Participants successfully completed the contest…
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and sent us pics…
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Participants loved what they saw and told us so..
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Result : #LakshmiTereAanganKi trends (Day 1)
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Result : #LakshmiTereAanganKi trends (Day 2)
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Result